{"id":2676,"date":"2019-05-23T18:12:46","date_gmt":"2019-05-23T18:12:46","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2676"},"modified":"2022-06-06T17:45:35","modified_gmt":"2022-06-06T17:45:35","slug":"google-i-o-2019-podcasts-in-serps","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/","title":{"rendered":"Podcast SEO Strategy That Generates Viewers"},"content":{"rendered":"<header class=\"entry-header\">\n<p class=\"entry-title\">Webcasts are becoming another form of well-known media that clients access on a regular basis, since they provide content just as convincing and varied as what you can discover on tape or read on the internet. The forthcoming upgrade will be a significant step forward in establishing an effective Podcast SEO strategy, while also increasing their online reach.<\/p>\n<\/header>\n<div class=\"entry-content\">\n<p><img decoding=\"async\" class=\"alignnone wp-image-2458 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-1024x576.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-1024x576.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-300x169.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-768x432.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-980x551.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-513x289.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-573x322.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-600x338.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company-335x188.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-SEO-company.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Podcasts are one of the most popular types of internet media content, with millions of podcast episodes available on numerous platforms. With a constantly rising number of listeners and programs, podcasts have evolved into a viable platform for discussing a wide range of themes including current news and events, music, politics, comedy, and more.<\/p>\n<p>Despite the growing popularity of podcasts, one issue that many of these shows confront is promoting their podcasts outside of their platform. It might be difficult to make podcasts more searchable on search engines like Google while there are so many listicles, videos, and other podcasts that aid in the spreading of the news. Unlike videos, where you can instantly click on a video snippet to view it instantly, podcast episodes rarely appear, with shows linked to Google Podcasts mostly being prominent in that area.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3711 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-300x262.jpg\" alt=\"\" width=\"564\" height=\"493\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-300x262.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-768x671.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-392x342.jpg 392w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-492x430.jpg 492w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-573x500.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics-335x293.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Podcast-Statistics.jpg 899w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>This makes podcast SEO an area with so many challenges from the get-go. However, things are about to change, as Google has announced in I\/O 2019 that podcasts will soon become indexed in<a href=\"https:\/\/omaha-seo.com\/\"> Google SERPs<\/a>. This announcement is not only good for the podcast community, but this also opens up more opportunities in promoting a different kind of content to the users. Here are some things that you should know about Google\u2019s announcement, along with our thoughts and some tips that can help you optimize your podcasts for SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e73d263846c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e73d263846c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/#How_will_it_work\" >How will it work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/#Our_Thoughts\" >Our Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/#Podcast_SEO_Tips\" >Podcast SEO Tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/#Key_Takeaway\" >Key Takeaway<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_will_it_work\"><\/span><strong>How will it work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Similar to how videos are being shown on Google\u2019s desktop and mobile search results, podcasts will have their own media snippet, which also allows you to play or download the episode without having to switch to a new page. Using Google\u2019s ability to search the audio in a podcast episode, you can even skip to the part of the episode which mentions the topic that you have searched for.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-3710 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Google-Podcast-Search-Snippet-225x300.jpg\" alt=\"\" width=\"503\" height=\"671\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Google-Podcast-Search-Snippet-225x300.jpg 225w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Google-Podcast-Search-Snippet-257x342.jpg 257w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Google-Podcast-Search-Snippet-323x430.jpg 323w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Google-Podcast-Search-Snippet-241x320.jpg 241w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<p>This works in the same way that\u00a0voice search results\u00a0would yield video snippets that have been timestamped to the relevant section. A lot of podcast users listen to their podcasts on the go and having the feature to download and listen to specific sections of an episode helps optimize the experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Our_Thoughts\"><\/span><strong>Our Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With podcasts becoming present in Google search results, this makes promoting podcasts much easier, while making them more accessible to a wider audience thanks to the increased searchability. The increased convenience helps make the listening experience more efficient while making more users discover new podcasts without having to browse and search through hosting platforms.<\/p>\n<p>To an extent, podcast episodes have become as significant as standard and\u00a0live video content, with some shows having loyal and dedicated listeners. Having podcasts appear on search results helps expand a show\u2019s online presence, which in turn helps the listener base grow. This update also helps Google Podcast become one of the biggest podcast hosting platforms, helping it compete against the likes of Apple podcasts and Spotify. The prospect of increased searchability and users being able to instantly listen already makes Google\u2019s platform attractive enough for users looking to start their own podcast.<\/p>\n<p>The platform also allows users to publish their episodes that come from other hosting sites, which makes it even more convenient for established podcasts yet to use Google. With this amount of functionality and increased potential to generate more traffic and plays, podcast SEO will something that would be more significant in the near future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Podcast_SEO_Tips\"><\/span><strong>Podcast SEO Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While podcasts appearing on SERPs is still an update coming within the next few months, you can still optimize your podcasts and make them more searchable with a few handy tips.<\/p>\n<p><strong>Make sure every episode is transcribed<\/strong><\/p>\n<p>One of the ways that your podcast can be understood by search engines much better is through the use of transcriptions. This not only helps users be able to have a text version of your podcast episode, but also allows Google to understand the content in the same way that video transcriptions on YouTube help do the same, thus improving its searchability. Based on the demonstration at Google I\/O, it looks like Google\u2019s way of picking parts of the episode related to a keyword is through reading audio transcriptions.<\/p>\n<p>While podcast transcriptions can cost a significant amount, it is an investment worth making, as you are helping your podcast get more listeners to discover your content.<\/p>\n<p><strong>Migrate your episodes to Google Podcasts<\/strong><\/p>\n<p>Google Podcasts looks to become a bigger presence in the podcast market as soon as the update rolls out, and fortunately, the process to migrate your episodes to the platform is a simple process that only takes a couple of minutes to finish. All you have to do is to copy the URL of your podcast\u2019s RSS feed to apply your podcast. After verifying that the account is yours, all you have to do is fill up information about your podcasts and then you\u2019re set.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3709 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-300x104.jpg\" alt=\"\" width=\"884\" height=\"306\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-300x104.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-1024x355.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-768x266.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-1536x533.jpg 1536w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-513x178.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-573x199.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-600x208.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know-335x116.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/Stuff-You-Should-Know.jpg 1742w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/p>\n<p>While the option to view podcasts in SERPs and snippets still hasn\u2019t fully rolled out yet, you can still view podcast episodes on Google Search, provided that they have migrated their episodes on Google Podcasts. It may not be as dynamic as what the update would present, but it\u2019s a good first step towards optimizing your podcast for SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Takeaway\"><\/span><strong>Key Takeaway<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podcasts have become another form of popular media users access on a daily basis, as it is a platform that provides content that is just as compelling and diverse as what you can watch on video or read in blogs. The upcoming update is a huge step towards developing a proper Podcast SEO strategy, helping to establish their online presence along with growing their audience.<\/p>\n<p>If you have questions and inquiries about podcast SEO or SEO in general, leave a comment below, and let\u2019s talk.<\/p>\n<div class=\"yarpp-related\">\n<p>Via: https:\/\/seo-hacker.com\/google-podcast-serps\/<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c314eded125%3A0xd06f95ced64bd810!2sWestlake%20Ace%20Hardware%2C%20Center%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2393095!2d-95.99863309999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653581009780!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Webcasts are becoming another form of well-known media that clients access on a regular basis, since they provide content just as convincing and varied as what you can discover on tape or read on the internet. The forthcoming upgrade will be a significant step forward in establishing an effective Podcast SEO strategy, while also increasingRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast SEO Strategy That Generates Viewers - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Webcasts have turned into another type of well known media clients access every day as it is a stage that gives content that is similarly. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast SEO Strategy That Generates Viewers - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Webcasts have turned into another type of well known media clients access every day as it is a stage that gives content that is similarly. Need help? Call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/google-i-o-2019-podcasts-in-serps\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-23T18:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T17:45:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast SEO Strategy That Generates Viewers - Omaha SEO","description":"Webcasts have turned into another type of well known media clients access every day as it is a stage that gives content that is similarly. 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