{"id":2832,"date":"2019-06-25T01:13:18","date_gmt":"2019-06-25T01:13:18","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2832"},"modified":"2022-05-26T13:21:08","modified_gmt":"2022-05-26T13:21:08","slug":"podcast-seo-101-how-to-optimize-your-podcast-for-search-engines","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/","title":{"rendered":"Podcast SEO 101: How to optimize your podcast for search engines"},"content":{"rendered":"<div class=\"post-meta\">\n<div class=\"cnt-social-share-container\">\n<div class=\"addthis_inline_share_toolbox_qwya\" data-url=\"https:\/\/searchenginewatch.com\/2019\/06\/03\/podcast-seo-tips-101\/\" data-title=\"Podcast SEO 101: How to optimize your podcast for search engines\" data-description=\"Google announced that podcasts will start showing up in SERPs. &quot;Podcast SEO&quot; is a great opportunity to build an audience through search traffic.\">\n<div id=\"atstbx\" class=\"at-share-tbx-element at-share-tbx-native addthis_default_style addthis_20x20_style addthis-smartlayers addthis-animated at4-show\">\n<p class=\"fb-like\" data-layout=\"button_count\" data-show_faces=\"false\" data-share=\"false\" data-action=\"like\" data-width=\"90\" data-height=\"25\" data-font=\"arial\" data-href=\"https:\/\/searchenginewatch.com\/2019\/06\/03\/podcast-seo-tips-101\/\" data-send=\"false\">Web recording interpretations can be tedious however and few out of every odd digital recording host may be prepared for this progression. In case you&#8217;re not kidding about structure your crowd and improving your <a href=\"https:\/\/omaha-seo.com\/blog\/benefits-of-search-engine-optimization\/\">Search Engine Optimization<\/a>, even in the more extended term, it may merit the exertion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"entry\">\n<div class=\"wp-caption aligncenter\" style=\"width: 768px;\"><img decoding=\"async\" class=\"singular-post-thumbnail wp-post-image\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/shutterstock_1098006998.png\" sizes=\"(max-width: 260px) 100vw, 260px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/shutterstock_1098006998.png 1000w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/shutterstock_1098006998-300x200.png 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/05\/shutterstock_1098006998-768x513.png 768w\" alt=\"\" width=\"768\" height=\"514\" data-pagespeed-url-hash=\"1649280851\" \/><\/div>\n<p class=\"p1\"><strong><span class=\"s1\">Podcasts have turned into a very popular option for content consumption. They are not new as a form of content type but there is an increasing number of people re-discovering them. They can actually make an interesting medium to explore when trying to grow your audience.<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cPodcast SEO\u201d is expected to be a growing term among SEO professionals, marketers, and podcast hosts over the next few years.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What do we mean by \u201cpodcast SEO\u201d and how can you really <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-search-engine-optimization-tutorial\/\">optimize your podcast for search engines<\/a>?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Here is everything you need to know.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a064244f3fb5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a064244f3fb5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Podcasts_show_up_in_Google_searches\" >Podcasts show up in Google searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Thinking_of_SEO_when_structuring_an_episode\" >Thinking of SEO when structuring an episode<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How?\r\nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Creating_a_site_for_your_podcast\" >Creating a site for your podcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Adding_keywords_to_your_podcast_episodes\" >Adding keywords to your podcast episodes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Decide_on_the_episode_titles\" >Decide on the episode titles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/#Should_you_include_the_episodes_transcript\" >Should you include the episode\u2019s transcript?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Podcasts_show_up_in_Google_searches\"><\/span><span class=\"s2\">Podcasts show up in Google searches<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Google has announced earlier this year that podcasts will start showing up in <a href=\"https:\/\/omaha-seo.com\/blog\/content-marketing-tips-to-improve-your-local-search-results-ranking\/\">search results<\/a>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You will be able to search for a podcast and find some of the episodes straight through the search results. The indexing of the podcast will return the audio content that you can consume directly.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There is also the potential for Google and its <a href=\"https:\/\/omaha-seo.com\/blog\/what-are-the-best-podcasting-services\/\">services to analyze the audio and automatically transcribe it to highlight a podcast<\/a> in relevant search results. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What\u2019s interesting is that Google Podcasts has recently started automatically transcribing the podcasts to use the content as metadata. Thus, people are able to find specific information as part of an episode without even knowing about the podcast before.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This is a big moment for anyone interested in SEO to understand that podcasts are becoming more important. With Google\u2019s support, there is a clear indication that podcasts cannot be ignored as a source of content.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cPodcast SEO\u201d is now a growing term and there is a great opportunity for <a href=\"https:\/\/omaha-seo.com\/blog\/the-power-of-the-title-tag-how-to-optimize-yours-for-seo-success\/\">successful<\/a> podcasts to build their audience through search traffic.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Thinking_of_SEO_when_structuring_an_episode\"><\/span><span class=\"s2\">Thinking of SEO when structuring an episode<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">How do these changes from Google affect your podcast? A good starting point is to think of your content structure. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A podcast can sometimes feel like a casual conversation but it still has a structure and a theme. Whether you\u2019re producing formal or casual content, you want to be able to have a clear theme. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Think of what you want to talk about and how the questions can maintain a good flow.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It will be easier for Google to understand the content of your podcast and how to index it if you start thinking of your audience, and what they expect from you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Moreover, a clear theme also helps your listeners understand your main focus without getting lost in the conversation.<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Creating_a_site_for_your_podcast\"><\/span><span class=\"s2\">Creating a site for your podcast<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">You don\u2019t necessarily need a site to start your own podcast. All you need is a hosting provider. However, if you want to start thinking of SEO more seriously, you want to be certain that you own the data and the relationship with your subscribers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can also build an email list to grow your most loyal listeners.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A site can also help you improve your podcast\u2019s SEO. It\u2019s easier for <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-leverage-the-wayback-machine-for-search-engine-optimization\/\">search engines<\/a> to discover your episodes when you provide additional context to them.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Many podcasts publish a new blog post for every new episode to describe their new topic. It\u2019s a great way to build up the content for your podcast and make it easier for <a href=\"https:\/\/omaha-seo.com\/blog\/why-are-search-engines-so-important\/\">search engines<\/a> to pick up the main theme and the focus keywords.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">You can also treat your blog content as any other regular blog post to link from one episode to the other, add related posts, and keep your audience engaged.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Adding_keywords_to_your_podcast_episodes\"><\/span><span class=\"s2\">Adding keywords to your podcast episodes<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Your podcast\u2019s title is your number one keyword. However, you won\u2019t just rank for it once you create more episodes so you want to make sure that you increase your chances of building your audience.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">When creating content for your podcast you want to pick one main keyword that will describe it. Think of your theme, the episode\u2019s structure, and find the best keyword to describe it.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Make sure that you don\u2019t pick the same keyword on every episode as you risk cannibalizing your own success. Even if there is a similarity from one keyword to another, it is still important to aim for one keyword per episode. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Your keyword should have a high search volume and ideally a low competition. You can aim for long tail keywords and you can find inspiration by <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-google-webmaster-tools-google-search-console\/\">searching in Google<\/a> or through the use of tools like Ubersuggest. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Decide_on_the_episode_titles\"><\/span><span class=\"s2\">Decide on the episode titles<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Your podcast titles will determine whether your potential audience will spend the time to listen to your episodes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Even when someone discovers your podcast, they won\u2019t necessarily listen to every single episode if the titles aren\u2019t appealing enough.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Your titles should be clear and descriptive while taking into consideration the limitation of characters. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A keyword can also be helpful in the episode\u2019s title but you still want to make sure that you add it in context with the rest of the content.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Should_you_include_the_episodes_transcript\"><\/span><span class=\"s2\">Should you include the episode\u2019s transcript?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Google may have just started automatically transcribing the podcasts but they are not yet perfect.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A transcription of your episode can help <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-sem-a-guide-to-search-engine-marketing\/\">search engines<\/a> understand your podcast in more detail. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It can improve the discoverability of the episode through the right focus on keywords, content structure, and key topics.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A transcription also makes your podcast more accessible to people and you can even split the topics that you\u2019re talking about in time brackets to help everyone find them easily in your podcast.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Podcast transcriptions can be time-consuming though and not every podcast host might be ready for this step. If you\u2019re serious about building your audience and improving your SEO, even in the longer term, it might be worth the effort.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d72025.09151030643!2d-96.09401422454232!3d41.178646130094734!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938a8914561551%3A0x9d6cdfdeb6acaa5e!2sShadow%20Lake%20Towne%20Center%2C%20Olson%20Drive%2C%20Papillion%2C%20Nebraska!3m2!1d41.1354331!2d-96.0282584!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653513601730!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<p>via:https:\/\/www.sharklifemedia.com\/marketing-uncensored-1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web recording interpretations can be tedious however and few out of every odd digital recording host may be prepared for this progression. In case you&#8217;re not kidding about structure your crowd and improving your Search Engine Optimization, even in the more extended term, it may merit the exertion. Podcasts have turned into a very popularRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast SEO 101: How to optimize your podcast for search engines - Omaha SEO<\/title>\n<meta name=\"description\" content=\"If you\u2019re serious about building your audience and improving your SEO, even in the longer term, it might be worth the effort.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/podcast-seo-101-how-to-optimize-your-podcast-for-search-engines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast SEO 101: How to optimize your podcast for search engines - 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