{"id":2846,"date":"2019-07-03T00:28:08","date_gmt":"2019-07-03T00:28:08","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2846"},"modified":"2022-05-26T14:23:35","modified_gmt":"2022-05-26T14:23:35","slug":"review-your-website-performance-because-every-second-matters","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/","title":{"rendered":"Review your website performance because every second matters"},"content":{"rendered":"<p>While endeavoring to build the page burden time can be a difficult errand, the result will be a noteworthy improvement in the general execution of the website. While a portion of the recommendations in the rundown above may appear to be moderately minor, every little advance towards diminishing page burden time can have any kind of effect over the long haul. As seen by Amazon, consistently spared can prompt transformations, income, and achievement. Check the usual problem areas \u2013 page requests and media file sizes \u2013 but be cautious about making changes to site caching.<\/p>\n<div class=\"body-content\">\n<p>A few years ago, Amazon reported that for every 100-millisecond increase in the speed of their website, they noticed an increase in revenue by one percent. This was followed by Google\u2019s announcement that a website\u2019s <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-top-5-factors-that-make-the-biggest-impact-on-the-seo-performance-of-a-page\/\">page load speed was a factor<\/a> for a site\u2019s ranking in Google\u2019s search results.<\/p>\n<p>The process of optimizing your website\u2019s page load speeds can be a never-ending process, much like running on a treadmill. Page speed optimization will always have room for improvement and will, therefore, never be entirely satisfactory. That said, here are some steps to increase your load speeds.<\/p>\n<p>You can check this article as well for more SEO Tips: <a href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/\">How important link building for SEO.<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e02520c0c9c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e02520c0c9c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Minimize_HTTP_requests\" >Minimize HTTP requests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Use_scripts_for_asynchronous_loading\" >Use scripts for asynchronous loading<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Reduce_server_response_time\" >Reduce server response time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Make_use_of_a_Content_Delivery_Network_CDN\" >Make use of a Content Delivery Network (CDN)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Caching_can_help_but_be_careful\" >Caching can help, but be careful<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Decrease_file_size_for_image_and_video_optimization\" >Decrease file size for image and video optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Minify_and_compress_website_files\" >Minify and compress website files<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Minimize_HTTP_requests\"><\/span>Minimize HTTP requests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a release by Yahoo,\u00a080 percent of a page\u2019s load time\u00a0is spent downloading the various parts of a webpage viz, stylesheets, images, scripts, etc.<\/p>\n<p>Since an HTTP request is made for every single one of these elements, the more on-page components a page has, the longer it takes for it to render.<\/p>\n<p>The initial step when attempting to minimize requests is to narrow down and benchmark on the number of requests and how many requests the site actually completes.<\/p>\n<p>With Google Chrome, the browser\u2019s developer tools allow users to view the number of HTTP requests made by a site. To see the number of HTTP requests a site makes users can:<\/p>\n<ol>\n<li>Right-click on the page that needs to be analyzed and select Inspect.<\/li>\n<li>Click the Network tab.<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-318491 lazyloaded aligncenter\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-800x259.png\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-800x259.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-200x65.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-600x194.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-768x248.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3.png 937w\" alt=\"\" data-lazy-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-800x259.png 800w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-200x65.png 200w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-600x194.png 600w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-768x248.png 768w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3.png 937w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" data-lazy-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image1-3-800x259.png\" data-was-processed=\"true\" \/><\/figure>\n<p>In case the Network tab is unavailable, you may need to drag the left border further to the left and expand the sidebar.<\/p>\n<p>The Name column denotes the files located on the page. The size of each file is shown under the Size column and the estimated time to load each file is indicated under the Time column.<\/p>\n<p>The bottom left corner of the page displaces the total number of requests that the site has made. Users will be able to speed up the load time of their website by reducing this number. The most straightforward way is to review the set of files and identify those that can be deemed unnecessary.<\/p>\n<p>While it may take some time to observe a noticeable difference, a few files can easily be considered as prime candidates for consolidating.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_scripts_for_asynchronous_loading\"><\/span>Use scripts for asynchronous loading<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Scripts such as <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-html-css-and-javascript\/\">JavaScript and CSS<\/a> can be loaded in two separate ways \u2013 synchronously or asynchronously. Synchronous loading involves loading the snippets one at a time, in the same order as they are displayed on the screen. In asynchronous loading, scripts are loaded simultaneously, which helps speed up the process. Users can also prioritize the loading of specific elements without having to wait for external sources to load.<\/p>\n<p>If the browser finds an asynchronous CSS file or a JavaScript, page load will pause until the relevant archive is completely loaded. However, for asynchronous data, the browser will continue loading the other page elements.<\/p>\n<p>For WordPress, users can check options besides render-blocking CSS\/JS when using WP Rocket\u2019s Static Files tab.<\/p>\n<p>You can also load CSS or JS files directly using the\u00a0async or defer\u00a0functionality in Javascript. Below is an example of the async option:<\/p>\n<p>&lt;script async src=\u201dscript.js\u201d&gt;&lt;\/script&gt;<\/p>\n<p>Save changes will allow users to verify that everything loads as intended.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Reduce_server_response_time\"><\/span>Reduce server response time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the significant factors in determining how quickly a web page loads is the time it takes for the Domain Name System lookup. A DNS lookup is the process of identifying a specific website name on record. It can be imagined as a computer referencing the phone book for a contact number.<\/p>\n<p>The time taken for this step depends on how quick the user\u2019s DNS provider is. If users find that this is not fast enough, it might be time to change to a faster DNS service provider. To help choose a DNS provider, you can consult a DNS speed comparison report, like\u00a0this one from SolveDNS, which provides monthly updates ranking the speed of different providers.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-318496 lazyloaded aligncenter\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1.png\" sizes=\"(max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1.png 500w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-130x130.png 130w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-400x400.png 400w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-250x250.png 250w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-70x70.png 70w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-470x470.png 470w\" alt=\"\" data-lazy-srcset=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1.png 500w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-130x130.png 130w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-400x400.png 400w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-250x250.png 250w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-70x70.png 70w, https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1-470x470.png 470w\" data-lazy-sizes=\"(max-width: 500px) 100vw, 500px\" data-lazy-src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2019\/06\/image3-1.png\" data-was-processed=\"true\" \/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Make_use_of_a_Content_Delivery_Network_CDN\"><\/span>Make use of a Content Delivery Network (CDN)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hosting media files on a\u00a0CDN\u00a0is one of the best ways to increase the speed of a website. This process alone can save up to 60 percent of the bandwidth and decrease the number of requests made by the site by 50 percent.<\/p>\n<p>A CDN works by hosting files over an extensive network of servers across different geographic regions. Therefore, when a site receives a visitor from a particular region in the world, it downloads files from the server that is located closest to them. Since the bandwidth is spread across an extensive network of servers, the load on a single server is considerably reduced. This also protects websites from spikes in traffic and DDoS attacks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Caching_can_help_but_be_careful\"><\/span>Caching can help, but be careful<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An efficient method of speeding up a website is to make use of\u00a0caching. A cache is the short-term memory of a site. When you visit a site for the first time, a copy of the requested files is saved. These \u201ccached\u201d files are displayed during future visits.<\/p>\n<p>However, users need to be careful when considering this option. Given that caching displays a previously saved version of the site to repetitive visitors, there is a possibility that they may contain outdated information. Dynamic sites that include aspects such as a shopping cart or social media feeds, like eBay and Twitter, can be especially problematic.<\/p>\n<p>Fortunately, most plugins automatically clear the cache at regular intervals; however, users may need to do this task manually now and again. If a server is using Varnish Caching, this task can be easily accomplished via the free\u00a0Varnish HTTP Purge\u00a0plugin.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decrease_file_size_for_image_and_video_optimization\"><\/span>Decrease file size for image and video optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Images and media files are among the biggest drains on a site\u2019s resources. HTML5 Video players and the related media files can help you greatly compress the size of the files. While they do go a long way in making a website look appealing and can supplement textual content, they also need a larger share of bandwidth and server space. This is especially noticeable when considering sites such as online stores or portfolio that may contain a number of HD images.<\/p>\n<p>Image optimization is a natural process to implement and compresses an image\u2019s size minus any noticeable adverse effect on its quality. The method can also be completely automated. Users can try using\u00a0TinyPNG\u00a0for image optimization. The tool is easy and free to use.<\/p>\n<p>For video compression, you can use the modern HTML5 video players that have inbuilt compression capabilities. There are tons of open-source video players that allow you to perform these actions like Plyr, Video.js, Afterglow,\u00a0etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Minify_and_compress_website_files\"><\/span>Minify and compress website files<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Minification is a process that makes the code of a site more efficient by removing unnecessary content. This reduces the memory required and helps speed up the execution of the code.<\/p>\n<p>With the right tools, you can easily achieve minification without having to interact extensively with the code. Examples of online tools include\u00a0CSS Compressor\u00a0and\u00a0Minify, which offer numerous features and intuitive UI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While attempting to increase the page load time can be a challenging task, the outcome will be a significant <a href=\"https:\/\/omaha-seo.com\/blog\/10-local-seo-tips-to-improve-your-real-estate-websites\/\">improvement in the overall performance of the website<\/a>.<\/p>\n<p>While some of the suggestions in the list above may seem relatively minor, each small step towards decreasing page load time can make a difference in the long run. As noticed by Amazon, every second saved can lead to conversions, revenue, and success<\/p>\n<\/div>\n<p>via:https:\/\/searchengineland.com\/review-your-website-performance-because-every-second-matters-318490<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e6e4e7d2c23%3A0xad9692a844ca4e6f!2sTaco%20Bell%2C%20Dodge%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2593256!2d-95.97073669999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558898224!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While endeavoring to build the page burden time can be a difficult errand, the result will be a noteworthy improvement in the general execution of the website. While a portion of the recommendations in the rundown above may appear to be moderately minor, every little advance towards diminishing page burden time can have any kindRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Review your website performance because every second matters - Omaha SEO<\/title>\n<meta name=\"description\" content=\"While attempting to increase the page load time can be a challenging task, the outcome will be a significant improvement in the overall performance of the website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/review-your-website-performance-because-every-second-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Review your website performance because every second matters - 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