{"id":4952,"date":"2022-06-09T20:00:30","date_gmt":"2022-06-09T20:00:30","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=4952"},"modified":"2022-09-01T15:11:34","modified_gmt":"2022-09-01T15:11:34","slug":"how-to-do-paid-search","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/","title":{"rendered":"How To Do Paid Search"},"content":{"rendered":"<p>There are only two things you need to know to become a writer who can capture prospects\u2019 attention and convert them into customers:<\/p>\n<ul>\n<li>write about something people care about<\/li>\n<li>write for human beings, not search engines.<\/li>\n<\/ul>\n<p>If you want to rank higher in Google for your keywords, you need to make sure you\u2019re <a href=\"https:\/\/omaha-seo.com\/blog\/how-do-you-write-seo-descriptions\/\">writing compelling descriptions<\/a> for your products, services, or other offerings on your website.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3375 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-300x200.jpg\" alt=\"\" width=\"744\" height=\"496\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_193884422_XL-335x223.jpg 335w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<p>You can write descriptions that are perfect for search engines, but if they aren&#8217;t engaging enough to convert your visitors into buyers, they&#8217;re worthless. A description is like a lead magnet. When a visitor is searching for your product or service, you want them to click on your description to learn more about your business. If you can get someone to click on your link, you&#8217;ve won half the battle.<\/p>\n<p>So, you\u2019ve written an incredible product description that shows off your brand\u2019s core values and appeals to a customer\u2019s heart. But how do you get that description to rank on page one of Google? That\u2019s where SEO comes in. <a href=\"https:\/\/omaha-seo.com\/\">SEO marketing strategy<\/a> is the practice of optimizing a web page to get it to appear on the front page of Google. There are tons of different factors that play into whether your page will rank on the first page or not, but here are a few simple things you can do to ensure your product page gets ranked:<\/p>\n<p>In conclusion, in general, longer pages tend to perform better than shorter pages in search engines. Also, keep in mind that keywords in the title tag of the page tend to be more important than keywords in the body of the page. The title tag should be used for branding and the main keyword phrase should be placed in the first 150 characters of the page. If you don\u2019t know which keywords to use, here\u2019s a quick list of some useful keywords you can use:<\/p>\n<ul>\n<li>your business name<\/li>\n<li>product name<\/li>\n<li>locate one of product<\/li>\n<li>number of items in stock<\/li>\n<li>competitor\u2019s names<\/li>\n<li>size and shape of your product<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d48032.37211603881!2d-96.09379864963847!3d41.199466528030634!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793f5ca84ef323f%3A0xad441ec0fd0c6c7a!2sMetal%20Supermarkets%20Omaha%2C%20Portal%20Drive%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.171825999999996!2d-96.1214723!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653691514234!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are only two things you need to know to become a writer who can capture prospects\u2019 attention and convert them into customers: write about something people care about write for human beings, not search engines. If you want to rank higher in Google for your keywords, you need to make sure you\u2019re writing compellingRead More &raquo;<\/p>\n","protected":false},"author":4,"featured_media":4095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[],"class_list":["post-4952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Do Paid Search - Omaha SEO<\/title>\n<meta name=\"description\" content=\"When a visitor is searching for your product or service, you want them to click on your description to learn more about your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do Paid Search - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"When a visitor is searching for your product or service, you want them to click on your description to learn more about your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-09T20:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-01T15:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glocel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glocel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Do Paid Search - Omaha SEO","description":"When a visitor is searching for your product or service, you want them to click on your description to learn more about your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/","og_locale":"en_US","og_type":"article","og_title":"How To Do Paid Search - Omaha SEO","og_description":"When a visitor is searching for your product or service, you want them to click on your description to learn more about your business.","og_url":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-06-09T20:00:30+00:00","article_modified_time":"2022-09-01T15:11:34+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1-scaled.jpg","type":"image\/jpeg"}],"author":"Glocel","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Glocel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/"},"author":{"name":"Glocel","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/75fe29cba2cd577be556e3c18825857e"},"headline":"How To Do Paid Search","datePublished":"2022-06-09T20:00:30+00:00","dateModified":"2022-09-01T15:11:34+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/"},"wordCount":353,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1-scaled.jpg","articleSection":["Omaha SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/","url":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/","name":"How To Do Paid Search - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1-scaled.jpg","datePublished":"2022-06-09T20:00:30+00:00","dateModified":"2022-09-01T15:11:34+00:00","description":"When a visitor is searching for your product or service, you want them to click on your description to learn more about your business.","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1-scaled.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_27764395_XL-1-scaled.jpg","width":2560,"height":1707,"caption":"businessman hand showing search engine optimization SEO as concept"},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/how-to-do-paid-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Do Paid Search"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/75fe29cba2cd577be556e3c18825857e","name":"Glocel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/52753baf86c9f768214e5181756724c8f030ad9d3c4b8a00dac1a198ade3f4e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/52753baf86c9f768214e5181756724c8f030ad9d3c4b8a00dac1a198ade3f4e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/52753baf86c9f768214e5181756724c8f030ad9d3c4b8a00dac1a198ade3f4e0?s=96&d=mm&r=g","caption":"Glocel"},"sameAs":["http:\/\/TqBX7mF!ZA1VTr9rC4$py%0N"],"url":"https:\/\/omaha-seo.com\/blog\/author\/glocel\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/4952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=4952"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/4952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/4095"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=4952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=4952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=4952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}