{"id":2684,"date":"2019-05-27T14:39:39","date_gmt":"2019-05-27T14:39:39","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2684"},"modified":"2022-06-06T17:44:19","modified_gmt":"2022-06-06T17:44:19","slug":"how-darwinism-ranks-in-google-search","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/","title":{"rendered":"Darwinism In SEO Search Results? Yes"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<p class=\"sej-stitle\">New gadgets, new substance designs, personalization\u2026 Google can just make another rich component, add it to the framework and let it offer for a spot. It will win a spot in results when it is a more fitting choice than the great blue connections. Conceivably, after some time it will normally rule in the miniaturized scale minute it is most fit to.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-2420\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-1024x682.jpg\" alt=\"\" width=\"900\" height=\"599\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-1024x682.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-980x653.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015-335x223.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_139457226_l-2015.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-sthumb\"><\/div>\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"scdetails media-body\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3accbbf314c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3accbbf314c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Increase_Your_Traffic_with_a_Featured_Snippet\" >Increase Your Traffic with a Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#How_Rank_in_Google_Search_Works\" >How Rank in Google Search\u00a0Works?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#What_Are_the_Ranking_Factors\" >What Are the Ranking Factors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#How_Ranking_Factors_Contribute_to_the_Bid\" >How Ranking Factors Contribute to the Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Watch_out_%E2%80%93_One_Single_Low_Score_Can_Kill_a_Bid\" >Watch out \u2013 One Single Low Score Can Kill a Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#What_a_Bid-Based_Ranking_Looks_like\" >What a Bid-Based Ranking Looks like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Refining_the_Bids_for_a_Final_Ranking\" >Refining the Bids for a Final Ranking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Rich_Elements_Are_%E2%80%98Candidate_Result_Sets_My_Term_Not_Googles\" >Rich Elements Are\u00a0\u2018Candidate Result Sets\u2019 (My Term, Not Google\u2019s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Candidate_Result_Sets_Compete_for_a_Place_on_Page_1\" >Candidate Result Sets Compete for a Place on Page 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Candidate_Result_Ranking_Factors\" >Candidate Result Ranking Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Candidate_Result_Set_Ranking_Factor_Weightings\" >Candidate Result Set Ranking Factor Weightings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Candidate_Result_Set_Bid_Calculations\" >Candidate Result Set Bid Calculations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Pulling_It_All_Together_for_Page_1\" >Pulling It All Together for Page 1<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Candidate_Result_Sets_Bid_Against_Each_Other\" >Candidate Result Sets Bid Against Each Other<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#The_Final_Choice_of_Rich_Elements_on_Page_1\" >The Final Choice of Rich Elements on Page 1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#To_End_%E2%80%93_A_Little_Theorizing_From_Me\" >To End \u2013 A Little Theorizing From Me<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#Darwinism_in_Search_Results\" >Darwinism in Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/how-darwinism-ranks-in-google-search\/#This_System_Isnt_Going_Away_Any_Time_Soon\" >This System Isn\u2019t Going Away Any Time Soon<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"card-h\"><span class=\"ez-toc-section\" id=\"Increase_Your_Traffic_with_a_Featured_Snippet\"><\/span>Increase Your Traffic with a Featured Snippet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"card-text\">Based on a recent aHrefs study, you&#8217;re getting 31% less traffic by NOT owning the Featured Snippet position, even if you rank #1. Ready to increase traffic by 31+%? Learn how at FeaturedSnippetTool.com.<\/p>\n<\/div>\n<\/div>\n<p>Featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm. That\u2019s my theory. For me, the idea holds (a lot) of water.<\/p>\n<p>And I\u2019m not alone. Experts such as\u00a0Eric Enge,\u00a0Cindy Krum, and\u00a0Hannah Thorpe have the same idea.<\/p>\n<p>To try to get confirmation or a rebuttal of that theory, I asked\u00a0Gary Illyes\u00a0this question at the SMS Sydney conference:<\/p>\n<p><strong>Does the Featured Snippet function on a different algorithm than the 10 blue links?<\/strong><\/p>\n<p>The answer absolutely floored me.<\/p>\n<p>He gave me (and 20 others in the room) an overview of what a new search engineer learns when they start working at Google.<\/p>\n<p><em>Please remember that the system described in this article is confirmed to be true, but that some conclusions I draw are not (in italics), and that all the numbers here are completely invented by me.<\/em><\/p>\n<p>The aim of this article is to give an overview of how ranking functions. Not what the individual ranking factors are, nor their relative weighting \/ importance, nor the inner workings of the multi-candidate bidding system. Those remain a super-secret (I 100% see why that is the case).<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"How_Rank_in_Google_Search_Works\"><\/span>How <a href=\"https:\/\/omaha-seo.com\/\">Rank in Google Search<\/a>\u00a0Works?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_Are_the_Ranking_Factors\"><\/span>What Are the Ranking Factors?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are hundreds\/thousands of ranking factors. Google doesn\u2019t tell us what they are in detail (which, by the by, seems to me to be reasonable).<\/p>\n<p>They do tell us that they group them: Topicality, Quality, PageSpeed,\u00a0RankBrain,\u00a0Entities,\u00a0Structured Data,\u00a0Freshness\u2026 and others.<\/p>\n<p>A couple of things to point here:<\/p>\n<ul>\n<li>Those seven are\u00a0<strong>real<\/strong>\u00a0ranking factors we can count on (in no particular order).<\/li>\n<li>Each ranking factor includes multiple signals, for example Quality is mostly PageRank but also includes other signals and Structured Data includes not only Schema.org but also tables, lists, semantic HTML5 and certainly a few others.<\/li>\n<\/ul>\n<p>Google calculates a score for a page for each of the ranking factors.<\/p>\n<div id=\"attachment_308057\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-308057 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-factors-google-example.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-factors-google-example.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-factors-google-example-480x61.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-factors-google-example-680x87.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-factors-google-example-768x98.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-factors-google-example-1024x131.png 1024w\" alt=\"Example of Google Ranking Factors\" width=\"1200\" height=\"153\" \/><span class=\"wp-caption-text\"><em>Something like this<\/em><\/span><\/div>\n<p><em>Remember that throughout this article,\u00a0<strong>all<\/strong>\u00a0these numbers are completely hypothetical.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Ranking_Factors_Contribute_to_the_Bid\"><\/span>How Ranking Factors Contribute to the Bid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google takes the individual ranking factor scores and combines them to calculate the total score (<strong>the term \u2018bid\u2019 is used<\/strong>, which makes super good sense to me).<\/p>\n<p>Importantly, the total bid is calculated by multiplying these scores.<\/p>\n<div id=\"attachment_308059\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-308059 size-full b-lazy pcimg b-loaded\" title=\"Ranking Score Example Google\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-result-google-example.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-result-google-example.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-result-google-example-480x60.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-result-google-example-680x85.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-result-google-example-768x96.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-result-google-example-1024x128.png 1024w\" alt=\"Ranking Score Example Google\" width=\"1200\" height=\"150\" \/><span class=\"wp-caption-text\"><em>Something like this<\/em><\/span><\/div>\n<p>The total score has an upper limit of 2 to the power of 64\u2026\u00a0<em>not 100% sure, but I think that is what Illyes said, so perhaps it is a reference to the\u00a0Wheat and Chessboard\u00a0problem where the numbers on the second half of the chessboard are so phenomenally off-the-scale that it is effectively a kind of fail-safe buffer).<\/em><\/p>\n<p><em>That means these individual scores could be single, double, triple, or even quadruple digits and the total would never hit that upper limit.<\/em><\/p>\n<p><em>That very high ceiling also means that Google can continue to throw in more factors and never have a need to \u201cdampen\u201d the existing scores to make space for the new one.<\/em><\/p>\n<p>Just up to there, my mind was already swirling. But it gets better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Watch_out_%E2%80%93_One_Single_Low_Score_Can_Kill_a_Bid\"><\/span>Watch out \u2013 One Single Low Score Can Kill a Bid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And the fact that the total is calculated by multiplication is a phenomenal insight. Why? Because\u00a0<strong>any single score under 1 will seriously handicap that bid<\/strong>, whatever the other scores are.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-308063 aligncenter b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/low-scoring-result-google-example.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/low-scoring-result-google-example.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/low-scoring-result-google-example-480x77.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/low-scoring-result-google-example-680x109.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/low-scoring-result-google-example-768x124.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/low-scoring-result-google-example-1024x165.png 1024w\" alt=\"Low Scoring Result Example Google\" width=\"1200\" height=\"193\" \/>Look at how the score tanks as just one factor drops slightly below 1. That is enough to put this page out of contention.<\/p>\n<p>Dropping further below 1 will generally kill it off. It is possible to overcome a sub-1 ranking factor. But the other factors would need to be phenomenally strong.<\/p>\n<p>Looking at the numbers below, one gets an idea of just how strong. Ignoring a weak factor is not a good strategy. Working to get that factor above 1 is a great strategy.<\/p>\n<p><em>My bet here is that the super impressive \u2018up and to the right SEO wins\u2019 examples we (often) see in the SEO industry are examples of when a site *simply* corrects a sub-1 ranking factor.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-308065 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/very-low-scoring-result-google-example.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/very-low-scoring-result-google-example.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/very-low-scoring-result-google-example-480x109.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/very-low-scoring-result-google-example-680x155.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/very-low-scoring-result-google-example-768x175.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/very-low-scoring-result-google-example-1024x233.png 1024w\" alt=\"Very Low Scoring Results Example\" width=\"1200\" height=\"273\" \/>This system rewards pages that have good scores across the board. Pages that perform well on some factors, but badly on others will always struggle. A balanced approach wins.<\/p>\n<p>Credit to\u00a0Brent D Payne\u00a0for making this great analogy: \u201cBetter to be a straight C student than 3 As and an F\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_a_Bid-Based_Ranking_Looks_like\"><\/span>What a Bid-Based Ranking Looks like<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"attachment_308067\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-308067 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-example-google-2.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-example-google-2.png 600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-example-google-2-480x472.png 480w\" alt=\"Google Bid-Based Ranking Example\" width=\"600\" height=\"590\" \/><\/div>\n<div class=\"wp-caption aligncenter\"><span class=\"wp-caption-text\">This is just an example<\/span><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Refining_the_Bids_for_a_Final_Ranking\"><\/span>Refining the Bids for a Final Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The top results<em>\u00a0(let\u2019s say 10)<\/em>\u00a0are sent to a second algorithm that is designed to refine the ranking and remove any unacceptable results that slipped through the net.<\/p>\n<p>The factors taken into account here are different\u00a0<em>and appear to be aimed at specific cases<\/em>.<\/p>\n<p>This recalculation can raise or lower a bid (or conceivably leave it the same).<\/p>\n<p><em>My understanding is that it is most likely to push a bid down.\u00a0\u00a0<\/em><em>I\u2019ll take that further and suggest that this is a filter currently aimed principally at blocking irrelevant, low quality and black hat content that the initial algorithm missed.<\/em><\/p>\n<p>So we are looking at a final set of bids that might look something like this.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-308071 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-refinement-example-google-1.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-refinement-example-google-1.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-refinement-example-google-1-480x204.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-refinement-example-google-1-680x289.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-refinement-example-google-1-768x326.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-refinement-example-google-1-1024x435.png 1024w\" alt=\"Google Refined Ranking Example\" width=\"1200\" height=\"510\" \/>Note that in this example, one result gets one zero score and is therefore completely removed from consideration \/ eliminated (remember, because we are multiplying, any individual zero score will guarantee that the overall score is also zero). And that is seriously radical. And a very significant fact, however you look at it.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\"><\/div>\n<\/div>\n<p>Such a zero can be generated algorithmically.<\/p>\n<p><em>My guess is that a zero could additionally serve as a way to implement some manual actions (this is a pretty big jump from what I was told, and is\u00a0<strong>my<\/strong>\u00a0<strong>conclusion<\/strong>\u00a0and has in no way be confirmed by anyone at Google).<\/em><\/p>\n<p>What is sure is that the order changes and we have a final list of results for the web \/ \u201c10 blue links.\u201d<\/p>\n<p>If that weren\u2019t enough for one day, now it gets\u00a0<strong>really<\/strong>\u00a0interesting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rich_Elements_Are_%E2%80%98Candidate_Result_Sets_My_Term_Not_Googles\"><\/span>Rich Elements Are\u00a0<em>\u2018Candidate Result Sets\u2019 (My Term, Not Google\u2019s)<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Candidate_Result_Sets_Compete_for_a_Place_on_Page_1\"><\/span>Candidate Result Sets Compete for a Place on Page 1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each type of result\/rich element\u00a0is effectively competing for a place on page 1.<\/p>\n<p>News, images, videos, featured snippets, carousels, maps, GMB, etc. \u2013 each one provides a list of candidates for Page 1 with their bids.<\/p>\n<p>There is already quite a variety competing to appear on Page 1, and that list keeps on growing.<\/p>\n<div id=\"attachment_308079\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-308079 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-serp-result-types.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-serp-result-types.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-serp-result-types-480x44.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-serp-result-types-680x62.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-serp-result-types-768x70.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-serp-result-types-1024x94.png 1024w\" alt=\"Rich SERP Result Types\" width=\"1200\" height=\"110\" \/><span class=\"wp-caption-text\"><em>With this system, there is no theoretical limit to the number of rich elements that Google can create to bid for a place.<\/em><\/span><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Candidate_Result_Ranking_Factors\"><\/span>Candidate Result Ranking Factors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>The terms \u2018Candidate Result\u2019 and \u2018Candidate Result Set\u2019 are from me, not from Google<\/em><\/p>\n<p>The combination of factors that affect ranking in these candidate result sets is necessarily specific to each since some factors will be unique to an individual candidate result set and some will not apply.<\/p>\n<p>An example would be alt tags that apply to the Images candidate result set, but not to others, or a news sitemap that would be necessary for the News candidate result set, but have no place in a calculation for the others.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Candidate_Result_Set_Ranking_Factor_Weightings\"><\/span>Candidate Result Set Ranking Factor Weightings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The relative weighing of each factor will also necessarily be different for each candidate result set since each one provides a specific type of information in a specific format.<\/p>\n<p>And the aim is to provide the most appropriate elements to the user in terms:<\/p>\n<ul>\n<li>The content itself.<\/li>\n<li>The media format.<\/li>\n<li>The place on the page.<\/li>\n<\/ul>\n<p><em>For example, freshness is going to be a heavily weighted factor in News,\u00a0 and perhaps RankBrain for Featured Snippets.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Candidate_Result_Set_Bid_Calculations\"><\/span>Candidate Result Set Bid Calculations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The bids provided by each candidate result set are calculated in the same way as the first Web\/blue links example (by multiplication\u00a0<em>and, I assume, with the second refinement algorithm<\/em>).<\/p>\n<p>Google then has multiple candidates bidding for a place (or several places, depending on the type).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-308363 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/example-candidtae-resulr-sets.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/example-candidtae-resulr-sets.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/example-candidtae-resulr-sets-480x172.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/example-candidtae-resulr-sets-680x244.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/example-candidtae-resulr-sets-768x275.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/example-candidtae-resulr-sets-1024x367.png 1024w\" alt=\"How Google Search Ranking Works \u2013 Darwinism in Search\" width=\"1200\" height=\"430\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pulling_It_All_Together_for_Page_1\"><\/span>Pulling It All Together for Page 1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Candidate_Result_Sets_Bid_Against_Each_Other\"><\/span>Candidate Result Sets Bid Against Each Other<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My initial question was about the Featured Snippet, and I am certain that the top bid from that specific candidate result set had to outbid the top result for the Web to \u201cwin.\u201d<\/p>\n<p><em>For the others, that doesn\u2019t make 100% sense.\u00a0<\/em><em>So I am assuming the rules to \u201cwin\u201d are different for each candidate result set.\u00a0<\/em><\/p>\n<div id=\"attachment_308073\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-308073 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-element-candidates-bids-example-google-1.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-element-candidates-bids-example-google-1.png 1200w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-element-candidates-bids-example-google-1-480x188.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-element-candidates-bids-example-google-1-680x266.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-element-candidates-bids-example-google-1-768x301.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/rich-element-candidates-bids-example-google-1-1024x401.png 1024w\" alt=\"Rich Elements Winning Bids Example\" width=\"1200\" height=\"470\" \/><span class=\"wp-caption-text\"><em>The rules I used to make these winning choices are fictional, and not how Google really does this.<\/em><\/span><\/div>\n<p>Google is looking for any rich result that will provide a \u201cbetter\u201d solution for the user.<\/p>\n<p>When it does identify a \u201cbetter\u201d candidate result, that result is given a place (at the expense of one or more classic blue links).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Final_Choice_of_Rich_Elements_on_Page_1\"><\/span>The Final Choice of Rich Elements on Page 1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each candidate result set is subject to specific limitations \u2013 and\u00a0<strong>all<\/strong>\u00a0are subservient to that traditional web result\/classic blue links (for the moment, at least).<\/p>\n<ul>\n<li>One result, one possible position (featured snippet, news, for example)<\/li>\n<li>Multiple results, multiple possible positions (images, videos, for example)<\/li>\n<li>Multiple results, one possible position (news, carousel, for example)<\/li>\n<\/ul>\n<p><em>And the winners in my example are (remember that the rules I used to make these choices are fictional, and not how Google really does this)\u2026<\/em><\/p>\n<ul>\n<li><em><strong>News:<\/strong>\u00a0Failed to outbid the #1 Web bid and is therefore not sufficiently relevant and does not win a place.<\/em><\/li>\n<li><em><strong>Images:<\/strong>\u00a0We have one winner. The space allotted is 5 so the other 4 get a free ride.<\/em><\/li>\n<li><em><strong>Video:<\/strong>\u00a0Two are outbidding the top web result so they both get a place.<\/em><\/li>\n<li><em><strong>Featured Snippet:<\/strong>\u00a0We have several winners. But only one is used. Because this is \u201cthe\u201d answer.<\/em><\/li>\n<\/ul>\n<div id=\"attachment_308069\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-308069 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-rich-results-example-google-2.png\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-rich-results-example-google-2.png 600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/05\/ranking-rich-results-example-google-2-480x408.png 480w\" alt=\"Final Ranking Example\" width=\"600\" height=\"510\" \/><\/div>\n<div class=\"wp-caption aligncenter\"><span class=\"wp-caption-text\"><em>We have our final page and it looks something like this.<\/em><\/span><\/div>\n<p>As places are given to rich elements, the lower positioned web results drop onto Page 2. Which rather hammers home that we really should not take our eyes off the ongoing demise of blue links.<\/p>\n<p><em>I reiterate: I have no information about how positions are attributed to the videos or images \u2013 I attributed positions to them with my own invented simplistic system, not Google\u2019s.\u00a0<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/12.0.0-1\/svg\/1f642.svg\" alt=\"?\" \/><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_End_%E2%80%93_A_Little_Theorizing_From_Me\"><\/span>To End \u2013 A Little Theorizing From Me<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>All of this last chunk is my initial thoughts as I digest all this. Not attributable to Gary or Google.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Darwinism_in_Search_Results\"><\/span>Darwinism in Search Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It seems to me that some rich elements will \u201cnaturally\u201d grow and win a place on Page 1 increasingly often (featured snippet being an example that we are seeing in action today).<\/p>\n<p>Others will \u201cnaturally\u201d shrink (classic blue links on mobile). And some could \u201cnaturally\u201d die out entirely. All very Darwinian!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"This_System_Isnt_Going_Away_Any_Time_Soon\"><\/span>This System Isn\u2019t Going Away Any Time Soon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s \u201crich element ranking\u201d system has an in-built capacity to expand and adapt to changes in result\/answer delivery. Organically!<\/p>\n<p>New devices, new content formats, personalization\u2026 Google can simply create a new rich element, add it to the system and let it bid for a place. It will win a place in results when it is a more appropriate option than the classic blue links. Potentially, over time it will naturally dominate in the micro-moment it is most suited to.<\/p>\n<p>Darwinism in Search. Wow!<\/p>\n<p><strong>Don\u2019t know about you, but all in all, my mind is blown.<\/strong><\/p>\n<ul>\n<li>Via: https:\/\/www.searchenginejournal.com\/how-google-search-ranking-works\/307591\/<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c51faccab8b%3A0x78e96ecd5e515634!2sNew%20Gold%20Mountain%20Restaurant%2C%20Mercy%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.2386695!2d-96.015594!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653564130108!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New gadgets, new substance designs, personalization\u2026 Google can just make another rich component, add it to the framework and let it offer for a spot. It will win a spot in results when it is a more fitting choice than the great blue connections. Conceivably, after some time it will normally rule in the miniaturizedRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22,16],"class_list":["post-2684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","tag-seo-ranking","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Darwinism In SEO Search Results? 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