<\/span><\/h2>\nFirst and foremost, online reviews aren\u2019t doing your\u00a0SEO\u00a0strategy any good if you aren\u2019t getting them!<\/p>\n
Google and other search engines like to see that people are choosing your business and taking the time to leave their opinion on it. Unfortunately, most people won\u2019t take the time to write a review on their own, unless the experience was exceptionally bad. In fact,\u00a0studies have found<\/u>\u00a0that more than 30% of consumers will leave a negative review following a subpar experience!<\/p>\n
That being said, you need to make a conscious effort to collect reviews from as many customers as you can. The good news is that 70% of consumers will leave a review if asked \u2013 per a\u00a0BrightLocal study<\/u>.<\/p>\n
Plain and simple, you need a plan to follow up with customers after their experience to gauge their thoughts. Now, this is a task you need to handle carefully.<\/p>\n
<\/span>Step one<\/strong>\u00a0deals with timeliness<\/span><\/h3>\nRegardless of whether your review follow-ups are done through email campaigns, SMS messages,\u00a0review landing pages<\/u>, or anything else of that nature, the timing needs to be impeccable. Give it a day or two before you send out your request for a review. Generally speaking, it\u2019s typically ideal to send these requests in the mornings for the best response rates.<\/p>\n<\/span>Step two<\/strong>\u00a0is the approach<\/span><\/h3>\nAsking people to leave reviews is a game of happy mediums. On one hand, you want to develop the form to get the most genuine and detailed responses as possible. However, you don\u2019t want to ask questions that are so complex that you turn people away.<\/p>\n
Keep it simple. A short form asking for the pros, cons, and overview is nice and short, yet encourages in-depth responses.<\/p>\n
![\"Example](\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/06\/asg_CotWUOJRD2kCP7NO2Fart_9K0IqOYwuWCXrRjK2F1559298696605-Picture1.png\")
<\/p>\n
Always remember, a detailed, honest review is worth way more than a short review with a simple star rating and a quick sentence.<\/p>\n
<\/span>Step three<\/strong>\u00a0is persistence<\/span><\/h3>\nIf people don\u2019t respond to your review request, you definitely want to give them a nudge. But, you don\u2019t want to overstep. Keep your follow-ups to no more than two, and space them a few days apart.<\/p>\n
Quantity of reviews plays a big role in how the search engines rank businesses on the web. That said, you can\u2019t rely on people to review your company on their own. Do yourself a favor and nail down a rock-solid strategy early on!<\/p>\n