{"id":2649,"date":"2019-05-07T17:54:36","date_gmt":"2019-05-07T17:54:36","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2649"},"modified":"2022-05-26T14:13:40","modified_gmt":"2022-05-26T14:13:40","slug":"does-social-media-affect-seo","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/","title":{"rendered":"Does Social Media Affect SEO?"},"content":{"rendered":"<p>In case you&#8217;re similar to most entrepreneurs I work with, you have a great deal of inquiries regarding the advantages of online networking. I&#8217;ve broadly expounded before about how web-based <a href=\"https:\/\/omaha-seo.com\/\">social media-SEO<\/a>\u00a0networking positively affects your business, yet I need to focus on one of those advantages that can truly fasten up your leads and deals on <a href=\"https:\/\/omaha-seo.com\/blog\/interconnection-of-seo-and-social-media-marketing\/\">SEO and Social Media Marketing<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-31234\" src=\"https:\/\/localsocialselling.com\/blog\/wp-content\/uploads\/2019\/03\/SEO_circular_puzzle.jpg\" alt=\"omaha seo\" width=\"400\" height=\"4125\" \/><\/p>\n<p>Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results?<\/p>\n<p>Studies\u00a0like this one by HootSuite\u00a0have suggested that there\u2019s a correlation between\u00a0social\u00a0media shares and higher rankings. You might have noticed that yourself: content that ranks well on Google often also has a lot of shares, retweets, and likes.<\/p>\n<p>Most experts agree, though, that rankings aren\u2019t\u00a0directly affected by social signals. (And that\u2019s what ex-Googler Matt Cutts\u00a0said on the subject a few years ago, too.)<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/udqtSM-6QbQ?feature=oembed\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Google+, which once included the promising Authorship markup, is\u00a0soon going to be shut down.<\/p>\n<p>So what\u2019s going on? Why do posts that get shared a lot also tend to be posts that rank more highly?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e97053ce1b4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e97053ce1b4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/#Social_media_and_SEO_Correlation_not_causation\" >Social media and SEO: Correlation, not causation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/#1_Create_content_thats_worth_linking_to\" >#1: Create content that\u2019s worth linking to<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/#RELATED_ARTICLES\" >RELATED ARTICLES<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/#2_Dont_try_to_build_links_on_social_media\" >#2: Don\u2019t try to build links on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/#3_Build_the_right_social_media_following\" >#3: Build (the right) social media following<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_and_SEO_Correlation_not_causation\"><\/span>Social media and SEO: Correlation, not causation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/xkcd.com\/552\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-121682 aligncenter\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551777371300-1551777371300.jpeg\" sizes=\"(max-width: 459px) 100vw, 459px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551777371300-1551777371300.jpeg 459w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551777371300-1551777371300-300x121.jpeg 300w\" alt=\"social media and SEO, correlation not causation\" width=\"459\" height=\"184\" \/><\/a><\/p>\n<p><strong>While social media shares might be correlated with better rankings, that doesn\u2019t mean that the social media shares cause better rankings.<\/strong><\/p>\n<p>A piece of your content could get shared thousands of times on Twitter without necessarily budging at all in Google\u2019s search engine results.<\/p>\n<p>Instead, when\u00a0social media\u00a0appears to be causing a boost in ranking, this is what\u2019s happening:<\/p>\n<ul>\n<li>Content that gets shared a lot gets seen a lot.<\/li>\n<li>Content that gets seen a lot is more likely to get linked to from other websites.<\/li>\n<li>Those additional backlinks are the cause of the better rankings.<\/li>\n<li>The improved rankings also lead to increased social media activity.<\/li>\n<\/ul>\n<p>As AJ Kohn puts it,\u00a0<strong>\u201c<em>It\u2019s not the actual social activity that matters, but what happens as a result of that activity.<\/em>\u201d<\/strong><\/p>\n<p>And, back in 2017,\u00a0Simon Ensor suggested here on Search Engine Watch:<\/p>\n<blockquote><p><em>\u201cWe should not be worried about whether links from social media platforms are valued in the same way as a link from a high quality and highly relevant website. Instead we should look at the benefits of utilizing social media to help boost\u00a0ranking signals\u00a0that we know search engines care about.\u201d<\/em><\/p><\/blockquote>\n<p>In that post, Simon took a look at the impact of\u00a0link earning,\u00a0co-citation and co-occurrence\u00a0and brand authority and\u00a0CTR\u00a0\u2013 it\u2019s well worth a read if you want to dig deeper into why social media tends to have an impact on\u00a0SEO.<\/p>\n<p>Here, though, I want to focus on the practicalities: what can you do to harness the power of social media?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_content_thats_worth_linking_to\"><\/span>#1: Create content that\u2019s worth linking to<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121683\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551778383625-writing-content.jpeg\" sizes=\"(max-width: 2234px) 100vw, 2234px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551778383625-writing-content.jpeg 2234w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551778383625-writing-content-300x201.jpeg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551778383625-writing-content-768x516.jpeg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551778383625-writing-content-1024x688.jpeg 1024w\" alt=\"create content that's worth linking to\" width=\"2234\" height=\"1500\" \/><\/p>\n<p>If your site has very little content, or if the content is poorly written or uninteresting, why would anyone feel moved to link to it from their site?<\/p>\n<p><strong>A common culprit here is self-promotional content<\/strong>: standard web pages that advertise your services or products, or tell readers all about your company. These are important for your site \u2013 but they\u2019re not likely to get much traction on social media.<\/p>\n<p>Instead of producing more of the same on your blog, focus on creating content that\u2019s more informational and less salesy. Maybe it\u2019s a tutorial helping readers to do something, a collection of useful tips, a well-designed infographic, or something else that people will want to share with their audience.<\/p>\n<p>You don\u2019t need to invest a lot of time in this (though if you do have the time, it\u2019s well worth mapping out\u00a0a full content marketing strategy). Simply having a couple of really good in-depth blog posts, or some interesting and useful data, can give you the opportunities to get not only lots of shares but also links from influential websites.<\/p>\n<div class=\"related-articles-middle\">\n<div class=\"related-articles-col\">\n<h3><span class=\"ez-toc-section\" id=\"RELATED_ARTICLES\"><\/span>RELATED ARTICLES<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"related-article\">The evolution of SEO and the shift from point solutions to platform<\/div>\n<div class=\"related-article\">On-site analytics tactics to adopt now: Heatmaps, intent analysis, and more<\/div>\n<div class=\"related-article\">How AI is powering real-time SEO research: Insights and optimization<\/div>\n<div class=\"related-article\">The SEO metrics that really matter for your business<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_Dont_try_to_build_links_on_social_media\"><\/span>#2: Don\u2019t try to build links on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121684\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551779424514-facebook-thumb-down.png\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551779424514-facebook-thumb-down.png 700w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551779424514-facebook-thumb-down-300x257.png 300w\" alt=\"don't try to build links on social media\" width=\"700\" height=\"600\" \/><\/p>\n<p><strong>If you\u2019re thinking about \u201cbuilding links\u201d on social media for\u00a0SEO, you\u2019re thinking about it wrong.\u00a0<\/strong><\/p>\n<p>Yes, sites like Facebook, Twitter, and LinkedIn themselves are authoritative \u2013 but links from personal accounts on those sites tend not to be.<\/p>\n<p>Firstly, most links from personal accounts are \u201cno-followed\u201d which means that they don\u2019t strictly pass search engine reputation.<\/p>\n<p>And secondly, from a search engine perspective, even if they did pass reputation, it would likely be from the personal user and not the social media site (so it wouldn\u2019t be worth a lot unless that user was very influential).<\/p>\n<p>On top of that, links on social media tend to get buried deep into a news feed within minutes or hours \u2013 they don\u2019t stay visible like links on websites.<\/p>\n<p>Instead of approaching social media as a way to build links, then, you need to think about it as a way to build a following. That doesn\u2019t necessarily mean going after as many people as possible, though.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Build_the_right_social_media_following\"><\/span>#3: Build (the right) social media following<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-121685\" src=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551785700873-audience.jpeg\" sizes=\"(max-width: 1350px) 100vw, 1350px\" srcset=\"https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551785700873-audience.jpeg 1350w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551785700873-audience-300x200.jpeg 300w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551785700873-audience-768x512.jpeg 768w, https:\/\/searchenginewatch.com\/wp-content\/uploads\/2019\/03\/asg_2OECp8GfWUUMX4bd2Fart_NwP2KPaXLvdc1lK42F1551785700873-audience-1024x683.jpeg 1024w\" alt=\"build the right social media following\" width=\"1350\" height=\"900\" \/><\/p>\n<p>Having a huge social media following probably won\u2019t hurt, but it may not help as much as you\u2019d imagine, either.<\/p>\n<p>Instead of focusing on the sheer quantity of people following you, think about the quality of your following.<\/p>\n<p><strong>Being followed by just 100 people can be better for\u00a0SEO\u00a0than 10,000 if it includes the top 5 influencers in your industry who publish content on a regular basis.<\/strong><\/p>\n<p>To get noticed by these people, it\u2019s a good idea to:<\/p>\n<ul>\n<li>Avoid pestering them for links: take the time to build up a relationship, and you want to think in terms of (as Michael Keating puts it on Business.com) \u201ca partnership that lasts rather than a one-off engagement\u201d.<\/li>\n<li>Share their content. Don\u2019t just retweet it or share it without comment, but craft your own tweet or post where you talk about how good their piece is and why people should read it. This will make far more impact on the influencer than yet another retweet.<\/li>\n<li>Help them with their link building by linking to them from your guest posts on large blogs.\u00a0As Darren Rowse from ProBlogger explains, \u201cA \u00a0few years ago now, a blogger I\u2019d never heard of before wrote an article for a large business publication that sent me a huge amount of traffic. It definitely got them on my radar.\u201d<\/li>\n<\/ul>\n<p>If you want to harness the power of social media to \u2013 indirectly \u2013 help your SEO, try creating valuable and interesting content, building the right following on social media, and helping out your followers (without expecting anything immediately in return).<\/p>\n<p>You\u2019ll likely see that you naturally gain valuable backlinks \u2013 and that your content, and site as a whole, begin to rank better as a result.<\/p>\n<p>Via: https:\/\/searchenginewatch.com\/2019\/03\/12\/social-media-how-does-it-affect-seo\/<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137701.21078628275!2d-96.25888714338743!3d41.26159712886629!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f45f933e6e01%3A0x898eb682e54099aa!2sCostco%20Gas%20Station%2C%20Westport%20Parkway%2C%20La%20Vista%2C%20Nebraska!3m2!1d41.1779381!2d-96.11129389999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558536997!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you&#8217;re similar to most entrepreneurs I work with, you have a great deal of inquiries regarding the advantages of online networking. I&#8217;ve broadly expounded before about how web-based social media-SEO\u00a0networking positively affects your business, yet I need to focus on one of those advantages that can truly fasten up your leads and dealsRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[746,22],"class_list":["post-2649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Social Media Affect SEO? - Omaha SEO<\/title>\n<meta name=\"description\" content=\"In case you&#039;re similar to most entrepreneurs I work with, you have a great deal of inquiries regarding the advantages of online networking. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Social Media Affect SEO? - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"In case you&#039;re similar to most entrepreneurs I work with, you have a great deal of inquiries regarding the advantages of online networking. Need help? 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Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/does-social-media-affect-seo\/","og_locale":"en_US","og_type":"article","og_title":"Does Social Media Affect SEO? - Omaha SEO","og_description":"In case you're similar to most entrepreneurs I work with, you have a great deal of inquiries regarding the advantages of online networking. Need help? 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