{"id":2733,"date":"2019-06-14T12:32:18","date_gmt":"2019-06-14T12:32:18","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2733"},"modified":"2022-06-01T15:32:48","modified_gmt":"2022-06-01T15:32:48","slug":"2733-2-what-is-googles-neutral-matching-that-impact-to-your-site","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/","title":{"rendered":"Google&#8217;s Neutral Matching And Site SEO"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-md-8 s-post-section s-post-section_1\">\n<article id=\"post-304563\" class=\"post-304563 post type-post status-publish format-standard has-post-thumbnail category-seo cis_post_item cis_post_304563-1 hentrysej cis_post_item_trck_up\" data-url=\"https:\/\/www.searchenginejournal.com\/google-machine-learning-neural-matching\/304563\/\" data-title=\"How &amp; Why Google\u2019s Neural Matching Is Impacting Your Site\" data-id=\"304563\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4388f12865\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4388f12865\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#Googles_Neutral_Matching_Impact_to_Your_Site\" >Google&#8217;s Neutral Matching Impact to Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#Learn_How_to_Get_Ahead_with_Voice_Search_Optimization\" >Learn How to Get Ahead with Voice Search Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#What_You_Should_Know_About_the_March_2019_Update\" >What You Should Know About the March 2019 Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#What_Is_Googles_Neural_Matching_Algorithm\" >What Is Google\u2019s Neural Matching Algorithm?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#Understanding_Machine_Learning_for_Neural_Matching\" >Understanding Machine Learning for Neural Matching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#What_Are_%E2%80%98Zoomies\" >What Are \u2018Zoomies\u2019?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#The_Difference_Between_Machine_Learning_Artificial_Intelligence\" >The Difference Between Machine Learning &amp; Artificial Intelligence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#Data_Learns\" >Data Learns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#What_Can_You_Do_to_Optimize_for_Neural_Matching\" >What Can You Do to Optimize for Neural Matching?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/#Google_Displays_an_Unusual_SERP_With_30_Results\" >Google Displays an Unusual SERP With 30 Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"sej-stitle\"><span class=\"ez-toc-section\" id=\"Googles_Neutral_Matching_Impact_to_Your_Site\"><\/span><strong>Google&#8217;s Neutral Matching Impact to Your Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This was caught by SEJ&#8217;s lead developer Vahan Petrosyan. Obviously, I can&#8217;t repeat a SERP with 30 results. It&#8217;s conceivable this is a coincidental glitch, just like the situation when a SERP was spotted with a sum of 14 ads back in January. However, if this happens to be something that appears all the more regularly, it might be something to be thankful for site owners.<\/p>\n<p>With searchers once in a while clicking past the primary page of <a href=\"https:\/\/omaha-seo.com\/\">Google Search<\/a>, one approach to make them take a gander at a more noteworthy assortment of results is to put more outcomes on page one. Obviously, that is expecting they look over the right to the bottom. Having said that, regardless I wouldn&#8217;t rely on this being a standard event.<\/p>\n<p>For more Google topics you may check the article: <a href=\"https:\/\/omaha-seo.com\/blog\/how-google-may-handle-question-answering-when-facts-are-missing\/\">How google may handle question answering missing facts?<\/a><\/p>\n<p><img decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/googles-machine-learning-algorithm-is-shaking-things-up-760x400.png\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/googles-machine-learning-algorithm-is-shaking-things-up-760x400.png 1x, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/googles-machine-learning-algorithm-is-shaking-things-up-1520x800.png 1.5x\" alt=\"How &amp; Why Google\u2019s Neural Matching Is Impacting Your Site\" width=\"760\" height=\"400\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"scdetails media-body\">\n<h2 class=\"card-h\"><span class=\"ez-toc-section\" id=\"Learn_How_to_Get_Ahead_with_Voice_Search_Optimization\"><\/span>Learn How to Get Ahead with Voice Search Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"card-text\">&#8220;Hey Google, How many voice search results come from Featured Snippets?&#8221; The answer: About 80%. If it&#8217;s not your site, it&#8217;s your competitors. Learn more about voice search optimization and how to gain this visibility now at FeaturedSnippet Tool.com.<\/p>\n<\/div>\n<div class=\"card-label text-center\"><strong>ADVERTISEMENT<\/strong><\/div>\n<\/div>\n<p>Gone are the days of matching a <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-definition-of-a-long-tail-keyword\/\">keyword to a page and expecting long tail<\/a> results.\u00a0Google is changing the game of how keyword and intent matching is performed and many sites are having to play catch up.<\/p>\n<p>On March 12, Google pushed a large\u00a0core update\u00a0that shook up the industry.<\/p>\n<p>The core update was a step in the series of changes that Google is working on in order to predict user\u2019s intent rather than exactly matching terms to a query.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_You_Should_Know_About_the_March_2019_Update\"><\/span>What You Should Know About the March 2019 Update<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has been working on updates to capture more generalized searches, matching to intent and less on exact match keyword to text.<\/p>\n<p>Two months after their latest update and many companies are scrambling to recover. The companies affected most are in the health industry, like WebMD and similar sites that include search results for common ailments while people search their symptoms.<\/p>\n<p>Understanding the neural matching algorithm and what Google is heading toward in search will help explain how your site could have been affected and why.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Googles_Neural_Matching_Algorithm\"><\/span>What Is Google\u2019s Neural Matching Algorithm?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand the March 2019 Google update, we have to go back to September 2018 with a Tweet from Danny Sullivan explaining how Google is:<\/p>\n<ul>\n<li>Working on understanding \u201c(h)ow people search is often different from the information that people write solutions about\u201d.<\/li>\n<li>Matching the user intent best to the content provided on the internet.<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">This is a look back at a big change in search but which continues to be important: understanding synonyms. How people search is often different from information that people write solutions about.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-304747 b-lazy pcimg b-loaded alignright\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/Dn4Cf9aUcAEon2H-480x360.jpg\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/Dn4Cf9aUcAEon2H-480x360.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/Dn4Cf9aUcAEon2H-680x510.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/Dn4Cf9aUcAEon2H-768x576.jpg 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/Dn4Cf9aUcAEon2H.jpg 1024w\" alt=\"How &amp;#038; Why Google&amp;#8217;s Neural Matching Is Impacting Your Site\" width=\"372\" height=\"279\" \/><\/p><\/blockquote>\n<p>Google has been guiding webmasters on optimizing for their\u00a0Discover\u00a0results \u2013 not only contributing to insight into user intent but taking it a step further with predicting what users are looking for before they perform a search.<\/p>\n<p>With this new shift in matching results and predicting users\u2019 intent and interests, how are search engine optimizers supposed to properly optimize a website and its content?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_Machine_Learning_for_Neural_Matching\"><\/span>Understanding Machine Learning for Neural Matching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google uses machine learning as users search more complex questions or scenarios and click through to find the answer they are looking for.<\/p>\n<p>The customer\u2019s journey while shopping starts with an idea, followed by research and finishing with the purchase decision.<\/p>\n<p>Sparking users\u2019 interest with display ads, Facebook Ads, Social Media, paid search ads or optimized content in a blog or landing page that targets their interests when they aren\u2019t familiar with your brand or product are all ways to begin your engagement.<\/p>\n<p>Follow up with materials optimized for SEO that support research around your brand and\/or product with educational pieces in a blog or in PR (news publications, podcasts, and even videos of conferences or trade show presentations) while including reviews from reputable sources outside of your own company.<\/p>\n<p>The more you can provide your audience with information outside of your website, the more they will become familiar with your brand and build trust.<\/p>\n<p>In the end, optimizing products on your website for those searches when the user is ready to make a purchase will complete the journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Are_%E2%80%98Zoomies\"><\/span>What Are \u2018Zoomies\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During the research phase of your customer\u2019s journey is where the Neural Matching comes into play the most. A user could be trying to understand a complex issue and may not know you have a product that resolves that issue.<\/p>\n<p>Let\u2019s say, for example, your company sells a product that entertains a dog while left home alone as their owner is at work 5 days a week.<\/p>\n<p>Dogs that are not regularly exercised get what is called the \u201cZoomies\u201d as the tuck their hind legs under themselves and \u201czoom\u201d around the house or backyard with a sudden burst of energy.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>Block fraudulent clicks on your Google Ads.<\/strong><br \/>\nAutomatically protect your ads from competitors, bots, click farms and other forms of click fraud. Simple setup. Start your free trial today.<\/p>\n<\/div>\n<\/div>\n<p>A quick search for \u201cmy dog runs around as crazy\u201d brings back the answer for \u201cZoomies\u201d even though the user never used the word \u201czoomies\u201d or know what it means.<\/p>\n<p>Providing this answer on a blog post or product description will draw users in with educating them about your product pushing them through the research phase and into a purchase quickly.<\/p>\n<p>This method of searching can be most common among medical terminology and diagnosis \u2013 diagnosing a funny sound or behavior in a car and many other behavioral or questionable issues you might find with cats and dogs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Difference_Between_Machine_Learning_Artificial_Intelligence\"><\/span>The Difference Between Machine Learning &amp; Artificial Intelligence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both machine learning and artificial intelligence can often be misconstrued as one and the same, yet they could not be more different from one another.<\/p>\n<p>Machine learning is an algorithm that is programmed to learn based on signals where artificial intelligence is programmed to be more human-like and respond intelligently.<\/p>\n<p>Both could end in the same place, depending on the use case, but take different journeys in getting there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_Learns\"><\/span>Data Learns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Think of\u00a0Data\u00a0from \u201cStar Trek the Next Generation\u201d. Even if you aren\u2019t a Star Trek fan you can picture an android built to act and make decisions as a human would.<\/p>\n<p>Scenarios are programmed into the android\u2019s database with required outcomes.<\/p>\n<p>The android can learn from reactions or results from scenarios and learn how to react in the future if a similar situation arises, but isn\u2019t an exact programmed scenario.<\/p>\n<p>Those learnings are exactly what machine learning is.<\/p>\n<p>Examples of Google using machine learning in their neural matching algorithm is applied to signals such as a user clicking a result and coming back to click another result within seconds.<\/p>\n<p>Get a large number of users clicking the same link only to come back to try another result will tell Google that the result isn\u2019t what is expected. The second result that is clicked will then begin to rank above.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"What_Can_You_Do_to_Optimize_for_Neural_Matching\"><\/span>What Can You Do to Optimize for Neural Matching?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO professionals will often tell you that you can\u2019t do much to optimize for Google\u2019s neural matching algorithm other than writing good quality content for your users.<\/p>\n<p>Alternatively, they will tell you to just add synonyms, however, it\u2019s not about just adding synonyms or adjectives to your content.<\/p>\n<p>As mentioned before, it\u2019s best to understand the problem you are trying to solve with your product or service and the journey your user will go through in order to make a decision to purchase.<\/p>\n<p>Assisted content that is\u00a0interlinked on and off the website will help users during their purchase process, engages your user, provides more information, and applies to the machine learning algorithm<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div id=\"wrapper_1\">\n<div id=\"post-309813\" class=\"post-309813 type-post status-publish format-standard has-post-thumbnail category-news category-seo cis_post_item cis_post_309813-1 hentrysej artc-load cis_post_item_trck_up active-article\" data-url=\"https:\/\/www.searchenginejournal.com\/google-displays-an-unusual-serp-with-30-results\/309813\/\" data-title=\"Google Displays an Unusual SERP With 30 Results\" data-id=\"309813\">\n<div class=\"row\">\n<div class=\"col-xs-12 text-center\">\n<h1 class=\"sej-stitle sej-stitle-big\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Google_Displays_an_Unusual_SERP_With_30_Results\"><\/span>Google Displays an Unusual SERP With 30 Results<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-8 s-post-section\">\n<article>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-sthumb\"><img decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/shutterstock_236449375-760x400.png\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/shutterstock_236449375-760x400.png 1x, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/shutterstock_236449375-1520x800.png 1.5x\" alt=\"Google Displays an Unusual SERP With 30 Results\" width=\"760\" height=\"400\" \/><\/div>\n<p class=\"sej-article-content gototop-pos \">Google was recently spotted displaying a strange search results page with 30 organic listings.<\/p>\n<p class=\"sej-article-content gototop-pos \">Actually, it\u2019s more like 32 listings if you count the featured snippet and knowledge graph box.<\/p>\n<p class=\"sej-article-content gototop-pos \">Here\u2019s a screenshot of the entire SERP:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-309815\" src=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05.png\" sizes=\"(max-width: 1898px) 100vw, 1898px\" srcset=\"https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05.png 1898w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05-480x1578.png 480w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05-680x2236.png 680w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05-768x2525.png 768w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05-1024x3367.png 1024w, https:\/\/www.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/screenshot-www.google.com-2019.05.27-14-55-05-1600x5260.png 1600w\" alt=\"\" width=\"1898\" height=\"6240\" \/><\/p>\n<p class=\"sej-article-content gototop-pos \">This was captured by SEJ\u2019s lead developer Vahan Petrosyan. Unsurprisingly, I cannot replicate a SERP with 30 results. It\u2019s likely that this is a one-off glitch, as was the case when a SERP was spotted with a total of 14 ads back in January. However, if this happens to be something that shows up more often, it may be a good thing for site owners. With searchers rarely clicking past the first page of Google Search, one way to get them looking at a greater variety of results is to put more results on page one. Of course, that\u2019s assuming they scroll all the way to the bottom. Having said that, I still wouldn\u2019t count on this being a regular occurrence.<\/p>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"bottom-cat\"><span class=\"sej-category boxed cat-label\">CATEGORY<\/span>\u00a0NEWS\u00a0SEO<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>via:https:\/\/www.searchenginejournal.com\/google-machine-learning-neural-matching\/304563\/<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938ce7cc79bb9d%3A0xa3634413a3b112b7!2sWestlake%20Ace%20Hardware%2C%20West%20Center%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.2335056!2d-96.0441791!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653581352021!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s Neutral Matching Impact to Your Site This was caught by SEJ&#8217;s lead developer Vahan Petrosyan. Obviously, I can&#8217;t repeat a SERP with 30 results. It&#8217;s conceivable this is a coincidental glitch, just like the situation when a SERP was spotted with a sum of 14 ads back in January. However, if this happens toRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google&#039;s Neutral Matching And Site SEO - Omaha SEO<\/title>\n<meta name=\"description\" content=\"It&#039;s conceivable this is a coincidental glitch, just like the situation when a SERP was spotted with a sum of 14 ads back in January.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Neutral Matching And Site SEO - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"It&#039;s conceivable this is a coincidental glitch, just like the situation when a SERP was spotted with a sum of 14 ads back in January.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/2733-2-what-is-googles-neutral-matching-that-impact-to-your-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-14T12:32:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T15:32:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's Neutral Matching And Site SEO - 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2733"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2492"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}