{"id":2678,"date":"2019-05-24T18:40:52","date_gmt":"2019-05-24T18:40:52","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2678"},"modified":"2022-05-26T14:26:31","modified_gmt":"2022-05-26T14:26:31","slug":"how-important-is-link-building-for-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/","title":{"rendered":"How important is link building for SEO?"},"content":{"rendered":"<p>Third-party referencing is as yet significant from an SEO viewpoint in 2019. Indeed, superb backlinks are the ace key to pro-natural traffic.<\/p>\n<p>Be that as it may, since a consistent advertiser you meet is attempting to do a similar it&#8217;s going to be a serious activity for you to get quality on <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-build-backlinks\/\">how to build backlinks<\/a> through visitor posts and that&#8217;s just the beginning. So move up your sleeves and be set up to work for it.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"post-meta\">\n<div><i class=\"fa fa-pencil\"><\/i> <img decoding=\"async\" class=\"size-large wp-image-2455 alignnone\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-1024x684.jpg\" alt=\"\" width=\"900\" height=\"601\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-1024x684.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-980x654.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-600x401.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-335x224.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<p>The Moz update on March 5 this year was the famous straw that crushed GoodFirms&#8217; spirit.<\/p>\n<p>GoodFirms&#8217; Domain Rankings had gone, dislike spiraling down, however by a couple of scores \u2013 from 48 to 44, and we realized we needed to pull the attachment on low-quality substance exercises, for example, visitor posting on lower DAs, crazy online journals, etc.<\/p>\n<p>First of all, Google, of the numerous components included, utilizes interface quality to decide the specialist and importance of your site. For instance, if Jeffbullas.com is connecting one of their articles to GoodFirms&#8217; exploration papers, or online journals, it implies the previous is passing connection juice to the last mentioned, which is extraordinarily significant in Google&#8217;s eyes. By a similar token, if our blog entries are connecting to other top destinations articles that are additionally viewed as something to be thankful for from Google&#8217;s perspective.<\/p>\n<p>In this way, when things turned out badly, we realized we needed to re-adjust our third-party referencing exercises with regards to Google&#8217;s calculation. For example, we had racked visitor blogging on top locales for quite a while in light of the fact that it had turned into an enormous genuine annoyance. Yet, at that point, when our DA got hammered on account of testy Google, we knew, in our brain, that mostly our DA emergencies could be identified with going moderate on creating excellent substance, regardless of whether it was as far as visitor online journals, look into papers, in-house sites and that&#8217;s just the beginning.<\/p>\n<p>As it turns out, all these strategies help generate quality inbound links.<\/p>\n<p>So, here we go, a bunch of link building tactics we are already using to fire up your link building activities in 2019.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e17e5d344e8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e17e5d344e8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/#1_Be_game_to_guest_blog\" >#1. Be game to guest blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/#2_Conduct_a_thorough_post-mortem_of_competitors_backlinks\" >#2. Conduct a thorough post-mortem of competitors\u2019 backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/#3_Turn_brand_love_into_links\" >#3. Turn brand love into links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/#4_Deliver_evergreen_content_on_blogs\" >#4. Deliver evergreen content on blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/#5_Conduct_expert_roundup_posts\" >#5. Conduct expert roundup posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Be_game_to_guest_blog\"><\/span>#1. Be game to guest blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I am the CEO of a Guest Posting Corporation.<\/p>\n<p>Wait! Scratch that!<\/p>\n<p>I am the President of a Guest Posting Corporation.<\/p>\n<p>Ah! Just kidding guys!<\/p>\n<p>But then, on a serious note, I keep using these pseudo profiles to pep myself up and to be on my toes, simply because guest posting is so, so challenging.<\/p>\n<p>Because of your pitch. And you pitch. And you pitch over and over again until a few get an affirmative nod.<\/p>\n<p>The point I am drawing home is, though darn difficult, Guest Posting is still a big deal.\u00a0 So, if you are thinking to take your eyes off the guest posting ball this year (as we did this year) all I can say is: No. Don\u2019t. C\u2019mon no one digs their own grave.<\/p>\n<p>GoodFirms has been milking this strategy for a couple of years now, and it has helped improve our Domain Authority like never before.<\/p>\n<p>To cut to the chase: Guest Posting, which is one form of our link building strategy, is still very much relevant in 2019.<\/p>\n<p>However, as I mentioned above, you need to target only good quality sites \u2013 no carpet bombing in terms of your email pitches.<\/p>\n<p>According to an article\u00a0How to Do Guest Blogging for Natural Looking Link Building\u00a0on Search Engine Journal, you could take the guesswork out of guest posting by factoring in the following elements.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68710\" src=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Guesswork-out-of-guest-posting-for-link-building-in-2019.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Guesswork-out-of-guest-posting-for-link-building-in-2019.png 816w, https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Guesswork-out-of-guest-posting-for-link-building-in-2019-768x362.png 768w\" alt=\"Guesswork out of guest posting for link building in 2019\" width=\"816\" height=\"385\" \/><\/p>\n<p>Further, you could also find those sites that are into content syndication with other top sites. For instance, JeffBullas.com syndicates content with Business2Community. So, there are chances that your content gets shared on Business2Community as well if you write for Jeff.<\/p>\n<p>In summary:<\/p>\n<ul>\n<li>There are content syndication benefits.<\/li>\n<li>It\u2019s a scalable form of guest posting.<\/li>\n<li>You can take advantage of high-quality content multiple times.<\/li>\n<li>It gives you an edge over the competition.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Conduct_a_thorough_post-mortem_of_competitors_backlinks\"><\/span>#2. Conduct a thorough post-mortem of competitors\u2019 backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Competitor\u2019s backlinks act as an excellent sounding board. Seriously! Because dissecting those backlinks will help map out your backlinking strategy.<\/p>\n<p>So, no matter what, undertake this exercise first and foremost: Conduct a link audit of competitor sites by Googling top competitors that offer the same or similar products and services as you.<\/p>\n<p>Once you have identified your top competitors, add them to Moz\u2019s Open Site Explorer, or Ahrefs or the SEMrush tool, to get a complete picture of your competitor\u2019s backlinking profile.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68712\" src=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-open-site-explorer-for-link-building-in-2019.png\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-open-site-explorer-for-link-building-in-2019.png 810w, https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-open-site-explorer-for-link-building-in-2019-768x672.png 768w\" alt=\"Moz open site explorer for link building in 2019\" width=\"810\" height=\"709\" \/><\/p>\n<p>Then export the competitors\u2019 backlink details to a spreadsheet to start an extensive audit in terms of their domain authority, external followed links, internal followed links, and specifically the links that fall in the below category:<\/p>\n<ul>\n<li>Links from top URLs<\/li>\n<li>Dead links<\/li>\n<\/ul>\n<p>Links with anchor text opens various backlink opportunities such as:<\/p>\n<ul>\n<li>Resource pages<\/li>\n<li>Directories<\/li>\n<li>Testimonials<\/li>\n<li>Case Studies<\/li>\n<li>Citations<\/li>\n<li>Guest posts<\/li>\n<\/ul>\n<p>The new Moz feature called \u201cLink Intersect\u201d will help you investigate those sites that link to your competitors, but not to you. This will help you focus your efforts, particularly, on those sites that you are still to crack.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68711\" src=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-Link-Intersect-for-link-building-in-2019.png\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-Link-Intersect-for-link-building-in-2019.png 810w, https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-Link-Intersect-for-link-building-in-2019-768x685.png 768w\" alt=\"Moz Link Intersect for link building in 2019\" width=\"810\" height=\"722\" \/><\/p>\n<p>What\u2019s more, you can even analyze a client\u2019s content based on their shares, which will give you an idea as to what content works best in terms of audience engagement.<\/p>\n<p>The tool can also be used to find competitor\u2019s\u00a0<strong>Top Pages<\/strong>\u00a0based on their backlink profile and social engagement. This will give you a fair idea as to what they are doing right in their\u00a0content marketing strategy.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68713\" src=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-Top-Pages-for-link-building-in-2019.png\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-Top-Pages-for-link-building-in-2019.png 810w, https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Moz-Top-Pages-for-link-building-in-2019-768x644.png 768w\" alt=\"Moz Top Pages for link building in 2019\" width=\"810\" height=\"679\" \/><\/p>\n<p>The other method you could use is to place top keywords in the Ahrefs \u2018Batch Analysis\u2019 to find the backlink sources of the top 200 URLs.<\/p>\n<p>For instance, if you are selling a unique product such as a Spy Camera Lighter \u2013 designed for detectives and their like, you may also want to check out other sites that talk about similar spying instruments.<\/p>\n<p>You could use keywords such as security sites or gadget review sites in \u2018Batch Analysis\u2019 to fetch links from different sites that refer to this product.<\/p>\n<p>Further, you could produce a backlink profile of the highest authority, trusted sites by placing an Ahrefs filter \u2018one link per domain\u2019 to filter out any spammy links.<\/p>\n<p>Once you have the spreadsheet containing the highest authority websites, you could reach out to them for guest posting based on their readership.<\/p>\n<p>Additionally, you could use a simple search such as \u201cauthor name\u201d inurl: author\u201d to find industry-leading authors on Google and the sites they have got their guest posts published.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Turn_brand_love_into_links\"><\/span>#3. Turn brand love into links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you still haven\u2019t worked on this strategy, it\u2019s time to pull up your socks.<\/p>\n<p>That is to keep your eyes open for online brand mentions.<\/p>\n<p>Why? Because it\u2019s an effective strategy for building links and reputation.<\/p>\n<p><strong>Benefits of turning online brand mentions into links:<\/strong><\/p>\n<ul>\n<li>Easy link generation<\/li>\n<li>Associating with communities interested in your brand<\/li>\n<\/ul>\n<p>If you think about it a little, you will know that this is the best thing that could happen to your brand as you won\u2019t have to put in any kind of hard work,\u00a0<em>literally,<\/em>\u00a0in generating these links.<\/p>\n<p>It could be some sponsored event posting on Instagram or a sports event posted on Facebook, you could just ask the people involved to insert a link for your brand name.<\/p>\n<p>For monitoring brand mentions, you could use tools such as Google Alerts to receive daily alerts on your brand mentions.<\/p>\n<p>Turn simple brand mentions into authority increasing backlinks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Deliver_evergreen_content_on_blogs\"><\/span>#4. Deliver evergreen content on blogs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It goes without saying: News content has a shorter shelf life. So, focus on creating evergreen content that will always remain useful and relevant to the audience and might generate inbound links for you.<\/p>\n<p>It could be in the form of:<\/p>\n<ul>\n<li>How-to posts<\/li>\n<li>Ebooks<\/li>\n<li>Lists<\/li>\n<\/ul>\n<p>Don\u2019t forget to come up with a compelling, but SEO optimized title, to attract lots of clicks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Conduct_expert_roundup_posts\"><\/span>#5. Conduct expert roundup posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our website has been trying to build content around expert roundups and it\u2019s working. Recently, we spoke to 10 industry leading experts on how\u00a0AI and Machine Learning are greasing the PPC campaign wheels, and the results were quite extraordinary. Shares on LinkedIn, for this post, increased significantly. This is because most of the marketers tend to share and even link back to your article.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-68714\" src=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Expert-round-up-post-for-link-building-in-2019.png\" sizes=\"(max-width: 810px) 100vw, 810px\" srcset=\"https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Expert-round-up-post-for-link-building-in-2019.png 810w, https:\/\/www.jeffbullas.com\/wp-content\/uploads\/2019\/04\/Expert-round-up-post-for-link-building-in-2019-768x633.png 768w\" alt=\"Expert round up post for link building in 2019\" width=\"810\" height=\"668\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There you go! Five ways to generate quality links for your brand.<\/p>\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/what-are-outbound-links-for-seo\/\">Link building is still important from an SEO<\/a> perspective in 2019. In fact, high-quality backlinks are the master key to ace organic traffic.<\/p>\n<p>But since every second marketer you meet is trying to do the same it\u2019s gonna be one hell of a job for you to get quality backlinks through guest posts and more. So roll up your sleeves and be prepared to work for it.<\/p>\n<p>Via: https:\/\/omaha-seo.com\/blog\/wp-admin\/post-new.php<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d57906.64535453718!2d-96.09081417264318!3d41.249846900848205!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938ea4865429d3%3A0x3ab910ba20f88f28!2sTaco%20Bell%2C%20South%2042nd%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.220994499999996!2d-95.9753557!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558920771!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Third-party referencing is as yet significant from an SEO viewpoint in 2019. Indeed, superb backlinks are the ace key to pro-natural traffic. Be that as it may, since a consistent advertiser you meet is attempting to do a similar it&#8217;s going to be a serious activity for you to get quality on how to buildRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How important is link building for SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Third party referencing is as yet significant from a SEO viewpoint in 2019. Indeed, superb backlinks are the ace key to pro natural traffic.Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How important is link building for SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Third party referencing is as yet significant from a SEO viewpoint in 2019. Indeed, superb backlinks are the ace key to pro natural traffic.Need help? 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Indeed, superb backlinks are the ace key to pro natural traffic.Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/how-important-is-link-building-for-seo\/","og_locale":"en_US","og_type":"article","og_title":"How important is link building for SEO? - Omaha SEO","og_description":"Third party referencing is as yet significant from a SEO viewpoint in 2019. Indeed, superb backlinks are the ace key to pro natural traffic.Need help? 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