{"id":2844,"date":"2019-07-02T00:33:05","date_gmt":"2019-07-02T00:33:05","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2844"},"modified":"2022-06-06T17:07:23","modified_gmt":"2022-06-06T17:07:23","slug":"4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/","title":{"rendered":"4 Reasons Why Your Video SEO Isn&#8217;t Working"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">As the web keeps on changing into a video-driven world, getting your recordings to rank well is tremendously significant \u2013 paying little heed to whether it&#8217;s on YouTube, your site, or some other video stage. Fortunately a large number of the SEO properties that made your blog entries effective persist to video content. Be that as it may, the quick and dirty subtleties of each individual positioning procedure can be somewhat extraordinary.<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-sthumb\"><img decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/4-reasons-why-your-videos-arent-mirroring-the-seo-success-of-your-blog-posts-1-760x400.png\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/4-reasons-why-your-videos-arent-mirroring-the-seo-success-of-your-blog-posts-1-760x400.png 1x, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/4-reasons-why-your-videos-arent-mirroring-the-seo-success-of-your-blog-posts-1-1520x800.png 1.5x\" alt=\"4 Reasons Why Your Videos Aren\u2019t as Successful as Your Blog Posts\" width=\"760\" height=\"400\" \/><\/div>\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"scdetails media-body\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8fa7852fe1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8fa7852fe1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#Be_a_Featured_Snippet_Optimization_Expert\" >Be a Featured Snippet Optimization Expert!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#1_You_Arent_Using_an_Optimized_Transcript\" >1. You Aren\u2019t Using an Optimized Transcript<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#2_Your_Thumbnail_Image_Isnt_Drawing_Interest\" >2. Your Thumbnail Image Isn\u2019t Drawing Interest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#3_Your_Videos_Arent_Properly_Aligned_with_Your_Webpages\" >3. Your Videos Aren\u2019t Properly Aligned with Your Webpages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#4_Youre_Creating_the_Video_with_the_Same_Approach_as_a_Blog_Post\" >4. You\u2019re Creating the Video with the Same Approach as a Blog Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"card-h\"><span class=\"ez-toc-section\" id=\"Be_a_Featured_Snippet_Optimization_Expert\"><\/span>Be a Featured Snippet Optimization Expert!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"card-text\">&#8220;If you&#8217;re an SEO and you&#8217;re not optimizing for Featured Snippets then you&#8217;re missing out on a ton of organic traffic from Google. With this tool, you&#8217;ll become a Featured Snippet Optimization expert.&#8221; -Jim Boykin, Internet Marketing Ninjas<\/p>\n<\/div>\n<\/div>\n<p>The rising popularity of video content is causing marketers across the board to flock to the bandwagon.<\/p>\n<p>Unlike many \u201cshiny new objects\u201d in the marketing world, it\u2019s abundantly clear that video is here to stay.<\/p>\n<p>In fact,\u00a0research\u00a0from HubSpot indicates that more than half of consumers want to see more video content from the brands they know and love.<\/p>\n<p>Similar to text-heavy content,\u00a0optimizing for search\u00a0is generally the difference in whether people see your videos.<\/p>\n<p>So, like many others, you\u2019ve decided to embrace the trend and allocate your budget to creating video content. But the SEO results just aren\u2019t coming.<\/p>\n<p>You\u2019ve had a great deal of success with many of your blog posts, but why aren\u2019t the <a href=\"https:\/\/omaha-seo.com\/\">video marketing strategy<\/a> following suit?<\/p>\n<p>Well, there are many reasons why your videos might not be getting the search engine love they deserve. Let\u2019s talk about four of the big ones.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_You_Arent_Using_an_Optimized_Transcript\"><\/span>1. You Aren\u2019t Using an Optimized Transcript<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Did you know that most videos on Facebook are\u00a0watched on mute?<\/p>\n<p>This alone makes the use of transcripts a no-brainer!<\/p>\n<p>However, transcripts serve a bigger purpose than helping the hard-of-hearing and providing the ability to consume a video without bothering people around you.<\/p>\n<p>Transcripts can make your videos more crawlable to search engine bots, which in turn, gives them more context to rank on!<\/p>\n<p>Now, when you create the transcript of your video, the keyword usage might look a little different than it would in a blog post.<\/p>\n<p>After all, written verbiage can sound a bit different when spoken, as opposed to being read.<\/p>\n<p>The key is to build the transcript around conversational keywords\/phrases. This involves a healthy\u00a0understanding of user intent.<\/p>\n<p>In the world of\u00a0video marketing, you are typically trying to rank for long-tail keywords.<\/p>\n<p>To put it in perspective, YouTube searches that start with \u201chow to\u201d are growing by\u00a070%\u00a0year over year!<\/p>\n<p>For example, you might have a blog post that is ranking well for the search term \u201coptimize PPC.\u201d<\/p>\n<p>Using Ahrefs, let\u2019s see what keyword ideas we get when we set the explorer tool to YouTube:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-310255 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ahrefs-optimize-ppc.png\" sizes=\"(max-width: 1198px) 100vw, 1198px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ahrefs-optimize-ppc.png 1198w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ahrefs-optimize-ppc-480x351.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ahrefs-optimize-ppc-680x498.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ahrefs-optimize-ppc-768x562.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ahrefs-optimize-ppc-1024x750.png 1024w\" alt=\"Ahrefs for &quot;optimize ppc&quot;\" width=\"1198\" height=\"877\" \/>You\u2019ll notice that there is a decent amount of trending key phrases that start with \u201chow to.\u201d<\/p>\n<p>So, while you should certainly align video SEO with your text-focused keyword strategy, optimizing your transcript for more conversational terms\/phrases could be the key to earning those high video rankings.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2_Your_Thumbnail_Image_Isnt_Drawing_Interest\"><\/span>2. Your Thumbnail Image Isn\u2019t Drawing Interest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When looking at the thumbnail image itself, its role in the SEO value of your video isn\u2019t as direct as the title, description, tags, etc.<\/p>\n<p>However, even if you\u2019ve done\u00a0<strong>everything<\/strong>\u00a0right to get your video to rank, you can snatch defeat from the jaws of victory with a bad thumbnail image.<\/p>\n<p>The thumbnail image is the first impression people get of your video, and sequentially, impacts their decision to click.<\/p>\n<p>Think of it this way. Backlinko once\u00a0analyzed\u00a0over 1 million <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/\">YouTube videos to learn more about video SEO<\/a>. Here were some of the main takeaways:<\/p>\n<ul>\n<li>Videos with lots of comments experienced higher rankings.<\/li>\n<li>The number of shares a video generated was strongly tied to Page 1 rankings.<\/li>\n<li>Likes played a big role in how a video ranks.<\/li>\n<li>There was a minor correlation between channel subscriber count and rankings.<\/li>\n<\/ul>\n<p>Now, if your thumbnail images are discouraging people from viewing your video content, you aren\u2019t going to get many comments, shares, likes, or more subscribers.<\/p>\n<p>Take the time and develop a high-quality, custom image to use as your video\u2019s thumbnail.<\/p>\n<p>Videos with custom human thumbnails received\u00a030% higher pay rates than those without, according to Wistia.<\/p>\n<p>When you create your thumbnail, make sure it\u2019s relevant to the subject you are trying to rank for.<\/p>\n<p>For instance, let\u2019s search for videos about \u201chow to tie a tie.\u201d<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-310257 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/how-to-tie-a-tie.png\" sizes=\"(max-width: 999px) 100vw, 999px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/how-to-tie-a-tie.png 999w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/how-to-tie-a-tie-480x428.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/how-to-tie-a-tie-680x606.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/how-to-tie-a-tie-768x685.png 768w\" alt=\"How to tie a tie\" width=\"999\" height=\"891\" \/>Notice how the top-ranked videos (with millions of views) all feature a person performing the action.<\/p>\n<p>So, in many ways, the thumbnail image is the most important piece of the puzzle!<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>Block fraudulent clicks on your Google Ads.<\/strong><br \/>\nAutomatically protect your ads from competitors, bots, click farms and other forms of click fraud. Simple setup. Start your free trial today.<\/p>\n<\/div>\n<\/div>\n<p>The last thing you want is to spend copious amounts of time and effort creating stellar videos, only to have it all flushed down the toilet by a bad thumbnail.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Your_Videos_Arent_Properly_Aligned_with_Your_Webpages\"><\/span>3. Your Videos Aren\u2019t Properly Aligned with Your Webpages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Turning the focus to your website, getting webpages to rank for video content can be a challenge \u2013 as there are many factors that go into the task.<\/p>\n<p>There are several glaring reasons why webpages with video content struggle to rank.<\/p>\n<p>The biggest issue stems from the page itself \u2013 this applies to both traditional blog posts and pages with video.<\/p>\n<p>Simply put, you cannot solely rely on an SEO-friendly video to carry a full load of ranking on the search engine results pages.<\/p>\n<p>The page lives on needs to be properly optimized as well. Otherwise, the search engines probably won\u2019t crawl it in the first place \u2013 no matter how great the video may be.<\/p>\n<ul>\n<li>Does the page load quickly?<\/li>\n<li>Is it secure?<\/li>\n<li>Have you optimized the page\u2019s content (other than the video) for keywords?<\/li>\n<\/ul>\n<p>Another big factor is relevancy. Is the video closely related to the rest of the content?<\/p>\n<p>For instance, let\u2019s say you have a\u00a0resource page\u00a0on your website about preparing a pool for the summer months.<\/p>\n<p>If you include a video on the page about closing down a pool for the winter months, you are sending mixed signals to the search engines.<\/p>\n<p>In turn, you are potentially hurting the rankings of both the video\u00a0<em>and<\/em>\u00a0the webpage.<\/p>\n<p>The last factor I\u2019m going to address is the number of videos on a page.<\/p>\n<p>If you place multiple videos on your website and want to rank for all of them, you need to create separate pages for each. Or, place the one you want to rank for the most at the top.<\/p>\n<p>\u201cGoogle typically indexes only one video per page,\u201d according to Phil Nottingham, a video SEO expert at Wistia. \u201cIf you\u2019re including multiple videos on a page, ensure that video is first.\u201d<\/p>\n<p>As of now, the search engine bots will stop crawling for video content after the first one. So, you are smart to make the video you want to rank for the focus of the page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Youre_Creating_the_Video_with_the_Same_Approach_as_a_Blog_Post\"><\/span>4. You\u2019re Creating the Video with the Same Approach as a Blog Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you see tons of SEO success with your blog posts, it might seem logical to build out your videos in a similar fashion.<\/p>\n<p>While the message can be the same in both a video and a blog post, the delivery is much,\u00a0<em>much<\/em>\u00a0different.<\/p>\n<p>In a blog post, you can provide extensive context, examples, detailed analysis, etc.<\/p>\n<p>In the video, you don\u2019t always have this luxury.<\/p>\n<p>Keep in mind, watch times and completion rates play a big role in how video content is ranked \u2013 YouTube\u00a0confirmed\u00a0this long ago.<\/p>\n<p>If your videos resemble someone reading an extensive blog post, you\u2019re probably going to bore many people to tears. Obviously, this is going to impact your completion rates.<\/p>\n<p>When you create video content, you need to streamline your main points and provide quick takeaways. In other words, keep it short and sweet.<\/p>\n<p>A good strategy is to map out your most important points, then spell them out in the video.<\/p>\n<p>Videos between one and two minutes retain\u00a0roughly 75%\u00a0of their viewers, whereas four and five-minute videos retain less than 60% of their viewers, according to Wistia.<\/p>\n<p>Now, this doesn\u2019t mean you have to keep all your videos super short; do your best to eliminate extra fluff wherever possible.<\/p>\n<p>Always remember, attention spans are on the decline. When creating video content, losing viewers is much easier than you think. Spell out your message clearly and don\u2019t beat around the bush!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the web continues to transform into a video-centric world, getting your videos to rank well is hugely important \u2013 regardless of whether it\u2019s on YouTube, your website, or any other video platform.<\/p>\n<p>The good news is that many of the SEO attributes that made your blog posts successful carry over to video content. However, the nitty-gritty details of each respective ranking process can be a bit different.<\/p>\n<p>Keep these points in mind and you will be putting yourself in a position to be on the search engines\u2019 good side.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">via:https:\/\/www.searchenginejournal.com\/videos-blog-posts-seo-success\/310251\/#close<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938dec9975b86d%3A0x4e6d96922de1acec!2sTaco%20Bell%2C%20South%2072nd%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.210899999999995!2d-96.0243!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653560048914!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the web keeps on changing into a video-driven world, getting your recordings to rank well is tremendously significant \u2013 paying little heed to whether it&#8217;s on YouTube, your site, or some other video stage. Fortunately a large number of the SEO properties that made your blog entries effective persist to video content. Be thatRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Reasons Why Your Video SEO Isn&#039;t Working - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Fortunately a large number of the SEO properties that made your blog entries effective persist to video content. Needs help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/4-reasons-why-your-videos-arent-as-successful-as-your-blog-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Reasons Why Your Video SEO Isn&#039;t Working - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Fortunately a large number of the SEO properties that made your blog entries effective persist to video content. Needs help? 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