{"id":2896,"date":"2019-07-26T06:14:32","date_gmt":"2019-07-26T06:14:32","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2896"},"modified":"2022-05-26T17:35:08","modified_gmt":"2022-05-26T17:35:08","slug":"2896-2the-most-important-seo-ranking-factor-is-e-a-t","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/","title":{"rendered":"The Most Important SEO Ranking Factor Is E-A-T"},"content":{"rendered":"<div id=\"entry-header-container\">\n<div class=\"wrap\">\n<p>E-A-T fills in as an approach to keep brands concentrated on conveying the content with a reason and keeping counterfeit news and nasty connections from ascending to the top and harming the quest understanding for clients.<\/p>\n<\/div>\n<\/div>\n<div class=\"site-inner\">\n<div class=\"wrap\">\n<div class=\"content-sidebar-wrap\">\n<article class=\"post-14485 post type-post status-publish format-standard has-post-thumbnail category-blog category-google category-search-engine-optimization category-seo-rankings entry\">\n<header class=\"entry-header\"><\/header>\n<div class=\"entry-content\">\n<p>You are what you E-A-T in SEO?<\/p>\n<p>When it comes to Google and its <a href=\"https:\/\/omaha-seo.com\/blog\/6-top-seo-ranking-factors-work-today\/\">SEO ranking factors<\/a>, that may very well be the case.<\/p>\n<p>In this article, we\u2019ll take a deep dive into what E-A-T is, why it\u2019s so important, and how to create E-A-T SEO proof content.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/rKdyrNEYbuI\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f34b001a9c7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f34b001a9c7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#What_Youll_Learn\" >What You\u2019ll Learn:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#E-A-T_Breakdown\" >E-A-T Breakdown<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#E_%E2%80%93_Expertise\" >E \u2013 Expertise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#A_%E2%80%93_Authority\" >A \u2013 Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#T_%E2%80%93_Trustworthiness\" >T \u2013 Trustworthiness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#E-A-T_and_Google_Quality_Raters_%E2%80%94_What_to_Know_About_the_Latest_Guidelines\" >E-A-T and Google Quality Raters \u2014 What to Know About the Latest Guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#E-A-T_and_Your_Money_or_Your_Life_Pages_Must_Meet_Higher_Standards\" >E-A-T and Your Money or Your Life Pages Must Meet Higher Standards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#How_to_Optimize_for_E-A-T\" >How to Optimize for E-A-T<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#1_ORGANIZATIONAL_DIGITAL_FOOTPRINT\" >1. ORGANIZATIONAL DIGITAL FOOTPRINT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#2_SOURCES_KNOWN_FACTS\" >2. SOURCES &amp; KNOWN FACTS:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#3_INDUSTRY_STUDIES_INDUSTRY_INTERVIEWS\" >3. INDUSTRY STUDIES &amp; INDUSTRY INTERVIEWS:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#4_ABOUT_THE_AUTHOR\" >4. ABOUT THE AUTHOR:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#User-Generated_Content\" >User-Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#Sites_with_Multiple_Authors\" >Sites with Multiple Authors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#5_PRIVACY_POLICY\" >5. PRIVACY POLICY:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#6_PLAGIARISM\" >6. PLAGIARISM:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#7_INTERNAL_LINKS\" >7.\u00a0 INTERNAL LINKS:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#8_EXTERNAL_LINKS\" >8. EXTERNAL LINKS:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#9_BACKLINKS\" >9. BACKLINKS:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#10_E-A-T_and_AMP\" >10. E-A-T and AMP:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#11_DATE_ON_PAGE_LAST_UPDATED\" >11. DATE ON PAGE \/ (LAST UPDATED):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#12_FAQ_RELATED_TO_THE_PAGE\" >12. FAQ RELATED TO THE PAGE:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#13_REVIEW_SNIPPET\" >13. REVIEW SNIPPET:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/omaha-seo.com\/blog\/2896-2the-most-important-seo-ranking-factor-is-e-a-t\/#Wrapping_Up_E-A-T\" >Wrapping Up E-A-T<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Youll_Learn\"><\/span>What You\u2019ll Learn:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>What is E-A-T?\n<ul>\n<li>Expertise<\/li>\n<li>Authority<\/li>\n<li>Trustworthiness<\/li>\n<\/ul>\n<\/li>\n<li>E-A-T and Google\u2019s Quality Rater Guidelines<\/li>\n<li>The relationship between E-A-T and YMYL pages<\/li>\n<li>How to optimize for E-A-T:\n<ul>\n<li>Organizational digital footprint<\/li>\n<li>Sources &amp; known facts<\/li>\n<li>Industry interviews &amp; industry studies<\/li>\n<li>About the author<\/li>\n<li>Privacy policy<\/li>\n<li>Plagiarism<\/li>\n<li>Internal links<\/li>\n<li>External links<\/li>\n<li>Backlinks<\/li>\n<li>AMP<\/li>\n<li>The date on-page\/last updated<\/li>\n<li>FAQ related to the page<\/li>\n<li>Review snippets<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>With all of the recent changes hitting the Google-sphere as of late, it\u2019s worth a reminder that the search giant is placing greater emphasis than ever on relevance and usefulness.<\/p>\n<p>In August, they rolled out their core algorithm update, and just a few months back, they revamped their 166-page internal document\u2014Search Quality Rating Guidelines, which spends an awful lot of time talking about something called EAT.<\/p>\n<p>EAT has been around for a few years now, and stands for expertise, authority, and trustworthiness, which represent the top three factors that impact a website\u2019s quality.<\/p>\n<p>Let\u2019s dig into what EAT looks like in 2019 and how to avoid getting slapped with a low rating.\u00a0<a id=\"section1\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-A-T_Breakdown\"><\/span>E-A-T Breakdown<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In general, following the E-A-T guidelines means creating in-depth content that helps users find what they need.<\/p>\n<p>Google\u2019s standing as top-dog search engine depends on providing value to its searchers, so they\u2019ve created a set of standards that helps their human reviewers find websites with factual information, security, and a\u00a0positive reputation.<\/p>\n<p>See, Google doesn\u2019t only care about delivering the most relevant information \u2013 it wants to ensure it delivers the most\u00a0<i>correct\u00a0<\/i>information.<\/p>\n<div id=\"attachment_14487\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"size-full wp-image-14487 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM.png\" sizes=\"(max-width: 383px) 100vw, 383px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM.png 383w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM-151x151.png 151w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM-300x300.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM-150x150.png 150w\" alt=\"E-A-T: Expertise, Authority, Trustworthiness. Image courtesy of SEMRush\" width=\"383\" height=\"383\" aria-describedby=\"caption-attachment-14487\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM.png 383w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM-151x151.png 151w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM-300x300.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM-150x150.png 150w\" data-lazy-sizes=\"(max-width: 383px) 100vw, 383px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.31.14-PM.png\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14487\" class=\"wp-caption-text\">E-A-T: Expertise, Authority, Trustworthiness. Image courtesy of SEMRush<\/p>\n<\/div>\n<p>Here\u2019s how the search giant defines each letter in the E-A-T lineup:<a id=\"section2\" class=\"_mPS2id-t\"><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"E_%E2%80%93_Expertise\"><\/span>E \u2013 Expertise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Google, there are two types of experts.<\/p>\n<p>There\u2019s formal expertise, which typically assumes a certified professional is the most reliable source of information. Formal expertise is most important to legal, financial, or medical fields where lousy information can harm readers.<\/p>\n<p>Then, there\u2019s everyday expertise. According to the document, this applies to a range of topics from fashion to cooking to reviews, decorating, and beyond. Everyday expertise tends to refer to areas where you don\u2019t need a professional certification to provide helpful information.\u00a0<a id=\"section3\" class=\"_mPS2id-t\"><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_%E2%80%93_Authority\"><\/span>A \u2013 Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cA\u201d in E-A-T refers to authority.<\/p>\n<p>Authority refers to credentials and reputation. In other words, proof that your content creators know what they\u2019re talking about.<\/p>\n<p>And believe it or not, someone can be an expert without being an authority.<\/p>\n<p>You may have all the degrees, doctorates, and know all there is to know about a subject like psychology, but without a blog, speaking engagements, or other public means to solidify your expertise, you don\u2019t have the authority.<\/p>\n<p>Authority is about influence, and how you establish it.<\/p>\n<p>As is the case with everyday expertise, authority depends more on being clear about who you are, what you do, and what your experience brings to the table.<\/p>\n<p>That said if your site contains content written by people who aren\u2019t necessarily experts, but they do their research and cite credible sources and interview experts, it\u2019s up to you if you want to add a byline or credentials.<\/p>\n<p>However, it is worth pointing out that a picture and a short bio can help humanize your brand and promote a sense of transparency.<\/p>\n<p>Other factors that demonstrate authority include backlinks from other reputable sources, your company\u2019s reputation, and\u00a0your branding.\u00a0<a id=\"section4\" class=\"_mPS2id-t\"><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"T_%E2%80%93_Trustworthiness\"><\/span>T \u2013 Trustworthiness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trustworthiness is measured according to how helpful your content is to searchers.<\/p>\n<p>The whole purpose of <a href=\"https:\/\/omaha-seo.com\/blog\/the-benefits-of-content-marketing\/\">content marketing<\/a> is to create content people actually want to consume. This means that all articles and company information needs to be accurate, accessible, and contain links back to expert sources or sites that meet Google\u2019s journalism standards.<\/p>\n<p>Sites must be secure (HTTPS) and provide clear navigation, upfront pricing, and privacy policy users can find without much effort. <a id=\"section5\" class=\"_mPS2id-t\"><\/a><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"E-A-T_and_Google_Quality_Raters_%E2%80%94_What_to_Know_About_the_Latest_Guidelines\"><\/span>E-A-T and Google Quality Raters \u2014 What to Know About the Latest Guidelines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In summer 2018, Google refreshed its 164-page quality rating guidelines, noting that they wanted their raters to focus on the \u201cbeneficial purpose\u201d of the web content they review.<\/p>\n<p>The idea behind the shift was that marketers had long been creating content with Google in mind, not the end-user.<\/p>\n<p>According to the document, Google has instructed Quality Raters to rate a page as \u201cLow\u201d if they find any of the following issues:<\/p>\n<ul>\n<li>It fails to offer Expertise, Authority, or Trust (E-A-T).<\/li>\n<li>Low-quality main content (MC)<\/li>\n<li>Content is too thin to add value to searchers.<\/li>\n<li>MC headline is irrelevant, spammy, or reads as clickbait.<\/li>\n<li>Ads are distracting or contain grotesque images<\/li>\n<li>Your Money or Your Life Pages contain zero information about the author<\/li>\n<li>The MC author or the website has a poor reputation.<\/li>\n<\/ul>\n<p>We should point out that if you have several Low-quality attributes, raters may assign you a rating that is \u201clower than low.\u201d<\/p>\n<p>For example, using a clickbait headline or not readily providing information about the writer may give you the \u201clow\u201d quality label, whether or not the MC itself is low quality.<\/p>\n<p>If the content also fails to meet E-A-T standards, then your score represents multiple low points.<\/p>\n<p>And when it comes to the Guidelines, E-A-T is a clearly a big deal. As Marie Haynes points out in the following tweet, the word E-A-T is mentioned no less than 186 times throughout.<\/p>\n<div id=\"attachment_14489\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"wp-image-14489 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421.png 801w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421-300x138.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421-768x353.png 768w\" alt=\"E-A-T is strongly featured throughout Google's Quality Rater Guidelines\" width=\"710\" height=\"326\" aria-describedby=\"caption-attachment-14489\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421.png 801w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421-300x138.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421-768x353.png 768w\" data-lazy-sizes=\"(max-width: 710px) 100vw, 710px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Annotation-2019-07-09-112421.png\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14489\" class=\"wp-caption-text\">E-A-T is strongly featured throughout Google\u2019s Quality Rater Guidelines<\/p>\n<\/div>\n<p>It\u2019s important to understand that Quality Raters don\u2019t actually have control over how websites perform in the SERPs, so a low score doesn\u2019t necessarily mean you\u2019ll see any direct hits to your rankings.<\/p>\n<p>Rather, Quality Raters are real people tasked with performing various searches and evaluating the content that pops up in Google against the Quality Guidelines.<\/p>\n<p>For Google, raters gather data that they can later feed into the algorithm to deliver higher quality search results.<\/p>\n<p>For content creators and website owners, ratings function as a diagnostic tool, a means of identifying problem areas so that they can be fixed.\u00a0<a id=\"section6\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"E-A-T_and_Your_Money_or_Your_Life_Pages_Must_Meet_Higher_Standards\"><\/span>E-A-T and Your Money or Your Life Pages Must Meet Higher Standards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you may already be aware, Google\u2019s E-A-T standards are closely linked to Your Money or Your Life sites.<\/p>\n<p>Shortened to YMYL, this is a category of websites that includes things like medical, legal, or financial sites\u2014virtually any website that contains information that could have an impact on your health, wealth, or happiness.<\/p>\n<div id=\"attachment_14488\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"size-full wp-image-14488 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/picture1-865855.jpg\" sizes=\"(max-width: 738px) 100vw, 738px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/picture1-865855.jpg 738w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/picture1-865855-300x168.jpg 300w\" alt=\"E-A-T and YMYL pages are closely related\" width=\"738\" height=\"414\" aria-describedby=\"caption-attachment-14488\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/picture1-865855.jpg 738w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/picture1-865855-300x168.jpg 300w\" data-lazy-sizes=\"(max-width: 738px) 100vw, 738px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/picture1-865855.jpg\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14488\" class=\"wp-caption-text\">E-A-T and YMYL pages are closely related<\/p>\n<\/div>\n<p>More specific examples include things like medical websites listing out symptoms for diseases, pages with legal advice or pages offering information about increasing your credit score.<\/p>\n<p>YMYL bleeds into food or mommy blogs too, so things can get a bit fuzzy.<\/p>\n<p>For example, if you\u2019re looking at a blog with information about going gluten-free or following the keto diet, then it\u2019s hard to say whether it\u2019s YMYL or not.<\/p>\n<p>But if your goal is to help people make decisions that might impact their health or how they choose to spend their money, it\u2019s best to hold yourself to a higher standard\u2014supporting your content with references, expert quotes, and links to studies, surveys, and other reputable sources.<\/p>\n<p>For more information on YMYL and its effect on SEO,\u00a0check out my full guide here.\u00a0<a id=\"section7\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_for_E-A-T\"><\/span>How to Optimize for E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve taken a closer look at what E-A-T is, let\u2019s talk about how you can prepare your content for it.<\/p>\n<p>To do so, we need to take a look at the factors Google\u2019s considers when evaluating a webpage for E-A-T.\u00a0<a id=\"section8\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_ORGANIZATIONAL_DIGITAL_FOOTPRINT\"><\/span>1. ORGANIZATIONAL DIGITAL FOOTPRINT<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the critical things Google\u2019s Quality raters look for is reputation.<\/p>\n<p>So, one of the first things you\u2019ll need to check out when optimizing for E-A-T is your organizational digital footprint.<\/p>\n<p>What this term refers to is all traces of your company that exist across the web. This includes your website, sites that you\u2019ve written a guest post for,\u00a0product reviews,\u00a0social mentions, press releases\u2014and of course, complaints and red flags.<\/p>\n<p>To get a sense of your brand\u2019s footprint, Google \u201ccompany.com -site:company.com\u201d and see what comes up.<\/p>\n<p>This is your organizational digital footprint. Try to understand if it\u2019s positive or negative, and does it signal E-A-T? Or does it indicate the opposite?<\/p>\n<p>Next, run the following query: Google \u201ccompany name + SCAM.\u201d<\/p>\n<p>Does the first page have legitimate results? This can affect your organizations E-A-T. Do a similar search for your authors, if necessary.<\/p>\n<p>Keep in mind that there are several affiliate websites that run articles with titles like X Company \u2014 Scam or Legit? Or is X Company Too Good to Be True? You\u2019ll typically see this with SaaS product reviews competing for clicks\/rankings.<\/p>\n<p>The real thing you\u2019ll want to check for is complaints registered with the Better Business Bureau or left on Yelp, TripAdvisor, Google Reviews, and Facebook. Scan for negative press mentions or public-facing tweets.<\/p>\n<p>Keep in mind, managing your digital footprint doesn\u2019t necessarily mean you\u2019re looking to take down all negative press.<\/p>\n<p>Instead, you\u2019ll need to develop a plan to resolve any outstanding issues with customers, address any critiques about your product or service, and amp up your branding efforts.\u00a0<a id=\"section9\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_SOURCES_KNOWN_FACTS\"><\/span>2. SOURCES &amp; KNOWN FACTS:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, expertise\u2014the big E\u2013doesn\u2019t necessarily mean that you need to have a Ph.D. in your field of work in an academic setting.<\/p>\n<p>What it actually means is that you have the good sense to A\u2014fact check, and B\u2014link out to reputable trusted sources.<\/p>\n<p>Sites with .edu\u00a0 and .gov extensions are high-authority domains, as are certain media channels like The New York Times, Reuters, or the BBC.<\/p>\n<p>It gets a bit tricky when you get into different niche areas.<\/p>\n<p>In some patents, Google mentions checking websites against a list of known facts and seeing how many they get right in order to determine trustworthiness.<\/p>\n<p>Cite your sources at the bottom of articles where you\u2019re using the specific information, if possible. Include the date that the article was published or reviewed and a follow link back to the original article.<a id=\"section10\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_INDUSTRY_STUDIES_INDUSTRY_INTERVIEWS\"><\/span>3. INDUSTRY STUDIES &amp; INDUSTRY INTERVIEWS:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building on this last point of linking to reputable sources, creating content with direct quotes from experts or data from industry studies adds even more weight to what you have to say.<\/p>\n<p>Identify expert people and websites for industry interviews. We get that you might not always have time to sit down for an interview, but making an effort to include those with some pull in your industry will serve you well.<\/p>\n<div id=\"attachment_14490\" class=\"wp-caption alignright\">\n<p><img decoding=\"async\" class=\"wp-image-14490 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2.png\" sizes=\"(max-width: 544px) 100vw, 544px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2.png 1280w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2-300x169.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2-768x432.png 768w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2-1024x576.png 1024w\" alt=\"Interviews with respected experts in your industry is a great way to establish E-A-T\" width=\"544\" height=\"306\" aria-describedby=\"caption-attachment-14490\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2.png 1280w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2-300x169.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2-768x432.png 768w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2-1024x576.png 1024w\" data-lazy-sizes=\"(max-width: 544px) 100vw, 544px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/YT_Thumb__IV_john_Rand2.png\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14490\" class=\"wp-caption-text\">Interviews with respected experts in your industry is a great way to establish E-A-T<\/p>\n<\/div>\n<p>Here are a few examples of experts you should try to connect with:<\/p>\n<ul>\n<li><b>Subject Matter Experts in Your Field:\u00a0<\/b>You can also ask experts for \u2018endorsements\u2019 which is mentioned in some patents. This could work double-time with influencer marketing.<\/li>\n<li><b>Medical Professionals:<\/b> For food, lifestyle, and wellness websites, bringing in healthcare professionals for an interview or a quote can bring some much-needed credibility to the table. Particularly if you have to say, a vegan cooking blog or you\u2019re covering trendy diets like paleo or the Whole 30, a health expert can layout the nutritional basics in a way that the home-based blogger might not be able to pull off.<\/li>\n<li><b>Credible Organizations:<\/b>\u00a0In some patents, Google mentions that experts and organizations keep lists of \u201ctop\u201d or \u201cbest\u201d members\/authorities in their fields. It would be useful to get your clients on these lists if you can find them. As a point of reference, these lists include professional organization websites or industry-specific publications.<\/li>\n<li><b>Google News-Approved Sites:\u00a0<\/b>Google News-approved sites are a safe bet when it comes to linking out to reputable sources. These channels adhere to quality journalism principles, post original content, and offer straight-to-the-point headlines that let searchers know what to expect.<a id=\"section11\" class=\"_mPS2id-t\"><\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_ABOUT_THE_AUTHOR\"><\/span>4. ABOUT THE AUTHOR:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rater guidelines dictate that part of meeting the E-A-T standard is understanding who is responsible for a website and the content that lives on it.<\/p>\n<p>In the context of a landing or product page, this means that visitors can easily find a way to get in touch with a brand. This also means you should include a separate \u201cAbout Us\u201d page that tells visitors about your company and the people that work there.<\/p>\n<p>If applicable, be sure to include a short vanity paragraph about key employees that includes professional memberships\/affiliations, expert endorsements, achievements, and experience.<\/p>\n<div id=\"attachment_14491\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"size-full wp-image-14491 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.52.06-PM.png\" sizes=\"(max-width: 303px) 100vw, 303px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.52.06-PM.png 303w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.52.06-PM-150x300.png 150w\" alt=\"Including an About the Author section is another must when it comes to establish E-A-T\" width=\"303\" height=\"605\" aria-describedby=\"caption-attachment-14491\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.52.06-PM.png 303w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.52.06-PM-150x300.png 150w\" data-lazy-sizes=\"(max-width: 303px) 100vw, 303px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/Screen-Shot-2018-08-21-at-3.52.06-PM.png\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14491\" class=\"wp-caption-text\">Including an About the Author section is another must when it comes to establishing E-A-T<\/p>\n<\/div>\n<p>For content-heavy websites, you\u2019ll want to include a short bio that lets readers know a bit about who is writing the content\u2014and what is it that makes them a qualified source of information.<\/p>\n<p>A couple of other things to consider regarding authorship:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User-Generated_Content\"><\/span>User-Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>UGC\u2014like comments or forums\u2014don\u2019t necessarily have an impact on a page\u2019s ranking.<\/p>\n<p>However, you do want to keep an eye out for spam, as it could contain harmful links or references to hateful or inappropriate content.<\/p>\n<p>On YMYL pages, you\u2019ll need to moderate UGC carefully\u2014particularly if non-expert commenters are giving fake or unqualified advice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sites_with_Multiple_Authors\"><\/span>Sites with Multiple Authors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quality Rater guidelines state that websites with multiple authors should be evaluated based on the E-A-T rating of individual authors.<\/p>\n<p>So, if you run a content site that hosts multiple contributors, raters will look at each of these pages individually. The thing you do need to think about, however, is that low E-A-T on one page won\u2019t drag down the EAT score of another, but it does damage the brand\u2019s reputation.<\/p>\n<p>As such, it\u2019s in your best interest to cut low-quality content with minimal traffic\u2014most of the time.<\/p>\n<p>Keep in mind that deleting content may hurt your ratings in the short term, but keeping bad content may harm your reputation later on.\u00a0<a id=\"section12\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_PRIVACY_POLICY\"><\/span>5. PRIVACY POLICY:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sure, your website visitors probably aren\u2019t hung up on the fine print, but a privacy policy signals trust with your audience.<\/p>\n<p>They like to know that, boring policy or not, they are being protected.<\/p>\n<p>Make sure your site has a thorough privacy notice, terms of use, and if applicable, affiliate disclosure.<\/p>\n<p>All AdSense publishers are required to have this info on their site, which tells me that Google thinks it\u2019s important.<a id=\"section13\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_PLAGIARISM\"><\/span>6. PLAGIARISM:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Duplicate content\u00a0can do a number on your quality rating.<\/p>\n<p>You\u2019ll want to check your website content using a tool like Copyscape to make sure that your content hasn\u2019t been stolen by another website or that it hasn\u2019t been used by your company in two different locations.<\/p>\n<p>For example, if you post the same blog post on your site and as a guest post, it\u2019s going to register as plagiarism, even if you\u2019ve authored both pieces.<\/p>\n<p>From the reader perspective, seeing duplicate content may register on their radar as plagiarized content, which compromises the trust factor.<a id=\"section14\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_INTERNAL_LINKS\"><\/span>7.\u00a0 INTERNAL LINKS:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you publish your content, you\u2019ll want to make sure that you link to other pages on your website, be it related to content pieces or products and services.<\/p>\n<p>Internal link structure\u00a0carries a lot of SEO weight\u2014it helps Google understand your internal navigation better, and helps identify the author of a page.\u00a0<a id=\"section15\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_EXTERNAL_LINKS\"><\/span>8. EXTERNAL LINKS:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As mentioned above, part of establishing trust with your readers is showing them that you know how to identify credible information in a sea of fake news.<\/p>\n<p>Remember to only\u00a0link to sources\u00a0who you would want to link to you\u2014so, again, cite studies, industry publications, and news channels that have the Google News seal of approval.<\/p>\n<p>The idea here is to keep on providing useful information even if it doesn\u2019t come straight from your team of authors.<a id=\"section16\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_BACKLINKS\"><\/span>9. BACKLINKS:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best ways to demonstrate expertise and authority within your industry is to\u00a0build your backlink profile.<\/p>\n<p>To earn trust with search engines and searchers alike, you\u2019ll need links from websites with a high E-A-T rating. Links send qualified traffic to your website and give visitors the impression that someone was willing to vouch for you.<\/p>\n<p>Kick-off your backlink strategy by running an audit (you can use tools like Moz or Ahrefs to do this) and look out for spammy links, no-follow links, and those that don\u2019t quite fit in with the context of your site.<\/p>\n<p>We\u2019ve created a whole\u00a0guide to auditing backlinks here if you\u2019d like a little more guidance on the whole process.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dCKXaf2o6Jg\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_E-A-T_and_AMP\"><\/span><a id=\"section17\" class=\"_mPS2id-t\"><\/a>10. E-A-T and AMP:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AMP is a tricky one.<\/p>\n<p>As we\u2019ve heard time and again, it\u2019s not a ranking factor, and as far as E-A-T is concerned, it doesn\u2019t necessarily come into play.<\/p>\n<p>There are some obvious benefits, including improvements in mobile load times, but the\u00a0speedy HTML framework\u00a0might not be all it was cracked up to be.<\/p>\n<p>Get rid of it. AMP is best served for sites that get the bulk of their traffic from mobile, like Wired or The Washington Post.<\/p>\n<p>Redirect AMP pages to the non-amp version\u2014especially if you don\u2019t publish traditional news.\u00a0<a id=\"section18\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_DATE_ON_PAGE_LAST_UPDATED\"><\/span>11. DATE ON PAGE \/ (LAST UPDATED):<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may have noticed that more and more blogs and content sites are adding a \u201clast updated\u201d date to their pages.<\/p>\n<p>The reason for this is that you want to make sure that your readers are receiving the most up-to-date information possible.<\/p>\n<p>Consider this: if you\u2019re trying to find information related to the Google algorithm or PPC ads, a blog post from 2015, no matter how well written, won\u2019t give you the information you need.<\/p>\n<p>Adding a date is a simple way to show your readers that the content you push out is current, thus conveying trustworthiness.\u00a0<a id=\"section19\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_FAQ_RELATED_TO_THE_PAGE\"><\/span>12. FAQ RELATED TO THE PAGE:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>FAQs are going through something of a resurgence, thanks in part to Google\u2019s rich results.<\/p>\n<p>An FAQ page should provide\u00a0answers to frequently asked questions\u00a0on a particular topic.<\/p>\n<p>So, an e-commerce store might create an FAQ page that includes information on shipping, returns, and refunds, as well as purchase options, sizing, and so on.<\/p>\n<p>By contrast, a SaaS company might focus on providing answers about how their product works, details about a free trial, how much the pricing costs, or who should use this solution.<\/p>\n<p>FAQs are increasingly becoming a crucial part of search marketing because it\u2019s an opportunity for websites to answer questions that people might enter as a Google query.\u00a0<a id=\"section20\" class=\"_mPS2id-t\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_REVIEW_SNIPPET\"><\/span>13. REVIEW SNIPPET:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A review snippet is a short excerpt from a review or customer rating. It\u2019s a rich result that\u2014with schema enabled\u2014signals to Google eligibility to appear in\u00a0rich results\u00a0or the Google Knowledge Card.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14492 aligncenter lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89.png\" sizes=\"(max-width: 688px) 100vw, 688px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89.png 802w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89-300x156.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89-768x398.png 768w\" alt=\"Add review snippets for E-A-T\" width=\"688\" height=\"357\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89.png 802w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89-300x156.png 300w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89-768x398.png 768w\" data-lazy-sizes=\"(max-width: 688px) 100vw, 688px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/07\/AwesomeScreenshot-best-western-hotel-Google-Search-2019-07-09-11-07-89.png\" data-was-processed=\"true\" \/><\/p>\n<p>Review snippets may apply to the following:<\/p>\n<ul>\n<li>Books<\/li>\n<li>Local Businesses<\/li>\n<li>Music<\/li>\n<li>Movies<\/li>\n<li>Products<\/li>\n<li>Recipes<\/li>\n<\/ul>\n<p>The Google Developers blog will walk you through the process of setting this up\u2014noting that you should only mark up pages that refer to a specific product, not a category or list of items. They also state that reviews must be directly sourced from customers\u2014not planted by the brand themselves or purchased.<\/p>\n<p>The benefit of the review snippet is that it helps brands demonstrate trust and expertise by placing social proof front and center.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up_E-A-T\"><\/span>Wrapping Up E-A-T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Obviously, rankings are essential for visibility, awareness, and traffic.<\/p>\n<p>But, it\u2019s important to understand that E-A-T is about more than where you land on the SERPs. It\u2019s about making sure you give your audience content that is helpful, high-quality, and accurate.<\/p>\n<p>Just because a low-quality rating doesn\u2019t impact your rankings today, doesn\u2019t mean those same mistakes won\u2019t come back to haunt you down the road.<\/p>\n<div class=\"site-inner\">\n<div class=\"wrap\">\n<div class=\"content-sidebar-wrap\">\n<p>&nbsp;<\/p>\n<article class=\"post-14485 post type-post status-publish format-standard has-post-thumbnail category-blog category-google category-search-engine-optimization category-seo-rankings entry\">\n<div class=\"entry-content\">\n<p>E-A-T serves as a way to keep brands focused on delivering content with a purpose, and\u00a0keeping fake news and spammy links from rising to the top and hurting the search experience for users.<\/p>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>via:https:\/\/ignitevisibility.com\/understanding-e-a-t-and-seo\/<\/p>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938cbe1fe6cec3%3A0x8ec0be26a35418fc!2sSpa%20future%20and%20furniture%20Inc%2C%20South%2087th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.218578!2d-96.046414!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585278992!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-A-T fills in as an approach to keep brands concentrated on conveying the content with a reason and keeping counterfeit news and nasty connections from ascending to the top and harming the quest understanding for clients. You are what you E-A-T in SEO? When it comes to Google and its SEO ranking factors, that mayRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Important SEO Ranking Factor Is E-A-T Omaha SEO<\/title>\n<meta name=\"description\" content=\"E-A-T serves as a way to keep brands focused on delivering content with a purpose, and\u00a0keeping fake news and spammy links from rising to the top and hurting the 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2510"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}