{"id":2709,"date":"2019-06-05T17:02:11","date_gmt":"2019-06-05T17:02:11","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2709"},"modified":"2022-05-26T16:44:59","modified_gmt":"2022-05-26T16:44:59","slug":"2709-2new-website-on-google-will-move-into-mobile-first-indexing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/","title":{"rendered":"SEO &#038; Google&#8217;s Move To Mobile-First Indexing"},"content":{"rendered":"<div id=\"entry-header-container\">\n<div class=\"wrap\">\n<p>Google is already penalizing sites that don\u2019t follow its rules regarding favicons. Google will use a default icon instead of the site\u2019s favicon. In other words, the result will lack branding.<\/p>\n<\/div>\n<\/div>\n<div class=\"site-inner\">\n<div class=\"wrap\">\n<div class=\"content-sidebar-wrap\">\n<article class=\"post-14233 post type-post status-publish format-standard has-post-thumbnail category-industry-news entry\">\n<div class=\"entry-content\">\n<p>This week: Google will show favicons in search, people aren\u2019t using Facebook more than they used to, and wait until you hear about how many B2B professionals prefer webinars over other types of content.<\/p>\n<p>Here\u2019s what happened this week in digital marketing.<\/p>\n<p>The Time People Spend on Facebook Remains Flat<\/p>\n<p>According to a new report from eMarketer, the average amount of time that people will spend on Facebook this year remains flat at 38 minutes. That number is expected to drop to 37 minutes per day in 2020.<\/p>\n<p>\u201cFacebook\u2019s continued loss of younger adult users, along with its focus on downranking clickbait posts and videos in favor of those that create \u2018time well spent,\u2019 resulted in less daily time spent on the platform in 2018 than we had previously expected,\u201d said Debra Aho Williamson, an analyst at eMarketer.<\/p>\n<p>The average amount of time that people spend on Snapchat remains the same as well. According to the forecast, adult users will spend 26 minutes per day on the app through 2021.<\/p>\n<p>Non-adult users weren\u2019t included in the eMarketer study.<\/p>\n<p>The average time spent on Instagram this year stands at 27 minutes. That\u2019s up a minute from last year.<\/p>\n<p>The research projects that the time people spend on Instagram will grow one minute per year through 2021.<\/p>\n<p>(For more Google topic article you may want to check this one: <a href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/\">Google SEO mobile-first-update)<\/a><\/p>\n<div id=\"attachment_14234\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"wp-image-14234 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/eMarketer-downgrades-time-spent-on-Facebook-768x635.jpg\" sizes=\"(max-width: 614px) 100vw, 614px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/eMarketer-downgrades-time-spent-on-Facebook-768x635.jpg 768w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/eMarketer-downgrades-time-spent-on-Facebook-768x635-300x248.jpg 300w\" alt=\"Average time spent on Facebook, Instagram, and Snapchat. Image courtesy of eMarketer\" width=\"614\" height=\"508\" aria-describedby=\"caption-attachment-14234\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/eMarketer-downgrades-time-spent-on-Facebook-768x635.jpg 768w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/eMarketer-downgrades-time-spent-on-Facebook-768x635-300x248.jpg 300w\" data-lazy-sizes=\"(max-width: 614px) 100vw, 614px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/eMarketer-downgrades-time-spent-on-Facebook-768x635.jpg\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14234\" class=\"wp-caption-text\">Average time spent on Facebook, Instagram, and Snapchat. Image courtesy of eMarketer<\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06860f4fa74\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06860f4fa74\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/#Study_91_of_B2B_Pros_Prefer_Webinars_Over_Other_Content\" >Study: 91% of B2B Pros Prefer Webinars Over Other Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/#Coming_Soon_Mobile-First_Indexing_for_All-New_Websites\" >Coming Soon: Mobile-First Indexing for All-New Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/#Study_23_of_Small_Businesses_Say_Visual_Content_Is_Most_Effective\" >Study: 23% of Small Businesses Say Visual Content Is Most Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/#Google_Adding_Favicons_to_Search_Results\" >Google Adding Favicons to Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/#Google_Penalizing_Sites_That_Dont_Follow_Favicon_Rules\" >Google Penalizing Sites That Don\u2019t Follow Favicon Rules<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Study_91_of_B2B_Pros_Prefer_Webinars_Over_Other_Content\"><\/span><b>Study: 91% of B2B Pros Prefer Webinars Over Other Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The vast majority of B2B professionals prefer marketing with webinars over other types of learning content. That\u2019s according to a study by BrightTALK, a B2B <a href=\"https:\/\/omaha-seo.com\/blog\/the-content-marketing-pathway\/\">content marketing<\/a> platform.<\/p>\n<p>The research shows that 91% of those polled relied on webinars over other methods of engagement.<\/p>\n<p>Respondents also said they like to reach out to people with:<\/p>\n<ul>\n<li>Industry articles (60%)<\/li>\n<li>White papers (48%)<\/li>\n<li>Blog posts (42%)<\/li>\n<\/ul>\n<p>More than half of those polled (54%) said they use webinars on a weekly or daily basis.<\/p>\n<p>Here are the types of content that B2B pros value most:<\/p>\n<ul>\n<li>Tips, tricks, and best practices (70%)<\/li>\n<li>Industry trends and predictions (62%)<\/li>\n<li>How-to guides (61%)<\/li>\n<li>Expert interviews (60%)<\/li>\n<li>Case studies (59%)<\/li>\n<li>Data insights (55%)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Coming_Soon_Mobile-First_Indexing_for_All-New_Websites\"><\/span>Coming Soon: Mobile-First Indexing for All-New Websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As of July 1, Google will use mobile-first indexing for all new websites.<\/p>\n<p>Google says it\u2019s making the change because, as a rule of thumb, newer websites are already prepared for mobile-first indexing.<\/p>\n<p>The company will continue to monitor older websites to see if they\u2019re ready for mobile-first indexing.<\/p>\n<p>Google still recommends responsive web design. That\u2019s a design style that adapts the web page output to the size of the screen.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Study_23_of_Small_Businesses_Say_Visual_Content_Is_Most_Effective\"><\/span>Study: 23% of Small Businesses Say Visual Content Is Most Effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to a recent study that appeared on Visual Objects, 23% of small business owners say that visual content is the most effective.<\/p>\n<p>The same research shows that nearly three-quarters (74%) of small businesses publish content on a website monthly.<\/p>\n<p>Here are the types of content that owners prefer to publish:<\/p>\n<ul>\n<li>Company info (67%)<\/li>\n<li>Visuals (58%)<\/li>\n<li>Product descriptions (51%)<\/li>\n<li>Reviews (43%)<\/li>\n<li>Videos (42%)<\/li>\n<li>Blog posts (30%)<\/li>\n<li>Podcasts (11%)<\/li>\n<\/ul>\n<div id=\"attachment_14235\" class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" class=\"wp-image-14235 lazyloaded\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/Graph-3-Top-Content-Types-Small-Businesses-Published-on-Their-Website-in-2018.png\" sizes=\"(max-width: 406px) 100vw, 406px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/Graph-3-Top-Content-Types-Small-Businesses-Published-on-Their-Website-in-2018.png 560w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/Graph-3-Top-Content-Types-Small-Businesses-Published-on-Their-Website-in-2018-218x300.png 218w\" alt=\"Top content types published to small business websites. Image courtesy of Visual Objects\" width=\"406\" height=\"559\" aria-describedby=\"caption-attachment-14235\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/Graph-3-Top-Content-Types-Small-Businesses-Published-on-Their-Website-in-2018.png 560w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/Graph-3-Top-Content-Types-Small-Businesses-Published-on-Their-Website-in-2018-218x300.png 218w\" data-lazy-sizes=\"(max-width: 406px) 100vw, 406px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/Graph-3-Top-Content-Types-Small-Businesses-Published-on-Their-Website-in-2018.png\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14235\" class=\"wp-caption-text\">Top content types published to small business websites. Image courtesy of Visual Objects<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Adding_Favicons_to_Search_Results\"><\/span>Google Adding Favicons to Search Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This move is probably overdue.<\/p>\n<p>Soon, Google will display favicons at the top of cards that appear in search results.<\/p>\n<p>If you\u2019re unfamiliar with favicons, they\u2019re the tiny images that appear just to the left of website titles in your browser tab. They\u2019re often just 32\u00d732 pixels or 48\u00d748 pixels.<\/p>\n<p>Google is making the change so that people can more easily identify the source of the information in search results.<\/p>\n<p>Additionally, Google is changing how ads are identified. The green \u201cAd\u201d label will be replaced by a black label.<\/p>\n<p>According to Google, the new look will appear in mobile search results first. Look for it in the coming days.<\/p>\n<div id=\"attachment_14236\" class=\"wp-caption aligncenter\">\n<p><img decoding=\"async\" class=\"lazyloaded alignnone wp-image-14236\" src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000.png\" sizes=\"(max-width: 568px) 100vw, 568px\" srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000.png 840w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000-252x300.png 252w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000-768x914.png 768w\" alt=\"The new look of Google mobile search results\" width=\"568\" height=\"676\" aria-describedby=\"caption-attachment-14236\" data-lazy-srcset=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000.png 840w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000-252x300.png 252w, https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000-768x914.png 768w\" data-lazy-sizes=\"(max-width: 568px) 100vw, 568px\" data-lazy-src=\"https:\/\/1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/05\/keyword_assets_1445x1720.max-1000x1000.png\" data-was-processed=\"true\" \/><\/p>\n<p id=\"caption-attachment-14236\" class=\"wp-caption-text\">The new look of Google mobile search results<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Google_Penalizing_Sites_That_Dont_Follow_Favicon_Rules\"><\/span>Google Penalizing Sites That Don\u2019t Follow Favicon Rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Continuing with the theme from the previous topic, Google is already penalizing sites that don\u2019t follow its rules regarding favicons.<\/p>\n<p>Here are the rules:<\/p>\n<ul>\n<li>The favicon file and the home page must be crawlable by Googlebot.<\/li>\n<li>The favicon should visually represent your brand.<\/li>\n<li>The size of the favicon image should be a multiple of 48\u00d748 pixels. That is, you can use 96\u00d796, 144\u00d7144, or some other multiple of 48\u00d748. Google will shrink the image down to 16\u00d716.<\/li>\n<li>The favicon URL shouldn\u2019t change frequently.<\/li>\n<li>The favicon shouldn\u2019t display anything inappropriate (such as pornography or hate symbols).<\/li>\n<\/ul>\n<p>What\u2019s the penalty for sites that don\u2019t follow the rules? Google will use a default icon instead of the site\u2019s favicon. In other words, the result will lack branding.<\/p>\n<p>Via: https:\/\/ignitevisibility.com\/facebook-falls-flat-ignite-friday\/<\/p>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938b6fbf0183c5%3A0x2d75869a60735922!2sWestlake%20Ace%20Hardware%2C%20Harrison%20Street%2C%20Ralston%2C%20Nebraska!3m2!1d41.1916545!2d-96.03767599999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653581867059!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is already penalizing sites that don\u2019t follow its rules regarding favicons. Google will use a default icon instead of the site\u2019s favicon. In other words, the result will lack branding. This week: Google will show favicons in search, people aren\u2019t using Facebook more than they used to, and wait until you hear about howRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[746,22],"class_list":["post-2709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; Google&#039;s Move To Mobile-First Indexing - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Google will use a default icon instead of the site\u2019s favicon. In other words, the result will lack branding. Needs help? Call us now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; Google&#039;s Move To Mobile-First Indexing - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Google will use a default icon instead of the site\u2019s favicon. In other words, the result will lack branding. Needs help? 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In other words, the result will lack branding. Needs help? Call us now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/2709-2new-website-on-google-will-move-into-mobile-first-indexing\/","og_locale":"en_US","og_type":"article","og_title":"SEO & Google's Move To Mobile-First Indexing - Omaha SEO","og_description":"Google will use a default icon instead of the site\u2019s favicon. In other words, the result will lack branding. Needs help? 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