{"id":2699,"date":"2019-06-03T17:50:22","date_gmt":"2019-06-03T17:50:22","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2699"},"modified":"2022-06-06T17:34:39","modified_gmt":"2022-06-06T17:34:39","slug":"continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/","title":{"rendered":"SEO And Real-Time Insights To Engage Visitors"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<p>Search is changing to line up with purchasers inclinations. So as to keep ahead, it is basic to utilize SEO information and continuous bits of knowledge as keys to comprehension, streamlining for, and drawing in with shoppers. Web optimization is developing and transforming into a cross-useful rotate work that goes past simply rank and adjusts itself to cross-channel advanced income. Understanding both recorded and continuous information and working over every single advanced capacity is getting to be vital.<\/p>\n<div class=\"post-top\">\n<div class=\"post-date\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-sthumb\"><img decoding=\"async\" class=\"img-responsive aligncenter\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/the-value-of-seo-insights-research-real-time-cross-channel-revenue-760x400.png\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/the-value-of-seo-insights-research-real-time-cross-channel-revenue-760x400.png 1x, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/the-value-of-seo-insights-research-real-time-cross-channel-revenue-1520x800.png 1.5x\" alt=\"Real-Time SEO: The Future of Research, Insights &amp; Rank Data\" width=\"760\" height=\"400\" \/><\/div>\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"scdetails media-body\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e2f94fadd68\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e2f94fadd68\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Increase_Your_Traffic_with_a_Featured_Snippet\" >Increase Your Traffic with a Featured Snippet<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Challenge_Meet_Consumers_in_Their_Decision-Making_Moments\" >Challenge: Meet Consumers in Their Decision-Making Moments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#The_New_Marketing_Mandate_Efficient_Real-Time_Multi-Channel_SEO\" >The New Marketing Mandate: Efficient, Real-Time, Multi-Channel SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Real-Time_Insights\" >Real-Time Insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Slam_Dunk_Opportunity\" >Slam Dunk Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Itching_to_Buy\" >Itching to Buy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Accounting_for_Trends\" >Accounting for Trends<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"card-h\"><span class=\"ez-toc-section\" id=\"Increase_Your_Traffic_with_a_Featured_Snippet\"><\/span>Increase Your Traffic with a Featured Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"card-text\">Based on a recent aHrefs study, you&#8217;re getting 31% less traffic by NOT owning the Featured Snippet position, even if you rank #1. Ready to increase traffic by 31+%? Learn how at FeaturedSnippetTool.com.<\/p>\n<p><span class=\"fade-link\">LEARN MORE\u2192<\/span><\/p>\n<\/div>\n<div class=\"media-right sc-logo\"><\/div>\n<div class=\"card-label text-center\">ADVERTISEMENT<\/div>\n<\/div>\n<p>Consumer interests change in the blink of an eye.<\/p>\n<p>Constant connectedness and AI-powered, intelligently-automated technologies are driving a new standard of service. People now expect that each brand interaction will be easy, personalized, and immediately fruitful.<\/p>\n<p>Consumers crave instant access to real-time information, products, and services \u2013 whether it\u2019s \u201cbring me food fast\u201d with Door Dash, or \u201cshow me your inventory\u201d on Ikea\u2019s website, or \u201cAlexa, is it going to rain today?\u201d<\/p>\n<p>Marketers are struggling to keep pace \u2013\u00a077%\u00a0believe real-time personalization is crucial, but 60% of marketers still struggle to personalize content in real-time.<\/p>\n<p>Content and digital marketers are\u00a0<b>challenged to meet consumers in their decision-making moments<\/b> with personalized, custom content and offer that answer an immediate need.<\/p>\n<p>Early 2019 research shows that fully\u00a087%\u00a0of consumers want a\u00a0<b>personalized and consistent experience across all shopping channels<\/b>.<\/p>\n<p>At a time when SEO professionals are under elevated pressure to find just the right people, processes and technology to meet and prove their revenue objectives, delivering on customer expectations is requisite.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenge_Meet_Consumers_in_Their_Decision-Making_Moments\"><\/span><b>Challenge: Meet Consumers in Their Decision-Making Moments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As early as 2016, Think with Google\u00a0reported\u00a0that:<\/p>\n<ul>\n<li>76% of people who conduct a local search on their smartphones visit a business within 24 hours.<\/li>\n<li>28% of those searches result in a purchase.<\/li>\n<\/ul>\n<p>These figures underline the need to know what people are looking for\u00a0<b>at the moment<\/b>\u00a0they are looking for it.<\/p>\n<p>SEO has long been critical to\u00a0mapping the customer journey\u00a0and tapping those insights to feed decisions about content, offers, and more.<\/p>\n<p>Competition for those customers is intense and consumer expectations for immediate gratification are only growing more ingrained.<\/p>\n<p>If SEO is going to play more than a long-range role in responding to \u2013 let alone shaping \u2013 consumer tastes in a meaningful way, a way that satisfies consumer demands\u00a0<i>and<\/i>\u00a0drives revenue growth, it needs to get faster.<\/p>\n<p><b>SEO will need to go real-time.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_New_Marketing_Mandate_Efficient_Real-Time_Multi-Channel_SEO\"><\/span><b>The New Marketing Mandate: Efficient, Real-Time, Multi-Channel SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether it\u2019s in the form of research that establishes purchase intent or research that compares and narrows purchase options, a search is central to the customer journey.<\/p>\n<p><a href=\"https:\/\/omaha-seo.com\/\">SEO optimization<\/a> is front and center in the modern-day digital enterprise. It feeds key insights to content marketing, email marketing, social media, paid marketing, and even back to customer service, product development, and operations.<\/p>\n<p>Because it\u2019s moving the needle, there are greater expectations than ever before. SEO is no longer marketing\u2019s side project as it drives insights and revenue across multiple digital channels.<\/p>\n<p>According to research from BrightEdge (<em>disclosure: a client<\/em>), SEO insights are used by a variety of marketers from content, paid, social, email, and display media.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-308355 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/brightedge-study.png\" sizes=\"(max-width: 724px) 100vw, 724px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/brightedge-study.png 724w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/brightedge-study-480x291.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/brightedge-study-680x412.png 680w\" alt=\"BrightEdge Study\" width=\"724\" height=\"439\" \/>The maturation of SEO point solutions into unified, data-integrated SEO platforms has delivered essential operational efficiencies.<\/p>\n<p>Best-in-class platforms are also helping SEO professionals and digital marketers tackle the \u201cV-ing\u201d of search (voice, visual, and vertical).<\/p>\n<p>The immediate new frontier is leveraging these advancements in capability and efficiency to produce and act on in-the-moment SEO insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Real-Time_Insights\"><\/span><b>Real-Time Insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cHow can I help you?\u201d<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>Block fraudulent clicks on your Google Ads.<\/strong><br \/>\nAutomatically protect your ads from competitors, bots, click farms and other forms of click fraud. Simple setup. Start your free trial today.<\/p>\n<\/div>\n<div class=\"summitad-button\">Start Free Trial<\/div>\n<\/div>\n<div class=\"avert-text margin-bottom-20 text-center\">ADVERTISEMENT<\/div>\n<p>This simple question is implicit in most facets of modern, SEO-driven commerce, and companies are fighting for the opportunity to answer it.<\/p>\n<p>The answer that best meets the customer\u2019s criteria gets the business in SEO.<\/p>\n<p>For an increasing volume of search queries, the insights that traditional, historical-based <a href=\"https:\/\/omaha-seo.com\/blog\/what-does-seo-friendly-mean\/\">SEO insights provide mean<\/a> the opportunity to even pose the question is often lost before the insights are generated.<\/p>\n<p>This is where real-time insights give SEO and marketing a fighting chance.<\/p>\n<p>More and more search trends are time-limited, which only reflects:<\/p>\n<ul>\n<li>Our larger world and its local and regional variations.<\/li>\n<li>Shopping seasons and micro-seasons.<\/li>\n<li>Shifting geo-political winds.<\/li>\n<li>Legislative changes.<\/li>\n<li>Pop culture trends.<\/li>\n<li>Even small and large daily weather changes.<\/li>\n<\/ul>\n<p>Days and hours count in the world of search. Consider these examples:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Slam_Dunk_Opportunity\"><\/span><b>Slam Dunk Opportunity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In July 2018, NBA star LeBron James signed a contract with the Los Angeles Lakers. In the first three hours following the announcement, the largest seller of licensed jerseys reported a\u00a0600%\u00a0spike in sales of his jersey.<\/p>\n<p>Traditional SEO research would have reported the associated spike in search interest for the jersey days or weeks after the fact, long after the buying frenzy had cooled.<\/p>\n<p><b>Real-time SEO research<\/b>\u00a0would have given retail competitors an opportunity to steal market share at the height of demand.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Itching_to_Buy\"><\/span><b>Itching to Buy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Early 2019 brought an outbreak of measles cases to the U.S. Pacific Northwest. Concurrently, the Washington State Department of Health reported a\u00a06x increase in vaccinations compared to the prior year.<\/p>\n<p>With\u00a0<b>real-time <a href=\"https:\/\/omaha-seo.com\/blog\/negative-seo-attacked-and-you-feel-you-lost-rank\/\">SEO rank<\/a> data,<\/b>\u00a0area pharmacies and pharmacy chains would know their chances of capturing customers seeking vaccines based on their rank position.<\/p>\n<p>They would also be able to apply real-time keyword research to improve or protect their position.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Accounting_for_Trends\"><\/span><b>Accounting for Trends<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>New U.S. tax laws for 2018 brought some unexpected surprises to taxpayers filing their federal income taxes in 2019.<\/p>\n<p>One week before the tax deadline, the Senate Finance Committee said it expected to receive an \u201cunprecedented 14.6 million requests\u00a0for filing extensions.\u201d<\/p>\n<p>Accounting firm SEO professionals and digital marketers who employ\u00a0<b>real-time SEO research and insights<\/b>\u00a0would be able to track the reality of the finance committee\u2019s prediction during the final stretch to the tax filing deadline.<\/p>\n<p>Real-time keyword research would help them identify localized pockets of demand and be there for filers with content and offers in their decision-making moment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search is changing to align with consumers&#8217; preferences. In order to keep ahead, it is essential to use SEO data and real-time insights as keys to understanding, optimizing for, and engaging with consumers.<\/p>\n<p>SEO is evolving and morphing into a cross-functional pivot function that goes beyond just rank and aligns itself to\u00a0cross-channel digital revenue.<\/p>\n<p>Understanding both historical and real-time data and working across all digital functions is becoming key.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.searchenginejournal.com\/real-time-seo\/308353\/#close<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c7fdc0e1c99%3A0x4d1eff1cd74b9d03!2sHoliday%20Inn%20Express%20%26%20Suites%20Omaha%20South%20-%20Ralston%20Arena%2C%20an%20IHG%20Hotel%2C%20Q%20Street%2C%20Ralston%2C%20Nebraska!3m2!1d41.2058582!2d-96.02629999999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563989854!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search is changing to line up with purchasers inclinations. So as to keep ahead, it is basic to utilize SEO information and continuous bits of knowledge as keys to comprehension, streamlining for, and drawing in with shoppers. Web optimization is developing and transforming into a cross-useful rotate work that goes past simply rank and adjustsRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[746,22],"class_list":["post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO And Real-Time Insights To Engage Visitors - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Understanding both recorded and continuous information and working over every single advanced capacity is getting to be vital. Needs help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO And Real-Time Insights To Engage Visitors - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Understanding both recorded and continuous information and working over every single advanced capacity is getting to be vital. Needs help? 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Needs help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/continuous-seo-optimize-the-speed-of-search-online-insights-and-ranking-data\/","og_locale":"en_US","og_type":"article","og_title":"SEO And Real-Time Insights To Engage Visitors - Omaha SEO","og_description":"Understanding both recorded and continuous information and working over every single advanced capacity is getting to be vital. Needs help? 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