{"id":2658,"date":"2019-05-11T14:37:37","date_gmt":"2019-05-11T14:37:37","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2658"},"modified":"2022-06-06T18:00:10","modified_gmt":"2022-06-06T18:00:10","slug":"find-out-where-your-social-media-is-heading","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/","title":{"rendered":"Where Social SEO Traffic and Revenue Is Heading"},"content":{"rendered":"<div class=\"entry-header\">\n<p><img decoding=\"async\" class=\" wp-image-3733 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1-300x180.png\" alt=\"\" width=\"642\" height=\"385\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1-300x180.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1-513x308.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1-573x344.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1-600x360.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1-335x201.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-1.png 700w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>You already know that it&#8217;s more difficult to acquire traffic from the <a href=\"https:\/\/omaha-seo.com\/\">social media strategy<\/a> unless you spend money on advertising.<\/p>\n<p>Nothing special is going on there; simply look at the graph above, which displays how the average amount of social shares per blog post has been decreasing year after year.<\/p>\n<p>However, the fact is that you can&#8217;t ignore platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, as well as any new competitor that catches on.<\/p>\n<p>These social sites command so much traffic, that we have no choice but to be on them.<\/p>\n<p>Just look at the Similar Web numbers for Facebook, <em>they get an estimated 19.2 billion visits a month<\/em>.<\/p>\n<p>That\u2019s ridiculous! And it\u2019s not just Facebook either &#8211; according to Similar Web, all of the big platforms get tons of traffic:<\/p>\n<ul>\n<li>LinkedIn\u00a0\u2013 917 million visitors a month<\/li>\n<li>Twitter\u00a0\u2013 3.62 billion visitors a month<\/li>\n<li>YouTube\u00a0\u2013 22.77 billion visitors a month<\/li>\n<li>Pinterest\u00a0\u2013 722 million visitors a month<\/li>\n<li>Instagram\u00a0\u2013 2.86 billion visitors a month<\/li>\n<\/ul>\n<p>In other words, whether you like their algorithm tweaks or not, you have no choice but to be on these platforms as they attract so many eyeballs.<\/p>\n<p>So, what should you do with your organic social reach? How should you combat their algorithms so you can generate a positive ROI as their ad prices keep going up?<\/p>\n<p>Well, I surveyed 183 companies that generate at least 5 million dollars in revenue a year all the way up to $1.7 billion to show you where social media is headed and what you should do to succeed in the landscape.<\/p>\n<p>Let\u2019s dive into the data\u2026<span id=\"more-79068\"><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0661ba2af61\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0661ba2af61\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#Expect_less_traffic_from_the_social_web_even_if_you_pay_for_it\" >Expect less traffic from the social web, even if you pay for it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#Dont_expect_your_employees_to_help\" >Don\u2019t expect your employees to help<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How?\r\nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#You_have_to_use_chatbots\" >You have to use chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#Youll_have_to_start_expanding_globally\" >You\u2019ll have to start expanding globally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#Heres_how_to_maximize_your_social_media_revenue\" >Here\u2019s how to maximize your social media revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#You_can_also_optimize_your_sales_by_picking_specific_social_networks\" >You can also optimize your sales by picking specific social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Expect_less_traffic_from_the_social_web_even_if_you_pay_for_it\"><\/span><strong>Expect less traffic from the social web, even if you pay for it<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Look at the graph below. What do you see?<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3732 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost-300x248.png\" alt=\"\" width=\"535\" height=\"442\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialsharesperpost.png 690w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>Since 2015, the amount of shares a blog post receives from the social web has been declining. One of the large reasons for social sites to clamp down on organic reach is that that makes it so you need to spend money to get the reach that you were once used to and relied upon to generate traffic.<\/p>\n<p>Now let\u2019s look at the percentage of digital ad spend going towards social media sites.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3731 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend-300x249.png\" alt=\"\" width=\"534\" height=\"443\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/adspend.png 689w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p>Over time it has increased, and you\u2019ll notice that things really started to ramp up in 2016.<\/p>\n<p>An interesting fact is that in the United States during mid-2017, Facebook had more advertisers than inventory. In other words, the demand was higher than the supply which caused CPM and CPC rates to increase.<\/p>\n<p>But similar to the game of cat and mouse SEOs play with Google, marketers also play that game with social networks. In recent years, marketers have figured out how to reverse the trend of their dying organic reach.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3730 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic-300x248.png\" alt=\"\" width=\"549\" height=\"454\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsocialtraffic.png 690w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/p>\n<p>2017 was a low point, but since then marketers have figured out a way to boost organic social traffic.<\/p>\n<p>It won\u2019t last forever\u2026\u00a0<em>but can you guess how?<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_expect_your_employees_to_help\"><\/span><strong>Don\u2019t expect your employees to help<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Well, it\u2019s not by asking your employees to share your content.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3729 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent-300x248.png\" alt=\"\" width=\"579\" height=\"478\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/askemployeessharecontent.png 689w\" sizes=\"(max-width: 579px) 100vw, 579px\" \/><\/p>\n<p>Roughly 74% of the companies we surveyed asked their employees to share their content. Might as well get those extra likes and comments,\u00a0<em>right?<\/em><\/p>\n<p>I know I used to do it.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3728 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employeesdontshare-300x249.png\" alt=\"\" width=\"594\" height=\"494\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employeesdontshare-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employeesdontshare-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employeesdontshare-335x278.png 335w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p>But then I stopped because the majority of my employees didn\u2019t want to share the content. And it\u2019s not just my companies, other companies experienced the same thing.<\/p>\n<p>In other words, the first few times you ask your team members to share, they\u2019ll do it. After a while, they\u2019ll ignore you.<\/p>\n<p>So how are marketers boosting their organic reach?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_have_to_use_chatbots\"><\/span><strong>You have to use chatbots<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how much time companies are spending on each form of social media content.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3727 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype-300x249.png\" alt=\"\" width=\"618\" height=\"513\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/timespentoncontenttype.png 689w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p>As you can see, everyone loves posting images and text-based updates because they are easy to post.<\/p>\n<p>But they don\u2019t produce the best engagement. It\u2019s actually live video and other forms of video.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3726 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement-300x249.png\" alt=\"\" width=\"623\" height=\"517\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialcontentengagement.png 689w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p>Social platforms are trying to compete with television networks and they are even competing with platforms like Netflix.<\/p>\n<p>So, if you want the most engagement you have to feed into their goals. If you start producing live video or even recorded video, you\u2019ll find that you can boost your engagement. What this will do is get more of your followers engaged so when you post other forms of content they\u2019ll be a higher probability that the content will be seen.<\/p>\n<p>The other reason videos work so well is because they keep people on these social platforms versus driving people back to your site.<\/p>\n<p>But of course, you want your followers to go back to your site\u2026 and you can do that through chatbots.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3725 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains-300x249.png\" alt=\"\" width=\"614\" height=\"509\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/biggestsocialgains.png 689w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><br \/>\nAs you can see, 41% of the companies reported that chatbots (also knowns as messenger bots for social sites) provided their biggest traffic gains.<\/p>\n<p>In other words, if you want to drive people from social sites like Facebook, you\u2019ll have to start using messenger bots like\u00a0Mobile Monkey.<\/p>\n<p>The chances are you aren\u2019t using messenger bots yet,\u00a0<em>but they are super effective<\/em>.\u00a0Just follow this guide\u00a0and it will walk you through setting them up.<\/p>\n<p>Now, not every social network has messenger bots, but over time you\u2019ll see this change.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youll_have_to_start_expanding_globally\"><\/span><strong>You\u2019ll have to start expanding globally<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve been <a href=\"https:\/\/omaha-seo.com\/blog\/does-blogging-help-with-seo\/\">blogging a lot about\u00a0global expansion from an SEO<\/a> perspective, but the same goes from a social media perspective as well.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3724 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish-300x249.png\" alt=\"\" width=\"628\" height=\"521\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialtrafficcomesfromenglish.png 689w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p>The chart above clearly shows how people are now getting traffic from regions where English wasn\u2019t the native language.<\/p>\n<p>And as companies noticed that trend, they also started posting their social content in multiple languages.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3723 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin-300x248.png\" alt=\"\" width=\"640\" height=\"530\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languagespostin.png 690w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>You\u2019ll see a trend of this continuing over the next few years in which companies will be leveraging globalization as social marketing campaigns in non-English speaking countries in most cases is more profitable.<\/p>\n<p>If you want the most out of your organic social traffic and paid ads you should consider posting content in multiple languages.<\/p>\n<p>Some social networks like Facebook give great targeting options where you can pick which regions you want to show your content in.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3722 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2-300x180.png\" alt=\"\" width=\"641\" height=\"385\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2-300x180.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2-513x307.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2-573x343.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2-600x359.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2-335x201.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-2.png 700w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p>For other platforms like Twitter and Instagram, this doesn\u2019t exist yet.<\/p>\n<p>When you also look at it from an advertising perspective, ads are expensive in regions like the United States, Japan, Canada, United Kingdom, Germany\u2026 but they aren\u2019t as costly in most parts of Latin America and Asia.<\/p>\n<p>Now let\u2019s look at social media from a sales perspective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Heres_how_to_maximize_your_social_media_revenue\"><\/span><strong>Here\u2019s how to maximize your social media revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similar to <a href=\"https:\/\/omaha-seo.com\/blog\/the-content-marketing-pathway\/\">content marketing<\/a>, don\u2019t expect social media visitors to convert right when they land on your site.<\/p>\n<p>On average, a social media visitor will convert after 3 visits.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3721 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/visitsbeforecustomer-300x249.png\" alt=\"\" width=\"642\" height=\"534\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/visitsbeforecustomer-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/visitsbeforecustomer-335x278.png 335w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<p>That means you are going to have to focus on getting people to continue to come back to your site if you want more sales.<\/p>\n<p>In other words, you\u2019ll have to play the long game.<\/p>\n<p>The simplest way to do this is to remarket your social visitors. But there are other solutions as well that you aren\u2019t currently using.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3720 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers-300x249.png\" alt=\"\" width=\"643\" height=\"533\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertsocialcustomers.png 689w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/p>\n<p>You can use a combination of the methods above. You\u2019ll find that one won\u2019t be enough and you\u2019ll have to combine a handful of methods, including SMS.<\/p>\n<p>You\u2019re probably not using SMS marketing yet, but did you know that when I send SMS messages my response rates are 68%?!<\/p>\n<p><em>That\u2019s crazy high!<\/em><\/p>\n<p>I\u2019m not talking about opens, I am talking about responses!<\/p>\n<p>For email, you can use tools like\u00a0Hello Bar\u00a0and for push notifications, you can use tools like\u00a0Subscribers.<\/p>\n<p>But there are multiple ways to boost your sales from social media, including focusing on specific content types.<\/p>\n<p>Did you know that if you leverage chatbots (messenger bots) and post video-based content you\u2019ll generate more sales on average than if you just posted status updates?<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3719 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype-300x248.png\" alt=\"\" width=\"641\" height=\"530\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsalescontenttype.png 690w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/p>\n<p>I know that sounds counterintuitive as it is easier to drive people to your site using status updates than to create a video, but you have to consider that social algorithms favor video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_can_also_optimize_your_sales_by_picking_specific_social_networks\"><\/span><strong>You can also optimize your sales by picking specific social networks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sales is a complicated formula. There\u2019s more to growing your revenue than just focusing on specific types of content social media sites love and optimizing your landing pages.<\/p>\n<p>To get a full picture, you also have to look at the first touch and last touch sales.<\/p>\n<p>First touch sales are the traffic source that people first found you from. They don\u2019t necessarily convert right then and there, but it\u2019s the way they first found you.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3718 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales-300x248.png\" alt=\"\" width=\"622\" height=\"514\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/firsttouchsales.png 690w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/p>\n<p>It\u2019s no shocker, but Facebook is the leader when it comes to first touch sales.<\/p>\n<p>Now let\u2019s look at last touch sales, which is where a visitor comes from right before they convert. Remember, someone may have found your site from Facebook, but they may not convert right away.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3717 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales-300x249.png\" alt=\"\" width=\"609\" height=\"505\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales-412x342.png 412w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales-518x430.png 518w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales-600x498.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/lasttouchsales.png 688w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Sure, Facebook is still the winner, but YouTube is a close second and, shockingly, WhatsApp is in 3rd place.<\/p>\n<p>It makes sense as texting has an extremely high open and click rate. I know you aren\u2019t using WhatsApp for your business yet because that\u2019s what the data shows, but you should check out their\u00a0business API.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3716 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialplatformsdoyouuse-300x249.png\" alt=\"\" width=\"605\" height=\"503\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialplatformsdoyouuse-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialplatformsdoyouuse-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialplatformsdoyouuse-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/socialplatformsdoyouuse-335x278.png 335w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over the upcoming years, you can assume social algorithms are going to get tougher from both an organic and paid perspective.<\/p>\n<p>Social media companies are facing heavy governmental pressure due to fake news, privacy concerns, and issues related to political campaigns.<\/p>\n<p>But that doesn\u2019t mean you can ignore the social web or stop using it. It\u2019s not dying and it is here to stay.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3715 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb-300x249.png\" alt=\"\" width=\"609\" height=\"505\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersfindyoufromsocialweb.png 689w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>The data shows social media is on the rise. Sure, these sites aren\u2019t growing at a rapid pace anymore but that\u2019s due to the majority of the world already being on one of these platforms if not a few of them.<\/p>\n<p>They are effective because people trust what they see on these sites and that should continually increase as they fix issues like fake news.<\/p>\n<p>As long as you follow the tips above, you\u2019ll be able to maximize your social media traffic and revenue even when the algorithms change in ways that don\u2019t favor you.<\/p>\n<p><em>So how are you maximizing your social media traffic?<\/em><\/p>\n<p><strong>PS:<\/strong>\u00a0If you want to know where content marketing is heading,\u00a0check this out.<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/neilpatel.com\/blog\/social-media-trends\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e6f9d176335%3A0xc60b98e8294a630f!2sBlackstone%20Depot%2C%20Harney%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2573465!2d-95.96970909999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653583638105!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You already know that it&#8217;s more difficult to acquire traffic from the social media strategy unless you spend money on advertising. Nothing special is going on there; simply look at the graph above, which displays how the average amount of social shares per blog post has been decreasing year after year. However, the fact isRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Where Social SEO Traffic and Revenue Is Heading - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Over the up and coming years, you can expect social calculation will get harder from both a natural and paid point of view. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where Social SEO Traffic and Revenue Is Heading - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Over the up and coming years, you can expect social calculation will get harder from both a natural and paid point of view. Need help? Call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/find-out-where-your-social-media-is-heading\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-11T14:37:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Where Social SEO Traffic and Revenue Is Heading - Omaha SEO","description":"Over the up and coming years, you can expect social calculation will get harder from both a natural and paid point of view. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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