{"id":2849,"date":"2019-07-04T00:32:28","date_gmt":"2019-07-04T00:32:28","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2849"},"modified":"2022-06-06T17:05:15","modified_gmt":"2022-06-06T17:05:15","slug":"8-social-media-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/","title":{"rendered":"Top Social Media Tips for Small Businesses"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<p class=\"sej-stitle\">There are a ton of reasons why internet based life isn&#8217;t at the highest point of the need list in the advertising blend of independent companies. That doesn&#8217;t imply that it can&#8217;t be compelling. There&#8217;s additionally no reason it ought to be the greatest speculation you make.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-sthumb\"><img decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/06\/8-social-media-tips-for-small-businesses-760x400.png\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/06\/8-social-media-tips-for-small-businesses-760x400.png 1x, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/06\/8-social-media-tips-for-small-businesses-1520x800.png 1.5x\" alt=\"8 Social Media Tips for Small Businesses\" width=\"760\" height=\"400\" \/><\/div>\n<div class=\"sej-article-content gototop-pos \">\n<p>The small business world can be a grind working in and on the business to reach goals and milestones and grow.<\/p>\n<p>Owners and employees wear a lot of hats and often excel at filling a lot of roles.<\/p>\n<p>The day-to-day requirements of sales, operations, payroll, invoicing, service, and fulfillment take a ton of time and energy.<\/p>\n<p>Something that gets squeezed out is marketing.<\/p>\n<p>The marketing mix for a small business often covers the essentials and things that are closest to the bottom line.<\/p>\n<p>These are often identified as the website and campaigns that impact lead or sales generation closest to the last click or to the conversion. Those include things like email marketing, SEO, and paid search.<\/p>\n<p>Often, social media is left out of that mix or only done in a way that meets a bare minimum to show the business is real.<\/p>\n<p>Social media doesn\u2019t have to be a massive commitment or time investment. It also doesn\u2019t have to be a big mystery as to how it could impact the business and fit into the marketing mix.<\/p>\n<p>By working smarter and not harder, you can use eight tips to put together a social media strategy that makes sense for the resources you have and ultimately can engage your audience and positively impact your <a href=\"https:\/\/omaha-seo.com\/\">social media for small businesses<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0123205cbf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0123205cbf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#1_Identify_Personas\" >1. Identify Personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#2_Know_the_Customer_Journey\" >2. Know the Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#3_Track_Everything\" >3. Track Everything<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#4_Use_Agile_Methods\" >4. Use Agile Methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#5_Repurpose_Content\" >5. Repurpose Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#6_Learn_From_Your_Competition\" >6. Learn From Your Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#7_Plan_for_Times_When_You_Dont_Have_Time\" >7. Plan for Times When You Don\u2019t Have Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#8_Optimize_Like_You_Would_in_Other_Channels\" >8. Optimize Like You Would in Other Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Identify_Personas\"><\/span>1. Identify Personas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of resources that speak to the process of\u00a0personal development and how it can help in content marketing and overall marketing strategy for your business.<\/p>\n<p>If you haven\u2019t defined who the target audience is for your products, services, or offer, then you should start here.<\/p>\n<p>You don\u2019t have to go through a massive branding or research project to get to the info you need.<\/p>\n<p>If you don\u2019t know where to start, I suggest jumping into your current Google Analytics account and activating the interests section and seeing which affinity groups are noted.<\/p>\n<p>If you don\u2019t have the luxury of current data, you can dig into the Google Ads display planner and Facebook ad planning tools to explore the options for interests, demographics, and behavior and see how the categories and targeting fit with your understanding of your clients or customers.<\/p>\n<p>Using any working or refined models of specific personas, you can save time and fine-tune your messaging and targeting in the social media networks to cast the right-sized net and get specific enough with your content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Know_the_Customer_Journey\"><\/span>2. Know the Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We all typically know the most about what step or two is the best at driving engagement, sales, or leads. That may be a specific marketing channel, a campaign, or even a category of content.<\/p>\n<p>The problem is that most companies don\u2019t have a 1-touch customer journey that results in a sale on their first visit.<\/p>\n<p>The\u00a0customer journey\u00a0can be a little difficult to get a complete picture of, but there are ways to look at what content is resonating with your audience before they convert and you can talk with them to see what they find valuable in making their decision.<\/p>\n<p>There are reporting platforms that can tie it all together, but at the very least, you should get some visibility into the steps in the funnel that customers go through ultimately as they research before buying.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Track_Everything\"><\/span>3. Track Everything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re finding challenges with the first two tips, it is likely because you don\u2019t have as much data or information as you\u2019d like. I\u2019m glad you\u2019re still reading and made it this far.<\/p>\n<p>Tracking and measuring are critical for digital marketing.<\/p>\n<p>Without capturing data, you\u2019re left with using industry trends or just giving it your best guess based on what you know about your industry and the things that work in the offline world.<\/p>\n<p>Make sure that all pages on your site are tracked in Google Analytics.<\/p>\n<p>Ensure that all content you are deploying in email, social, and other sources uses\u00a0UTM tracking\u00a0parameters so it can be properly categorized in Google Analytics.<\/p>\n<p>Find ways to utilize promo codes and other source codes to merge offline and online data.<\/p>\n<p>The more you can track and measure, the more informed you can be as you evaluate the worth of your time and dollars in your content investment and specifically when you deploy it through social.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Agile_Methods\"><\/span>4. Use Agile Methods<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ebooks, whitepapers, webinars, and long-form content may be the perfect thing to use to engage and resonate with your audience.<\/p>\n<p>However, these are all big investments to make in the content creation stage before even deploying.<\/p>\n<p>A great way to test out social and figure out the right types of content, frequency of posting, targeting options (for sponsored and ad content), timing, etc., is to perform more frequent, smaller tests.<\/p>\n<p>Agile marketing\u00a0has become a valuable strategy in recent years. It features an agile mindset similar to what you\u2019d expect in software development and other disciplines.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>Block fraudulent clicks on your Google Ads.<\/strong><br \/>\nAutomatically protect your ads from competitors, bots, click farms and other forms of click fraud. Simple setup. Start your free trial today.<\/p>\n<\/div>\n<\/div>\n<p>As a small business, you probably don\u2019t have the time or budget for a statistically significant sample size anyway, so go all-in with a wide range of content and options and see what works before you invest a ton into a single piece of content or single strategy by which you plan on judging the viability of social as a channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Repurpose_Content\"><\/span>5. Repurpose Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Where possible, you could and should look for opportunities to leverage existing content and sources.<\/p>\n<p>If you <a href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/\">created a great blog post as part of your SEO strategy<\/a>, test it on social?<\/p>\n<p>If you\u2019re creating content for your email audience, repurpose some of it on social.<\/p>\n<p>By using content in more than one place, you can get a better return on investment for individual pieces of content, plus get more data and see how it performs across various channels.<\/p>\n<p>Also, just because something is evergreen or a tip is not new, that doesn\u2019t mean it isn\u2019t to your audience.<\/p>\n<p>As long as the information is still accurate and relevant, there\u2019s no harm in sharing something that has been on your site for a couple of years.<\/p>\n<p>Your hidden gems of quality content might be a little too hidden or limited to just your search or other audiences. Using content you know works and resonates is a solid strategy for testing on social as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Learn_From_Your_Competition\"><\/span>6. Learn From Your Competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When asked how often a company should be posting on social media and what types of content, I can never right away answer the question directly for them.<\/p>\n<p>The answer is always \u201cit depends.\u201d I don\u2019t have a special best practice number of times to post per week or month. It is all relative to the industry and audience.<\/p>\n<p>Competitors are a great place to look for cues and help. Don\u2019t assume that any or all of your competitors are doing it right.<\/p>\n<p>Do know that you can look externally at their social profiles and see:<\/p>\n<ul>\n<li>How often they post.<\/li>\n<li>What days of the week and times of the day they post.<\/li>\n<li>How large their follower bases are.<\/li>\n<li>What specific types of organic, sponsored, and ad content they post.<\/li>\n<li>Which types of posts get the most engagement.<\/li>\n<\/ul>\n<p>Whether capturing all of this in a spreadsheet or other format, you can quickly see patterns that emerge in what is working and what isn\u2019t.<\/p>\n<p>I recommend doing this type of basic research or study before arbitrarily deciding what your social plan should be.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Plan_for_Times_When_You_Dont_Have_Time\"><\/span>7. Plan for Times When You Don\u2019t Have Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you\u2019re 100% committed to staying on the social media plan, things will happen.<\/p>\n<p>With the hats that you wear, you\u2019ll get pulled into something that is a higher priority.\u00a0Or, maybe you\u2019ll get to take a vacation and unplug.<\/p>\n<p>Regardless, there will be times when you don\u2019t have time to focus on social media. That\u2019s OK!<\/p>\n<p>Plan for the times when you don\u2019t have the time and attention now.<\/p>\n<p>Build a content calendar and framework.\u00a0Know who is posting what content and when.<\/p>\n<p>If you can spread the roles around to others and make sure everyone is committed and following the plan and guidelines, you can ensure that the content strategy, implementation in social, and the testing process won\u2019t fall apart the second that other things take attention away from it.<\/p>\n<p>Like other endeavors in business and in life, if you fall off, get back on soon. Stick with it as there\u2019s value in the information gained and meaningful connections made by utilizing social media in your digital marketing mix.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Optimize_Like_You_Would_in_Other_Channels\"><\/span>8. Optimize Like You Would in Other Channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Know that there are going to be some home runs as well as some strikeouts. Take an optimization and agile mindset into social like you would in search marketing.<\/p>\n<p>Set a period of time that you want to test, set your strategy, and then optimize through testing.<\/p>\n<ul>\n<li>For ads and sponsored content, you can A\/B test.<\/li>\n<li>For organic content, you can at least compare and contrast the different pieces of content, messages, types of posts, and see how they perform if you can control enough of the variables.<\/li>\n<\/ul>\n<p>Always be testing!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of reasons why social media is not at the top of the priority list in the marketing mix of small businesses. That doesn\u2019t mean that it can\u2019t be effective.<\/p>\n<p>There\u2019s also no reason it should be the biggest investment you make.<\/p>\n<p>Smart strategies that are designed to stay on track and properly leverage social through:<\/p>\n<ul>\n<li>Utilizing the content you already have.<\/li>\n<li>Properly measuring performance.<\/li>\n<li>Having a system that is less likely to break down are all important aspects to leveraging the power of social to help grow your business.<\/li>\n<\/ul>\n<p><strong>More Resources:<\/strong><\/p>\n<ul>\n<li>Top 9 Benefits of Social Media for Your Business<\/li>\n<li>Why Social Media Marketing Is Crucial for Your Local Business<\/li>\n<li>Should I Outsource My Social Media? 6 Questions to Ask Yourself<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>via:https:\/\/www.searchenginejournal.com\/social-media-tips-small-businesses\/312487\/#close<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c03b7c2d129%3A0x6b7c03a6aa4d3ab7!2sTaco%20Bell%2C%20L%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.212177499999996!2d-95.9863606!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653560024817!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a ton of reasons why internet based life isn&#8217;t at the highest point of the need list in the advertising blend of independent companies. That doesn&#8217;t imply that it can&#8217;t be compelling. There&#8217;s additionally no reason it ought to be the greatest speculation you make. The small business world can be a grindRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Social Media Tips for Small Businesses - Omaha SEO<\/title>\n<meta name=\"description\" content=\"There are a lot of reasons why social media is not at the top of the priority list in the marketing mix of small businesses. That doesn\u2019t mean that it can\u2019t be effective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Social Media Tips for Small Businesses - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"There are a lot of reasons why social media is not at the top of the priority list in the marketing mix of small businesses. That doesn\u2019t mean that it can\u2019t be effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/8-social-media-tips-for-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-04T00:32:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T17:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Social Media Tips for Small Businesses - Omaha SEO","description":"There are a lot of reasons why social media is not at the top of the priority list in the marketing mix of small businesses. 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