{"id":2652,"date":"2019-05-08T15:05:49","date_gmt":"2019-05-08T15:05:49","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2652"},"modified":"2022-05-26T14:58:09","modified_gmt":"2022-05-26T14:58:09","slug":"the-ultimate-guide-to-pcc-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/","title":{"rendered":"The Ultimate Guide To PCC Marketing"},"content":{"rendered":"<p>This guide gives you an extraordinary begin in the realm of PPC. It addresses all that you&#8217;ll have to begin or get into not long after subsequent to propelling your PPC accounts. Every account is remarkable, and will have its own responses to various highlights and systems.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2457 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-1024x595.jpeg\" alt=\"omaha seo\" width=\"900\" height=\"523\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-1024x595.jpeg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-300x174.jpeg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-768x446.jpeg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-980x569.jpeg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-513x298.jpeg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-573x333.jpeg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-600x349.jpeg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-PPC-335x195.jpeg 335w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/seo-vs-ppc\/\">SEO-PPC<\/a> ads come in many shapes and sizes.<\/p>\n<p>They also change frequently, which means it\u2019s nearly impossible to provide a truly comprehensive guide for every ad format available.<\/p>\n<p>What follows is an overview of the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a066a345a265\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a066a345a265\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#On_the_SERP\" >On the SERP<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Text_Ads\" >Text Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Responsive_Text_Ads_public_beta\" >Responsive Text Ads (public beta)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#App_Download_Ads\" >App Download Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Local_Service_Ads\" >Local Service Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Google_Maps_Ads\" >Google Maps Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Call-Only_Ads\" >Call-Only Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Hotel_Ads\" >Hotel Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Shopping\" >Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Showcase_Ads\" >Showcase Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Local_Inventory_Ads\" >Local Inventory Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#On_the_Web\" >On the Web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Responsive_Ads\" >Responsive Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Static_Image_Ads\" >Static Image Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Lightbox_Ads\" >Lightbox Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Gmail_Sponsored_Promotions\" >Gmail Sponsored Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Dynamic_Remarketing_Ads\" >Dynamic Remarketing Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#YouTube\" >YouTube<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#In-Stream\" >In-Stream<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#Bumper_Ads\" >Bumper Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#TrueView_for_Shopping\" >TrueView for Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/#TrueView_Discovery_Ads\" >TrueView Discovery Ads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"On_the_SERP\"><\/span>On the SERP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Text_Ads\"><\/span>Text Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ah, the bread and butter of PPC! Our dear text ads \u2013 with two headlines and one 90-character description.<\/p>\n<p>Google and Bing both did away with the old version of standard text ads recently, and now we\u2019re seeing larger text ads with a more varied alignment of extensions than we\u2019d seen in years past.<\/p>\n<p>Ads usually fire with the two headlines side by side, with a description line and ad extensions below.<\/p>\n<p>Sometimes ads will serve with a third \u201cheadline,\u201d most often comprised of the URL itself. The URL in the headline can read a bit weird, so you have the option to disable if you wish.<\/p>\n<p>However, we know how Google loves to experiment: we\u2019re starting to see ads smoosh together with ads to form one mega-ad. Sometimes the combinations are coherent, sometimes not, but it\u2019s the new normal and something advertisers will have to get used to!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Responsive_Text_Ads_public_beta\"><\/span>Responsive Text Ads (<i>public beta)<\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These aren\u2019t so much a variation on text ads, but more an automated method of powering them.<\/p>\n<p>Aesthetically, they share the same appearance as \u201cnormal\u201d text ads \u2013 there\u2019ve been rumors that the ads are capable of showing three headlines; while possible, it\u2019s\u00a0<i>highly\u00a0<\/i>unlikely to happen more than a fraction of the time.<\/p>\n<p>Advertisers upload a variety of headlines and description lines, and Google will shuffle them based on best-expected performance.<\/p>\n<p>It\u2019s recommended to include at least three headline variations and two description variations, but you\u2019re able to include up to 15 headlines and four descriptions.<\/p>\n<p>Make sure the variables you use will make sense no matter the order they serve in.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"App_Download_Ads\"><\/span>App Download Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>App Download Ads (and app engagement ads alike) allow you to showcase your app to relevant tablet or mobile users.<\/p>\n<p>The ads will auto-detect the operating system to showcase either the App Store or Google Play where applicable.<\/p>\n<p>The app must be live in either market to be eligible.<\/p>\n<p>App download ads can appear in a number of places including on the SERP, in the Play Store or on the mobile web. All app download and app engagement ads are included in Universal App Campaigns (UACs).<\/p>\n<p>Like responsive ads, UACs include a variety of elements that are shuffled based on what Google expects will yield the best performance.<\/p>\n<p>At the minimum, ads will include up to four independent lines of text that are up to 25 characters. Advertisers can also include things like video snippets, images, or HTML5 assets to produce more options.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293641 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Apple-Search-Ads.png\" sizes=\"(max-width: 609px) 100vw, 609px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Apple-Search-Ads.png 609w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Apple-Search-Ads-480x371.png 480w\" alt=\"Apple Search Ads\" width=\"609\" height=\"471\" \/><\/p>\n<p>To advertise on the App Store, you\u2019ll need to use Apple Search Ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_Service_Ads\"><\/span>Local Service Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local Service Ads are the new kids on the block, and only open to a select few verticals and markets. As of this writing, they\u2019re only available for:<\/p>\n<ul>\n<li>Locksmiths.<\/li>\n<li>Plumbers.<\/li>\n<li>Electricians.<\/li>\n<li>HVAC.<\/li>\n<li>Garage door services.<\/li>\n<\/ul>\n<p>However, it\u2019s expected many more household services will be rolled out over the next year.<\/p>\n<p>The ads are largely automated, and (at this time) operate out of a separate UI from traditional Google ads.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293643 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Local-Service-Ads.png\" sizes=\"(max-width: 783px) 100vw, 783px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Local-Service-Ads.png 783w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Local-Service-Ads-480x136.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Local-Service-Ads-680x193.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Local-Service-Ads-768x218.png 768w\" alt=\"Local Service Ads\" width=\"783\" height=\"222\" \/><\/p>\n<p>The ads primarily fire for localized queries, including something like a city name, a ZIP code, or a neighborhood.<\/p>\n<p>The ads are pay-per-lead (rather than pay-per-click).<\/p>\n<p>Aside from basic business information, there isn\u2019t much you can change.<\/p>\n<p>It\u2019s expected these will roll out in bulk in the near future, but for now, they\u2019re focused on smaller local businesses.<\/p>\n<p>The ads appear below sponsored text ads, but above maps and organic results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Maps_Ads\"><\/span>Google Maps Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ads on Google Maps are primarily powered by location extensions and are treated as a search partner in reporting.<\/p>\n<p>Sponsored locations will appear at the top of map search results on desktop or mobile, and are charged on a pay-per-click basis.<\/p>\n<p>The key difference is \u201cclicks\u201d in this case are essentially a click on the location (or directions or a phone number) rather than traffic direct to site.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293645 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Google-Maps-Ads.png\" sizes=\"(max-width: 532px) 100vw, 532px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Google-Maps-Ads.png 532w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Google-Maps-Ads-480x225.png 480w\" alt=\"Google Maps Ads\" width=\"532\" height=\"249\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Call-Only_Ads\"><\/span>Call-Only Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Call-Only Ads are a mobile-only variation of text ads where (shocker), the only option is to complete a phone call from the ad.<\/p>\n<p>A \u201cclick\u201d on the ad doesn\u2019t necessarily indicate a call was completed, but rather it indicates the phone number was entered into the dialer.<\/p>\n<p>Call-Only ads are eligible for Google\u2019s call tracking tool as long as you use a forwarding number.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-293647 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Call-Only-Ads.png\" alt=\"Call-Only Ads\" width=\"202\" height=\"320\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hotel_Ads\"><\/span>Hotel Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293649 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Hotel-Ads-1.png\" alt=\"Hotel Ads 1\" width=\"453\" height=\"290\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293651 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Hotel-Ads-2.png\" alt=\"Hotel Ads 2\" width=\"223\" height=\"293\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopping\"><\/span>Shopping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google and Bing Shopping Ads (the artist formerly known as PLAs) are the preeminent way to get visibility for commerce-driven searches.<\/p>\n<p>The ads take a number of formats on the SERP, from a straight bar of three to five products above the SERPs to a \u201csix pack\u201d or \u201cnine pack\u201d on the formerly empty right rail.<\/p>\n<p>In some cases, you can even find single ad units if there aren\u2019t enough players in the auction.<\/p>\n<p>Shopping Ads are a must do for any e-commerce retailer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293659 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Shopping-Ads-1.png\" alt=\"Shopping Ads 1\" width=\"207\" height=\"213\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293657 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Shopping-Ads-2.png\" sizes=\"(max-width: 504px) 100vw, 504px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Shopping-Ads-2.png 504w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Shopping-Ads-2-480x201.png 480w\" alt=\"Shopping Ads 2\" width=\"504\" height=\"211\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293655 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Shopping-Ads-3.png\" alt=\"Shopping Ads 3\" width=\"296\" height=\"131\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293653 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Shopping-Ads-4.png\" alt=\"Shopping Ads 4\" width=\"151\" height=\"259\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Showcase_Ads\"><\/span>Showcase Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Showcase Ads are a subset of shopping campaigns, aimed towards more top of funnel queries \u2013 if a user searches for a general query like \u201cmirrors\u201d or \u201cbackpacks,\u201d Google will roll up relevant products into a Showcase Ad to drive interest.<\/p>\n<p>These ads are automated. Google will \u201cpick\u201d product selections as they see fit.<\/p>\n<p>Like most things in Google, you can customize your chosen images by uploading a custom header image, and manage which products show in the ad itself by subdividing products in the feed.<\/p>\n<p>Volume for Showcase Ads is low at this time, representing only a small percentage of queries.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293661 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Showcase-ads.png\" alt=\"Showcase ads\" width=\"342\" height=\"285\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_Inventory_Ads\"><\/span>Local Inventory Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local Inventory Ads are a variation on shopping ads that mix with an inventory feed from stores.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\"><\/div>\n<\/div>\n<p>When searchers are looking for a product available locally, Local Inventory Ads will provide a link for users to click and see a Google-hosted \u201clanding page\u201d called a local storefront, where they can gather more information about the product and store itself.<\/p>\n<p>Again, the volume is low here and the ads require a clear feedback loop with local stores, which is easier said than done for most.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293663 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Local-Inventory-Ads.png\" alt=\"Local Inventory Ads\" width=\"247\" height=\"403\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"On_the_Web\"><\/span>On the Web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Responsive_Ads\"><\/span>Responsive Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Responsive Ads are the Google Display Network\u2019s newest (and now only) form of text ads on the web.<\/p>\n<p>You don\u2019t have an option to ONLY run text ads. Rather, ads will be a mix of text and display in different formats.<\/p>\n<p>Much like Responsive Search Ads, advertisers will upload a variety of messages, logos, and images as ad components. Google will display the ad it thinks is best for a given ad unit and optimize accordingly.<\/p>\n<p>The ads can render a little weird, as seen below:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293667 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Responsive-Ads-1.png\" sizes=\"(max-width: 574px) 100vw, 574px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Responsive-Ads-1.png 574w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Responsive-Ads-1-480x151.png 480w\" alt=\"Responsive Ads 1\" width=\"574\" height=\"180\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293665 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Responsive-Ads-2.png\" alt=\"Responsive Ads 2\" width=\"209\" height=\"407\" \/><\/p>\n<p>So if brand messaging is important to you, make sure you view the ads in a number of different formats to align with how you hope the ads will look.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Static_Image_Ads\"><\/span>Static Image Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Static Image Ads, while dated, are still common on the Google Display Network.<\/p>\n<p>It\u2019s best to upload as many sizes as your team has time to make (pending bandwidth and costs), though it\u2019s important to know Google will occasionally squish or stretch ads to fit \u201cclose\u201d ad sizes (called Seam Carving), which can distort ads or cut off the edges.<\/p>\n<p>Contact your rep to opt out.<\/p>\n<p>Should you have limited resources, Google keeps a list of the most\u00a0common ad sizes, which is ever-changing as new and better devices are developed.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293669 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Static-Image-Ads.png\" sizes=\"(max-width: 709px) 100vw, 709px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Static-Image-Ads.png 709w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Static-Image-Ads-480x64.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Static-Image-Ads-680x90.png 680w\" alt=\"Static Image Ads\" width=\"709\" height=\"94\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lightbox_Ads\"><\/span>Lightbox Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a richer ad unit designed for engagement and branding.<\/p>\n<p>Lightbox ads take a number of different formats and are Google\u2019s format of a low cost \u201crich media\u201d ad.<\/p>\n<p>The ads are interactive \u2013 you can do things like flip through a product catalog, create an interactive video based on a YouTube video and much more.<\/p>\n<p>The ads begin as standard banner sizes, but hovering over by the user for a short period of time (around 3 seconds) causes the ad to power up.<\/p>\n<p>The ads are charged on either a CPM or CPE (cost-per-engagement).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293673 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Lightbox-Ads-1.png\" alt=\"Lightbox Ads 1\" width=\"114\" height=\"410\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293671 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Lightbox-Ads-2.png\" sizes=\"(max-width: 570px) 100vw, 570px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Lightbox-Ads-2.png 570w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Lightbox-Ads-2-480x310.png 480w\" alt=\"Lightbox Ads 2\" width=\"570\" height=\"368\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gmail_Sponsored_Promotions\"><\/span>Gmail Sponsored Promotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gmail Sponsored Promotions appear in the\u00a0<i>promotions<\/i>\u00a0tab of Gmail both on desktop and the mobile app.<\/p>\n<p>The ads are powered entirely by audience and interest targeting, including:<\/p>\n<ul>\n<li>Affinity audiences.<\/li>\n<li>In-market.<\/li>\n<li>Demographic.<\/li>\n<li>Customer match.<\/li>\n<\/ul>\n<p>The ads are charged on a pay-per-open, meaning an \u201cengagement\u201d doesn\u2019t necessarily equate to a site visit.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293677 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-1.png\" sizes=\"(max-width: 784px) 100vw, 784px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-1.png 784w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-1-480x157.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-1-680x222.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-1-768x251.png 768w\" alt=\"Gmail Sponsored Promotions 1\" width=\"784\" height=\"256\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-293675 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-2.png\" sizes=\"(max-width: 782px) 100vw, 782px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-2.png 782w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-2-480x357.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-2-680x505.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Gmail-Sponsored-Promotions-2-768x571.png 768w\" alt=\"Gmail Sponsored Promotions 2\" width=\"782\" height=\"581\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dynamic_Remarketing_Ads\"><\/span>Dynamic Remarketing Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dynamic Remarketing Ads are eponymous on the web \u2013 that pair of shoes you were looking at that just won\u2019t stop following you around.<\/p>\n<p>The images are powered by the same feed as Google Shopping, and allow advertisers to show site visitors images, prices, and other pertinent information from the feed.<\/p>\n<p>Google offers a few simple ad templates in their Ad Builder, so matching branding isn\u2019t always perfect, but they\u2019re a great place to start.<\/p>\n<p>The ads are responsive, so they\u2019ll mold themselves to fit into a wide variety of ad units.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293679 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Dynamic-Remarketing-Ads.png\" alt=\"Dynamic Remarketing Ads\" width=\"194\" height=\"376\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTube\"><\/span>YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a\u00a0<i>huge<\/i>\u00a0variety of options available for video targeting on YouTube.<\/p>\n<p>To keep it simple, ads fall into two formats:<\/p>\n<ul>\n<li>Video (e.g. running a commercial).<\/li>\n<li>Display (either promoting a video, promoting a site or accompanying your video ad).<\/li>\n<\/ul>\n<p>Search ads were quietly retired in mid-2017.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In-Stream\"><\/span>In-Stream<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In-Stream is a catch-all name for the various video ad formats.<\/p>\n<p>Formats range from unskippable pre-roll videos to unlimited length ads embedded within longer form videos.<\/p>\n<p>In-stream ads can be accompanied by optional companion banners overlaid on the top right or lower part of the video, custom call to action cards on top of the video or simply running as they are.<\/p>\n<p>The possibilities are endless, but the key to remember with In-Stream ads is creative. There\u2019s no sense in spending a ton of money to promote a bad video.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293681 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/In-stream-YouTube-Ads.png\" sizes=\"(max-width: 783px) 100vw, 783px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/In-stream-YouTube-Ads.png 783w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/In-stream-YouTube-Ads-480x207.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/In-stream-YouTube-Ads-680x294.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/In-stream-YouTube-Ads-768x332.png 768w\" alt=\"In-stream YouTube Ads\" width=\"783\" height=\"338\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bumper_Ads\"><\/span>Bumper Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bumper Ads are a relatively new format \u2013 they\u2019re unskippable formats of in-stream video ads and aim to get a short, punchy message across.<\/p>\n<p>These ads are only six seconds long. Engagement and view rates are high while cost is nice and low.<\/p>\n<p>Bumper ads are an efficient way to get your message across without having to invest a ton of money in a long-form commercial.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293683 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Bumper-Ads.png\" sizes=\"(max-width: 783px) 100vw, 783px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Bumper-Ads.png 783w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Bumper-Ads-480x307.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Bumper-Ads-680x435.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Bumper-Ads-768x491.png 768w\" alt=\"Bumper Ads\" width=\"783\" height=\"501\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"TrueView_for_Shopping\"><\/span>TrueView for Shopping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TrueView for Shopping, or shoppable videos, are a hybrid of Google Shopping ads and In-Stream ads.<\/p>\n<p>If an advertiser is looking to get more direct conversion actions from their videos, these are a natural fit.<\/p>\n<p>The ads are powered by your shopping feeds; like most feed-based products the ads can be responsive\/automated, remarketing-based, or customized to feature a product that\u2019s directly in the video.<\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-293685 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/TrueView-for-Shopping.png\" sizes=\"(max-width: 784px) 100vw, 784px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/TrueView-for-Shopping.png 784w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/TrueView-for-Shopping-480x265.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/TrueView-for-Shopping-680x376.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/TrueView-for-Shopping-768x424.png 768w\" alt=\"TrueView for Shopping\" width=\"784\" height=\"433\" \/><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"TrueView_Discovery_Ads\"><\/span>TrueView Discovery Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TrueView Discovery Ads are a video-driven version of responsive display ads.<\/p>\n<p>Advertisers will create a 25 character headline, two 35 character description lines, and choose from one of four auto-generated thumbnails (which can be customized).<\/p>\n<p>The ads can appear on the right side as part of \u201crecommended\u201d videos, as part of YouTube search results or as an overlay on similar videos. TrueView Discovery Ads are a powerful tool to gain exposure for videos to boost views.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-293687 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/TrueView-Discovery-Ads.png\" alt=\"TrueView Discovery Ads\" width=\"224\" height=\"302\" \/><\/p>\n<p>For additional information, inspiration, and ad formats, check out\u00a0Rich Media Gallery.<\/p>\n<p>Via: https:\/\/www.searchenginejournal.com\/ppc-guide\/a-complete-guide-to-ppc-ad-formats\/<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x879392c36f44b3d5%3A0xceb92122533f38fb!2sInner%2010%20Weapons%20%26%20Training%2C%20Military%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.310846999999995!2d-96.051332!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563912494!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide gives you an extraordinary begin in the realm of PPC. It addresses all that you&#8217;ll have to begin or get into not long after subsequent to propelling your PPC accounts. Every account is remarkable, and will have its own responses to various highlights and systems. SEO-PPC ads come in many shapes and sizes.Read More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1,14],"tags":[746,22],"class_list":["post-2652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide To PCC Marketing - Omaha SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide To PCC Marketing - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"This guide gives you an extraordinary begin in the realm of PPC. It addresses all that you&#8217;ll have to begin or get into not long after subsequent to propelling your PPC accounts. Every account is remarkable, and will have its own responses to various highlights and systems. SEO-PPC ads come in many shapes and sizes.Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T15:05:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T14:58:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate Guide To PCC Marketing - Omaha SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Ultimate Guide To PCC Marketing - Omaha SEO","og_description":"This guide gives you an extraordinary begin in the realm of PPC. 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SEO Omaha Services","publisher":{"@id":"https:\/\/omaha-seo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/omaha-seo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/omaha-seo.com\/blog\/#organization","name":"Omaha SEO","url":"https:\/\/omaha-seo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","contentUrl":"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/OMAHA-SEO-LOGO-NEW.jpg","width":480,"height":92,"caption":"Omaha SEO"},"image":{"@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/4socialmedia\/","https:\/\/x.com\/MySocialMediaCo","https:\/\/www.linkedin.com\/in\/philbelleville","https:\/\/www.pinterest.com\/4socialmedia\/","https:\/\/www.youtube.com\/user\/4socialmanagement\/"]},{"@type":"Person","@id":"https:\/\/omaha-seo.com\/blog\/#\/schema\/person\/d89831df4731d968e121c58c93febdd2","name":"Phil Belleville","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9383199381d5c80a2a662b9c35dd0eb2636dcd1201f868c82d026916be0a3934?s=96&d=mm&r=g","caption":"Phil Belleville"},"description":"I\u2019ve been doing SEO since 1995, back when getting a website to rank meant testing, breaking, fixing, and testing again. After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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