{"id":4490,"date":"2022-06-01T14:30:17","date_gmt":"2022-06-01T14:30:17","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=4490"},"modified":"2022-10-03T12:50:53","modified_gmt":"2022-10-03T12:50:53","slug":"how-search-engine-optimization-works-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-search-engine-optimization-works-everything-you-need-to-know\/","title":{"rendered":"How Search Engine Optimization Works: Everything You Need to Know"},"content":{"rendered":"<p class=\"quill-block\">When it comes to marketing your business online, search engine optimization (SEO) is one of the most important strategies you can use. SEO is the process of improving the visibility of a website or web page in search engine results pages (SERPs). In other words, SEO helps your website show up higher in search results, which means more potential customers will see your site. In this blog post, we will discuss how SEO works and provide you with everything you need to know to optimize your website for success!<\/p>\n<p>(For the best <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO Company<\/a>, contact us today!)<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4473 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-300x200.jpg\" alt=\"\" width=\"851\" height=\"567\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-1536x1024.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-2048x1365.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-1900x1267.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/05\/Depositphotos_132975938_XL-335x223.jpg 335w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/p>\n<p id=\"cd9b252e-17db-44de-8f78-6e88642919de\" class=\"quill-block\">How <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-search-engine-optimization\/\">Search Engine Optimization<\/a> Works: By definition, SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the visibility of the site. The How part of SEO is understanding how Google works. The core principle that drives Google is providing searchers with the most relevant and useful results for their queries. To do this, Google looks at factors like the quality of a website&#8217;s content, the structure of its code, and the strength of inbound links. Based on these factors, Google ranks websites in its search results.<\/p>\n<p>The goal of SEO is to improve a website&#8217;s ranking in Google&#8217;s search results. This can be done by improving the quality of the site&#8217;s content, making it easier for Google to index and understand the site&#8217;s code, and increasing the number of high-quality inbound links pointing to the site. While many factors go into a website&#8217;s ranking on Google, these are three of the most important. By improving these factors, a website can improve its ranking and earn more traffic from Google.<\/p>\n<p id=\"cd9b252e-17db-44de-8f78-6e88642919de\" class=\"quill-block\">One important factor in how search engines rank websites is the quality of a website&#8217;s content. To Google and other search engines, high-quality content is informative, well-written, and relevant to the searcher&#8217;s query. In addition, it should be updated regularly. Websites that provide fresh, original content are more likely to earn higher rankings than those that do not. Another important factor in how search engines rank websites is the structure of a site&#8217;s code.<\/p>\n<p>Google looks for certain elements when it crawls and indexes a website. These include things like title tags, header tags, and keyword density. By making sure these elements are optimized, a website can improve its ranking in Google&#8217;s search results. Finally, another important factor in how search engines rank websites is the number and quality of inbound links pointing to the site. Inbound links are links from other websites that point to your website. Google sees these links as votes of confidence in your site. The more high-quality inbound links you have, the higher your site will rank in Google&#8217;s search results.<\/p>\n<p id=\"cd9b252e-17db-44de-8f78-6e88642919de\" class=\"quill-block\">SEO is a complex and ever-changing field, but by understanding how it works, you can optimize your website for success! By improving the quality of your content, making sure your code is well-structured, and increasing the number of high-quality inbound links pointing to your site, you can improve your website&#8217;s ranking in Google&#8217;s search results.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d48028.23282659717!2d-96.10136394958616!3d41.20510647232583!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793f40dd366f33d%3A0x534715707f0f8103!2sFire%20Station%20%2365%2C%20South%20142nd%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.190244899999996!2d-96.13656639999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653680683603!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing your business online, search engine optimization (SEO) is one of the most important strategies you can use. SEO is the process of improving the visibility of a website or web page in search engine results pages (SERPs). In other words, SEO helps your website show up higher in search results,Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[757],"tags":[22],"class_list":["post-4490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omaha-seo","tag-search-engine-optimization","cat-757-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Search Engine Optimization Works: Everything You Need to Know - Omaha SEO<\/title>\n<meta name=\"description\" content=\"To Google and other search engines, high-quality content is informative, well-written, and relevant to the searcher&#039;s query.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-search-engine-optimization-works-everything-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Search Engine Optimization Works: Everything You Need to Know - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"To Google and other search engines, high-quality content is informative, well-written, and relevant to the searcher&#039;s query.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/how-search-engine-optimization-works-everything-you-need-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T14:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-03T12:50:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_21810655_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Search Engine Optimization Works: Everything You Need to Know - 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SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/4490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=4490"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/4490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3369"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=4490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=4490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=4490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}