{"id":2747,"date":"2019-06-18T07:39:14","date_gmt":"2019-06-18T07:39:14","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2747"},"modified":"2022-05-26T12:10:08","modified_gmt":"2022-05-26T12:10:08","slug":"2747-2in-2020-influencer-marketing-trends-is-top-7-in-b2b","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/2747-2in-2020-influencer-marketing-trends-is-top-7-in-b2b\/","title":{"rendered":"B2B Influencer Marketing Trends"},"content":{"rendered":"<p>Regardless of whether you&#8217;re burnt out on or wired for &#8220;influenced promoting&#8221;, no doubt about it: The development of impact on individual and hierarchical viability in the B2B <a href=\"https:\/\/omaha-seo.com\/blog\/influencer-marketing-trends\/\">influencer marketing trends<\/a> showcasing world will proceed for a considerable length of time to come. The individuals who are powerful in the B2B world have the area mastery their systems trust. Not remaining over how the universe of influenced showcasing is developing is basically leaving your clients open to the impact of your competition. What B2B influenced advertising patterns would you add to this rundown?<\/p>\n<div class=\"entry-content\">\n<p><img decoding=\"async\" class=\"wp-image-26449 aligncenter\" src=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-influencer-marketing-trends-2020a.jpg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-influencer-marketing-trends-2020a.jpg 600w, https:\/\/www.toprankblog.com\/wp-content\/uploads\/b2b-influencer-marketing-trends-2020a-300x168.jpg 300w\" alt=\"B2B influencer marketing trends 2020\" width=\"438\" height=\"245\" \/><\/p>\n<p>there are some who think the expression \u201cinfluenced\u201d is an expired term, the role of influence on B2B buying decisions is irrefutable.<\/p>\n<p>According to the World Federation of Advertisers, 65% of multinational brands will increase influenced marketing spending in the next 12 months and there\u2019s a good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents to favor credible content from industry influence&#8217;s as a top preference, a 30% increase compared year over year.<\/p>\n<p>Earlier this year in a post about\u00a0The Business of Influence\u00a0for 2019, I shared 5 influencer marketing trends including:<\/p>\n<ul>\n<li>Micro AND Macro influencers<\/li>\n<li>Centralizing Influencer Operations<\/li>\n<li>Always On Influencer Engagement<\/li>\n<li>Focus on Quality vs. Quantity Metrics<\/li>\n<li>Influencer Marketing Software Investment<\/li>\n<\/ul>\n<p>Along with a predictions post from Ashley, these were well received. Since the time of that post, my team at TopRank Marketing has launched many more influencer content programs for B2B companies, each bringing lessons learned, patterns indicating trends, and insights.<\/p>\n<p>From the influencers involved in these programs to the brand-influencer marketing leaders we work with to being on the inside as an influencer for B2B brands ranging from Adobe to SAP, I have been in a unique position to learn from some of the best in the business.<\/p>\n<p>For companies operating in the B2B space, here are 7 trends worth digging in to for 2020 and beyond:<\/p>\n<p><strong>Increased use of AI<\/strong> \u2013 From finding the right influencers to recommending content topics, formats and channels and performance optimization, artificial intelligence and machine learning will play a much greater role in influencer marketing. Signals of influence exist beyond social media and bringing together disparate data sources and automating the analysis, selection, and opportunities for engagement in an increasingly competitive environment will require more robust technologies.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Democratized Influence<\/strong> \u2013 B2B purchasing is a team sport involving individuals at multiple levels from buying committees conducting research and making recommendations to executives with budgets to decide. Each of those individuals relies on centers of influence around them as they discover, consume, and engage with information. Everyone is influential at some level and more brands are going to tap into the niche influence of the many, whether they are employees, customers, industry community members, or traditional influencers.<\/p>\n<p><strong>Brandividal Media<\/strong>\u00a0\u2013 The number of professional influencers who operate their own media or networks of multiple influencers with media and distribution channels will increase and compete with traditional digital media. Influencers with complementary domain expertise and networks that combine forces can offer a B2B brand the reach of a major publication but with the credibility and trust of respected influencers. These influencer media entities can take many forms, from a podcast network to a group of YouTube creators to a team of bloggers that can provide turnkey event coverage and promotion.<\/p>\n<p><strong>More Engaging Content Formats<\/strong> \u2013 B2B is evolving from boring to bold through video, interactive, and VR\/AR content. That trend will continue with influencers creating and co-creating these formats with B2B brands. We\u2019ve seen interest in more infotainment B2B influencer content rise dramatically over the past year including our first deployment of a VR influencer environment for one of the biggest B2B technology brands in the world. Whitepapers, ebooks, and case studies still hold value, but there is no reason to limit that information packaging to web pages or static PDF formats anymore.<\/p>\n<p><strong>Influencer Tech Integration with other Martech<\/strong> \u2013 Influencer identification, engagement, and measurement technology will increasingly become integrated with cloud marketing platforms. As B2B brands mature in their influencer marketing practices, the need for integration will increase. Influence is an important part of the brand experience, so why not make it easier to connect and grow influence for the brand by making it easier to connect with other marketing technologies?\u00a0 The simplest example would be enabling the coordination of SEO, social media, PR, ads and influencers, and the alignment of a narrative across those channels.<\/p>\n<p><strong>Consumerization of B2B Influencers and Content<\/strong> \u2013 Business users of the software have come to expect a consumer-like experience and that same set of expectations is spilling over into how business influencers <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-use-lsi-keywords-to-create-better-seo-content\/\">create content<\/a> and engage. A simple example is the rise of LinkedIn video creators. Influencers publishing video content on YouTube have created expectations for video content wherever it can be found, viewed, and engaged with. LinkedIn is a great example of where consumer video skills are playing out with B2B content. People like Goldie Chan, Michaela Alexis, and Allen Gannett have amassed hundreds of thousands of followers on LinkedIn and millions of video views. The continued rollout of live video on LinkedIn will only attract more B2C-like video behaviors over to the B2B influencer world.<\/p>\n<p><strong>Influencer Experience Management<\/strong> \u2013 As brands have elevated their focus on customer experience and employee experience, there will be an increased focus on managing the experience of brand influencers. Far too many B2B brands treat their influencer relationships transactionally and in terms of what the brand can get from the influencer. B2B brands that make any effort at all to learn more about influencer goals, preferences, and capabilities in combination with providing opportunities to connect with other influencers, will go along ways towards building brand advocates and inspire more effective influencer behaviors.<\/p>\n<p>Whether you\u2019re tired of or wired for \u201cinfluencer marketing\u201d, make no mistake: The growth of influence on individual and organizational effectiveness in the B2B marketing world will continue for years to come. Those who are influential in the B2B world have the domain expertise their networks trust. Not staying on top of how the world of influencer marketing is evolving is simply leaving your customers open to the influence of your competition. What B2B influencer marketing trends would you add to this list?<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d47989.46769959429!2d-96.07680872942021!3d41.25789474456393!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x879392bb4291ab59%3A0xa1b87527574f0e24!2sN%2090th%20St%20%26%20Spaulding%20St%2C%20Omaha%2C%20NE%2068134!3m2!1d41.293596!2d-96.0528963!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653509578830!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>via:https:\/\/www.toprankblog.com\/2019\/05\/influencer-marketing-trends-2020\/<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of whether you&#8217;re burnt out on or wired for &#8220;influenced promoting&#8221;, no doubt about it: The development of impact on individual and hierarchical viability in the B2B influencer marketing trends showcasing world will proceed for a considerable length of time to come. The individuals who are powerful in the B2B world have the areaRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Influencer Marketing Trends - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Not staying on top of how the world of influencer marketing is evolving is simply leaving your customers open to the influence of your competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/2747-2in-2020-influencer-marketing-trends-is-top-7-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Influencer Marketing Trends - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Not staying on top of how the world of influencer marketing is evolving is simply leaving your customers open to the influence of your competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/2747-2in-2020-influencer-marketing-trends-is-top-7-in-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T07:39:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T12:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/18.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Influencer Marketing Trends - 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SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2747"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2510"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}