{"id":2691,"date":"2019-05-30T16:38:13","date_gmt":"2019-05-30T16:38:13","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2691"},"modified":"2022-06-06T17:38:04","modified_gmt":"2022-06-06T17:38:04","slug":"learn-the-facts-and-figures-to-know-when-marketing-to-women","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/learn-the-facts-and-figures-to-know-when-marketing-to-women\/","title":{"rendered":"The Facts About SEO Marketing For Women"},"content":{"rendered":"
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Advertisers invest the vast majority of their energy attempting to speak to their objective socioeconomics, however, with regards to ladies, a considerable lot of them are coming up short. Surrendered that ladies make a large portion of the populace and have a lopsided measure of acquiring power, would it say it isn’t to your greatest advantage to attempt to get them?<\/p>\n<\/div>\n

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\"Closely<\/div>
Marketing to Women<\/a> and women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand how cultural shifts affect this diverse group. Here are a few key facts to know before you launch a campaign targeted to women:<\/p>\n

Women drive 70-80% of all consumer purchasing decisions.<\/p>\n

(PHOTO VIA RAW PIXEL)<\/small><\/p>\n<\/figcaption><\/figure>\n

Leadership, Wealth and Work<\/strong><\/p>\n

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  • Women make up 25% of C-level executives at the top 1,000 U.S. companies (by revenue), according to a 2019\u00a0study, up slightly from 23% a year ago.<\/li>\n
  • Women represent 19% of software developers, 53% of financial services workers and 40% of physicians and surgeons, according to a 2018\u00a0Bureau of Labor Statistics report.<\/li>\n
  • The\u00a0gender pay gap\u00a0occurs across almost all occupations and industries, with the largest gaps occurring in financial services roles.<\/li>\n
  • 71.5% of\u00a0women with children\u00a0under the age of 18 participated in the U.S. workforce in 2018.<\/li>\n
  • More than half (26) of Forbes\u2019\u00a050 Most Influential CMOs\u00a0of 2018 are women.<\/li>\n
  • The number of\u00a0female CMOs\u00a0at the top 1,000 revenue-generating companies in the U.S. has risen to 36% from 32% in 2018.<\/li>\n
  • As of April 2019, 3.1% of American women were\u00a0unemployed, the lowest rate for adult women since 1953.<\/li>\n
  • Women are the sole\u00a0source of income\u00a0in 40% of U.S. households.<\/li>\n
  • Of the 2,153 billionaires on the 2019\u00a0Forbes World\u2019s Billionaires list, only 12% are women, and only 27% have\u00a0self-made fortunes.<\/li>\n<\/ul>\n\n\n\n
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    Get your website unstuck now! How?<\/span>
    \nClick the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n

    Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Entrepreneurship<\/strong><\/p>\n

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    • 40% of businesses in the United States are\u00a0women-owned.<\/li>\n
    • Since 2007, the number of\u00a0women-owned businesses\u00a0has grown 58% vs. overall business growth of 12%.<\/li>\n
    • In 2018,\u00a0women of color\u00a0owned 47% of all women-owned businesses and generated $386.6 billion in revenues.<\/li>\n
    • 78% of new women-owned businesses are owned by\u00a0women of color.<\/li>\n<\/ul>\n
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      Consumer Habits<\/strong><\/p>\n

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      • Mother\u2019s Day spending\u00a0is expected to reach a record $25 billion in 2019, up from $23.1 billion in 2018.<\/li>\n
      • Women drive 70-80% of all\u00a0consumer purchasing\u00a0decisions.<\/li>\n
      • The top\u00a0homebuyers\u00a0after married couples are single women (18%, double the percentage for single men at 9%).<\/li>\n
      • Women are 50% more likely than men to regularly watch online\u00a0how-to videos.<\/li>\n
      • 94% of women between the ages of 15-35 spend over an hour per day\u00a0shopping online.<\/li>\n
      • 70% of\u00a0travel consumers\u00a0are women.<\/li>\n
      • 85% of women say that if they\u00a0like a brand, they will remain loyal to it.<\/li>\n<\/ul>\n
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        • Via: https:\/\/www.forbes.com\/sites\/forbescontentmarketing\/2019\/05\/13\/20-facts-and-figures-to-know-when-marketing-to-women\/#59001bce1297<\/li>\n<\/ul>\n