{"id":2682,"date":"2019-05-25T14:38:52","date_gmt":"2019-05-25T14:38:52","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2682"},"modified":"2022-05-26T16:01:13","modified_gmt":"2022-05-26T16:01:13","slug":"boost-your-restaurant-local-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/","title":{"rendered":"Boost Your Restaurant SEO"},"content":{"rendered":"<header class=\"post-header top2 bottom4\">\n<div class=\"grid\">\n<div class=\"col small-full-width medium-three-quarters large-three-quarters xlarge-two-thirds col-centered\">\n<div class=\"row\">\n<div class=\"col small-full-width\">\n<p class=\"h2 alt\">Google&#8217;s continually modifying how to query items are positioned, however, they&#8217;ve been particularly dynamic in the zone of neighborhood business results in the most recent few years. Neighborhood caf\u00e9 SEO has never been progressively significant\u2014or effective\u2014and we just anticipate that it should develop in noteworthiness.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"row parent\">\n<div class=\"col small-full-width medium-three-quarters large-three-quarters xlarge-two-thirds col-centered\">\n<div class=\"post-content\">\n<blockquote><p>\u201cA good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.\u201d<br \/>\n&#8211; Wolfgang Puck<\/p><\/blockquote>\n<p>I like this quote. It makes me hear phones ringing at your local search marketing agency, with aspiring chefs and restaurateurs on the other end of the line, ready to bring experts aboard in the \u201csometimes difficult\u201d quest for online visibility.<\/p>\n<p>Is your team ready for these clients? How comfortable do you feel talking restaurant Local SEO when such calls come in? When was the last time you took a broad survey of what\u2019s really ranking in this specialized industry?<\/p>\n<p>Allow me to be your prep cook today, and I\u2019ll dice up \u201cbest restaurant\u201d local packs for major cities in all 50 US states. We\u2019ll julienne Google Posts usage, rough chop DA, make chiffonade of reviews, owner responses, categories, and a host of other ingredients to determine which characteristics are shared by establishments winning this most superlative of local search phrases.<\/p>\n<p>The finished dish should make us conversant with what it takes these days to be deemed \u201cbest\u201d by diners and by Google, empowering your agency to answer those phones with all the breezy confidence of Julia Child.<\/p>\n<p>For more Restaurant SEO article you may want to check this Blog: <a href=\"https:\/\/omaha-seo.com\/blog\/7-restaurant-seo-tips-to-boost-your-online-presence\/\">Restaurant SEO Tips<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0621fa1b02\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0621fa1b02\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Methodology\" >Methodology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Restaurant_results\" >Restaurant results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Categories_prove_no_barrier_to_entry\" >Categories prove no barrier to entry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#High_prices_dont_automatically_equal_%E2%80%9Cbest%E2%80%9D\" >High prices don\u2019t automatically equal \u201cbest\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Less_than_5_stars_is_no_reason_to_despair\" >Less than 5 stars is no reason to despair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Review_counts_matter_but_differ_significantly\" >Review counts matter, but differ significantly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Best_restaurants_arent_best_at_owner_responses\" >Best restaurants aren\u2019t best at owner responses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Critic_reviews_nice_but_not_essential\" >Critic reviews nice but not essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Google_Posts_hardly_get_a_seat_at_best_restaurant_tables\" >Google Posts hardly get a seat at best restaurant tables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Waiter_theres_some_Q_A_in_my_soup\" >Waiter, there\u2019s some Q&amp;A in my soup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#A_moderate_PA_DA_gets_you_into_the_game\" >A moderate PA &amp; DA gets you into the game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#Googles_Local_Finder_%E2%80%9Cweb_results%E2%80%9D_show_where_to_focus_management\" >Google\u2019s Local Finder \u201cweb results\u201d show where to focus management<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#A_few_other_random_ingredients\" >A few other random ingredients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#A_final_garnish_to_our_understanding_of_this_data\" >A final garnish to our understanding of this data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/#What_have_we_learned_about_restaurant_local_SEO\" >What have we learned about restaurant local SEO?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Methodology\"><\/span>Methodology<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I looked at the 3 businesses in the local pack for \u201cbest restaurants (city)\u201d in a major city in each of the 50 states, examining 11 elements for each entry, yielding 4,950 data points. I set aside the food processor for this one and did everything manually. I wanted to avoid the influence of proximity, so I didn\u2019t search for any city in which I was physically located. The results, then, are what a traveler would see when searching for top restaurants in destination cities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Restaurant_results\"><\/span>Restaurant results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, let\u2019s look at each of the 11 data points together and see what we learn. Take a seat at the table!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Categories_prove_no_barrier_to_entry\"><\/span>Categories prove no barrier to entry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Which restaurant categories make up the dominant percentage of local pack entries for our search?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209ad64626.78472739.jpg\" width=\"605\" height=\"322\" data-image=\"xdkbh3elbt2q\" \/><\/figure>\n<p>You might think that a business trying to rank locally for \u201cbest restaurants\u201d would want to choose just \u201crestaurant\u201d as their primary Google category as a close match. Or, you might think that since we\u2019re looking at best restaurants, something like \u201cfine dining restaurants\u201d or the historically popular \u201cFrench restaurants\u201d might top the charts.<\/p>\n<p>Instead, what we\u2019ve discovered is that restaurants of every category can make it into the top 3. Fifty-one percent of the ranking restaurants hailed from highly diverse categories, including Pacific Northwest Restaurant, Pacific Rim Restaurant, Organic, Southern, Polish, Lebanese, Eclectic and just about every imaginable designation. American Restaurant is winning out in bulk with 26 percent of the take, and an additional 7 percent for New American Restaurant. I find this an interesting commentary on the nation\u2019s present gustatory aesthetic as it may indicate a shift away from what might be deemed fancy fare to familiar, homier plates.<\/p>\n<p>Overall, though, we see the celebrated American \u201cmelting pot\u201d perfectly represented when searchers seek the best restaurant in any given city. Your client\u2019s food niche, however specialized, should prove no barrier to entry in the local packs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"High_prices_dont_automatically_equal_%E2%80%9Cbest%E2%80%9D\"><\/span>High prices don\u2019t automatically equal \u201cbest\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do Google\u2019s picks for \u201cbest restaurants\u201d share a pricing structure?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209b4591f4.38206408.jpg\" width=\"586\" height=\"326\" data-image=\"y11hkcoo4n2n\" \/><\/figure>\n<p>It will cost you more than\u00a0$1000 per head to dine at Urasawa, the nation\u2019s most expensive eatery, and\u00a0one study\u00a0estimates that the average cost of a restaurant meal in the US is $12.75. When we look at the price attribute on Google listings, we find that the designation \u201cbest\u201d is most common for establishments with charges that fall somewhere in between the economical and the extravagant.<\/p>\n<p>Fifty-eight percent of the top ranked restaurants for our search have the $$ designation and another 25 percent have the $$$. We don\u2019t know Google\u2019s exact monetary value behind these symbols, but for context, a Taco Bell with its $1\u2013$2 entrees would typically be marked as $, while the fabled French Laundry gets $$$$ with its $400\u2013$500 plates. In our study, the cheapest and the costliest restaurants make up only a small percentage of what gets deemed \u201cbest.\u201d<\/p>\n<p>There isn\u2019t much information out there about Google\u2019s pricing designations, but it\u2019s generally believed that they stem at least in part from the attribute questions Google sends to searchers. So, this element of your clients\u2019 listings is likely to be influenced by subjective public sentiment. For instance, Californians\u2019 conceptions of priciness may be quite different from North Dakotans\u2019. Nevertheless, on the national average, mid-priced restaurants are most likely to be deemed \u201cbest.\u201d<\/p>\n<p><strong>Of anecdotal interest:\u00a0<\/strong>The only locale in which all 3 top-ranked restaurants were designated at $$$$ was NYC, while in Trenton, NJ, the #1 spot in the local pack belongs to\u00a0Rozmaryn, serving Polish cuisine at $ prices. It\u2019s interesting to consider how regional economics may contribute to expectations, and your smartest restaurant clients will carefully study what their local market can bear. Meanwhile, 7 of the 150 restaurants we surveyed had no pricing information at all, indicating that Google\u2019s lack of adequate information about this element doesn\u2019t bar an establishment from ranking.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Less_than_5_stars_is_no_reason_to_despair\"><\/span>Less than 5 stars is no reason to despair<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Is perfection a prerequisite for \u201cbest\u201d?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209ba62798.06996775.jpg\" width=\"500\" height=\"303\" data-image=\"srxbtbyt77ui\" \/><\/figure>\n<p>Negative reviews are the stuff of indigestion for restaurateurs, and I\u2019m sincerely hoping this study will provide some welcome relief. The average star rating of the 150 \u201cbest\u201d restaurants we surveyed is 4.5. Read that again: 4.5. And the number of perfect 5-star joints in our study? Exactly zero. Time for your agency to spend a moment doing deep breathing with clients.<\/p>\n<p>The highest rating for any restaurant in our data set is 4.8, and only three establishments rated so highly. The lowest is sitting at 4.1. Every other business falls somewhere in-between. These ratings stem from customer reviews, and the 4.5 average proves that perfection is simply not necessary to be \u201cbest.\u201d<\/p>\n<p>Breaking down a single dining spot with 73 reviews, a 4.6 star rating was achieved with fifty-six 5-star reviews, four 4-star reviews, three 3-star reviews, two 2-star reviews, and three 1-star reviews. 23 percent of diners in this small review set had a less-than-ideal experience, but the restaurant is still achieving top rankings. Practically speaking for your clients, the odd night when the pho was gummy and the paella was burnt can be tossed onto the compost heap of forgivable mistakes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Review_counts_matter_but_differ_significantly\"><\/span>Review counts matter, but differ significantly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many reviews do the best restaurants have?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209c1943d1.28647329.jpg\" width=\"624\" height=\"296\" data-image=\"5jtevx7f5t67\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p>It\u2019s folk wisdom that any business looking to win local rankings needs to compete on native Google review counts. I agree with that, but was struck by the great variation in review counts across the nation and within given packs. Consider:<\/p>\n<ul>\n<li>The greatest number of reviews in our study was earned by\u00a0Hattie B\u2019s Hot Chicken in Nashville, TN, coming in at a whopping 4,537!<\/li>\n<li>Meanwhile,\u00a0Park Heights Restaurant in Tupelo, MS\u00a0is managing a 3-pack ranking with just 72 reviews, the lowest in our data set.<\/li>\n<li>35 percent of \u201cbest\u201d-ranked restaurants have between 100\u2013499 reviews and another 31 percent have between 500\u2013999 reviews. Taken together that\u2019s 66 percent of contenders having yet to break 1,000 reviews.<\/li>\n<li>A restaurant with less than 100 reviews has only a 1 percent chance of ranking for this type of search.<\/li>\n<\/ul>\n<p>Anecdotally, I don\u2019t know how much data you would have to analyze to be able to find a truly reliable pattern regarding winning review counts. Consider the city of Dallas, where the #1 spot has 3,365 review, but spots #2 and #3 each have just over 300. Compare that to Tallahassee, where a business with 590 reviews is coming in at #1 above a competitor with twice that many. Everybody ranking in Boise has well over 1,000 reviews, but nobody in Bangor is even breaking into the 200s.<\/p>\n<p>The takeaways from this data point is that the national average review count is 893 for our \u201cbest\u201d search, but that there is no average magic threshold you can tell a restaurant client they need to cross to get into the pack. Totals vary so much from city to city that your best plan of action is to study the client\u2019s market and strongly urge full review management without making any promise that hitting 1,000 reviews will ensure them beating out that mysterious competitor who is sweeping up with just 400 pieces of consumer sentiment. Remember, no local ranking factor stands in isolation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_restaurants_arent_best_at_owner_responses\"><\/span>Best restaurants aren\u2019t best at owner responses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many of America\u2019s top chophouses have replied to reviews in the last 60 days?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209c773fd6.00485819.jpg\" width=\"414\" height=\"265\" data-image=\"g66sicnq1zwc\" \/><\/figure>\n<p>With a hat tip to\u00a0Jason Brown\u00a0at the\u00a0Local Search Forum\u00a0for this example of a memorable owner response to a negative review, I\u2019m sorry to say I have some disappointing news. Only 29 percent of the restaurants ranked best in all 50 states had responded to their reviews in the 60 days leading up to my study. There were tributes of lavish praise, cries for understanding, and seething remarks from diners, but less than one-third of owners appeared to be paying the slightest bit of attention.<\/p>\n<p>On the one hand, this indicates that review responsiveness is not a prerequisite for ranking for our desirable search term, but let\u2019s go a step further. In my view, whatever time restaurant owners may be gaining back via unresponsiveness is utterly offset by what they stand to lose if they make a habit of overlooking complaints. Review neglect has been\u00a0cited as a possible cause of business closure. As my friends David Mihm and Mike Blumenthal always say:\u201cYour brand is its reviews\u201d and mastering the\u00a0customer service ecosystem\u00a0is your surest way to build a restaurant brand that lasts.<\/p>\n<p>For your clients, I would look at any local pack with neglected reviews as representative of a weakness. Algorithmically, your client\u2019s active management of the owner response function could become a strength others lack. But I\u2019ll even go beyond that: Restaurants ignoring how large segments of customer service have moved onto the web are showing a deficit of commitment to the long haul. It\u2019s true that some eateries are famous for thriving despite offhand treatment of patrons, but in the average city, a superior commitment to responsiveness could increase many restaurants\u2019 repeat business, revenue and rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Critic_reviews_nice_but_not_essential\"><\/span>Critic reviews nice but not essential<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve always wanted to investigate critic reviews for restaurants, as Google gives them a great deal of screen space in the listings:<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209cd07674.71547697.jpg\" width=\"624\" height=\"373\" data-image=\"1hs9y3o6qto8\" \/><\/figure>\n<p>How many times were critic reviews cited in the Google listings of America\u2019s best restaurants and how does an establishment earn this type of publicity?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209e00e5f2.66071203.jpg\" width=\"553\" height=\"330\" data-image=\"7xt8kcpywkgz\" \/><\/figure>\n<p>With 57 appearances, Lonely Planet is the leading source of professional reviews for our search term, with Zagat and 10Best making strong showings, too. It\u2019s worth noting that 70\/150 businesses I investigated surfaced no critic reviews at all. They\u2019re clearly not a requirement for being considered \u201cbest\u201d, but most restaurants will benefit from the press. Unfortunately, there are few options for prompting a professional review. To wit:<\/p>\n<p>Lonely Planet\u00a0\u2014 Founded in 1972, Lonely Planet is a travel guide publisher headquartered in Australia. Critic reviews\u00a0like this one\u00a0are written for their website and guidebooks simultaneously. You can submit a business for review consideration via\u00a0this form, but the company makes no guarantees about inclusion.<\/p>\n<p>Zagat\u00a0\u2014 Founded in 1979, Zagat began as a vehicle for aggregating diner reviews. It was purchased by Google in 2011 and sold off to The Infatuation in 2018. Restaurants can\u2019t request Zagat reviews. Instead, the company conducts its own surveys and selects businesses to be rated and reviewed,\u00a0like this.<\/p>\n<p>10Best\u00a0\u2014 Owned by USA Today Travel Media Group, 10Best employs\u00a0local writers\/travelers\u00a0to\u00a0review\u00a0restaurants and other destinations. Restaurants cannot request a review.<\/p>\n<p>The Infatuation\u00a0\u2014 Founded in 2009 and headquartered in NY, The Infatuation employs diner-writers to create reviews\u00a0like this one\u00a0based on multiple anonymous dining experiences that are then published via their app. The also have a SMS-based restaurant recommendation system. They do not accept request from restaurants hoping to be reviewed.<\/p>\n<p>AFAR\u00a0\u2014 Founded in 2009, AFAR is a travel publication with a website, magazine, and app which publishes reviews\u00a0like this one. There is no form for requesting a review.<\/p>\n<p>Michelin\u00a0\u2014 Founded as a tire company in 1889 in France, Michelin\u2019s subsidiary ViaMichelin is a digital mapping service that houses the reviews Google is pulling. In my study, Chicago, NYC and San Francisco were the only three cities that yielded Michelin reviews\u00a0like this one\u00a0and one article states that only\u00a0165 US restaurants have qualified for a coveted star rating.\u00a0The company offers\u00a0this guide to dining establishments.<\/p>\n<p>As you can see, the surest way to earn a professional review is to become notable enough on the dining scene to gain the unsolicited notice of a critic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Posts_hardly_get_a_seat_at_best_restaurant_tables\"><\/span>Google Posts hardly get a seat at best restaurant tables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many picks for best restaurants are using the Google Posts microblogging feature?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209e605ef4.83611790.jpg\" width=\"300\" height=\"390\" data-image=\"nx29p51qm21f\" \/><\/figure>\n<p>As it turns out, only a meager 16 percent of America\u2019s \u201cbest\u201d restaurants in my survey have made any use of Google Posts. In fact, most of the usage I saw wasn\u2019t even current. I had to click the \u201cview previous posts on Google\u201d link to surface past efforts. This statistic is much worse than what Ben Fisher found when he took a broader look at Google Posts utilization and found that\u00a042 percent of local businesses had at least experimented with the feature\u00a0at some point.<\/p>\n<p>For whatever reason, the eateries in my study are largely neglecting this influential feature, and this knowledge could encompass a competitive advantage for your restaurant clients.<\/p>\n<p>Do you have a restaurateur who is trying to move up the ranks? There is\u00a0some evidence\u00a0that devoting a few minutes a week to this form of microblogging could help them get a leg up on lazier competitors.<\/p>\n<p>Google Posts are a natural match for restaurants because they always have something to tout, some appetizing food shot to share, some new menu item to celebrate. As the local SEO on the job, you should be recommending an embrace of this element for its valuable screen real estate in the Google Business Profile, local finder, and\u00a0maybe even in local packs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Waiter_theres_some_Q_A_in_my_soup\"><\/span>Waiter, there\u2019s some Q&amp;A in my soup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What is the average number of questions top restaurants are receiving on their Google Business Profiles?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209ecf5828.15309037.jpg\" width=\"400\" height=\"323\" data-image=\"gk5z0fvuegsx\" \/><\/figure>\n<p>Commander\u2019s Palace\u00a0in New Orleans is absolutely stealing the show in my survey with 56 questions asked via the Q&amp;A feature of the Google Business Profile. Only four restaurants had zero questions. The average number of questions across the board was eight.<\/p>\n<p>As I began looking at the data, I decided not to re-do\u00a0this earlier study of mine\u00a0to find out how many questions were actually receiving responses from owners, because I was winding up with the same story. Time and again, answers were being left up to the public, resulting in consumer relations like these:<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209f392862.40871758.jpg\" width=\"400\" height=\"372\" data-image=\"k32b5o111sqa\" \/><\/figure>\n<p>Takeaway: As I mentioned in a previous post,\u00a0Greg Gifford found that 40 percent of his clients\u2019 Google Questions were leads. To leave those leads up to the vagaries of the public, including a variety of wags and jokesters, is to leave money on the table. If a potential guest is asking about dietary restrictions, dress codes, gift cards, average prices, parking availability, or ADA compliance, can your restaurant clients really afford to allow a public \u201cmaybe\u201d to be the only answer given?<\/p>\n<p>I\u2019d suggest that a dedication to answering questions promptly could increase bookings, cumulatively build the kind of reputation that builds rankings, and possibly even directly impact rankings as a result of being a signal of activity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_moderate_PA_DA_gets_you_into_the_game\"><\/span>A moderate PA &amp; DA gets you into the game<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What is the average\u00a0Page Authority and Domain Authority\u00a0of restaurants ranking as \u201cbest\u2019?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe209f9bcf81.88951974.jpg\" width=\"624\" height=\"244\" data-image=\"lu2l28hoe6gy\" \/><\/figure>\n<p>Looking at both the landing page that Google listings are pointing to and the overall authority of each restaurant\u2019s domain, I found that:<\/p>\n<ul>\n<li>The average PA is 36, with a high of 56 and a low of zero being represented by one restaurant with no website link and one restaurant appearing to have no website at all.<\/li>\n<li>The average DA is 41, with a high of 88, one business lacking a website link while actually having a DA of 56 and another one having no apparent website at all. The lowest linked DA I saw was 6.<\/li>\n<li>PA\/DA do not = rankings. Within the 50 local packs I surveyed, 32 of them exhibited the #1 restaurant having a lower DA than the establishments sitting at #2 or #3. In one extreme case, a restaurant with a DA of 7 was outranking a website with a DA of 32, and there were the two businesses with the missing website link or missing website. But, for the most part, knowing the range of PA\/DA in a pack you are targeting will help you create a baseline for competing.<\/li>\n<\/ul>\n<p>While pack DA\/PA differs significantly from city to city, the average numbers we\u2019ve discovered shouldn\u2019t be out-of-reach for established businesses. If your client\u2019s restaurant is brand new, it\u2019s going to take some serious work to get up market averages, of course.<\/p>\n<p>Local Search Ranking Factors 2019\u00a0found that DA was the 9th most important local pack ranking signal, with PA sitting at factor #20. Once you\u2019ve established a range of DA\/PA for a local SERP you are trying to move a client up into, your best bet for making improvements will include\u00a0improving content\u00a0so that it earns links and powering up your\u00a0outreach for local links and linktations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Googles_Local_Finder_%E2%80%9Cweb_results%E2%80%9D_show_where_to_focus_management\"><\/span>Google\u2019s Local Finder \u201cweb results\u201d show where to focus management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Which websites does Google trust enough to cite as references for restaurants?<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe20a01cfd22.50485690.jpg\" width=\"624\" height=\"268\" data-image=\"f0wam9zatat8\" \/><\/figure>\n<p>&nbsp;<\/p>\n<p>As it turns out, that trust is limited to a handful of sources:<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe20a0912c46.79565260.jpg\" width=\"517\" height=\"340\" data-image=\"pz4zw7q7pb2u\" \/><\/figure>\n<p>As the above pie chart shows:<\/p>\n<ul>\n<li>The restaurant\u2019s website was listed as a reference for 99 percent of the candidates in our survey. More proof that you\u00a0still need a website in 2019, for the very good reason that it feeds data to Google.<\/li>\n<li>Yelp is highly trusted at 76 percent and TripAdvisor is going strong at 43 percent. Your client is likely already aware of the need to manage their reviews on these two platforms. Be sure you\u2019re also checking them for basic data accuracy.<\/li>\n<li>OpenTable and Facebook are each getting a small slice of Google trust, too.<\/li>\n<\/ul>\n<p>Not shown in the above chart are 13 restaurants that had a web reference from a one-off source, like the Des Moines Register or Dallas Eater. A few very famous establishments, like\u00a0Brennan\u2019s in New Orleans, surfaced their Wikipedia page, although they didn\u2019t do so consistently. I noticed Wikipedia pages appearing one day as a reference and then disappearing the next day. I was left wondering why.<\/p>\n<p>For me, the core takeaway from this factor is that if Google is highlighting your client\u2019s listing on a given platform as a trusted web result, your agency should go over those pages with a fine-toothed comb, checking for accuracy, activity, and completeness. These are citations Google is telling you are of vital importance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_few_other_random_ingredients\"><\/span>A few other random ingredients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As I was undertaking this study, there were a few things I noted down but didn\u2019t formally analyze, so consider this as mixed tapas:<\/p>\n<ul>\n<li>Menu implementation is all over the place. While many restaurants are linking directly to their own website via Google\u2019s offered menu link, some are using other services like Single Platform, and far too many have no menu link at all.<\/li>\n<li>Reservation platforms like Open Table are making a strong showing, but many restaurants are drawing a blank on this Google listing field, too. Many, but far from all, of the restaurants designated \u201cbest\u201d feature Google\u2019s \u201creserve a table\u201d function which stems from partnerships with platforms like Open Table and RESY.<\/li>\n<li>Order links are pointing to multiple sources including DoorDash, Postmates, GrubHub, Seamless, and in some cases, the restaurant\u2019s own website (smart!). But, in many cases, no use is being made of this function.<\/li>\n<li>Photos were present for every single best-ranked restaurant. Their quality varied, but they are clearly a \u201cgiven\u201d in this industry.<\/li>\n<li>Independently-owned restaurants are the clear winners for my search term. With the notable exception of an\u00a0Olive Garden branch in Parkersburg, WV, and a\u00a0Cracker Barrel in Bismarck, ND, the top competitors were either single-location or small multi-location brands. For the most part, neither Google nor the dining public associate large chains with \u201cbest\u201d.<\/li>\n<li>Honorable mentions go to\u00a0Bida Manda Laotian Bar &amp; Grill\u00a0for what looks like a gorgeous and unusual restaurant ranking #1 in Raleigh, NC and to\u00a0Kermit\u2019s Outlaw Kitchen\u00a0of Tupelo, MS for the most memorable name in my data set. You can get a lot of creative inspiration from just spending time with restaurant data.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"A_final_garnish_to_our_understanding_of_this_data\"><\/span>A final garnish to our understanding of this data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure><img decoding=\"async\" src=\"https:\/\/d2v4zi8pl64nxt.cloudfront.net\/restaurant-local-seo\/5cbe20a0e3afd0.69823469.jpg\" width=\"400\" height=\"265\" data-image=\"uv36l0lad3n4\" \/><\/figure>\n<p>I want to note two things as we near the end of our study:<\/p>\n<ol>\n<li>Local rankings emerge from the dynamic scenario of Google\u2019s opinionated algorithms + public opinion and behavior. Doing Local SEO for restaurants means managing a ton of different ingredients: website SEO, link building, review management, GBP signals, etc. We can\u2019t offer clients a generic \u201cformula\u201d for winning across the board. This study has helped us understand national averages so that we can walk into the restaurant space feeling conversant with the industry. In practice, we\u2019ll need to discover the\u00a0true competitors\u00a0in each market to shape our strategy for each unique client. And that brings us to some good news.<\/li>\n<li>As I mentioned at the outset of this survey, I specifically avoided proximity as an influence by searching as a traveler to other destinations would. I investigated one local pack for each major city I \u201cvisited\u201d. The glad tidings are that, for many of your restaurant clients, there is going to be more than one chance to rank for a search like \u201cbest restaurants (city)\u201d. Unless the eatery is in a very small town, Google is going to whip up a variety of local packs based on the searcher\u2019s location. So, that\u2019s something hopeful to share.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"What_have_we_learned_about_restaurant_local_SEO\"><\/span>What have we learned about restaurant local SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A brief TL;DR you can share easily with your clients:<\/p>\n<ul>\n<li>While the US shows a predictable leaning towards American restaurants, any category can be a contender. So, be bold!<\/li>\n<li>Mid-priced restaurants are considered \u201cbest\u201d to a greater degree than the cheapest or most expensive options. Price for your market.<\/li>\n<li>While you\u2019ll likely need at least 100 native Google reviews to break into these packs, well over half of competitors have yet to break the 1,000 mark.<\/li>\n<li>An average 71 percent of competitors are revealing a glaring weakness by neglecting to respond to reviews &#8211; so get in there and start embracing customer service to distinguish your restaurant!<\/li>\n<li>A little over half of your competitors have earned critic reviews. If you don\u2019t yet have any, there\u2019s little you can do to earn them beyond becoming well enough known for anonymous professional reviewers to visit you. In the meantime, don\u2019t sweat it.<\/li>\n<li>About three-quarters of your competitors are completely ignoring Google Posts; gain the advantage by getting active.<\/li>\n<li>Potential guests are asking nearly every competitor questions, and so many restaurants are leaving leads on the table by allowing random people to answer. Embrace fast responses to Q&amp;A to stand out from the crowd.<\/li>\n<li>With few exceptions, devotion to authentic link earning efforts can build up your PA\/DA to competitive levels.<\/li>\n<li>Pay attention to any platform Google is citing as a resource to be sure the information published there is a complete and accurate.<\/li>\n<li>The current management of other Google Business Profile features like Menus, Reservations and Ordering paints a veritable smorgasbord of providers and a picture of prevalent neglect. If you need to improve visibility, explore every profile field that Google is giving you.<\/li>\n<\/ul>\n<p><strong>A question for you:\u00a0<\/strong>Do you market restaurants? Would you be willing to share a cool local SEO tactic with our community? We\u2019d love to hear about your special sauce in the comments below.<\/p>\n<p>Wishing you bon app\u00e9tit for working in the restaurant local SEO space, with delicious wins ahead!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Via: https:\/\/moz.com\/blog\/restaurant-local-seo<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c51faccab8b%3A0x78e96ecd5e515634!2sNew%20Gold%20Mountain%20Restaurant%2C%20Mercy%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.2386695!2d-96.015594!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653564130108!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s continually modifying how to query items are positioned, however, they&#8217;ve been particularly dynamic in the zone of neighborhood business results in the most recent few years. Neighborhood caf\u00e9 SEO has never been progressively significant\u2014or effective\u2014and we just anticipate that it should develop in noteworthiness. \u201cA good chef has to be a manager, a businessmanRead More &raquo;<\/p>\n","protected":false},"author":4,"featured_media":2495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Your Restaurant SEO - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Google&#039;s continually modifying how query items are positioned, however they&#039;ve been particularly dynamic in the zone of neighborhood business results the most recent few years. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/boost-your-restaurant-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your Restaurant SEO - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s continually modifying how query items are positioned, however they&#039;ve been particularly dynamic in the zone of neighborhood business results the most recent few years. Need help? 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