{"id":3402,"date":"2022-02-25T22:01:57","date_gmt":"2022-02-25T22:01:57","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=3402"},"modified":"2022-06-06T16:32:15","modified_gmt":"2022-06-06T16:32:15","slug":"ten-common-myths-about-content-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/","title":{"rendered":"Ten Common Myths About Content Marketing"},"content":{"rendered":"<p><span data-contrast=\"none\">Although <a href=\"https:\/\/omaha-seo.com\/\">content marketing<\/a> is experiencing its moment, it is still underappreciated and misunderstood in many quarters. Blogging has been popular for almost a decade now. Since then, most firms have started and stopped their content marketing efforts with a corporate blog that discusses themselves and their products.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Is this the definition of content marketing? Yes and no. This type of marketing is more prominent than having a company blog, but it isn&#8217;t everything. This post dispels ten common content marketing misconceptions that might hold you from obtaining the same results as the content may provide to your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3b439f3d5e1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3b439f3d5e1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_1_Content_Marketing_Must_Be_Promotional\" >Myth 1: Content Marketing Must Be Promotional\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_2_Everyone_Is_a_Content_Creator\" >Myth 2: Everyone Is a Content Creator\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_3_Videos_Is_Only_for_Big-Budget_Businesses\" >Myth 3: Videos Is Only for Big-Budget Businesses\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_4_Focus_on_Content_Creation_More_Than_Content_Discoverability\" >Myth 4: Focus on Content Creation More Than Content Discoverability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_5_Followers_and_Likes_Are_the_Right_Success_Metrics\" >Myth 5: Followers and Likes Are the Right Success Metrics\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_6_Branding_Can_Be_Done_Later\" >Myth 6: Branding Can Be Done Later\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_7_Longer_Content_Is_Always_Better\" >Myth 7: Longer Content Is Always Better\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_8_Content_Marketing_and_Link_Building_Are_the_Same\" >Myth 8: Content Marketing and Link Building Are the Same\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_9_Its_Crucial_To_Run_Paid_Ads_for_Content_To_Be_Seen\" >Myth 9: It&#8217;s Crucial To Run Paid Ads for Content To Be Seen\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#Myth_10_Going_Viral_Is_Crucial_for_Content_Marketing_Success\" >Myth 10: Going Viral Is Crucial for Content Marketing Success\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/#The_Real_Deal_with_Content_Marketing\" >The Real Deal with Content Marketing\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_1_Content_Marketing_Must_Be_Promotional\"><\/span><b><span data-contrast=\"none\">Myth 1: Content Marketing Must Be Promotional<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">While it&#8217;s critical to discuss who you are, what you have to offer, and how it can benefit the customer, you may do more with content. However, the most effective form of content marketing does not directly promote anything.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Surprised? It&#8217;s true!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Customers care more about what you can do for them and how to make their lives easier than they care about you. If you want your consumers to care about you, give them a cause. Value their life by adding value and providing content that meets their needs, and the results will speak for themselves.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Use how-to manuals, ebooks, case studies, step-by-step instructions, videos, infographics, and strong opinions to provide answers to complicated questions. This will help you establish credibility with your readership by making you an authority in your area.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_2_Everyone_Is_a_Content_Creator\"><\/span><b><span data-contrast=\"none\">Myth 2: Everyone Is a Content Creator<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Sure, everyone is a content producer, but (and this is a big but) can they produce high-quality material that adds value to your customer and your business in the long run?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">For example, you could make numerous short films with your phone camera, but are they as good as videos produced by a professional videographer? Precisely.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">High-quality content outperforms low-quality material. Unfortunately, creating excellent material requires time, money, and effort &#8211; a lot of it. You&#8217;ll need to hire specialists in writing, filming, and photography to produce your content.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_3_Videos_Is_Only_for_Big-Budget_Businesses\"><\/span><b><span data-contrast=\"none\">Myth 3: Videos Is Only for Big-Budget Businesses<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Humans are visual animals by nature. As a result, having a strong logo is essential for your branding since it establishes your company&#8217;s visual presence. Several excellent logo designers can assist you in creating a professional-looking logo for your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">On the other hand, videos outperform photos when it comes to content marketing. Of course, a photograph can communicate a thousand words and impact, but consider how powerful a video is.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Video is one of the most consumed <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-long-form-content\/\">forms of content<\/a> on social media, and it is viral among internet users. Video engagement increased by 71 percent between 2021 and 2021. In addition, according to respondents, consumers watch video advertisements five times longer than standard ads, indicating that they are the best method to discover new goods.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"> <img decoding=\"async\" class=\"size-medium wp-image-3364 alignright\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-1536x1025.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-2048x1367.jpg 2048w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-1900x1268.jpg 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_185299358_XL-335x224.jpg 335w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span data-contrast=\"none\">You don&#8217;t need a high-priced videographer to make films for you. Numerous video-making tools accessible on the internet may help you begin with this type of <a href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/\">content marketing<\/a>. It&#8217;s inexpensive, and it&#8217;ll provide you with important information on what types of material your audience likes. So, when you&#8217;re ready to spend much money, you&#8217;ll know where to put your money.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Pro tip:<\/span><\/b><span data-contrast=\"none\"> Create videos and then transcribe them into value-driven blog posts.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_4_Focus_on_Content_Creation_More_Than_Content_Discoverability\"><\/span><b><span data-contrast=\"none\">Myth 4: Focus on Content Creation More Than Content Discoverability<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">&#8220;If I create it, people will find it.&#8221;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Not really.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You may produce the finest material in the world, but it&#8217;s meaningless if no one sees it. In content marketing, distribution is essential. Use your social media platforms, newsletters, and other distribution methods like Quora, Reddit, and Medium to drive people to your materials. Create content optimized for search engines, showing up when someone is looking for a related topic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Your material and business will not reach their full potential without the proper traffic. However, don&#8217;t just flood the internet with your material. Instead, adapt it to the platform and audience requirements.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_5_Followers_and_Likes_Are_the_Right_Success_Metrics\"><\/span><b><span data-contrast=\"none\">Myth 5: Followers and Likes Are the Right Success Metrics<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">The quantity of followers and likes an article has is a vanity measure that may make you feel good about your work and help with brand recognition. Still, it might not be the most appropriate metric for evaluating the content&#8217;s success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Anyone can purchase followers and likes. As a result, you may acquire thousands of likes on an Instagram post without providing any value to your business. Instead, build your following while maintaining an eye on the quality of your squad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Set the criteria for a piece of material&#8217;s success before you start writing, such as traffic or sign-ups. A hundred devoted followers are more likely to interact with you and provide value to your business than 100,000 followers who are not interested in what you&#8217;re selling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_6_Branding_Can_Be_Done_Later\"><\/span><b><span data-contrast=\"none\">Myth 6: Branding Can Be Done Later<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">A logo, a great company name, brand colors, typefaces, and more are essential components of your business&#8217;s branding. It is, however, much more than that. Consistently effective efforts are required throughout the whole process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The process of establishing a brand is known as branding. A logo, for example, is the visual representation of your company&#8217;s name and image. The visual design of your website must reflect who you are and what you offer to customers. Your brand, personality, tone of voice, and type of words used in your messaging contribute to creating this.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You may tell a tale to your consumers and invite them to join in it by using branding. A good story will consistently outperform a sales pitch. Your material will be used to tell this narrative, which will further cement and amplify your brand&#8217;s presence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_7_Longer_Content_Is_Always_Better\"><\/span><b><span data-contrast=\"none\">Myth 7: Longer Content Is Always Better<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">According to an old study, articles over 2,500 words receive more traffic, are shared more often, and have better backlinks. However, creating for the consumer and focusing on providing value is a good rule of thumb. You won&#8217;t get the advantage you expect if you&#8217;ve made 2,500 words that aren&#8217;t adding actual value.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Long-form material, of course, maybe valuable as well. But if something can be said in 1,000 words, there&#8217;s no point talking about it for twice the amount of time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">However, if you&#8217;re still looking for ways to increase the length of your article, then consider the following tactics:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Add your users&#8217; most frequently asked questions (you may utilize Google&#8217;s &#8220;People Also Ask&#8221; option).<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">To enhance the credibility of your piece, including relevant statistics and instances.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">To give it structure, incorporate templates and a little bit of backstory.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">Wherever feasible, give step-by-step directions.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"none\">Include expert quotes and advice.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Address an alternative viewpoint or perspective.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_8_Content_Marketing_and_Link_Building_Are_the_Same\"><\/span><b><span data-contrast=\"none\">Myth 8: Content Marketing and Link Building Are the Same<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">While the goals of link building and content marketing are similar, they are not the same. However, effective content marketing can create high-quality backlinks that add value to the piece of content and credibility to your business.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The strategies used in <a href=\"https:\/\/omaha-seo.com\/blog\/leverage-content-marketing\/\">content marketing<\/a> and link building are two distinct points of difference. The technique used in content marketing is to educate, inform, and amuse through valuable assets such as videos, podcasts, articles, and more. On the other hand, link building is a type of link building that attempts to boost the number of websites that link to a piece of material to improve its search engine rankings.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The goal of brand exposure is fulfilled by using distinct tactics, such as link-building and content marketing, which are pretty dissimilar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_9_Its_Crucial_To_Run_Paid_Ads_for_Content_To_Be_Seen\"><\/span><b><span data-contrast=\"none\">Myth 9: It&#8217;s Crucial To Run Paid Ads for Content To Be Seen<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">There are two broad ways to attract traffic:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\"><strong>Paid<\/strong> \u2013 You purchase advertising space on search engines, social media platforms, or other news sources to display your material to people seeking your goods and services.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><strong>Organic<\/strong> &#8211; You may develop traffic on all platforms by sharing useful information over an extended period of time. This is time-consuming and requires hard effort, but it pays off handsomely in the long term.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"none\">Paid advertising may help you gain exposure quickly, but it isn&#8217;t necessarily the only option. You may develop organically by regularly creating and distributing high-quality, useful, and exciting material.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Create material that starts a discussion and entertains and engages your audience. When you do this on a regular basis, you won&#8217;t require any paid advertising to reach a large, relevant audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"Myth_10_Going_Viral_Is_Crucial_for_Content_Marketing_Success\"><\/span><b><span data-contrast=\"none\">Myth 10: Going Viral Is Crucial for Content Marketing Success<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"none\">Being a one-hit-wonder is similar to going viral. To be successful, you don&#8217;t have to go viral. Although some of the most helpful and valuable content never goes viral, that&#8217;s because it isn&#8217;t for everybody. The material is developed with a specific audience in mind. You should aim to connect with the appropriate audience via helpful information.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span class=\"ez-toc-section\" id=\"The_Real_Deal_with_Content_Marketing\"><\/span><b><span data-contrast=\"none\">The Real Deal with Content Marketing<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"none\">Long-term success is assured. The efforts you make now will bear fruit in the future. Your content objective should be to assist your consumers. You&#8217;ll get a lot in return when you offer value without expecting anything in return.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938ed39af8275d%3A0x7a395ce4d43a2f2d!2sRestaurante%20San%20Luis%2C%20South%2024th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2109343!2d-95.94740619999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558112331!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although content marketing is experiencing its moment, it is still underappreciated and misunderstood in many quarters. Blogging has been popular for almost a decade now. Since then, most firms have started and stopped their content marketing efforts with a corporate blog that discusses themselves and their products.\u00a0 Is this the definition of content marketing? YesRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":3358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[730],"tags":[],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-agency","cat-730-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ten Common Myths About Content Marketing - Omaha SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten Common Myths About Content Marketing - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Although content marketing is experiencing its moment, it is still underappreciated and misunderstood in many quarters. Blogging has been popular for almost a decade now. Since then, most firms have started and stopped their content marketing efforts with a corporate blog that discusses themselves and their products.\u00a0 Is this the definition of content marketing? YesRead More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-25T22:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T16:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_506767050_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ten Common Myths About Content Marketing - Omaha SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/ten-common-myths-about-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Ten Common Myths About Content Marketing - Omaha SEO","og_description":"Although content marketing is experiencing its moment, it is still underappreciated and misunderstood in many quarters. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/3402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=3402"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/3402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/3358"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=3402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=3402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=3402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}