{"id":2654,"date":"2019-05-09T18:04:52","date_gmt":"2019-05-09T18:04:52","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2654"},"modified":"2022-06-06T18:05:05","modified_gmt":"2022-06-06T18:05:05","slug":"effective-ways-to-faster-your-https-conversion-rate","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/","title":{"rendered":"Top Ways For HTTPS SEO Speed Optimization"},"content":{"rendered":"<header class=\"single-entry-header\">Boost your<a href=\"https:\/\/omaha-seo.com\/\"> conversion rate<\/a>. Keep in mind that the way to an exceptionally changing over the site is to test, test, test. What works for one site, gathering of people or specialty may not work for another, making it hard to offer a one-estimate fits-all procedure for accomplishing ideal transformations. Make sense of what works best for your business, and after that keep running with it. Getting traffic to your site is extraordinary, however in the event that that traffic doesn&#8217;t change over, it&#8217;s practically pointless.<\/header>\n<div class=\"entry-content\">\n<div id=\"shr_canvas2\" class=\"shareaholic-canvas shareaholic-ui shareaholic-resolved-canvas ng-scope\" data-app=\"share_buttons\" data-title=\"How HTTPS Can Boost Your Conversion Rate\" data-link=\"https:\/\/www.stateofdigital.com\/how-https-can-boost-your-conversion-rate\/\" data-summary=\"In this original study compiled by the team at John Cabot, they explore how the \u201cnot secure\u201d label impacts user behaviour and perceptions of a website.\" data-app-id=\"19481733\" data-app-id-name=\"post_above_content\">\n<div class=\"ng-scope shareaholic-share_buttons\" translate=\"no\">\n<div class=\"shareaholic-share-buttons-container shareaholic-ui shareaholic-no-print shareaholic- shareaholic-right-align shareaholic-mini\">\n<div class=\"shareaholic-share-buttons-wrapper shareaholic-ui\">\n<div class=\"shareaholic-share-buttons-animation-wrapper\">\n<div class=\"shareaholic-share-buttons-heading shareaholic-custom\">\n<div class=\"shareaholic-share-buttons-heading-text ng-binding\"><img decoding=\"async\" class=\"aligncenter wp-image-1298 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo.jpg\" alt=\"omaha seo\" width=\"870\" height=\"534\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo.jpg 870w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-300x184.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-768x471.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-513x315.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-573x352.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-600x368.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-335x206.jpg 335w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"shareaholic-share-button-container\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>In July 2018, Google started explicitly warning users in Google Chrome when a website is \u201cnot secure\u201d, meaning it isn\u2019t an HTTPS site.<\/p>\n<p>You\u2019ll likely already know that moving to HTTPS helps with\u00a0better search rankings\u00a0and a faster site (you can\u00a0test http vs https site speed here).<\/p>\n<p>In this original study compiled by our team at John Cabot, we explore how the \u201cnot secure\u201d label impacts user behaviour and perceptions of a website.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06622776871\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06622776871\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Results_Summary\" >Results Summary:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How?\r\nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#How_do_I_apply_this_research\" >How do I apply this research:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Background\" >Background:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Study_report\" >Study report:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Findings\" >Findings:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Limitations\" >Limitations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#Conclusion\" >Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Results_Summary\"><\/span>Results Summary:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><b>Loss of customers<\/b><b>\u00a0<\/b>\u2013 46% of respondents said they wouldn\u2019t enter their name, password or bank details into a website that was labelled as \u201cnot secure\u201d. 64% of those said they would leave the website instantly.<\/li>\n<li><b>Loss of trust\u00a0<\/b><b>\u2013\u00a0<\/b>Many respondents believed that the website was dodgy, a scam or had been hacked.<\/li>\n<li><b>Types of organisations<\/b><b>\u00a0\u2013\u00a0<\/b>The type of organisation affects how respondents react to the warning, particularly customer-facing businesses whose integrity is doubted.<\/li>\n<li><span id=\"m_5971961895415173898gmail-m_560784340350192542gmail-m_6136211591762622400gmail-docs-internal-guid-b2e3846c-7fff-da03-302c-6cc0918b1484\"><b>Strength of brand\u00a0<\/b><b>\u2013\u00a0<\/b>The results varied based on how strong the brand already was. A recognisably trustworthy brand like John Lewis, for example, is more likely to be given the benefit of the doubt and would have little effect.<\/span><\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_apply_this_research\"><\/span>How do I apply this research:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there may already be plenty of information out there on why and how you should move to HTTPS, there\u2019s very little on what real people actually think and how it affects their perceptions.<\/p>\n<p>If you or a client are worried about making the move to HTTPS due to traffic loss, not having the expertise or technology restrictions, then this research could help create a business case for investing in the move.<\/p>\n<p>It also highlights how important it is to invest in your brand and how companies can be \u201cforgiven\u201d, which may also apply to bad reviews and technical faults.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Background\"><\/span>Background:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Chrome currently has 70% market share when it comes to desktop browsers (Statista). That\u2019s a lot of people seeing the \u201cnot secure\u201d warning, and yet, millions of websites including major UK businesses still haven\u2019t made the switch. This even includes trusted brands like\u00a0Topshop,\u00a0National Rail\u00a0and\u00a0Three\u00a0(which you\u2019ll find on the desktop version).<\/p>\n<p>We asked why and discovered there were a range of possible reasons including worries about losing website traffic during the migration, system issues and poor redirects, but also not having enough in-house expertise to do it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Study_report\"><\/span>Study report:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During our research, we showed 1,324 people from the UK the \u201cnot secure\u201d warning on generic websites across various industries. This included hotels, estate agents, event management, wedding planning, department stores, clothes retailers, travel companies, phone networks, railway networks and universities. We asked them to explain what this meant to them and what it made them think about the organisation.<\/p>\n<p>After, we replaced these generic examples with recognisable brands to see how participants\u2019 answers changed. All questions were open-ended, designed to get only the most authentic answers. This helped us to be able to fully explore the subject.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-65260\" src=\"https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/pexels-photo-1799342-800x548.jpeg\" sizes=\"(max-width: 747px) 100vw, 747px\" srcset=\"https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/pexels-photo-1799342-800x548.jpeg 800w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/pexels-photo-1799342-150x103.jpeg 150w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/pexels-photo-1799342-400x274.jpeg 400w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/pexels-photo-1799342-768x527.jpeg 768w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/pexels-photo-1799342-640x439.jpeg 640w\" alt=\"Secure sign-up\" width=\"747\" height=\"512\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Findings\"><\/span>Findings:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>What does the \u201cnot secure\u201d label mean to you?<\/b><br \/>\n<b><\/b><\/p>\n<p><b>Result takeaway \u2013\u00a0<\/b>Overall, 47% of the people we tested knew roughly what the warning meant. We found that 46% said they wouldn\u2019t enter their name, password or bank details into a website that was \u201cnot secure\u201d, with 64% of those saying they would leave the website instantly. Many said they believed that the website was dodgy, a scam or had been hacked.<\/p>\n<p>Additionally, 14% feared their device had been exposed to a virus, 8.4% thought it had signed them up for spam emails and 12% thought it was a fake version of a real website. 9% were slightly less suspicious and believed it indicated the content was unreliable and not fact-checked. Others thought it indicated a lack of privacy or feared that their search history would become available to purchase.<br \/>\n<b><\/b><\/p>\n<p><b>How does this affect customer-facing businesses?<\/b><br \/>\n<b><\/b><\/p>\n<p><b>Result takeaway \u2013\u00a0<\/b>The results quickly change with the type of business with customer-facing businesses generally suffering a loss of customer trust. With an estate agent example, we saw a significant increase in answers reflecting on the organisation\u2019s integrity itself as opposed to the website. The most popular answers identified the estate agent as being unprofessional and amateur, and \u201cnot bothered\u201d about their customers. Terms like \u201cavoid\u201d, \u201cdon\u2019t trust\u201d, \u201cdodgy\u201d and \u201ccrooks\u201d, kept appearing, and were all related to ripping off their customers.<\/p>\n<p>In a hotel website example, however, answers were around the product (the hotel itself) being \u201cfake\u201d and not really existing. Common terms included \u201cwould not book\u201d or would require \u201cfurther research\u201d.<\/p>\n<p>Finally, when we showed participants well-known brands as examples, the results echoed the previous industry results. All except one: John Lewis.<br \/>\n<b><\/b><\/p>\n<p><b>How are legacy brands affected?<\/b><br \/>\n<b><\/b><\/p>\n<p><b>Result takeaway:\u00a0<\/b>When showed John Lewis, results changed. As a recognised and iconic brand, it gains the trust of its customers with its famous promise \u201cNever knowingly undersold\u201d. This trust, it seems, makes all the difference. While 21% of participants\u2019 answers reflected a disappointment with the brand, a surprising 23% chose not to believe it at all and became suspicious of the research. In fact, 10% thought they\u2019d mistakenly clicked on the wrong link, 10% blamed the software or technology they were using and 4% even blamed their device.<\/p>\n<p>What is even more interesting is that whilst 64% of respondents originally said they\u2019d leave a \u201cnot secure\u201d website immediately, with John Lewis, that dropped to just 5%. Overall, it seems that customers refuse to or simply cannot believe that John Lewis is untrustworthy, which is a real testament to the strength of their brand, but this obviously won\u2019t work instantly for everyone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Limitations\"><\/span>Limitations:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As with any research, participants know they are being monitored so that can cause them to behave differently. For example, with the \u201cnot secure\u201d label highlighted, it might prompt them to overthink their answers, rather than act as they naturally would.<\/p>\n<p>By making the questions open-ended, our intention was to get real answers instead of the results we wanted. When grouping or categorising the answers, however, this was based on our understanding, which means it may have been possible for us to misinterpret the meaning of the answers.<\/p>\n<p>All websites and users are very different, so while the examples used might apply to an example in your industry or similar brand, this doesn\u2019t mean you\u2019ll get the exact same results.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-65261\" src=\"https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/security-protection-anti-virus-software-60504-800x533.jpeg\" sizes=\"(max-width: 747px) 100vw, 747px\" srcset=\"https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/security-protection-anti-virus-software-60504-800x533.jpeg 800w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/security-protection-anti-virus-software-60504-150x100.jpeg 150w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/security-protection-anti-virus-software-60504-400x267.jpeg 400w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/security-protection-anti-virus-software-60504-768x512.jpeg 768w, https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/03\/security-protection-anti-virus-software-60504-640x427.jpeg 640w\" alt=\"Security\" width=\"747\" height=\"498\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The \u201cnot secure\u201d label not only impacts rankings in the SERPs and website speed but also user behavior. This study shows that the public is divided on what the \u2018not secure\u2019 label actually means. The results show that only 47% of participants knew the actual meaning of the warning, and their behaviours changed based on their own interpretation of it.<\/p>\n<p>With 46% saying they wouldn\u2019t enter their name, password or bank details into a website that was \u201cnot secure\u201d, it\u2019s definitely something to consider. Although this exact figure may not apply to you or your client\u2019s business, (as the results varied on industry and brand) it does show that moving to HTTPS will not only help users find your website through better rankings, have a better experience through speed, but it will also boost conversions as customers are not instantly put off by this warning.<\/p>\n<div id=\"shr_canvas3\" class=\"shareaholic-canvas shareaholic-ui shareaholic-resolved-canvas ng-scope\" data-app=\"share_buttons\" data-title=\"How HTTPS Can Boost Your Conversion Rate\" data-link=\"https:\/\/www.stateofdigital.com\/how-https-can-boost-your-conversion-rate\/\" data-summary=\"In this original study compiled by the team at John Cabot, they explore how the \u201cnot secure\u201d label impacts user behaviour and perceptions of a website.\" data-app-id=\"19481729\" data-app-id-name=\"post_below_content\">\n<div class=\"ng-scope shareaholic-share_buttons\" translate=\"no\">\n<div class=\"shareaholic-share-buttons-container shareaholic-ui shareaholic-no-print shareaholic- shareaholic-right-align shareaholic-mini\">\n<div class=\"shareaholic-share-buttons-wrapper shareaholic-ui\">\n<div class=\"shareaholic-share-buttons-animation-wrapper\">\n<div class=\"shareaholic-share-button-container\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.stateofdigital.com\/how-https-can-boost-your-conversion-rate\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938b1fd80c2e5f%3A0xb8e0e8c121600575!2sThe%20Home%20Depot%2C%20North%20Washington%20Street%2C%20Papillion%2C%20Nebraska!3m2!1d41.1627893!2d-96.04465359999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653583703164!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost your conversion rate. Keep in mind that the way to an exceptionally changing over the site is to test, test, test. What works for one site, gathering of people or specialty may not work for another, making it hard to offer a one-estimate fits-all procedure for accomplishing ideal transformations. Make sense of what worksRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[746,22],"class_list":["post-2654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Ways For HTTPS SEO Speed Optimization - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Getting traffic to your site is extraordinary, however in the event that that traffic doesn&#039;t change over, it&#039;s practically pointless. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Ways For HTTPS SEO Speed Optimization - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Getting traffic to your site is extraordinary, however in the event that that traffic doesn&#039;t change over, it&#039;s practically pointless. Need help? Call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T18:04:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:05:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top Ways For HTTPS SEO Speed Optimization - Omaha SEO","description":"Getting traffic to your site is extraordinary, however in the event that that traffic doesn't change over, it's practically pointless. Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/","og_locale":"en_US","og_type":"article","og_title":"Top Ways For HTTPS SEO Speed Optimization - Omaha SEO","og_description":"Getting traffic to your site is extraordinary, however in the event that that traffic doesn't change over, it's practically pointless. Need help? Call us today!","og_url":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/","og_site_name":"Omaha SEO","article_publisher":"https:\/\/www.facebook.com\/4socialmedia\/","article_published_time":"2019-05-09T18:04:52+00:00","article_modified_time":"2022-06-06T18:05:05+00:00","og_image":[{"width":640,"height":425,"url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template19.jpg","type":"image\/jpeg"}],"author":"Phil Belleville","twitter_card":"summary_large_image","twitter_creator":"@MySocialMediaCo","twitter_site":"@MySocialMediaCo","twitter_misc":{"Written by":"Phil Belleville","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#article","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/"},"author":{"name":"Phil Belleville","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2"},"headline":"Top Ways For HTTPS SEO Speed Optimization","datePublished":"2019-05-09T18:04:52+00:00","dateModified":"2022-06-06T18:05:05+00:00","mainEntityOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/"},"wordCount":1303,"commentCount":0,"publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template19.jpg","keywords":["Omaha SEO","Search engine optimization"],"articleSection":["Search Engine Optimization","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/","url":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/","name":"Top Ways For HTTPS SEO Speed Optimization - Omaha SEO","isPartOf":{"@id":"https:\/\/omaha-seo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#primaryimage"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template19.jpg","datePublished":"2019-05-09T18:04:52+00:00","dateModified":"2022-06-06T18:05:05+00:00","description":"Getting traffic to your site is extraordinary, however in the event that that traffic doesn't change over, it's practically pointless. Need help? Call us today!","breadcrumb":{"@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#primaryimage","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template19.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template19.jpg","width":640,"height":425},{"@type":"BreadcrumbList","@id":"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/omaha-seo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Top Ways For HTTPS SEO Speed Optimization"}]},{"@type":"WebSite","@id":"https:\/\/omaha-seo.com\/blog\/#website","url":"https:\/\/omaha-seo.com\/blog\/","name":"Omaha SEO","description":"Omaha SEO Experts - SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2654"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2401"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}