{"id":2643,"date":"2019-05-03T18:53:44","date_gmt":"2019-05-03T18:53:44","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2643"},"modified":"2022-06-06T18:07:08","modified_gmt":"2022-06-06T18:07:08","slug":"link-building-a-z-guide-definitions-terms","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/","title":{"rendered":"The A-Z SEO Link Building Guide"},"content":{"rendered":"<p>At the point when those of us in pursuit of promoting talk and expound on external link establishment, we will in general use terms that we believe are in all respects normally comprehended. This third-party referencing aide will help characterize and clarify a portion of the more typical external link establishment terms, from A to Z.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2429 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-1024x683.jpg\" alt=\"omaha seo\" width=\"900\" height=\"600\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-1024x683.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-768x512.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-980x653.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-600x400.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015-335x223.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_97538352_l-2015.jpg 1999w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Do you ever hear <a href=\"https:\/\/omaha-seo.com\/\">link building<\/a> terms casually thrown around and wonder what they actually mean?<\/p>\n<p><strong>If so, this guide is for you.<\/strong><\/p>\n<p>Here\u2019s an alphabetical list of link building terms you should know.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e987f047e51\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e987f047e51\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#A\" >A<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Anchor_Text\" >Anchor Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Algorithm_Updates\" >Algorithm Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Alt_TagsAttributes\" >Alt Tags\/Attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Attributes\" >Attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#B\" >B<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Backlinks\" >Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Bots\" >Bots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Brand_Mentions\" >Brand Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Broken_Links\" >Broken Links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#C\" >C<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Canonicals\" >Canonicals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Citation_Flow\" >Citation Flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Citations\" >Citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Class_C\" >Class C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Cleanup\" >Cleanup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Click-through_Rates\" >Click-through Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Co-citation\" >Co-citation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Competitive_Analysis\" >Competitive Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Conversion_Rates\" >Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Crawlability\" >Crawlability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#D\" >D<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Deep_Links\" >Deep Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Deindexed\" >Deindexed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Directories\" >Directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Disavow\" >Disavow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Disclaimer\" >Disclaimer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Dofollowed_Links\" >Dofollowed Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Domain_Authority\" >Domain Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Domain_Rating\" >Domain Rating<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Duplicate_Content\" >Duplicate Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#E\" >E<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Editorial_Links\" >Editorial Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Evergreen_Content\" >Evergreen Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#F\" >F<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Followed_Links\" >Followed Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Footer_Links\" >Footer Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#404s\" >404s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#G\" >G<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Google_Analytics\" >Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Google_Search_Console\" >Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Google_Webmaster_Guidelines\" >Google Webmaster Guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Guest_Posts\" >Guest Posts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#H\" >H<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Hidden_Links\" >Hidden Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Href\" >Href<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#I\" >I<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Image_Links\" >Image Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Inbound_Links\" >Inbound Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Indexation\" >Indexation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Infographics\" >Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Internal_Links\" >Internal Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#IP_Addresses\" >IP Addresses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#J\" >J<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Juice\" >Juice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#K\" >K<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Keywords\" >Keywords<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#L\" >L<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Landing_Pages\" >Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Link_Exchange\" >Link Exchange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Linking_Domains\" >Linking Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Link_Reclamation\" >Link Reclamation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Link_Schemes\" >Link Schemes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Links_Pages\" >Links Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#M\" >M<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Manual_Penalty\" >Manual Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Mobile-First_Indexing\" >Mobile-First Indexing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-71\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#N\" >N<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-72\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Nofollowed_Links\" >Nofollowed Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-73\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Noise_Anchors\" >Noise Anchors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-74\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#O\" >O<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-75\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Off_Page\" >Off Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-76\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#On_Page\" >On Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-77\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Open_Rates\" >Open Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-78\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Outreach\" >Outreach<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-79\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#P\" >P<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-80\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Page_Authority\" >Page Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-81\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Page_Not_Found\" >Page Not Found<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-82\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#PageRank\" >PageRank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-83\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Paid_Links\" >Paid Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-84\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Position_Tracking\" >Position Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-85\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#PBNs\" >PBNs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-86\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Q\" >Q<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-87\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Query\" >Query<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-88\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#R\" >R<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-89\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Rankings\" >Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-90\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Reciprocal_Links\" >Reciprocal Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-91\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Reconsideration_Request\" >Reconsideration Request<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-92\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Redirects\" >Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-93\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Referring_Domains\" >Referring Domains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-94\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Rel\" >Rel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-95\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Resource_Pages\" >Resource Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-96\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Robotstxt\" >Robots.txt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-97\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#S\" >S<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-98\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Search_Operators\" >Search Operators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-99\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Second-tier_Links\" >Second-tier Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-100\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#SERPs\" >SERPs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-101\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Sitemaps\" >Sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-102\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Sitewide_Links\" >Sitewide Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-103\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Source_Code\" >Source Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-104\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Spam\" >Spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-105\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Spiders\" >Spiders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-106\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Sponsored_Posts\" >Sponsored Posts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-107\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#T\" >T<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-108\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Targets\" >Targets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-109\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Templates\" >Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-110\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Toxic_Links\" >Toxic Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-111\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Traffic\" >Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-112\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Trust_Flow\" >Trust Flow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-113\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#U\" >U<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-114\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Unlinked_Mentions\" >Unlinked Mentions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-115\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Unnatural_Links\" >Unnatural Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-116\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#URLs\" >URLs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-117\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#URL_Rating\" >URL Rating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-118\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#V\" >V<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-119\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Velocity\" >Velocity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-120\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#W\" >W<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-121\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Wayback_Machine\" >Wayback Machine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-122\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Widget\" >Widget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-123\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#X\" >X<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-124\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#XML_sitemap\" >XML sitemap<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-125\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Y\" >Y<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-126\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Yandex\" >Yandex<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-127\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/#Z\" >Z<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A\"><\/span>A<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Anchor_Text\"><\/span>Anchor Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the text inside of the anchor element and the keyword(s) that you click on in order to go to a target page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Algorithm_Updates\"><\/span>Algorithm Updates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We are almost always referring to Google when we speak of algorithm updates. For a list of major updates see\u00a0History of Google Algorithm Updates. Basically, this just means that something has changed in the way Google looks at sites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Alt_TagsAttributes\"><\/span>Alt Tags\/Attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Alt is an attribute (described below) that should be used to describe an image. Screen readers use alt attributes to describe an image to a visually-impaired user.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Attributes\"><\/span>Attributes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To summarize, attributes describe more about a particular HTML element. As mentioned just above, alt is an attribute for an image link. For a full explanation see\u00a0this guide.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"B\"><\/span>B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Backlinks\"><\/span>Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This term refers to the links that are pointing to your site from another site. People also call them simply \u201clinks\u201d, referring links, inbound links, and incoming links.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299183 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_413782696.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_413782696.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_413782696-480x320.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_413782696-680x454.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_413782696-768x512.jpg 768w\" alt=\"links\" width=\"1000\" height=\"667\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bots\"><\/span>Bots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Also called robots\/crawlers\/spiders, bots retrieve information from websites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Mentions\"><\/span>Brand Mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your brand is mentioned within content without a link, whether it\u2019s on a website or in social media, this is a brand mention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Broken_Links\"><\/span>Broken Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A broken link is one that points to a nonexistent resource.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"C\"><\/span>C<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Canonicals\"><\/span>Canonicals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A canonical element tells a search engine which page is the desired one to use as the original source in order to prevent duplicate content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Citation_Flow\"><\/span>Citation Flow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a trademark Majestic metric that measures the link equity of a website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Citations\"><\/span>Citations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are mentions of your business\u2019s info like name and phone number. They are not usually linked and can help search engines to better trust a business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Class_C\"><\/span>Class C<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People call this a C class network or block also and it refers to IP addresses.\u00a0Click here\u00a0if you need a more technical definition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cleanup\"><\/span>Cleanup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to cleaning up potentially bad\/spammy links usually, but it can refer to tidying up any other issues related to a site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Click-through_Rates\"><\/span>Click-through Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CTR is the measure of how many people actually click on a link to your site vs how many times your site appears somewhere.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Co-citation\"><\/span>Co-citation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a semantic measurement of the relationship between multiple items.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_Analysis\"><\/span>Competitive Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to looking at one site in relation to its competitors. Link builders sometimes use competitive analysis in order to identify links that other sites have but their site does not, giving them a list of links to pursue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content is anything consumable including text, videos, infographics, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span>Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Often viewed as a nicer way of saying that you\u2019re building links, content marketing is the practice of creating content that can naturally attract links after it\u2019s been shared.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_Rates\"><\/span>Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the percentage of users\/visitors who complete a specific goal. That goal can be submitting a contact us form, downloading an ebook, buying a product, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Crawlability\"><\/span>Crawlability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to how well search engine spiders can get through and follow links on your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"D\"><\/span>D<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Deep_Links\"><\/span>Deep Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Deep links refer to links that go to pages other than the homepage.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deindexed\"><\/span>Deindexed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to a site being kicked out of a search engine\u2019s index for various reasons, usually a violation of guidelines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Directories\"><\/span>Directories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Directories are sites that list other sites in various categories. Some can still be valuable, especially locally, but some are simply spammy lists of sites with no real value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disavow\"><\/span>Disavow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you disavow a link, you\u2019re telling Google that you don\u2019t want the link credited to your site. You can send disavow lists straight to Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Disclaimer\"><\/span>Disclaimer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A disclaimer can be used for various purposes but in link building terms it is a notice saying that links on a page have been purchased or that the article is sponsored.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dofollowed_Links\"><\/span>Dofollowed Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links are automatically followed unless a nofollow attribute is added (and possibly unless your WordPress plugins override everything to be nofollowed) and there is technically no such thing as a dofollowed link. There is no dofollow tag but people use this term a lot to simply mean a followed link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Domain_Authority\"><\/span>Domain Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Domain Authority is a metric created by Moz to predict how well a site will rank.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Domain_Rating\"><\/span>Domain Rating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is an Ahrefs metric designed to indicate the strength of a site\u2019s link profile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Duplicate_Content\"><\/span>Duplicate Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Duplicate content can occur due to many reasons but it\u2019s thought to be a poor signal to Google so it\u2019s undesirable. Canonical tags are used to help a search engine bot to understand where the original page is.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299185 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_681478354.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_681478354.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_681478354-480x320.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_681478354-680x454.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_681478354-768x512.jpg 768w\" alt=\"duplicate content\" width=\"1000\" height=\"667\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"E\"><\/span>E<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Editorial_Links\"><\/span>Editorial Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If someone gives you a link without you requesting it in some way, that\u2019s an editorial link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evergreen_Content\"><\/span>Evergreen Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content that doesn\u2019t become outdated easily is considered to be evergreen content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"F\"><\/span>F<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Followed_Links\"><\/span>Followed Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links are naturally followed unless they have a rel=\u201cnofollow\u201d attribute on them in the code. The term \u201cfollowed\u201d is used to tell search engines to \u201ccredit\u201d the links towards the sites they point to so they will help the sites rank higher.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Footer_Links\"><\/span>Footer Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the links in a site\u2019s footer. They used to be heavily spammed but that is not seen as often these days.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"404s\"><\/span>404s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The 404 HTTP response code signals a page that is not found.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"G\"><\/span>G<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A free website analytics program that gives you all sorts of information about your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another free program from Google, formerly called Webmaster Tools. Search Console also gives you information about your site and can be connected to Analytics. There are various reports that can be run to help you get more information about how your site is performing in the SERPs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299199 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1294394572.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1294394572.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1294394572-480x319.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1294394572-680x452.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1294394572-768x511.jpg 768w\" alt=\"GSC\" width=\"1000\" height=\"665\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Webmaster_Guidelines\"><\/span>Google Webmaster Guidelines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Found\u00a0here, Google Webmaster Guidelines are subject to alteration. Your site can be penalized or deindexed for violations of their guidelines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guest_Posts\"><\/span>Guest Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are articles written by someone who does not typically write for the websites they\u2019re placed on. Large scale guest posts with keyword-rich anchors are listed as a violation of Google\u2019s guidelines for links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"H\"><\/span>H<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Hidden_Links\"><\/span>Hidden Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hidden links are links that are coded so that they do not appear as links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Href\"><\/span>Href<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is an attribute of the anchor tag for links. It contains the URL and the anchor text.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"I\"><\/span>I<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Image_Links\"><\/span>Image Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is an image that links to another page, either internally or externally. Not all images contain a link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inbound_Links\"><\/span>Inbound Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links pointing to your site from another site are called inbound links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indexation\"><\/span>Indexation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to how a search engine has crawled and cataloged a site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Infographics\"><\/span>Infographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Containing both images and text in one single format, infographics are a common form of content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internal_Links\"><\/span>Internal Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are links to other pages on your site. Your internal links are critical for navigation and crawlability.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"IP_Addresses\"><\/span>IP Addresses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An IP address is a series of numbers identifying a computer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"J\"><\/span>J<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Juice\"><\/span>Juice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many people highly dislike this term, but the phrase \u201clink juice\u201d is still used to indicate the value of a link.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"K\"><\/span>K<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the words and phrases that indicate the topic of a page, the content of an image, or the relevant terms for a link in the form of its anchor text.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299191 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_474919489.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_474919489.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_474919489-480x320.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_474919489-680x454.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_474919489-768x512.jpg 768w\" alt=\"keywords\" width=\"1000\" height=\"667\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"L\"><\/span>L<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Landing_Pages\"><\/span>Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are the pages that a user hits when they first visit your site from any avenue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_Exchange\"><\/span>Link Exchange<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once a common form of link building, a link exchange is when site A links to site B in return for B linking back to A.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\"><\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"Linking_Domains\"><\/span>Linking Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the number of unique domains linking to a site. It is different from the gross number of links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_Reclamation\"><\/span>Link Reclamation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link reclamation\u00a0is a process of adding links to your site from broken links or unlinked mentions<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_Schemes\"><\/span>Link Schemes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google gives you a list of violations to its guidelines, including an array of practices that they consider to be\u00a0link schemes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Links_Pages\"><\/span>Links Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are pages listing multiple links, intended as a resource guide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"M\"><\/span>M<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Manual_Penalty\"><\/span>Manual Penalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google will notify you of a manual penalty through Search Console. A manual penalty (officially called a manual action by Google) is different from an algorithmic issue. (For more about the difference read\u00a0The Complete List of Google Penalties &amp; How to Recover.) With a manual penalty you have the chance to fix the issues and send in a reconsideration request to Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile-First_Indexing\"><\/span>Mobile-First Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the new way Google indexes a site. They crawl and index the mobile version first. If you only have a desktop version, that\u2019s what will be indexed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"N\"><\/span>N<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nofollowed_Links\"><\/span>Nofollowed Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding a rel=nofollow tag to a link tells a search engine not to count it towards the site it points to.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Noise_Anchors\"><\/span>Noise Anchors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are keywords such as \u201cclick here\u201d \u201cwebsite\u201d etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"O\"><\/span>O<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Off_Page\"><\/span>Off Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link building is an off page SEO practice as it does not require working directly with the website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"On_Page\"><\/span>On Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On page SEO is comprised on anything done on the site in order to improve its position in the SERPs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Open_Rates\"><\/span>Open Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the percentage of people who receive an email and open it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299187 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_364046414.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_364046414.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_364046414-480x320.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_364046414-680x454.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_364046414-768x512.jpg 768w\" alt=\"open rates\" width=\"1000\" height=\"667\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Outreach\"><\/span>Outreach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Outreach is the practice of contacting sites that you\u2019d like to link to your site, whether by email, the phone, or social media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"P\"><\/span>P<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Page_Authority\"><\/span>Page Authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page Authority is a metric created by Moz to predict how well a page will rank.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Page_Not_Found\"><\/span>Page Not Found<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Also called a 404 error, this is a page that no longer exists where it once did.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PageRank\"><\/span>PageRank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>PageRank is Google\u2019s way of measuring the importance of a website. This is no longer a publicly available metric. Toolbar PageRank was once available for anyone to see.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid_Links\"><\/span>Paid Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A violation of Google\u2019s guidelines, a paid link is one that has gone live in exchange for money.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Position_Tracking\"><\/span>Position Tracking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The practice of tracking where you rank for various keywords across a period of time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"PBNs\"><\/span>PBNs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Private blog networks (PBNs) are networks of sites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q\"><\/span>Q<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Query\"><\/span>Query<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A query is a request made to a search engine in order to get information.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299195 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1198849927.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1198849927.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1198849927-480x320.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1198849927-680x454.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1198849927-768x512.jpg 768w\" alt=\"query\" width=\"1000\" height=\"667\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"R\"><\/span>R<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Rankings\"><\/span>Rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This refers to where you appear in the SERPs for each query.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reciprocal_Links\"><\/span>Reciprocal Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otherwise referred to as a link exchange, reciprocal links are links where A links to B and B links back to A.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reconsideration_Request\"><\/span>Reconsideration Request<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have been hit by a manual action or affected by security issues, once you fix the problem you submit a\u00a0reconsideration request\u00a0to Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Redirects\"><\/span>Redirects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Redirects send a site or page elsewhere.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Referring_Domains\"><\/span>Referring Domains<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In your link profile you may have 15000 links but only 5000 referring domains due to having multiple links coming from the same site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rel\"><\/span>Rel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rel\u00a0is an attribute that is only present in the code for a link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Resource_Pages\"><\/span>Resource Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pages that mostly list resources and links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Robotstxt\"><\/span>Robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a text file used to give instructions to search engines. It\u2019s commonly used to block crawlers from specific areas of the site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"S\"><\/span>S<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Search_Operators\"><\/span>Search Operators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/omaha-seo.com\/blog\/what-are-search-operators\/\">Search operators\u00a0are<\/a> words and symbols used to help narrow down a search.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Second-tier_Links\"><\/span>Second-tier Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links that point to sites that link to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"SERPs\"><\/span>SERPs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The SERPs are search engine results pages, which is the list of sites returned in a query.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sitemaps\"><\/span>Sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A sitemap tells a search engine how to get to all of your pages that you want crawled.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sitewide_Links\"><\/span>Sitewide Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are links on every page of a site, such as in the footer or blogroll.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Source_Code\"><\/span>Source Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The actual code of a page that can be viewed in a browser. Not all code is viewable in this way.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spam\"><\/span>Spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jokingly referred to as \u201csites positioned above mine\u201d, spam can refer to anything that is undesirable or unsolicited online.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299197 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1225536808.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1225536808.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1225536808-480x298.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1225536808-680x422.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_1225536808-768x477.jpg 768w\" alt=\"spam\" width=\"1000\" height=\"621\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spiders\"><\/span>Spiders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engine crawlers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sponsored_Posts\"><\/span>Sponsored Posts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If money is exchanged in order to publish a post, it\u2019s a sponsored post. Most sponsored posts contain disclaimers but not all do.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"T\"><\/span>T<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Targets\"><\/span>Targets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A target is the page you want a link to lead someone to.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Templates\"><\/span>Templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many link outreach specialists use templates (that can be modified) for outreach. A template is simply an outline for something that is often used.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toxic_Links\"><\/span>Toxic Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are links that are thought to potentially harm your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Traffic\"><\/span>Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The amount of visitors to a page or site.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-299189 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_417504901.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_417504901.jpg 1000w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_417504901-480x320.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_417504901-680x454.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/shutterstock_417504901-768x512.jpg 768w\" alt=\"traffic\" width=\"1000\" height=\"667\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trust_Flow\"><\/span>Trust Flow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a trademark Majestic metric that measures the categorization of a website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"U\"><\/span>U<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Unlinked_Mentions\"><\/span>Unlinked Mentions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is when your brand is mentioned in content with no link to your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Unnatural_Links\"><\/span>Unnatural Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links that are paid, spammy, or part of a link scheme.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"URLs\"><\/span>URLs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A URL is a web address.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"URL_Rating\"><\/span>URL Rating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another Ahrefs metric, the URL rating measures the strength of a target\u2019s backlink profile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"V\"><\/span>V<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Velocity\"><\/span>Velocity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The speed of link growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"W\"><\/span>W<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Wayback_Machine\"><\/span>Wayback Machine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using the Wayback Machine you can view a site\u2019s archived pages from various dates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Widget\"><\/span>Widget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Widgets are bits of code embedded on a page, usually designed to provide links back to page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"X\"><\/span>X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"XML_sitemap\"><\/span>XML sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is used to tell search engines about all of your pages and where they can be found. XML is a markup language.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Y\"><\/span>Y<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Yandex\"><\/span>Yandex<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yandex is a Russian search engine.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Z\"><\/span>Z<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019ve seen everything from Zen to Zzzzz here \u2013 but as far as I know, there are no link building terms that begin with the letter Z.<\/p>\n<p><strong>More Resources:<\/strong><\/p>\n<ul>\n<li>SEO Glossary: 200+ Terms &amp; Definitions You Need to Know<\/li>\n<li>5 Overused SEO Phrases to Nix &amp; 5 Hot Phrases That Are In<\/li>\n<li>Link Building in 2019: How to Acquire &amp; Earn Links That Boost Your SEO<\/li>\n<\/ul>\n<div class=\"row\"><\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.searchenginejournal.com\/link-building-terms-glossary\/299163\/#close<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87ec21043d13e817%3A0x7e2e1713b2ac2808!2sHy-Vee%20Drugstore%2C%2060th%20Street%2C%20West%20Des%20Moines%2C%20Ayowa!3m2!1d41.584904!2d-93.79132299999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653583923362!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the point when those of us in pursuit of promoting talk and expound on external link establishment, we will in general use terms that we believe are in all respects normally comprehended. This third-party referencing aide will help characterize and clarify a portion of the more typical external link establishment terms, from A toRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[746,22],"class_list":["post-2643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The A-Z SEO Link Building Guide - Omaha SEO<\/title>\n<meta name=\"description\" content=\"At the point when those of us in pursuit promoting talk and expound on external link establishment, we will in general use terms that we believe are in all respects normally comprehended. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/link-building-a-z-guide-definitions-terms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The A-Z SEO Link Building Guide - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"At the point when those of us in pursuit promoting talk and expound on external link establishment, we will in general use terms that we believe are in all respects normally comprehended. Need help? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2643"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}