{"id":2855,"date":"2019-07-06T00:49:28","date_gmt":"2019-07-06T00:49:28","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2855"},"modified":"2022-06-06T17:01:43","modified_gmt":"2022-06-06T17:01:43","slug":"leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/","title":{"rendered":"Leaning into SEO as Google shifts from search engine to the portal"},"content":{"rendered":"<div class=\"hidden-xs hidden-sm\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<p>Google&#8217;s query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"subhead\">How to prepare your company for Google&#8217;s new search customer journey.<\/p>\n<div class=\"body-content\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-318264 lazyloaded aligncenter\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-800x450.jpg\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-800x450.jpg 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-200x113.jpg 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-600x338.jpg 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-768x432.jpg 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-550x310.jpg 550w\" alt=\"jessica_bowman_SMX_featured\" data-lazy-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-800x450.jpg 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-200x113.jpg 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-600x338.jpg 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-768x432.jpg 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-550x310.jpg 550w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/smxadvanced-245-800x450.jpg\" data-was-processed=\"true\" \/><figcaption>Jessica Bowman at SMX Advanced 2019.<\/figcaption><\/figure>\n<p>Google\u2019s SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren\u2019t just on the surface, either: Google is becoming less <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-search-engine-optimization\/\">search engine<\/a>, more portal, said Jessica Bowman, CEO of SEO In-house and Search Engine Land editor at large, during her keynote at SMX Advanced this month.<\/p>\n<p>This evolution is fundamentally altering the customer journey from search, with Google owning the process by enabling users to bypass clicks to websites to get information, take action and even transact. This will have repercussions for just about every company. Bowman offered several plans of action for SEOs preparing for these changes and said investments in <a href=\"https:\/\/omaha-seo.com\/\">Google SEO<\/a> will be more important than ever.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1ff3e58c6da\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1ff3e58c6da\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#Build_and_train_your_SEO_army\" >Build and train your SEO army<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#Expand_writing_competencies\" >Expand writing competencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#Master_Schema_and_JavaScript_for_SEO\" >Master Schema and JavaScript for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#Monitor_and_study_mobile_SERPs\" >Monitor and study mobile SERPs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#Take_advantage_of_big_data\" >Take advantage of big data<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Build_and_train_your_SEO_army\"><\/span>Build and train your SEO army<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cWhen I evaluate an organization, I find that every role has activities they do that affect SEO, and SEO needs to be integrated into those activities,\u201d Bowman told Search Engine Land, \u201cThe SEO team has to figure out what those are and then train people to do that.\u201d<\/p>\n<p>Larger companies should incorporate SEO into their daily vernacular, said Bowman. This way, you can conscript dozens, if not hundreds, of staff members into your \u201cSEO army,\u201d get them advocating for it, quoting best practices, involving the dedicated SEO team and flagging missing requirements on a day-to-day basis.<\/p>\n<p>Although now-SEOs aren\u2019t expected to be authorities on the topic, their 20% of effort stands to make 80% of the impact on your brand\u2019s overall optimization, Bowman said. It will be up to your main SEO team as well as upper management to empower them.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Expand_writing_competencies\"><\/span>Expand writing competencies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product information, news stories,\u00a0how-to guides\u00a0and various other types of content may receive higher visibility on SERPs if they appear as a knowledge panel, within a carousel or as a featured snippet. Your writers, be they bloggers, copywriters, social media managers or anything in between, need to be creating content that is comprehensive and authoritative enough to compete for organic visibility, said Bowman.<\/p>\n<p>Writers across the company need to master concepts such as SEO-friendly JavaScript, schema, writing for the long tail, rich snippets and the \u201cPeople also ask\u201d section in the <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-paid-search-result\/\">search results<\/a>. As with any process, regularly reviewing copy and providing feedback can help assure quality and enable you to get the most from your efforts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Master_Schema_and_JavaScript_for_SEO\"><\/span>Master Schema and JavaScript for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding and correctly implementing schema on your site can help crawlers make sense of your content and, consequently, increase the odds that it gets displayed as a\u00a0featured snippet. Featured snippets and other rich results, of course, illustrate the double-edged sword nature of Google\u2019s portal-like interface: They increase your content\u2019s visibility and yet users may not click through to your site because the information they need has already been presented to them.<\/p>\n<p>The event, FAQ, speakable content and much more \u2014 Google now supports dozens of markups for various content types, making schema a valuable tool for modern SEO. If you\u2019re using WordPress\u2019 CMS, Yoast\u00a0has revamped its schema implementation to streamline structured data entry, but it\u2019s still important for your development team to be able to verify the quality of your code.<\/p>\n<p>With\u00a0Googlebot\u2019s latest update, it can now see more of your content than ever. However, limitations still exist and brands should be cognizant of\u00a0JavaScript issues\u00a0that may hinder indexing. Before coding JavaScript, your teams need to be discussing what content search engines will and won\u2019t be able to see. It\u2019s also worth keeping in mind that other search engines may not be as equipped to render your content.<\/p>\n<p>\u201cParticularly for large, global companies, they need to think about these smaller search engines that are less sophisticated than Google but still drive a decent amount of traffic in international markets,\u201d Bowman emphasized.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monitor_and_study_mobile_SERPs\"><\/span>Monitor and study mobile SERPs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cThe problem is, a lot of us work on our computers, and so we\u2019re checking things out on the desktop interface,\u201d Bowman pointed out. Beginning on July 1, all new sites will be indexed using\u00a0Google\u2019s mobile-first indexing, with older sites getting monitored and evaluated for mobile-first indexing readiness. Since the majority of searches now happen on mobile, brands need to closely examine the mobile SERP and account for updates and changes in order to create content that\u2019s optimized for the devices their audiences are using.<\/p>\n<p>\u201cI think the reason that we, as an industry, have not been talking about this is because of that \u2014 we\u2019re not really studying the search results on a mobile interface to truly see they\u2019re [Google] taking it over, and as mobile takes over, they\u2019re going to gobble up some of our traffic. I think once they\u2019ve got it [the mobile SERP] mastered and they know it\u2019s strong user experience, it\u2019s only a matter of time before they do that to the desktop as well.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Take_advantage_of_big_data\"><\/span>Take advantage of big data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cHiring a data scientist is better than hiring an SEO to study the data,\u201d Bowman stated simply. Data scientists are better equipped to identify commonalities and trends that you can use to improve your optimization efforts, inform your content strategy and enhance user experience (UX).<\/p>\n<p>During her keynote, Bowman also recommended that brands make use of the\u00a0Google Chrome User Experience Report\u00a0to compare site speed to the competition as well as reference UX metrics from popular destinations across the web. You can then be more proactive.<\/p>\n<p>Google\u2019s search results interface has changed dramatically, but brands and agencies that can shake the inertia, rally their staffs and reorient their processes will be the first to spot new opportunities and novel ways to reach their audiences.<\/p>\n<\/div>\n<p style=\"text-align: center;\">via:https:\/\/searchengineland.com\/leaning-into-seo-as-google-shifts-from-search-engine-to-portal-318263<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e6e4e7d2c23%3A0xad9692a844ca4e6f!2sTaco%20Bell%2C%20Dodge%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2593256!2d-95.97073669999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558898224!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds. How to prepare your company for Google&#8217;s new search customer journey. Jessica Bowman at SMX Advanced 2019.Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leaning into SEO as Google shifts from search engine to the portal - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Google&#039;s query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaning into SEO as Google shifts from search engine to the portal - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-06T00:49:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T17:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leaning into SEO as Google shifts from search engine to the portal - Omaha SEO","description":"Google's query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/","og_locale":"en_US","og_type":"article","og_title":"Leaning into SEO as Google shifts from search engine to the portal - Omaha SEO","og_description":"Google's query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds.","og_url":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2019-07-06T00:49:28+00:00","article_modified_time":"2022-06-06T17:01:43+00:00","og_image":[{"width":640,"height":425,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"Leaning into SEO as Google shifts from search engine to the portal","datePublished":"2019-07-06T00:49:28+00:00","dateModified":"2022-06-06T17:01:43+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/"},"wordCount":1034,"commentCount":0,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg","keywords":["Omaha SEO","Search engine optimization"],"articleSection":["Local SEO","Search Engine Optimization","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/","url":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/","name":"Leaning into SEO as Google shifts from search engine to the portal - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg","datePublished":"2019-07-06T00:49:28+00:00","dateModified":"2022-06-06T17:01:43+00:00","description":"Google's query items interface has changed significantly, yet brands and offices that can shake the latency, rally their staffs and reorient their procedures will be the first to spot new chances and novel approaches to contact their crowds.","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg","width":640,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/leaning-into-seo-as-google-shifts-from-search-engine-to-the-portal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Leaning into SEO as Google shifts from search engine to the portal"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2855"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2412"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}