{"id":2861,"date":"2019-07-10T01:20:29","date_gmt":"2019-07-10T01:20:29","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2861"},"modified":"2022-06-06T16:57:27","modified_gmt":"2022-06-06T16:57:27","slug":"2861-2content-marketing-strategy-use-reddit-for-keyword-research","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/","title":{"rendered":"Using Reddit For SEO Keyword Research"},"content":{"rendered":"<div class=\"b-blog__article__title desktop\">\n<p>If you have not previously used Reddit to inquire about both clients and watchwords, now is the time to start. This is where you may learn how customers and the industry are talking about your product. You may utilize this data to improve your <a href=\"https:\/\/omaha-seo.com\/\">content marketing strategy<\/a>, create comparable that better resonates with your ideal clients, and even devise and substance ideas.<\/p>\n<\/div>\n<div class=\"js-post-schema\">\n<div>\n<div><\/div>\n<\/div>\n<article>There is no social media site more misunderstood and underutilized by SEO professionals than Reddit. Reddit got almost 1.6 billion visits in April 2019. Since Reddit has a reputation for being quirky, with its own, unique code of conduct, and not particularly welcoming to newcomers, many people are quick to dismiss it. They think it is just gamers, tech geeks, and guys who are still living at home in mom\u2019s basement. Reddit is the most underrated place to do keyword research. They have a massive and diverse audience, and you can gauge the popularity of a topic to quickly determine the context, tone, and intent in which they are used. In this post, I will walk you through how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas, including how to:<\/p>\n<div>\n<ul class=\"b-blog__toc__content\">\n<li>How to Find Your People on Reddit<\/li>\n<li>How to Spot Potential Content Ideas<\/li>\n<li>Look for Patterns and Trends<\/li>\n<li>Test Content Ideas and Ask for Feedback<\/li>\n<li>Find and Build Rapport With Subject Matter Experts in Your Field<\/li>\n<\/ul>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e05d5ad82d7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e05d5ad82d7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#How_to_Find_Your_People_on_Reddit\" >How to Find Your People on Reddit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Choose_No_More_Than_Five_Subreddits_to_Focus_On\" >Choose No\u00a0More Than Five Subreddits to Focus On<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#How_to_Spot_Potential_Content_Ideas\" >How to Spot Potential Content Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Focus_on_User_Intent_Overestimate_Traffic_or_Search_Volume\" >Focus on User Intent Overestimate Traffic or Search Volume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Look_for_Patterns_and_Trends\" >Look for Patterns and Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Test_Content_Ideas_and_Ask_for_Feedback\" >Test Content Ideas and Ask for Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Find_and_Build_Rapport_With_Subject_Matter_Experts_in_Your_Field\" >Find and Build Rapport With Subject Matter Experts in Your Field<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Using_AMAs_to_Find_Subject_Matter_Experts\" >Using AMAs to Find Subject Matter Experts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"header2\"><span class=\"ez-toc-section\" id=\"How_to_Find_Your_People_on_Reddit\"><\/span>How to Find Your People on Reddit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing you need to do is test the waters and see what is already being said about your topic on Reddit. Most people start with the front page of Reddit or only stick to subreddits that have millions of subscribers like r\/videos, r\/AskReddit, etc.<\/p>\n<p>While you can find some good stuff (especially in r\/AskReddit), you are going to waste a ton of time and go down a lot of unnecessary rabbit holes.<\/p>\n<p>Since there is a subreddit for anything and everything including\u00a0entrepreneurship,\u00a0e-commerce, and\u00a0personal finance\u00a0to\u00a0mechanical pencils,\u00a0dog shower thoughts\u00a0and my personal favorite:\u00a0Find a Reddit.\u00a0(i.e., You guessed it &#8211; it is a subreddit to find other subreddits. So meta not to mention useful.), it is much better to go specific and deep into a couple of subreddits.<\/p>\n<p>Say, for example, you run a gourmet e-commerce shop selling gourmet beef jerky, you should search for subreddits all about jerky and maybe also e-commerce entrepreneurs if you want to talk shop.<\/p>\n<p>The fastest way to find subreddits is to plug your topic or related topics on this site:\u00a0http:\/\/www.reddit.com\/subreddits\/search?q=yourtopichere.<\/p>\n<p>When you search jerky, there are several subreddits on the topic.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3638 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-300x172.png\" alt=\"\" width=\"821\" height=\"471\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-300x172.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-1024x586.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-513x293.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-573x328.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-600x343.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-335x192.png 335w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><br \/>\n<span class=\"b-blog__image zoom\" data-size=\"big\"><picture><source srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/885x506\/reddit.webp, https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/1770x1012\/reddit.webp 2x\" type=\"image\/webp\" data-srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/885x506\/reddit.webp, https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/1770x1012\/reddit.webp 2x\" \/><source srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/885x506\/reddit.png, https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/1770x1012\/reddit.png 2x\" data-srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/885x506\/reddit.png, https:\/\/cdn.semrush.com\/blog\/static\/media\/1e\/2b\/1e2b5606f1adb471f1743eff77ab68e1\/resize\/1770x1012\/reddit.png 2x\" \/><\/picture><\/span><\/p>\n<p>If you need to go deeper in your search for subreddits, here are two other sites that can help.<\/p>\n<ul>\n<li>Pearltrees<\/li>\n<li>Subreddits.org<\/li>\n<\/ul>\n<h3 id=\"header3\"><span class=\"ez-toc-section\" id=\"Choose_No_More_Than_Five_Subreddits_to_Focus_On\"><\/span>Choose No\u00a0More Than Five Subreddits to Focus On<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is helpful to focus on no more than five subreddits (ideally less than 3) at any given time, which will save you time and help you go deep into a topic. For my beef jerky example, I am going to stick with r\/jerky and r\/e-commerce for tips in this post.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong><a style=\"color: #3366ff;\" href=\"https:\/\/omaha-seo.com\/\">Omaha SEO<\/a><\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"header4\"><span class=\"ez-toc-section\" id=\"How_to_Spot_Potential_Content_Ideas\"><\/span>How to Spot Potential Content Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Within 10-15 minutes of browsing a subreddit, you can find over a dozen potential content ideas and angles based on conversations people are having in the community.<\/p>\n<p>By default, Reddit shows hot discussions upfront. However, I find switching to \u201crising\u201d or \u201ccontroversial\u201d tends to get better results.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3637 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-300x189.png\" alt=\"\" width=\"727\" height=\"458\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-300x189.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-1024x646.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-768x485.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-1536x970.png 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-1900x1199.png 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-513x324.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-573x362.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-600x379.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky-335x211.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-jerky.png 1980w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p>Pro Tip \u00a0&#8211; If the subreddit has less than 20,000 subscribers or doesn\u2019t have a ton of recent activity, you may want to change the filter settings to view posts in the last month or year.<\/p>\n<p>Now, it is time to dive into the threads. Here are the types of discussions that I look for:<\/p>\n<ul>\n<li>&#8220;How do I do X&#8221; type posts.<\/li>\n<li>Lengthy debates.<\/li>\n<li>The most voted questions as well as any questions that were upvoted but ignored in an AMA.<\/li>\n<li>Discussions or comments that receive many upvotes but don\u2019t have a great response yet.<\/li>\n<\/ul>\n<p>I recommend making a list of these threads in a spreadsheet. The \u201chow do I do X\u201d type of posts are almost always great places to start for brainstorming and creating new content.<\/p>\n<p>Here is an example of a discussion that I would add to a spreadsheet and explore further;\u00a0this is an example of a user looking for the best jerky marinades.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3636 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-300x61.png\" alt=\"\" width=\"892\" height=\"181\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-300x61.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-1024x209.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-768x157.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-1536x314.png 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-513x105.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-573x117.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-600x123.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades-335x69.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-marinades.png 1604w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/p>\n<p>Another example would be this how to style question. Based on the fact that it has been upvoted 81% of the time and has almost 20 comments (in a smaller subreddit), this tells me there is likely a lot of interest in this topic.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3635 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-300x283.png\" alt=\"\" width=\"585\" height=\"552\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-300x283.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-1024x965.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-768x724.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-363x342.png 363w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-456x430.png 456w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-530x500.png 530w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research-335x316.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-for-research.png 1330w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><span class=\"b-blog__image zoom\" data-size=\"normal\"><picture><source srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/531x500\/reddit-for-research.webp, https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/1062x1000\/reddit-for-research.webp 2x\" type=\"image\/webp\" data-srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/531x500\/reddit-for-research.webp, https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/1062x1000\/reddit-for-research.webp 2x\" \/><source srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/531x500\/reddit-for-research.png, https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/1062x1000\/reddit-for-research.png 2x\" data-srcset=\"https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/531x500\/reddit-for-research.png, https:\/\/cdn.semrush.com\/blog\/static\/media\/c3\/b2\/c3b220bc4ddcb305b8f1b35e30bbf356\/resize\/1062x1000\/reddit-for-research.png 2x\" \/><\/picture><\/span><\/p>\n<h2 id=\"header5\"><span class=\"ez-toc-section\" id=\"Focus_on_User_Intent_Overestimate_Traffic_or_Search_Volume\"><\/span>Focus on User Intent Overestimate Traffic or Search Volume<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest mistakes that marketers make is focusing too much on overall search volume or estimated traffic numbers at the expense of keyword intent. Going back to the gourmet jerky shop example, if the purpose of your content to build brand awareness and acquire new customers, you should focus on content about your unique process for making jerky as opposed to a DIY guide for how a home cook can make their own beef jerky. \u00a0The second content idea might get a ton of traffic, but likely won\u2019t result in many buyers unless you are selling DIY jerky kits.<\/p>\n<h2 id=\"header6\"><span class=\"ez-toc-section\" id=\"Look_for_Patterns_and_Trends\"><\/span>Look for Patterns and Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best content ideas generally come from spotting a new pattern or trend before everyone jumps on it; this comes from making a point of spending 10-15 minutes a few times a week in these subreddits and then jotting down threads and replies in your spreadsheets. Over time, you will be able to see specific keywords, phrases, and questions that get asked over and over again. This data is often fodder for great content pieces for\u00a0blog posts, videos, landing page copy, social media content, etc.<\/p>\n<p>You can also use this newfound knowledge to help write SEO-friendly headlines, write landing page copy, or even to give you a better sense to see how your target audience searches or talks about this topic online. After all, the content that will resonate the best is anything that is written and presented in a way that your target customer likes to consume information.<\/p>\n<h2 id=\"header7\"><span class=\"ez-toc-section\" id=\"Test_Content_Ideas_and_Ask_for_Feedback\"><\/span>Test Content Ideas and Ask for Feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reddit can be a great place to ask for feedback and conduct informal market research. Just be careful that you don\u2019t abuse this or try to disguise self-promotional posts as \u201cquestions.\u201d Redditors will see right through that. When you ask a thought-provoking question, or for feedback on a concept, you may be surprised by the quality and quantity of responses you receive.<\/p>\n<p>One great use case is to post several different headlines, taglines, or content concepts as new discussions; this allows you to see what resonates best before spending hours creating a new piece of content.<\/p>\n<h2 id=\"header8\"><span class=\"ez-toc-section\" id=\"Find_and_Build_Rapport_With_Subject_Matter_Experts_in_Your_Field\"><\/span>Find and Build Rapport With Subject Matter Experts in Your Field<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Take a cue from journalists and spend time finding and building relationships with subject matter experts in your area.<\/p>\n<p>Journalists have been using Reddit to dig up interview sources for stories for years. You can use this same approach with creating your own, authoritative content. Not to mention, you can also build relationships with journalists who cover your topic to get featured in news stories. With Google E-A-T, interviewing, quoting, and linking to these experts\u2019 sites is a way to demonstrate expertise and authority, which may help your content rank better in Google.<\/p>\n<p>Another advantage is that it is often easy to start conversations on Reddit than through more crowded channels like Twitter or email.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_AMAs_to_Find_Subject_Matter_Experts\"><\/span><strong>Using AMAs to Find Subject Matter Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\" wp-image-3634 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-300x194.png\" alt=\"\" width=\"651\" height=\"421\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-300x194.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-1024x663.png 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-768x497.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-1536x995.png 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-1900x1231.png 1900w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-513x332.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-573x371.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-600x389.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything-335x217.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/reddit-ask-me-anything.png 1998w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/><\/p>\n<p>AMAs are one of the most common use cases people generally think of when it comes to using Reddit.<\/p>\n<p>It seems like most famous people have done at least one, including\u00a0Barack Obama,\u00a0Bill Gates,\u00a0Elon Musk, and\u00a0Gordon Ramsay.<\/p>\n<p>However, it is not just for celebrities. AMAs are on all kinds of topics. You can do a quick search or two in a subreddit to uncover any past or upcoming AMAs related to your topic. The most obvious use case is to reach out to the person doing the AMA. However, you can also find many subject matter experts hovering in the comments of these AMAs. You usually spot these people by the quality of the questions they ask.<\/p>\n<h2 id=\"header10\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are not already using Reddit to do both customer and keyword research, you should start. This is a place where you can see how people are talking about your product and industry as well as build relationships with subject matter experts. You can use this knowledge to inform your\u00a0content\u00a0marketing\u00a0strategy, write copy that better resonates with your ideal customers, and even test copy and content ideas.<\/p>\n<\/article>\n<\/div>\n<p>via:https:\/\/www.semrush.com\/blog\/how-to-use-reddit-keyword-research-content-marketing-strategy\/<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d99511.90329625987!2d-96.09956912883314!3d41.25481816074937!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87939381223495c3%3A0xc89082841b5a1836!2sHotel%2C%20Fort%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.3073331!2d-96.0039451!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558792908!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have not previously used Reddit to inquire about both clients and watchwords, now is the time to start. This is where you may learn how customers and the industry are talking about your product. You may utilize this data to improve your content marketing strategy, create comparable that better resonates with your idealRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Reddit For SEO Keyword Research - Omaha SEO<\/title>\n<meta name=\"description\" content=\"You can use this knowledge to inform your\u00a0content\u00a0marketing\u00a0strategy, write copy that better resonates with your ideal customers, and even test copy and content ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Reddit For SEO Keyword Research - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"You can use this knowledge to inform your\u00a0content\u00a0marketing\u00a0strategy, write copy that better resonates with your ideal customers, and even test copy and content ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/2861-2content-marketing-strategy-use-reddit-for-keyword-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T01:20:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T16:57:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Using Reddit For SEO Keyword Research - 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