{"id":4082,"date":"2022-04-26T22:35:33","date_gmt":"2022-04-26T22:35:33","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=4082"},"modified":"2022-06-06T15:31:34","modified_gmt":"2022-06-06T15:31:34","slug":"10-local-seo-tips-to-improve-your-real-estate-websites","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/","title":{"rendered":"10 Local SEO Tips to Improve Your Real Estate Websites"},"content":{"rendered":"<p>In the real estate niche, a fierce competition is prevalent. Use these ten ideas to assist you to establish a solid <a href=\"https:\/\/omaha-seo.com\/\">Real Estate SEO<\/a> foundation and dominating local search.<\/p>\n<p>A real estate agency is a competitive business, especially in large cities.<\/p>\n<p>From the solopreneur competing for a living to large multinational corporations, everyone is working hard to improve their exposure and get those real estate listings.<\/p>\n<p>Fortunately, for you, online real estate agent competition isn&#8217;t as fierce as it is offline.<\/p>\n<p>Since you serve a small region, you&#8217;re only competing with individuals from the same hyperlocal space.<\/p>\n<p>Of course, the competition may be more intense, even among tiny companies, depending on location.<\/p>\n<p>But, with local SEO, you have a fighting chance. As long as you know what you&#8217;re doing.<\/p>\n<p>The following are ten strategies for enhancing your real estate website so that it can dominate local search.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e038642919d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e038642919d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#1_Start_with_an_SEO_Audit\" >1. Start with an SEO Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#2_Optimize_for_Search\" >2. Optimize for Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#3_Make_Sure_Your_Website_Is_Accessible\" >3. Make Sure Your Website Is Accessible<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#To_be_fully_ADA_compliant_you_must_also_ensure\" >To be fully ADA compliant, you must also ensure:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#4_Optimize_for_Mobile_Devices\" >4. Optimize for Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#5_Add_Your_Site_to_Google_My_Business_Other_Relevant_Directories\" >5. Add Your Site to Google My Business &amp; Other Relevant Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#6_Get_Social\" >6. Get Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#7_Publish_Useful_Content_on_Your_Blog\" >7. Publish Useful Content on Your Blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#Informative_Articles\" >Informative Articles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#Visual_Content\" >Visual Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#Interviews_with_Local_Business_Owners\" >Interviews with Local Business Owners<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#8_Create_Video_Content\" >8. Create Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#9_Use_Structured_Data_Markup\" >9. Use Structured Data Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#10_Try_to_Earn_Featured_Snippets\" >10. Try to Earn Featured Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Start_with_an_SEO_Audit\"><\/span><strong>1. Start with an SEO Audit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/10\/digital-marketing-1725340_1280-5f846f38196b5.png\" alt=\"analytics reports for audit\" width=\"1280\" height=\"853\" \/><\/p>\n<p>Before you can figure out where you&#8217;re going, you must first know where you are.<\/p>\n<p>An\u00a0SEO audit\u00a0helps to determine which pages are doing well and where you can make improvements.<\/p>\n<p>Performing a review might be time-consuming, but it serves as a yardstick for your advancement and gives you the <a href=\"https:\/\/omaha-seo.com\/blog\/what-data-are-you-looking-at-when-choosing-an-seo-strategy\/\">data you need to construct a real estate SEO strategy<\/a>.<\/p>\n<ul>\n<li>Does your site rank locally?<\/li>\n<li>Are you getting any organic traffic?<\/li>\n<li>Are you generating leads or converting clients?<\/li>\n<\/ul>\n<p>If you don&#8217;t know the answer to any of these questions, there&#8217;s a reason for it. The SEO audit can assist you in determining why your site isn&#8217;t ranking higher.<\/p>\n<p>Key areas to focus on include:<\/p>\n<ul>\n<li><strong>Site Structure:<\/strong>\u00a0XML sitemap, robots.txt, redirects.<\/li>\n<li><strong>Page Structure:<\/strong>\u00a0Titles,\u00a0meta descriptions,\u00a0heading tags, alt tags,\u00a0URLs.<\/li>\n<li><strong>Content:\u00a0Structure<\/strong>, keyword and link placement, visual elements, duplicates, redirects, and canonical tags.<\/li>\n<li><strong>Links:\u00a0<\/strong>Outbound and inbound links, interlinking with other pages on your site, broken links.<\/li>\n<li><strong>Usability:<\/strong>\u00a0Accessibility,\u00a0mobile-friendliness,\u00a0site speed.<\/li>\n<\/ul>\n<p>When you make improvements in these five areas, expect an increase in your organic traffic.<\/p>\n<p>Use\u00a0Google Analytics\u00a0to see which pages need the most attention, and use the\u00a0Google Search Console\u00a0to find issues that need to be fixed.<\/p>\n<p>There, you\u2019ll also find the\u00a0Mobile-Friendly Test tool\u00a0and\u00a0PageSpeed Insights\u00a0tool.<\/p>\n<p>If you need help keeping track of all the things you need to do as part of your audit, take a look at this\u00a0SEO audit checklist\u00a0created by Search Engine Journal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Optimize_for_Search\"><\/span><strong>2. Optimize for Search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Create a strategy to address each of the concerns based on your audit findings.<\/p>\n<p>To minimize errors, begin by taking a methodical approach. To ensure you don&#8217;t overlook anything, use a methodical approach.<\/p>\n<p>Look for additional methods to increase your overall optimization after you&#8217;ve addressed the problem areas.<\/p>\n<p>Focus on:<\/p>\n<ul>\n<li>Keyword research and analysis<\/li>\n<li>SEO-friendly URLs<\/li>\n<li>Optimization of titles and meta descriptions<\/li>\n<li>Image optimization<\/li>\n<li>Proper outbound and\u00a0internal link placement<\/li>\n<li>Broken links<\/li>\n<li>Redirects<\/li>\n<li>Site speed optimization<\/li>\n<li>Content optimization<\/li>\n<li>CTR and\u00a0bounce rate optimization<\/li>\n<li>Schema<\/li>\n<li>Robots.txt<\/li>\n<li>XML sitemap<\/li>\n<li>SSL certificate<\/li>\n<li>W3C validation<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Make_Sure_Your_Website_Is_Accessible\"><\/span><strong>3. Make Sure Your Website Is Accessible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/10\/web-accessibility-5f84788b16a6b.png\" alt=\"accessible symbol on keyboard\" width=\"1000\" height=\"600\" \/><\/p>\n<p>Everyone, regardless of disability, deserves to have internet access that is simple.<\/p>\n<p>Assistive technology, such as screen readers, aids the blind and visually impaired. However, if a website isn&#8217;t designed with accessibility in mind, it suffers from a negative user experience.<\/p>\n<p>When most people think of the Americans with Disabilities Act, they don&#8217;t consider how it applies to internet media, since the legislation was written before widespread internet access.<\/p>\n<p>Businesses must ensure that their websites are ADA compliant, but this is particularly true for real estate since brokers are frequent litigation targets.<\/p>\n<p>Basic guidelines for ADA compliance include:<\/p>\n<ul>\n<li>Any media players or PDF documents should have a link to where you may obtain the required software.<\/li>\n<li>Users must be notified if incorrect data is provided. For example, if a form needs an email address but the consumer fails to supply one, they must be informed.<\/li>\n<li>The website\u2019s appearance doesn\u2019t rely solely on color.<\/li>\n<li>Buttons and links are clearly named.<\/li>\n<li>To make sure users can quickly find the information, implement a &#8220;skip navigation&#8221; option.<\/li>\n<li>Images must include alternative text to assist screen readers.<\/li>\n<li>Video content needs to have text captions.<\/li>\n<li>Audio and video content need transcripts or descriptions.<\/li>\n<li>Any audio that plays can be stopped immediately.<\/li>\n<li>Page titles should describe the page content and not mislead users.<\/li>\n<li>Users are notified of any time limits.<\/li>\n<li>The site contains no empty links or heading tags.<\/li>\n<li>\u201cEm\u201d and \u201cstrong\u201d are used instead of \u201cb\u201d and \u201ci\u201d tags.<\/li>\n<li>Headings appear in a logical order.<\/li>\n<li>Users can use their keyboards to navigate the site.<\/li>\n<li>Every page has language code in the header to identify the language the code is written in and should be read in.<\/li>\n<li>Forms have both labels and legends readable by screen reader software.<\/li>\n<li>Any automatic blinking, flashing, or scrolling can be disabled.<\/li>\n<li>No strobe effects or rapidly flashing animations or color are present.<\/li>\n<li>There are no significant interactions on the page.<\/li>\n<li>Any keyboard focus should not lock on any specific element.<\/li>\n<li>The site passes\u00a0W3C HTML validation\u00a0without major errors.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"To_be_fully_ADA_compliant_you_must_also_ensure\"><\/span><strong>To be fully ADA compliant, you must also ensure:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>There are multiple ways to access the site\u2019s pages.<\/li>\n<li>When the window is resized to 200%, the text should remain in form without affecting the page layout or usability.<\/li>\n<li>Menu and button order and presentation should remain consistent across the entire site.<\/li>\n<li>Any live audio or video content should have text captions.<\/li>\n<li>Images do not replace functions that can be achieved by text.<\/li>\n<li>Only links are underlined.<\/li>\n<li>Redundant links on the same page are eliminated or at least reduced.<\/li>\n<li>The keyboard focus needs to be highly visible and clear all the time.<\/li>\n<li>If the user encounters any input errors, suggestions to fix the issue are provided.<\/li>\n<li>The contrast ratio between background elements and readable elements needs to be at least 4:5:1.<\/li>\n<li>If the site uses multiple languages, the languages should be identified in the code of each page.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Optimize_for_Mobile_Devices\"><\/span><strong>4. Optimize for Mobile Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Mobile devices account for more than half of worldwide internet traffic (52%).<\/p>\n<p>Because of this, if you want to keep Google and your potential customers pleased, your website must function well on smartphones and tablets.<\/p>\n<p>When it comes to mobile optimization, the key areas to focus on are:<\/p>\n<ul>\n<li>Responsive design<\/li>\n<li>Page speed<\/li>\n<li>Hosting speed<\/li>\n<li>Homepage<\/li>\n<li>Site navigation<\/li>\n<li>Site search<\/li>\n<li>Forms<\/li>\n<li>Conversions<\/li>\n<li>Usability<\/li>\n<\/ul>\n<p>Because the mobile-first approach focuses on designing for all devices, your site will be more responsive and adaptive. This ensures that your site is as usable as possible; it adapts to any device&#8217;s screen automatically.<\/p>\n<p>The importance of fast page speed cannot be overstated: if users have to wait too long, they are likely to click back to the search results in order to locate a more user-friendly website.<\/p>\n<p>As a general rule of thumb, things should be as straightforward as possible.<\/p>\n<p>The more a user has to go through in order to achieve their objective, the less likely they are to follow through to the conclusion.<\/p>\n<p>The Mobile-Friendly Test tool will assist you in determining whether your current website successfully passed the test and delivered you with a list of concerns that you must address.<\/p>\n<p>It&#8217;s time to run at top speed! minify your code and optimize your photos, and you&#8217;ll be done in no time. Use emulators to see how your material looks on a variety of devices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Add_Your_Site_to_Google_My_Business_Other_Relevant_Directories\"><\/span><strong>5. Add Your Site to Google My Business &amp; Other Relevant Directories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/10\/local-seo-map-pack-5f8470501ac0d.png\" alt=\"local seo map pack google\" width=\"664\" height=\"723\" \/><\/p>\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/8-top-strategies-for-local-seo\/\">Local citations are a crucial aspect of local SEO<\/a>.<\/p>\n<p>The more locations where you have your site listed with the same name, address, and phone number across them, the better.<\/p>\n<p>Start with\u00a0Google My Business, and keep your profile up to date.<\/p>\n<p>Complete as much of the profile as you possibly can.<\/p>\n<p>Spice it up with photos, videos, and other relevant content.<\/p>\n<p>These links may help you rank higher in Google local searches, as well as improve the likelihood of ranking better than sites like Zillow and Trulia.<\/p>\n<p>Other directory websites to list your business on are:<\/p>\n<ul>\n<li>Realtor.com<\/li>\n<li>Yahoo Homes<\/li>\n<li>RedFin<\/li>\n<li>HomeSnap<\/li>\n<li>Neighborhood Scout<\/li>\n<li>Zoocasa<\/li>\n<li>Local.com<\/li>\n<li>Yelp<\/li>\n<li>Yellow Pages<\/li>\n<li>Manta<\/li>\n<li>Better Business Bureau<\/li>\n<li>Merchant Circle<\/li>\n<li>Angie\u2019s List<\/li>\n<li>CitySearch<\/li>\n<li>Yellow Pages<\/li>\n<li>Whitepages<\/li>\n<\/ul>\n<p>Do a quick search on each of the platforms you&#8217;re considering.<\/p>\n<p>You may already have a business profile there that just needs to be claimed.<\/p>\n<p>You&#8217;ll have more control over what&#8217;s displayed when you&#8217;ve completed the process.<\/p>\n<p>Because consumers do a lot of research on these platforms, you may not only improve your SEO but also develop extra sales channels to boost lead creation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Get_Social\"><\/span><strong>6. Get Social<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although social media will not have an immediate impact on your search engine rankings, it is still an essential element of your digital marketing plan.<\/p>\n<p>Why?<\/p>\n<p>It helps to:<\/p>\n<ul>\n<li>Connect with your targeted audience.<\/li>\n<li>Increase exposure.<\/li>\n<li>Build authority, trust, and awareness.<\/li>\n<li>Drive more traffic to your website.<\/li>\n<li>Drive conversions.<\/li>\n<\/ul>\n<p>Without social media accounts, real estate companies will have a difficult time gaining online exposure.<\/p>\n<p>It&#8217;s tempting to try to be everywhere on social media, but it&#8217;s better to focus on a few platforms and do them well than to spread yourself so thin that your substance quality suffers.<\/p>\n<p>Consider Instagram, Twitter, and Pinterest while using Facebook.<\/p>\n<p>Share your blog material, videos, and other vital information such as statistics, news, and more on these social media platforms.<\/p>\n<p>Use Instagram and Pinterest to promote your website with pictures.<\/p>\n<p>On Facebook, highlight the greatest sales opportunities.<\/p>\n<p>Whenever you post anything on social media, include local-targeted hashtags and descriptions with geo-specific keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Publish_Useful_Content_on_Your_Blog\"><\/span><strong>7. Publish Useful Content on Your Blog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may use your blog to target relevant keywords more effectively if you have one.<\/p>\n<p>As a small company, you don&#8217;t have the financial means to compete against huge businesses, which is why choosing what content will be included is so crucial.<\/p>\n<p>Your blog should be a mix of:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Informative_Articles\"><\/span><strong>Informative Articles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the posts about your neighborhood, such as:<\/p>\n<ul>\n<li>Walkability.<\/li>\n<li>Cost of living.<\/li>\n<li>Social life.<\/li>\n<li>Schools.<\/li>\n<li>Crime.<\/li>\n<li>Restaurants.<\/li>\n<\/ul>\n<p>Describe the pros and cons of the neighborhood and provide unique perspectives.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visual_Content\"><\/span><strong>Visual Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This can include:<\/p>\n<ul>\n<li>Images.<\/li>\n<li>Video tours.<\/li>\n<li>Virtual tours.<\/li>\n<li>Live stream videos.<\/li>\n<li>Infographics.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Interviews_with_Local_Business_Owners\"><\/span><strong>Interviews with Local Business Owners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It may take some time to conduct interviews with local business owners, but it will be worth it.<\/p>\n<p>Interviews with your neighbors provide a unique viewpoint on your neighborhood and show potential house purchasers how beautiful it is.<\/p>\n<p>Business owners are likely to share these interviews on their social media sites and websites in order to raise awareness and expand your reach.<\/p>\n<p>Before posting the content and sharing it, take a few minutes to optimize it for search engines.<\/p>\n<p>Include the relevant geographic keywords in titles, headings and subheadings, meta descriptions, <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-an-image-alt-text\/\">alt text<\/a>, hashtags, and URLs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Create_Video_Content\"><\/span><strong>8. Create Video Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video content is frequently the most simple to create, but if you can, you should invest in video production and optimization.<\/p>\n<p>It can help you distinguish yourself from the competition.<\/p>\n<p>Consider:<\/p>\n<ul>\n<li>Launching and optimizing a\u00a0YouTube channel.<\/li>\n<li>Consistently upload videos to that channel.<\/li>\n<li>Share or upload your <a href=\"https:\/\/omaha-seo.com\/blog\/why-you-should-add-videos-to-your-website\/\">videos to your website<\/a> and social media pages.<\/li>\n<li>Run live streams on Facebook and YouTube to build a larger audience.<\/li>\n<\/ul>\n<p>Need ideas for content you can create?<\/p>\n<p>Try:<\/p>\n<ul>\n<li>Open house videos.<\/li>\n<li>Listings videos (10 Best Homes for Families).<\/li>\n<li>Q&amp;A live-streams.<\/li>\n<li>Q&amp;A Videos.<\/li>\n<li>Virtual tours.<\/li>\n<\/ul>\n<p>You may repurpose that video material to produce other content for social media and your blog so it can be used in as many ways as possible.<\/p>\n<p>Spend some time optimizing your video content for local search.<\/p>\n<p>Keywords in headlines, descriptions, and hashtags are all related to your geo-targeted keywords.<\/p>\n<p>Add subtitles and a transcript for accessibility.<\/p>\n<p>If you include the transcript in the description, it makes it simpler for search engines to crawl and index your material.<\/p>\n<p>Include links to your social media profiles, website, and any related listings in the description as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Use_Structured_Data_Markup\"><\/span><strong>9. Use Structured Data Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The schema, or structured data markup, aids Google and other search engines in understanding the nature of your content.<\/p>\n<p>If your site contains rich snippets in search, you should place it where appropriate.<\/p>\n<p>Real estate businesses can benefit from:<\/p>\n<ul>\n<li>RealEstateAgent<\/li>\n<li>Offer<\/li>\n<li>Product<\/li>\n<li>Place<\/li>\n<li>RentAction<\/li>\n<li>Residence<\/li>\n<li>PostalAddress<\/li>\n<li>SearchResultsPage<\/li>\n<li>WebPage<\/li>\n<\/ul>\n<p>What you\u2019ll use depends on your site structure.<\/p>\n<p>If you\u2019re unsure of what to use or where to start, consult with an SEO professional.<\/p>\n<p>Once you\u2019ve added schema to your site, check it for accuracy with the\u00a0Structured Data Testing Tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Try_to_Earn_Featured_Snippets\"><\/span><strong>10. Try to Earn Featured Snippets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/10\/position-zero-5f84722b8c315.png\" alt=\"Position Zero - Featured Snipped\" width=\"875\" height=\"939\" \/><\/p>\n<p>Want to be featured at the top of the SERPs?<\/p>\n<p>Featured snippets\u00a0can be a game changer.<\/p>\n<p>Grabbing a featured snippet can:<\/p>\n<ul>\n<li>Increases traffic.<\/li>\n<li>Attract users interested in your offers.<\/li>\n<li>Improves your search ranking.<\/li>\n<li>Increase conversion rates.<\/li>\n<\/ul>\n<p>It&#8217;s difficult to acquire them, and only a few businesses have them in local search.<\/p>\n<p>Instead of competing with big websites that may have already taken the top spot, seek for phrases that don&#8217;t currently have an answer.<\/p>\n<p>However, bear in mind that when you run a geotargeted search, Google does not display the highlighted snippet.<\/p>\n<p>To compensate, you can:<\/p>\n<ul>\n<li>To identify relevant, geo-focused long-tail keywords and expressions, conduct a keyword analysis.<\/li>\n<li>Place these selected keywords in high-quality content.<\/li>\n<li>Ensure that you document your content appropriately. Use question-focused headers and subheads, shorter paragraphs that may be included in a featured snippet section, H1-H2 tags, tables, lists, charts, photos, and so on to structure and markup your material.<\/li>\n<li>On your site, establish a Q&amp;A section. Answers that are more detailed and include images and bullet points are more likely to get highlighted as featured snippets.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the fierce competition in real estate, there are still many possibilities.<\/p>\n<p>Using these Search Engine Optimization tactics, you can dominate local search.<\/p>\n<p>Investing in Search Engine Optimization or SEO with these strategies can help you rank well, even against the big names in the real estate industry.<\/p>\n<p>If you\u2019re not familiar with SEO, it\u2019s best to consult with or hire a professional, to <a href=\"https:\/\/omaha-seo.com\/blog\/succeed-in-marketing-avoid-these-21-common-mistakes\/\">avoid making mistakes<\/a>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d47991.752477449954!2d-96.07742972944712!3d41.25478499463961!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793f2a1d41aabdb%3A0x674db190923d4d14!2sN%20112th%20Ct%20%26%20Blondo%20St%2C%20Omaha%2C%20NE%2068164!3m2!1d41.2777525!2d-96.08873469999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653460050053!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the real estate niche, a fierce competition is prevalent. Use these ten ideas to assist you to establish a solid Real Estate SEO foundation and dominating local search. A real estate agency is a competitive business, especially in large cities. From the solopreneur competing for a living to large multinational corporations, everyone is workingRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Local SEO Tips to Improve Your Real Estate Websites - Omaha SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Local SEO Tips to Improve Your Real Estate Websites - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"In the real estate niche, a fierce competition is prevalent. Use these ten ideas to assist you to establish a solid Real Estate SEO foundation and dominating local search. A real estate agency is a competitive business, especially in large cities. From the solopreneur competing for a living to large multinational corporations, everyone is workingRead More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T22:35:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T15:31:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1358\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Local SEO Tips to Improve Your Real Estate Websites - Omaha SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/","og_locale":"en_US","og_type":"article","og_title":"10 Local SEO Tips to Improve Your Real Estate Websites - Omaha SEO","og_description":"In the real estate niche, a fierce competition is prevalent. Use these ten ideas to assist you to establish a solid Real Estate SEO foundation and dominating local search. A real estate agency is a competitive business, especially in large cities. From the solopreneur competing for a living to large multinational corporations, everyone is workingRead More &raquo;","og_url":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2022-04-26T22:35:33+00:00","article_modified_time":"2022-06-06T15:31:34+00:00","og_image":[{"width":2560,"height":1358,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-scaled.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"10 Local SEO Tips to Improve Your Real Estate Websites","datePublished":"2022-04-26T22:35:33+00:00","dateModified":"2022-06-06T15:31:34+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/"},"wordCount":2342,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-scaled.jpg","articleSection":["Search Engine Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/","url":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/","name":"10 Local SEO Tips to Improve Your Real Estate Websites - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-scaled.jpg","datePublished":"2022-04-26T22:35:33+00:00","dateModified":"2022-06-06T15:31:34+00:00","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-scaled.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/04\/Depositphotos_30952945_XL-scaled.jpg","width":2560,"height":1358,"caption":"businessman hand showing search engine optimization SEO as concept"},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 Local SEO Tips to Improve Your Real Estate Websites"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/4082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=4082"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/4082\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3995"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=4082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=4082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=4082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}