{"id":2886,"date":"2019-07-18T00:58:16","date_gmt":"2019-07-18T00:58:16","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2886"},"modified":"2022-06-06T16:48:22","modified_gmt":"2022-06-06T16:48:22","slug":"2886-2why-should-seo-lead-your-website-relocation","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/","title":{"rendered":"SEO Factors For Successful Website Relocation?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a04e0c246e11\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a04e0c246e11\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#Relocate_your_website\" >Relocate your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#How_does_Google_feel_about_changes\" >How does Google feel about changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#How_to_understand_Google\" >How to understand Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#Three_pillars_of_SEO\" >Three pillars of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#Why_you_need_SEO\" >Why you need SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#1_Taking_the_complexity_out_of_URL_mapping_and_redirects\" >1. Taking the complexity out of URL mapping and redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How?\r\nClick the Omaha SEO link below!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#2_Understanding_your_websites_behavior\" >2. Understanding your website\u2019s behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#3_Migrating_your_tracking_tools\" >3. Migrating your tracking tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#_4_Testing_and_the_importance_of_the_human_touch\" >\u00a04. Testing and the importance of the human touch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/#5_Launching_and_mitigating_loss\" >5. Launching and mitigating loss<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Relocate_your_website\"><\/span><a href=\"https:\/\/omaha-seo.com\/\">Relocate your website<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"single-post-title\">Googlebot is essentially an individual, so as long as it can peruse the site, we accept that clients will make the most of their experience as well.<\/p>\n<div class=\"entry\">\n<p><strong>Change is a natural part of a business, particularly when it comes to your digital presence.<\/strong><\/p>\n<p>The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is not uncommon for all major initiatives to fall under the umbrella of a contemporary digital marketer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_Google_feel_about_changes\"><\/span><strong>How does Google feel about changes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing to keep in mind, however, is Google\u2019s tendency to be less than accommodating towards major website changes, especially URL changes. And who can blame them? Whilst Google\u2019s algorithm may be able to detect semantic differences between websites, it\u2019s somewhat unrealistic to expect it to also realize that the similarities between store.hmv.com and hmv.com mean they\u2019re both the same brand.<\/p>\n<p>Therefore, without acknowledging this, many domain changes result in staggering losses of traffic and rankings, and suddenly the most well-known brand in an industry becomes non-existent within Google\u2019s universe. It is therefore imperative to ensure the changes you\u2019re making can be correctly comprehended by Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_understand_Google\"><\/span>How to understand Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Expecting a lonesome digital marketer to be a jack of all channels is quite unrealistic. But luckily you don\u2019t need to be. There\u2019s a whole industry of people who are dedicating their days to figuring out how to think exactly like Google, and they can help you avoid the risk of decimating your hard-earned keyword rankings (unless you\u2019re doing black hat tactics, in which case, those rankings aren\u2019t very hard-earned after all). This industry is SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Three_pillars_of_SEO\"><\/span>Three pillars of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we dive into the value SEO, here\u2019s a quick summary of the three key pillars:<\/p>\n<ul>\n<li><strong>Accessibility:\u00a0<\/strong>Technical workings of the site. This includes everything that Googlebot takes into account when understanding your site\u2019s code. Basically, all the tags and developer language that are telling the crawlers how the site should be interpreted.<\/li>\n<li><strong>Relevance:\u00a0<\/strong>Content your visitors and Googlebot came for, including all of the text and metadata on your pages, blog posts, and even videos \u2013 everything your visitors see.<\/li>\n<li><strong>Authority:\u00a0<\/strong>Backlinks from other sites, with each one counting as a \u201cvote\u201d of confidence, which Google takes into account when ranking.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-133090 size-full aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048509248-ThreepillarsofSEO.png\" sizes=\"(max-width: 746px) 100vw, 746px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048509248-ThreepillarsofSEO.png 746w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048509248-ThreepillarsofSEO-300x142.png 300w\" alt=\"chart on the three pillars of SEO\" width=\"746\" height=\"354\" \/><\/p>\n<p>So with that crash course, we can now connect the dots between SEO expertise and high-level migration requirements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_you_need_SEO\"><\/span>Why you need SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whilst a website\u2019s appearance is important, first and foremost it\u2019s crucial to understand how you\u2019re going to explain the changes you\u2019re making to Google. We suggest a handwritten note:<\/p>\n<p>\u201cDear Google,<\/p>\n<p>Don\u2019t worry, some things are changing but we still love you, so here is a comprehensive, incredibly large map of URL redirects detailing the new versions of the exact same pages you know and ranked the first time around.\u201d<\/p>\n<p>On a more serious note, however, here are five ways in which the expertise of an SEO professional can propel your website towards successful migration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Taking_the_complexity_out_of_URL_mapping_and_redirects\"><\/span>1. Taking the complexity out of URL mapping and redirects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since a site\u2019s internal linking and page equity is an essential part of SEO, we deal with redirect handling and URL mapping and all the complications that come along with it, all the time. Therefore, you have to make sure each redirect makes sense, and also that each page is able to take on the new status. Common issues at this stage can include:<\/p>\n<ul>\n<li>Incorrectly implemented redirects (302 or the dreaded 307) that may undermine your intentions<\/li>\n<li>Extremely long or even infinite redirect loops, which will cause Google to rage-quit the page or even your entire site<\/li>\n<li>Redirects to irrelevant pages, which Google may not mind too much but will annoy your users<\/li>\n<\/ul>\n<p>Just in case you\u2019re not convinced, here\u2019s a scary graph of what happens when you don\u2019t do this properly.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-133091 size-full alignnone\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048617729-URLmapping.png\" sizes=\"(max-width: 1321px) 100vw, 1321px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048617729-URLmapping.png 1321w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048617729-URLmapping-300x93.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048617729-URLmapping-768x238.png 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048617729-URLmapping-1024x318.png 1024w\" alt=\"graph showing repercussions of bad URL mapping\" width=\"1321\" height=\"410\" \/><\/p>\n<p>The process of telling Google what\u2019s what extends beyond redirect mapping, it also includes on-page work. Specifically, the canonical tag.<\/p>\n<p>Fun fact: 301 redirects don\u2019t actually stop Google from indexing your pages, so if you left it at that, you would just end up with some poor rankings and some confused users. Luckily, your <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-make-a-url-seo-friendly\/\">friendly neighborhood SEO<\/a> knows all about the various ways to help encourage Google to drop your old page out of the index as it goes along your new site.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"2_Understanding_your_websites_behavior\"><\/span>2. Understanding your website\u2019s behavior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So, you\u2019ve done all the mapping and have set up just how to introduce Google to your new site. While that\u2019s very exciting, we do have to remember the \u201cunderstanding\u201d part of these first several weeks. The primary reason for site migration is to provide a new and improved site that will (hopefully) gain more traffic and drive more business. However, without understanding how your original site performed, it\u2019s very difficult to establish if your new site is actually superior. This, therefore, highlights the importance of benchmarking.<\/p>\n<p>Of course, you may know how much traffic your ad campaigns \u2013 and even your website in general \u2013 are pulling in, but you\u2019ll need to know more than that to be successful. As SEOs, our aim is to understand your site as much as the search engines do, which as explained above, is much more than just content on your pages.<\/p>\n<p>To paint the best picture of your website before you migrate, use several tools that provide a variety of key SEO data points:<\/p>\n<ul>\n<li>Keyword rankings and their respective landing pages<\/li>\n<li>Links to your site<\/li>\n<li>Pages with 200 (and non-200) status codes<\/li>\n<li>Crawl volume and frequency<\/li>\n<\/ul>\n<p>By aggregating the different metrics and views of each tool, you can create a beautiful, detailed portrait of how your website behaves, and how it\u2019s interpreted by both search engines and users. Astute benchmarking will allow for in-depth, helpful post-migration analysis, particularly for those metrics that can only be recorded at a particular moment. There\u2019s no way to tell how fast your pages loaded, or how many pages returned non-200 status codes last week. If you don\u2019t gather this information beforehand, you won\u2019t be able to fully report the impact of the migration.<\/p>\n<p>After you complete the migration, you can gather this data again to truly judge your results. Everyone will remember to check the new traffic statistics, and even the new rankings, but only an SEO will remember to check that those numbers make sense and you haven\u2019t accidentally orphaned half of your product pages. SEOs will make sure users aren\u2019t just on your site, but crawlers are too. With proper data at your disposal, you can set about making iterative improvements which will undoubtedly be necessary.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Migrating_your_tracking_tools\"><\/span><strong>3. Migrating your tracking tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All this talk about performance and results is for naught if you can\u2019t actually track any of it. Much like Google\u2019s search engine, Google tools aren\u2019t so keen on supporting your site migration either. Therefore, you have to make sure you\u2019re ready to start tracking the new site, ideally without losing your old data.<\/p>\n<p>Dealing with various tracking tools and codes all the time, an SEO has to be a Google Analytics expert too (it\u2019s commonly a requirement on most resumes). So how do you avoid a scenario in which either you have no historical data and can\u2019t measure the success, or when you have two different accounts and have to do the calculations for performance comparisons by yourself? By making plans to migrate your tracking tools.<\/p>\n<p>Ideally, you\u2019ll use the same analytics tracking code for the migrating site, so that the old metrics can be directly compared to the new numbers once it takes place. Need some more persuasion?<\/p>\n<p>Take a look at this graph detailing a successful site migration.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-133092 size-full\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048844619-Successfulmigration.jpg\" sizes=\"(max-width: 881px) 100vw, 881px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048844619-Successfulmigration.jpg 881w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048844619-Successfulmigration-300x151.jpg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/07\/asg_DN6EVZyEIRFxqG0U2Fart_if2UoUG4rxxQwlwB2F1561048844619-Successfulmigration-768x385.jpg 768w\" alt=\"graph detailing a successful site migration\" width=\"881\" height=\"442\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_4_Testing_and_the_importance_of_the_human_touch\"><\/span>\u00a04. Testing and the importance of the human touch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So you\u2019ve planned all your new pages, and your new site is built. What\u2019s next? Hopefully, it\u2019s built-in a staging environment and not actually live. If it\u2019s not, you run the risk of causing all sorts of issues with duplicate content and ranking cannibalization.<\/p>\n<p>However, your SEO can easily take charge of this with a robots.txt directive (which will haunt them until the site is live and they can change it). Despite its purpose, a staging environment doesn\u2019t always reflect the search engine\u2019s behavior since it lives in isolation. There\u2019s no way to track backlinks or see exactly what it will look like in a\u00a0SERP\u00a0at this time.<\/p>\n<p>Often, Googlebot doesn\u2019t even fully crawl staging environments, because it\u2019s seen as time-wasting. Therefore, your SEO\u2019s brain is your very best test.<\/p>\n<p>Everyone will check that the pages are set up as planned, but your SEO will be the one who can thoroughly re-test each individual redirect at 2 am. This will likely be the last time that any mistakes will be recognized before launch, so it\u2019s critical to make sure that every redirect behaves as expected and that they are all 301 status codes.<\/p>\n<p>Lastly, you\u2019ll need to make sure that a single XML file stays live on the legacy site, containing all the legacy URLs. This will be used to push Googlebot through the old URLs and onto the new site, expediting your meticulously-mapped redirects.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Launching_and_mitigating_loss\"><\/span>5. Launching and mitigating loss<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, you\u2019re ready to flip the switch and the champagne bottles are out. So you turn on the new site, and congratulations \u2013 you\u2019ve just lost 20% of your traffic.<\/p>\n<p>No, really, congratulations. In case you forgot the daunting chart we shared earlier in this post, website migrations can cause damaging losses, and sites that don\u2019t prepare accordingly, often never recover. However, if you\u2019re smart and you hired an SEO expert to take charge of this project, they\u2019ll have the task at hand.<\/p>\n<p>Your traffic loss is a product of search engines and users not recognizing your new site \u2013 temporarily. Your SEO will have made sure everything is set up properly, so Googlebot is quickly figuring out that your new site contains all the same high-ranking, trustworthy content as on your old site. It\u2019s still a little miffed at you for changing on it, so you may only get back on the second pages of results.<\/p>\n<p>You\u2019ll still have some further optimizations to do, but it\u2019s much easier to go from page two to page one, rather than page ten to page one.<\/p>\n<p>Just remember, we\u2019re guiding this migration from an SEO perspective. Googlebot is basically a person, so as long as it can read the site, we assume that users will enjoy their experience too.<\/p>\n<\/div>\n<p>via:https:\/\/searchenginewatch.com\/2019\/07\/11\/seo-lead-site-migration\/<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137701.21078628275!2d-96.25888714338743!3d41.26159712886629!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f45f933e6e01%3A0x898eb682e54099aa!2sCostco%20Gas%20Station%2C%20Westport%20Parkway%2C%20La%20Vista%2C%20Nebraska!3m2!1d41.1779381!2d-96.11129389999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558536997!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relocate your website Googlebot is essentially an individual, so as long as it can peruse the site, we accept that clients will make the most of their experience as well. Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (contentRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Factors For Successful Website Relocation? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Googlebot is basically a person, so as long as it can read the site, we assume that users will enjoy their experience too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Factors For Successful Website Relocation? 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