{"id":2641,"date":"2019-05-02T17:50:29","date_gmt":"2019-05-02T17:50:29","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2641"},"modified":"2022-06-06T18:08:46","modified_gmt":"2022-06-06T18:08:46","slug":"the-future-of-content-marketing","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/","title":{"rendered":"The Future Of Content Marketing"},"content":{"rendered":"<div id=\"main\" class=\"inner\">\n<article class=\"main-article\" role=\"main\">\n<div class=\"entry-header\">\n<p class=\"border title\">What will the future hold for substance advertising and presentation? The trend is getting increasingly aggressive, and <a href=\"https:\/\/omaha-seo.com\/\">content marketing tips<\/a> with social media are having a detrimental influence on natural reach. Contending today is considerably more challenging.<\/p>\n<p class=\"border title\"><img decoding=\"async\" class=\"wp-image-3703 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content-300x180.png\" alt=\"\" width=\"638\" height=\"383\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content-300x180.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content-513x308.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content-573x344.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content-600x360.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content-335x201.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/content.png 700w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<\/div>\n<div class=\"entry-content\">\n<p>&nbsp;<\/p>\n<p>I started off as a journalist, and began writing for the internet in its early days. So early that when I first met the creator of WordPress, he had just raised $1.1 million for WordPress.<\/p>\n<p>Fast forward to today and WordPress is worth over a billion dollars.<\/p>\n<p>Similarly, when I first began content marketing, there were just under 30 million blogs worldwide. Now there are over a billion of them.<\/p>\n<p>In other words, the situation has altered dramatically and now it&#8217;s a more competitive market.<\/p>\n<p>We&#8217;ve arrived at a point where you&#8217;re already aware of the importance of content marketing. But what parts of content marketing should you focus on?<\/p>\n<p>How many blog posts do you need to write? What are the best ways to monetize your traffic?<\/p>\n<p>How can you ensure that what you are doing will work in the future?<\/p>\n<p>To shed some light on where content marketing is headed, I\u2019ve gathered data from 183 companies who are all leveraging content marketing. Each company makes at least 5 million dollars in revenue a year and generates less than $1.9 billion a year.<\/p>\n<p>These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. Most importantly, they have been leveraging <a href=\"https:\/\/omaha-seo.com\/blog\/2852-2this-are-content-marketing-example-you-can-actually-get-inspired\/\">content marketing<\/a> for at least 8 years.<\/p>\n<p>Now, I know many of you don\u2019t have a company that generates at least 5 million dollars a year, but the stats and data I will show you are still relevant to your blog.<\/p>\n<p>So, let\u2019s dive into the stats to see where content marketing is headed.<span id=\"more-78787\"><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0692f7d5412\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0692f7d5412\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#Expect_less_traffic_from_social_sites\" >Expect less traffic from social sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#You_need_to_take_an_omnichannel_approach_but_focus_on_search\" >You need to take an omnichannel approach, but focus on search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#You_need_to_build_a_content_marketing_team%E2%80%A6\" >You need to build a content marketing team\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#You_need_to_write_on_average_57_articles_a_week\" >You need to write on average 5.7 articles a week<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#Blog_readers_will_boost_your_conversion_rate\" >Blog readers will boost your conversion rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#Growth_opportunities_are_outside_the_United_States\" >Growth opportunities are outside the United States<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#Move_over_WordPress\" >Move over WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Expect_less_traffic_from_social_sites\"><\/span><strong>Expect less traffic from social sites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What do you think has happened to social shares over time?<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3702 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-300x248.png\" alt=\"\" width=\"530\" height=\"438\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/averagenumberofsocialshares.png 689w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<p>As you probably guessed, social shares have gone down because the algorithms (like on Facebook) really limit organic reach.<\/p>\n<p>In the early days, people saw big lifts in their social share count due to the fact that these social sites were still growing in popularity. But once their growth slowed down, so did the number of times the shares each piece of content generated.<\/p>\n<p>If you are wondering why just think of it this way\u2026 when people share content on social sites it drives users off of the platform. By keeping people on Facebook longer (or any other social platform), they make more money as people click on ads.<\/p>\n<p>If you are expecting to grow your blog through the social web, think again. It\u2019s slowly driving less and less traffic each year and you should expect it to get worse.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_need_to_take_an_omnichannel_approach_but_focus_on_search\"><\/span><strong>You need to take an omnichannel approach, but focus on search<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Can you guess what\u2019s the most popular traffic channel for a blog?<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3701 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel-300x249.png\" alt=\"\" width=\"525\" height=\"436\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel-412x342.png 412w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel-518x430.png 518w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel-600x498.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/percentageofblogtrafficbychannel.png 687w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p>SEO made up 51% of the blog\u2019s traffic and to no surprise, social media was the 5th most popular channel.<\/p>\n<p>But what was surprising is that referral traffic was in 3rd place at 11% and email was at 9%.<\/p>\n<p>Instead of just focusing on link building to boost your rankings, you should focus on link building to also increase your referral traffic. In essence, you can get more bang for your buck by increasing two different ways to drive traffic with one strategy.<\/p>\n<p>Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn\u2019t too affected by algorithm updates.<\/p>\n<p>As for email, you may think it\u2019s dead, but it\u2019s alive and kicking strong. Remember, everyone who works in the corporate world still uses email.<\/p>\n<p>Don\u2019t be shy about collecting emails. You can use tools like\u00a0Hello Bar\u00a0to do this with ease.<\/p>\n<p>Now going back to SEO for a moment\u2026 here\u2019s why you have to blog.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3700 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic-300x248.png\" alt=\"\" width=\"548\" height=\"452\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic-414x342.png 414w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic-521x430.png 521w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/organicsearchtraffic.png 690w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>As you can see from the graph above, Google has continually shifted from ranking web pages to pushing up content over time. And it doesn\u2019t look like that the trend is stopping anytime soon.<\/p>\n<p>Blogs are generating, on average, 60 to 62 percent of a site\u2019s search traffic. Sure, it\u2019s going to be different for the Amazon\u2019s of the world, but you aren\u2019t them\u2026 and neither am I.<\/p>\n<p>SEO is also getting more competitive because there are more blogs popping up and people are creating tons of content. But you have no choice but to do the same if you want to keep up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_need_to_build_a_content_marketing_team%E2%80%A6\"><\/span><strong>You need to build a content marketing team\u2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, just look at it this way\u2026<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3699 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees-300x249.png\" alt=\"\" width=\"543\" height=\"450\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/employees.png 689w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>On average, mid-sized companies now have at least 2 full-time employees managing their blog. It\u2019s because they know content marketing isn\u2019t going anywhere without putting in real effort and you need to take it seriously if you want to grow fast.<\/p>\n<p>And on top of having dedicated employees, the average mid-sized company has a bit more than 10 contractors working on their blog.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3698 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors-300x249.png\" alt=\"\" width=\"548\" height=\"455\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contractors.png 688w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>Now, I don\u2019t want you to get scared by that number as a lot of those contractors are writing content. They are not working full time\u2026 it\u2019s as simple as some of them writing only a handful of content pieces a month.<\/p>\n<p>Or it could be as simple as them helping you produce video content or create infographics.<\/p>\n<p>With your blog, you should consider hiring more contractors as writers instead of hiring full-time employees as it is cheaper.<\/p>\n<p>It\u2019s also more efficient to have contractors as you can scale up and down faster. On top of that, you\u2019ll find that you will save money in the long run as contractors and consultant tends to be cheaper than full-time employees.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_need_to_write_on_average_57_articles_a_week\"><\/span><strong>You need to write on average 5.7 articles a week<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Out of the 183 blogs we talked to, they publish 22.8 pieces of content per month on average.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3697 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish-300x248.png\" alt=\"\" width=\"550\" height=\"454\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postspublish.png 689w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>And can you guess how long each of them is?<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3696 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength-300x247.png\" alt=\"\" width=\"538\" height=\"443\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength-300x247.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength-415x342.png 415w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength-521x430.png 521w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength-600x495.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength-335x276.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/postlength.png 690w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p>Well, they say that if you want to rank on page 1, you need to write content that is\u00a01,890 words.<\/p>\n<p>Most of the blogs we analyzed and talked to all followed one common theme\u2026 as time went on, they started writing longer posts.<\/p>\n<p>They are now averaging 2,118 words per post. In 2016 that number peaked out at 2,381 words because people started producing in-depth guides, which caused that number to spike.<\/p>\n<p>But what they found over time is that writing content that is too in-depth, such as guides, doesn\u2019t necessarily guarantee higher rankings.<\/p>\n<p>To give you an idea, years ago I wrote a\u00a030,000-word guide on SEO. Can you guess what page it ranks on for the term SEO?<\/p>\n<p><em>It ranks on page 2.<\/em><\/p>\n<p>Now, <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-start-seo-the-ultimate-guide\/\">this\u00a0guide to SEO\u00a0is<\/a> much shorter and ranks on page 1.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3695 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings-300x258.png\" alt=\"\" width=\"526\" height=\"453\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings-300x258.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings-398x342.png 398w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings-500x430.png 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings-581x500.png 581w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings-335x288.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/rankings.png 700w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/p>\n<p>In other words, it is better for you to create more content than it is to create one super long blog post.<\/p>\n<p>Think of your content as fishing hooks. If you have more fishing hooks out, there is a greater chance of catching a fish.<\/p>\n<p>The same goes with blogging, the more content you create (assuming it is high quality), the higher the chance you\u2019ll have of attracting more visitors.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3694 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging-300x248.png\" alt=\"\" width=\"527\" height=\"436\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging-414x342.png 414w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging-521x430.png 521w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/customersblogging.png 689w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p>Think of your blog as a funnel.<\/p>\n<p>At the top of the funnel, you want to attract as many people as possible. The more people you attract, the more revenue you\u2019ll eventually end up generating.<\/p>\n<p>As you can see from the graph above, 24% of customers first found out about the company through their blog.<\/p>\n<p>Now, that doesn\u2019t mean they converted into a customer right when they landed on the blog for the first time. More so, they learned about the company first through their blog.<\/p>\n<p>Not only do search engines love blogs, so do people. And the trend is continually rising over time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blog_readers_will_boost_your_conversion_rate\"><\/span><strong>Blog readers will boost your conversion rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When someone reads your blog, it builds trust and causes your conversion rate to increase.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3693 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-300x248.png\" alt=\"\" width=\"546\" height=\"451\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate.png 690w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<p>The graph above shows how someone who reads your blog is 74% more likely to convert into a customer compared to someone who hasn\u2019t read your blog.<\/p>\n<p>Advertising is only getting more expensive each year. By blogging more frequently, you can boost your conversion rates.<\/p>\n<p>But don\u2019t expect people to convert right away when they read your blog.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3693 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-300x248.png\" alt=\"\" width=\"543\" height=\"448\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/conversionrate.png 690w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>The average number of times someone needs to come back to your blog before they convert is 3.15 times and they tend to convert over a 2-week period of time.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3691 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/weeks-300x249.png\" alt=\"\" width=\"540\" height=\"449\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/weeks-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/weeks-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/weeks-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/weeks.png 689w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/p>\n<p>Now, you\u2019ll also find that as you create content people don\u2019t just open up their wallets and give you their money. You need to push them to convert.<\/p>\n<p>The trend we saw is that blogs are leveraging more methods than ever to convert visitors into customers.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3690 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog-300x248.png\" alt=\"\" width=\"548\" height=\"453\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/convertblog.png 689w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p>Email marketing is the main method bloggers are using, which isn\u2019t a\u00a0surprise. But the number 2 method is remarketing.<\/p>\n<p>When I dug into it, these companies on average spend $51,409 a month on paid ads. And each year they saw their ad costs drastically increase. But what\u2019s helped reduce their blended CPA is remarketing all of their blog readers.<\/p>\n<p>In the coming years, remarketing will overtake email as the main way companies are converting readers into customers.<\/p>\n<p>You\u2019ll want to leverage this channel as well as it is much more affordable than search ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_opportunities_are_outside_the_United_States\"><\/span><strong>Growth opportunities are outside the United States<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What countries do you think most blog readers are coming from? You probably are going to guess the United States or other native English speaking countries.<\/p>\n<p>It used to be that way 10 years ago, but things have changed.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3689 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries-300x249.png\" alt=\"\" width=\"564\" height=\"468\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/countries.png 689w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>At one point it was 91% but now it has dropped down to 53%. This has also created a trend in which companies are now translating their content to different languages.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3688 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-300x249.png\" alt=\"\" width=\"572\" height=\"475\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-519x430.png 519w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-600x497.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/languages.png 689w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/p>\n<p>It\u2019s taken a while for companies to adopt the concept of globalization with their digital marketing but now it\u2019s catching on fast.<\/p>\n<p>I was able to ride the trend before most people because I got pushed to do so by a\u00a0Google employee. It was the best marketing advice and it seems to be true for pretty much every blogger out there.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3687 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/ledtrafficgains-300x249.png\" alt=\"\" width=\"571\" height=\"474\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/ledtrafficgains-300x249.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/ledtrafficgains-411x342.png 411w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/ledtrafficgains-517x430.png 517w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/ledtrafficgains-335x278.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/ledtrafficgains.png 687w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/p>\n<p>As you can see from the chart above, the biggest traffic gains content marketers are currently getting are from translating their content into multiple languages.<\/p>\n<p>The second biggest gain is coming from updating old content. Content marketing is no longer a game of cranking out hundreds of articles a month. If you want to continually do well, you have to maintain and keep your old content up to date.<\/p>\n<p>When you are building out your content marketing team, focus 50% of their effort on updating old content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Move_over_WordPress\"><\/span><strong>Move over WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last biggest trend is WordPress isn\u2019t the only content player these days. If you are going to write a blog post, might as well get the most traffic by placing it everywhere.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3686 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms-300x248.png\" alt=\"\" width=\"591\" height=\"489\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/platforms.png 689w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><\/p>\n<p>Medium and Tumblr are also great for content. Remember,\u00a0<em>Google doesn\u2019t penalize for duplicate content<\/em>. There is nothing wrong with putting content on your blog and then publishing it on Medium and Tumblr a week later.<\/p>\n<p>You can do the same with the social shares\u2026 in addition to sharing your content on Facebook, you can publish your whole post a week later on Facebook.<\/p>\n<p>And if you are creating video and audio content you can upload them to Facebook, LinkedIn, YouTube, Instagram and any other platform that will accept it.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3685 aligncenter\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes-300x248.png\" alt=\"\" width=\"602\" height=\"497\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes-300x248.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes-413x342.png 413w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes-520x430.png 520w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes-600x496.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes-335x277.png 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/03\/contenttypes.png 689w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p>You\u2019ll see huge growth in video and audio content over the next few years.<\/p>\n<p>Facebook, YouTube,\u00a0and every major platform want their slice of the television market.<\/p>\n<p>Because of that, their algorithms are acting more favorable to content types that keep people on their platform and engaged for hours\u2026\u00a0<em>hence, you need to expand outside of just text-based content<\/em>.<\/p>\n<p>It\u2019s also why I\u2019m big on YouTube right now. It diversifies your traffic sources in case you get hit by a\u00a0<a href=\"https:\/\/omaha-seo.com\/blog\/2880-2the-google-searches-algorithm-updates-and-prepares-your-website\/\">Google algorithm change.<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you pick something from the above charts, it&#8217;s important to translate your material into different languages because it isn&#8217;t as competitive.<\/p>\n<p>In addition, you must concentrate on creating video and audio-based material. Although videos have already begun to take off, podcasting is yet to reach its peak. It will, however, in the next several years.<\/p>\n<p>I would also tell you to blog, but you probably already have one. ?<\/p>\n<p><em>What other content marketing trends have you noticed?<\/em><\/p>\n<\/div>\n<\/article>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/neilpatel.com\/blog\/content-marketing-future\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938faf66372967%3A0xbe9414c198d02eed!2sSpaghetti%20Works%2C%20South%2011th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2553112!2d-95.9308964!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585145536!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What will the future hold for substance advertising and presentation? The trend is getting increasingly aggressive, and content marketing tips with social media are having a detrimental influence on natural reach. Contending today is considerably more challenging. &nbsp; I started off as a journalist, and began writing for the internet in its early days. SoRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future Of Content Marketing - Omaha SEO<\/title>\n<meta name=\"description\" content=\"What&#039;s next for substance showcasing? It&#039;s winding up progressively aggressive, and calculations on social destinations are negatively affecting natural reach. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future Of Content Marketing - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"What&#039;s next for substance showcasing? It&#039;s winding up progressively aggressive, and calculations on social destinations are negatively affecting natural reach. Need help? Call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-02T17:50:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Future Of Content Marketing - Omaha SEO","description":"What's next for substance showcasing? It's winding up progressively aggressive, and calculations on social destinations are negatively affecting natural reach. Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/the-future-of-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The Future Of Content Marketing - Omaha SEO","og_description":"What's next for substance showcasing? It's winding up progressively aggressive, and calculations on social destinations are negatively affecting natural reach. Need help? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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