{"id":2777,"date":"2019-06-19T15:39:00","date_gmt":"2019-06-19T15:39:00","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2777"},"modified":"2022-06-06T17:18:50","modified_gmt":"2022-06-06T17:18:50","slug":"tips-for-using-personalized-videos-in-your-cold-emails","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/tips-for-using-personalized-videos-in-your-cold-emails\/","title":{"rendered":"Using Personalized Videos In Your Cold Emails"},"content":{"rendered":"

Cold email marketing<\/a> don\u2019t have to be terrible. In fact, I would argue that personalized videos are enabling cold emails to become more like an elevator pitch made at a busy conference. Video maybe even better than real life because you can always reshoot a video if you say something weird by accident.<\/p>\n

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Email is the primary means of outreach for companies prospecting for new business:\u00a061% of business prospects\u00a0make their first contact via email, and\u00a081% of marketers list\u00a0email as a key driver of customer acquisition. This is relevant to any and all types of businesses, including video streaming businesses.<\/p>\n

That said, cold email outreach can be a challenging task. Recipients don\u2019t necessarily know your brand, so you need to convince them of your service\u2019s value quickly and engagingly.<\/p>\n

Using video in cold email is a proven way of increasing engagement, with some sources claiming an\u00a0average 96% increase in click-through rates, while others estimate as much as a\u00a0300% increase. And research shows that\u00a046% of users\u00a0act quickly after seeing a video email.<\/p>\n

So, in theory, using video in cold email works. But in reality, it only works if you do it properly. Here are four phases you should go through with your cold video emails to start seeing more conversions for your video on demand services:<\/p>\n

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Table of Contents<\/p>\n