{"id":2688,"date":"2019-05-29T13:57:12","date_gmt":"2019-05-29T13:57:12","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2688"},"modified":"2022-06-06T17:39:25","modified_gmt":"2022-06-06T17:39:25","slug":"dont-miss-pagerank-in-2019","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/dont-miss-pagerank-in-2019\/","title":{"rendered":"SEO Linking & PageRank in 2021?"},"content":{"rendered":"

Today, joins are as yet an imperatively significant piece of SEO. On the off chance that you get this, you realize that huge numbers of our industry’s best-practice advancements affect PageRank<\/a>. We will most likely be unable to quantify it straightforwardly however it doesn’t damage to recollect that the PageRank recipe is as yet significant in 2019.<\/p>\n

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Before we talk about anything else, let\u2019s address the elephant in the room.<\/p>\n

The last\u00a0official<\/b>\u00a0public PageRank update happened in December 2013. In October 2014, Google\u2019s John Mueller confirmed what we\u2019d long suspected \u2013 that\u00a0Google Toolbar PageRank was officially dead. The final nail in the coffin came two years later when\u00a0Google removed Toolbar PageRank from its browser.<\/p>\n

So, understandably, a lot of people roll their eyes when they see \u201cnews\u201d about PageRank in 2019. And a lot of people are content to let PageRank remain a relic of the past.<\/p>\n

\"\"But even though Toolbar PageRank is gone,\u00a0Google\u2019s Gary Illyes\u00a0confirmed in 2017 that\u00a0PageRank*<\/strong>\u00a0is still a ranking signal (albeit one of hundreds that Google uses).<\/p>\n

*(To avoid confusion, I\u2019ll be using the term \u201cToolbar PR\u201d to refer to the now non-existent public version and \u201cPageRank\u201d to refer to Google\u2019s behind-the-scenes metric.)<\/i><\/p>\n

We also have other evidence that Google is still using and updating PageRank behind the scenes: In April 2018, they\u00a0updated their PageRank patent and filed for a continuation.<\/p>\n

Of course, just because Google has a patent, it\u00a0doesn\u2019t mean they use it. But there\u2019s enough evidence here to suggest PageRank\u00a0still exists and it\u2019s still a metric that matters<\/i>, even if the general public can no longer view their 1 through 10 Toolbar PR score. PageRank is far from the\u00a0only\u00a0<\/i>metric that matters, but that doesn\u2019t mean we should ignore it entirely or pretend it doesn\u2019t impact rankings.<\/p>\n

Which brings us to the topic at hand: If we know PageRank is still a ranking signal but we don\u2019t know what changes Google is making to their algorithm or how impactful PageRank is in 2019, what can we do about it?<\/p>\n\n\n\n
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Get your website unstuck now! How?<\/span>
\nClick the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n

Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

This is where SEOs generally fall into one of two camps.<\/p>\n

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  1. You ignore it and focus exclusively on the metrics you can accurately measure that you know will improve your website (in which case, this article won\u2019t be of much use to you).<\/li>\n
  2. You use a new metric that strongly correlates with PageRank that will help you make educated guesses and optimize for the ranking signal we know still exists (in which case, read on!).<\/li>\n<\/ol>\n

    There\u2019s no one-to-one substitution for Toolbar PR available and no foolproof way to calculate PageRank. I\u2019m not going to peddle snake oil and tell you such a thing exists.<\/p>\n

    Instead, this article will give you a (very brief) rundown of PageRank\u2019s history, explain how it is (or was) calculated, and then talk about a recent study that shows the correlation between these alternate solutions and rankings. We\u2019ll end with some basic tips that should help you improve your PageRank (in theory, at least).<\/p>\n

    Let\u2019s jump into a (short and sweet) history of PageRank.<\/p>\n

    <\/span>What is PageRank?<\/span><\/h2>\n

    If you had even a passing familiarity with SEO over the past few years, you\u2019ll probably recognize Toolbar PR. Toolbar PR took the more complicated behind-the-scenes PageRank metric and condensed it down into a zero to 10 score that was easy to understand: the higher your number, the better your page.<\/p>\n

    \"\"What is PageRank? The TL;DR version is that it\u2019s a way for Google to\u00a0rank web pages according to importance\u00a0as determined by the\u00a0number and quality of a page\u2019s inlinks<\/b>.<\/p>\n

    So, let\u2019s pretend your page has a PageRank of 10\/10 and includes links to five other pages. According to Google\u2019s original formula, 85% of your page\u2019s PageRank would be divvied up between each of the pages you linked out to. 8.5\/5 = 1.7. \u00a0So each page would receive a PageRank of 1.7\/10 from your page.<\/p>\n

    (This is a very simplified look at how PageRank was calculated. If you\u2019re interested in the math, I recommend brushing up on\u00a0<\/i>How PageRank Really Works<\/i>\u00a0by Dixon Jones. It\u2019s a fascinating read.)<\/i><\/p>\n

    Suffice to say that when SEOs talk about the \u201cquality of a link\u201d or \u201clink authority\u201d or \u201clink juice\u201d or use phrases like \u201cnot all links are created equal,\u201d this is part of what we\u2019re talking about.<\/p>\n

    Of course, Google\u2019s changed a lot about how they rank pages over the years. It would be foolish to assume that PageRank hasn\u2019t undergone a similar evolution. Nevertheless, it\u2019s a safe bet that the fundamental concept and underlying goals of PageRank have remained fairly constant over the years.<\/p>\n

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    \"\"<\/a><\/p>\n

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    Beanstalk IM<\/span><\/span>@beanstalkim<\/span><\/div>\n<\/div>\n
    \u00a0\u00b7\u00a0
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    Replying to @portentint<\/div>\n
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    It’s interesting that we read that line differently. I read it as not adding to but including. @<\/span>JohnMu<\/span> – any clarification?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n

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    \"\"<\/a><\/p>\n

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    \"?\"\u00a0John\u00a0\"?\"<\/span><\/span><\/p>\n

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    \u2714<\/b><\/span><\/span>@JohnMu<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    This is based on the old PageRank patent, AFAIK. I wouldn’t surprised if there are significant things changed in the meantime. It’s still useful as an exercise, but I wouldn’t assume that this is 1:1 what’s implemented at Google now.<\/p>\n

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    7<\/span><\/p>\n<\/div>\n