{"id":299,"date":"2016-11-29T07:42:50","date_gmt":"2016-11-29T07:42:50","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=299"},"modified":"2022-05-26T14:43:56","modified_gmt":"2022-05-26T14:43:56","slug":"25-online-marketing-strategies","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/","title":{"rendered":"25 Powerful Online Marketing &#038; SEO Strategies"},"content":{"rendered":"<p class=\"entry-title single-title\">These 25 Powerful Online Marketing Strategy Tips That Create Results\u00a0should be added to your project if possible. Doing so will increase traffic from search engines and social media, plus will create multiple other important traffic sources for your project.<\/p>\n<p>You may also go to<a href=\"https:\/\/omaha-seo.com\/blog\/nebraska-digital-marketing-consultants\/\"> Nebraska Digital Marketing Consultants<\/a> for more marketing tips.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9a75a82ccd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9a75a82ccd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#25_Ways_to_Boost_Your_Online_Marketing\" >25 Ways to Boost Your Online Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#1_Use_Google_effectively\" >1. Use Google effectively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#2_Use_PPC_and_other_types_of_ads\" >2. Use PPC and other types of ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#3_Optimize_your_website_for_mobile\" >3. Optimize your website for mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#4_Keep_in_mind_how_easy_it_is_to_screenshot\" >4. Keep in mind how easy it is to screenshot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#5_Publish_regular_newsletters\" >5. Publish regular newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#6_Make_sure_all_marketing_collateral_promotes_your_website\" >6. Make sure all marketing collateral promotes your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#7_Focus_on_the_customer_not_your_brand\" >7. Focus on the customer, not your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#8_Use_social_media_trends\" >8. Use social media trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#9_Use_Facebook_to_spy_on_the_competition\" >9. Use Facebook to spy on the competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#10_Use_HTTPS_everywhere_on_your_site\" >10. Use HTTPS everywhere on your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#11_Start_a_Podcast\" >11. Start a Podcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#12_Claim_local_listings\" >12. Claim local listings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#13_Ask_for_testimonials\" >13. Ask for testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#14_Invest_in_SMS_marketing\" >14. Invest in SMS marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#15_Boost_website_credibility\" >15. Boost website credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#16_Have_a_business_blog\" >16. Have a business blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#17_Host_webinars\" >17. Host webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#18_Send_out_press_releases\" >18. Send out press releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#19_Use_Facebook_Ads\" >19. Use Facebook Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#20_Minimize_your_product_or_services_page\" >20. Minimize your product or services page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#21_Reposition_your_opt-in_button\" >21. Reposition your opt-in button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#22_Add_urgency_to_your_website_copy\" >22. Add urgency to your website copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#23_Add_video_content_to_your_marketing_strategy\" >23. Add video content to your marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#24_Track_your_stats\" >24. Track your stats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/#25_Quality_over_quantity\" >25. Quality over quantity<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"entry-title single-title\"><span class=\"ez-toc-section\" id=\"25_Ways_to_Boost_Your_Online_Marketing\"><\/span>25 Ways to Boost Your Online Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"byline entry-meta vcard\"><span class=\"start\">The<\/span>\u00a0average adult spends over 20 hours per week online, which means having a strong online presence is going to be essential for marketing your business.<\/p>\n<section class=\"entry-content\"><a href=\"https:\/\/omaha-seo.com\/blog\/how-to-do-online-marketing\/\">Online marketing<\/a> enables business owners to reach a wide range of people in a very short amount of time, regardless of how big your brand is or which industry it is part of. Compared to other types of marketing strategies, such as direct mail advertisements and billboards, online marketing always wins out. This is why it\u2019s important to maximize your efforts. Keep reading for a must-follow list of 25 tips for online marketing:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Google_effectively\"><\/span>1. Use Google effectively<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google advertisements, SEO, and video content (such as YouTube) are all methods of digital marketing that can truly make a difference in the success of your business. It\u2019s important to closely follow your site\u2019s analytics, and Google Analytics, to keep track of what is and is not working. Adjust accordingly, and always offer fresh content to boost both customer engagement and SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_PPC_and_other_types_of_ads\"><\/span>2. Use PPC and other types of ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you make your ad, be sure to include target keywords in both the headline and the copy. These keywords should closely match (if not completely match) the keywords you bid on since this will help increase the chances of your ad showing up for those terms.<\/p>\n<p>Always include a strong-call-to-action in each ad, stating exactly what it is you want the viewers and consumers to do. For example: \u201c<em>Call for a free quote\u201d<\/em> or <em>\u201cClick here for a 50% discount.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Optimize_your_website_for_mobile\"><\/span>3. Optimize your website for mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With so many consumers glued to their phones, you\u2019d be missing out on valuable sales opportunities if you didn\u2019t make sure your website was mobile-friendly. The mobile audience is far too big to ignore.<\/p>\n<p>If your prospective customers are too frustrated with the mobile version of your website, there\u2019s a slim chance they\u2019re going to want to go through the effort of switching to their PC just to find your website. This is especially true when they\u2019re doing something based on location because they can just use the GPS on their phone to pull up another local option.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Keep_in_mind_how_easy_it_is_to_screenshot\"><\/span>4. Keep in mind how easy it is to screenshot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It happens all the time: Someone in charge of a company\u2019s social media\u00a0posts something they <em>really<\/em> shouldn\u2019t have posted. Social media followers screenshot it and then pass it around. The company may have since deleted the status, but the internet doesn\u2019t forget.<\/p>\n<p>Your employees represent your brand just as much as you do, which is why it\u2019s important to have a social media policy in place. This can help prevent them from sharing internal information, causing strife, or simply posting things that don\u2019t align with your brand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Publish_regular_newsletters\"><\/span>5. Publish regular newsletters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Send out regular email newsletters and announcements, making sure to include a variety of different information. You want to be seen as an industry authority, so include information prevalent to your niche. <em>For example, if you\u2019re a landscaping company, a section of your newsletter could be dedicated to a Gardening Tip of the Week.<\/em> Your readers will know they can count on your brand to provide current, helpful information that is relevant to their information.<\/p>\n<p>Don\u2019t forget to cut down on time and expenses by investing in an Email Marketing Service, more specifically, one that is optimized for automation\u00a0for your email newsletters.\u00a0Marketing automation\u00a0will help cut down on the time spent on menial tasks, providing you with more time to grow your business and focus on sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_sure_all_marketing_collateral_promotes_your_website\"><\/span>6. Make sure all marketing collateral promotes your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every single bit of your marketing materials should include a way to check out your brand\u2019s online presence. This is the easiest way to drive traffic to your website.<\/p>\n<p>All of your print collateral should have a link to your website. The voicemails you leave, your own outgoing phone message, the signature of your email, your social media profiles, and every other type of marketing material you have should mention your website or have a link to it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Focus_on_the_customer_not_your_brand\"><\/span>7. Focus on the customer, not your brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Okay, so this one needs a bit of explanation.<\/p>\n<p>Obviously, you should be focused on your brand. After all, that\u2019s the face of your company!<\/p>\n<p>However, rather than filling it with words like \u201cwe\u201d or \u201cus\u201d, the customer-focused word of \u201cyou\u201d should be used in abundance. This demonstrates your brand\u2019s value, rather than coming across as nothing more than a sales page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_social_media_trends\"><\/span>8. Use social media trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You may have promoted your business&#8217;s social media marketing like Facebook and Twitter. You may have even created a Pinterest profile.\u00a0 But, what about the apps like\u00a0Snapchat and Instagram, which continue to increase in popularity?<\/p>\n<p>There are numerous ways to use these social media apps to boost your online marketing efforts, and they will get your brand in front of a huge and varied audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Use_Facebook_to_spy_on_the_competition\"><\/span>9. Use Facebook to spy on the competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Read through the comments that customers have left on your competitor\u2019s Wall. These will give valuable insight into things those customers like and dislike about what that brand is doing.<\/p>\n<p>You can also get a feel for how your competitor responds to any negative comments or complaints they receive. If you\u2019re unsure of how to respond to criticisms your customers leave, this may provide some helpful guidance you can use on your own page.<\/p>\n<p>If you have a Facebook Advertising strategy, you have yet another great option to capitalize on what the competition is doing. Grab Adsviser and spy on their ads. You can see their copy, what designs are working best, and craft your own ads that will outshine theirs!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Use_HTTPS_everywhere_on_your_site\"><\/span>10. Use HTTPS everywhere on your site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By having\u00a0https everywhere on your website, you know your website is secure. So do your prospective customers.<\/p>\n<p>Having a secure site also means it will show up more often in search engine results. This will help you keep track of who is visiting your site, where they\u2019re coming from, how they got to your site, and see what they are looking at once they\u2019re there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Start_a_Podcast\"><\/span>11. Start a Podcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rather than making a Podcast about your business, product, or service, focus on a topic that is relevant to the interests of your prospective customers. This way, your Podcast is helpful and interesting, rather than just a sales pitch. Podcasts rank well in search engines like Google, and they also give you a chance to reach a different type of audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Claim_local_listings\"><\/span>12. Claim local listings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Claiming and optimizing local listings is an effective online marketing strategy that has the potential to bring in a new audience. Sites like Yelp, Google, and Manta offer a lot of information about local businesses. This is why it\u2019s important that you claim as many listings as possible for your business, which gives you control of the basic information prospects would be looking for during a search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Ask_for_testimonials\"><\/span>13. Ask for testimonials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After someone has purchased one of your products, or utilized your services, it\u2019s important to ask them for a testimonial you can share with your audience. Social proof (testimonials, word-of-mouth, reviews, etc.) is one of the most effective ways of increasing website traffic and conversions.<\/p>\n<p>Use a resource like EmailTools to get started with customer testimonials. \u00a0Send out simple\u00a0surveys within your email messages to grab preliminary info:<\/p>\n<p>With built-in linking, you can direct\u00a0customers to the appropriate resources based on their answers.<\/p>\n<ul>\n<li>If they\u2019re satisfied they may also be willing to give more feedback or a full testimonial.<\/li>\n<li>If they aren\u2019t, you can reconnect and learn more. This also gives you the opportunity to change their opinion of you\u00a0by troubleshooting what went wrong and remedying the situation.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"14_Invest_in_SMS_marketing\"><\/span>14. Invest in SMS marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Texting isn\u2019t just for sending memes to your friends when you\u2019re supposed to be working. It\u2019s also an effective <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-market-an-online-business\/\">online marketing strategy for businesses<\/a> within all industries. With its high open and read rates, the need for customer opt-in, convenience factor, and attention-grabbing design,\u00a0SMS marketing is a great way to increase website traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Boost_website_credibility\"><\/span>15. Boost website credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use industry keywords in your website, blog, and social media copy to drive traffic from consumers looking for topics relevant to your niche. Your site and brand will become more of an industry authority this way.<\/p>\n<p>Generate high-quality backlinks to further build your authority and boost credibility. Having quality backlinks lets search engines know your business is a credible one, which means your site will be ranked higher than others in search engine results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Have_a_business_blog\"><\/span>16. Have a business blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to helping your SEO, having a regularly updated blog on your website will provide your prospective customers with informative content that demonstrates your brand\u2019s authority. This is a quick and efficient way to become recognized as an industry expert, which would lead to increased sales and conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Host_webinars\"><\/span>17. Host webinars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Webinars are a great way to build your email marketing lists, drive traffic to your site, and generate more leads. It\u2019s also an effective way to interact with your target audience and showcase your industry authority. You show your prospects you have the solutions, products, or services they are looking for, and they will think of you first when it comes time to go from prospect to customer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_Send_out_press_releases\"><\/span>18. Send out press releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Press releases are a great way to get your brand in front of audiences from multiple local and global channels, which means you would get the same amount of exposure as larger brands within your industry. This is a great way to get content directly in front of your target audience, as well as connect with journalists, bloggers, and freelance writers who could potentially further your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Use_Facebook_Ads\"><\/span>19. Use Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You probably already have a Facebook page for your business, but you may not be aware of the fact that roughly less than 1% of your followers, on average, will actually see any of your updates. That\u2019s because Facebook has been reducing the visibility of business pages over the years, which has affected businesses all over the world.<\/p>\n<p>If you want consumers to actually find your business, you need to use Facebook ads. Fortunately, they\u2019re pretty affordable, and you can get really specific when targeting a certain audience.<\/p>\n<p>As we discussed earlier, you can get started by spying on your\u00a0competition with Adsviser. This will\u00a0save time and frustration\u00a0when it comes to creating ads that are super\u00a0targeted for your audience.<\/p>\n<p>When it comes to Facebook ads, if you want to build your email list, Lead Ads are a great way to do so. You can also save even\u00a0<em>more<\/em>\u00a0time and frustration by automating the lead transfer process with LeadsTunnel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_Minimize_your_product_or_services_page\"><\/span>20. Minimize your product or services page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Try offering just one product or service on your homepage. Rather than trying to satisfy the needs of everyone who may visit your site by having a large range of products to choose from, offer just one product. Take the time to really focus on this product, and offer answers to all possible questions and concerns your website visitors may have. Have your other products or services on other pages, or link to them through newsletters and follow-up email offers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Reposition_your_opt-in_button\"><\/span>21. Reposition your opt-in button<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The location of your opt-in offer on your website has significantly affected the number of subscribers you reel in.<\/p>\n<p>Place the opt-in button and offer in a prominent position on your homepage \u2013 the top left of a page is the best. This is the area where visitors\u2019 eyes are drawn first (like reading a book) and having it in the \u2018top fold\u2019 area of your page means it will be visible to your visitor before they scroll down to read the rest of the webpage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Add_urgency_to_your_website_copy\"><\/span>22. Add urgency to your website copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add a sense of urgency to your copy, and your readers will be better convinced to buy right away. This is one of the biggest factors in creating compelling copy.<\/p>\n<p>Place the urgent copy toward the end of your sales letter\/page, right by the call to action.<\/p>\n<p>There are multiple ways you could do this, including:<\/p>\n<ul>\n<li>Offering a limited-time discount that expires on a certain date.<\/li>\n<li>Offer free bonus products to those who buy by within a certain time frame.<\/li>\n<li>Make a batch of products or services only available for a limited time.<\/li>\n<\/ul>\n<p>Better yet, optimize your copy AND use a graphic countdown timer to really up to the urgency!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Add_video_content_to_your_marketing_strategy\"><\/span>23. Add video content to your marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating and uploading videos to YouTube is a great way to get your brand and its services or products in front of a huge audience of potential customers. It also makes your brand more accessible to those who have issues reading large amounts of text, or who simply prefer visual content.<\/p>\n<p>Looking for a simple tool to get started with video? Try Doodly and share your own custom doodle video\u00a0with your audience to increase conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_Track_your_stats\"><\/span>24. Track your stats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-measure-marketing-efforts\/\">measuring the success of your online marketing efforts<\/a>, it\u2019s important to keep track of the analytics for your website, blog, social media, and email campaigns. Take a look at the page views, click-through rates, open rates, bounce rate, conversion rates, and forwarding rates.<\/p>\n<p>The web analytics tool that comes with your website host, if you have one, is a great place to start.\u00a0ClickPerfect is another great alternative to getting started with keeping track of how well your marketing efforts are paying off. This is especially helpful when conducting split testing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_Quality_over_quantity\"><\/span>25. Quality over quantity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It can be pretty tempting to want to produce as much as content as possible and then promote it across your various social media channels. However, that only works if every single bit of content you offer is of the highest quality possible.<\/p>\n<p>Unless you have a team of writers, it\u2019s best to focus on publishing content just one to three times per week. Spend time ensuring the content is relevant to the needs and interests of your target audience and readers, and that it ends in a call to action that will boost customer engagement. This could be something as simple as simply inviting them to leave a question.<\/p>\n<p>Via http:\/\/www.snaptactix.com\/boost-online-marketing-25\/<\/p>\n<\/section>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.0933026761!2d-96.06554672400226!3d41.250469754214905!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e361f39ba69%3A0x90bf3455ed4378!2sMcDonald's%2C%20Cuming%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2681231!2d-95.9474821!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563370147!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These 25 Powerful Online Marketing Strategy Tips That Create Results should be added to your project if possible. Doing so will increase traffic from search engines and social media, plus will create multiple other important traffic sources for your project.<\/p>\n","protected":false},"author":1,"featured_media":3368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[19,595,599,601,662,602,600,603,604,596],"class_list":["post-299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-online-marketing","tag-online-marketing-companies","tag-online-marketing-expert","tag-online-marketing-firms","tag-online-marketing-for-doctors","tag-online-marketing-for-restaurants","tag-online-marketing-for-small-businesses","tag-online-marketing-lead-generation","tag-online-marketing-specialist","tag-online-marketing-strategies","cat-21-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>25 Ways to Boost Your Online Marketing - Omaha SEO<\/title>\n<meta name=\"description\" content=\"If you are run online business, implement our best online marketing strategy and get the better results. We have various techniques for boost your online marketing. Browse Online Marketing DIY for more information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25 Ways to Boost Your Online Marketing - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"If you are run online business, implement our best online marketing strategy and get the better results. We have various techniques for boost your online marketing. Browse Online Marketing DIY for more information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/25-online-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-29T07:42:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T14:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_73585673_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2085\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"25 Ways to Boost Your Online Marketing - Omaha SEO","description":"If you are run online business, implement our best online marketing strategy and get the better results. 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