{"id":2635,"date":"2019-04-30T15:44:25","date_gmt":"2019-04-30T15:44:25","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2635"},"modified":"2022-06-06T18:11:00","modified_gmt":"2022-06-06T18:11:00","slug":"the-amazing-list-of-email-marketing-stats","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/","title":{"rendered":"Top Email Marketing Stats From An SEO Agency"},"content":{"rendered":"<p><a href=\"https:\/\/omaha-seo.com\/\">Email marketing<\/a> is as yet an important and reliably developing correspondence channel your advertising technique is fragmented without it. With such a large number of devices and calculations accessible to help sift through spam email, it&#8217;s much harder to ensure your email arrives in the privileged inbox.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2455\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-1024x684.jpg\" alt=\"omaha seo\" width=\"700\" height=\"467\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-1024x684.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-980x654.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-600x401.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-335x224.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015.jpg 2000w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers.<\/p>\n<p>But your contemporary communication methods shouldn&#8217;t distract you from one of the oldest and yet most effective messaging channels &#8212; email.<\/p>\n<p>You might be wondering if the email is still a worthwhile marketing strategy. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.<\/p>\n<p>If you&#8217;re still hesitant, keep reading &#8212; we&#8217;ve cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be.<\/p>\n<div class=\"hsg-featured-snippet\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e90ba0039d8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e90ba0039d8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/#Email_marketing_stats\" >Email marketing stats<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/#B2B_Email_Marketing_Statistics\" >B2B Email Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/#Mobile_Email_Marketing_Statistics\" >Mobile Email Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/#Demographic_Email_Marketing_Statistics\" >Demographic Email Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/#B2C_Email_Marketing_Statistics\" >B2C Email Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/#Email_Marketing_Best_Practices_Statistics\" >Email Marketing Best Practices Statistics<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email_marketing_stats\"><\/span>Email marketing stats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>93% of B2B marketers use email to distribute content.<\/li>\n<li>Active email accounts are expected to hit 5.6 billion by 2019.<\/li>\n<li>83 percent of B2B companies use e-newsletters as part of their content marketing program.<\/li>\n<li>40 percent of B2B marketers say email newsletters are most critical to their content marketing success.<\/li>\n<li>It&#8217;s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.<\/li>\n<li>Mobile opens accounted for 46 percent of all email opens.<\/li>\n<li>35% of business professionals check email on a mobile device.<\/li>\n<li>Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.<\/li>\n<li>73 percent of millennials prefer communications from businesses to come via email.<\/li>\n<li>More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.<\/li>\n<li>99% of consumers check their email every day.<\/li>\n<li>80% of business professionals believe that email marketing increases customer retention.<\/li>\n<li>59% of respondents say marketing emails influence their purchase decisions.<\/li>\n<li>The most opened emails relate to hobbies, with an open rate of 27.35 percent.<\/li>\n<li>&gt;59% of marketers say email is their biggest source of ROI.<\/li>\n<li>56% of brands using an emoji in their email subject line had a higher open rate than those that did not.<\/li>\n<li>Marketers who used segmented campaigns noted as much as a 760% increase in revenue.<\/li>\n<\/ol>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"B2B_Email_Marketing_Statistics\"><\/span><strong>B2B Email Marketing Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>1. 93% of B2B marketers use email to distribute content. (Content Marketing Institute, 2017)<\/p>\n<p>2. Active email accounts are expected to hit 5.6 billion by 2019. (Statista, 2018)<\/p>\n<p>3. 83 percent of B2B companies use enewsletters as part of their content marketing program. (Imaginepub.com, 2017)<\/p>\n<p>4. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. (Content Marketing Institute, 2017)<\/p>\n<p>5. It&#8217;s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019. (Statista, 2019)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Email_Marketing_Statistics\"><\/span><strong>Mobile Email Marketing Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>6. Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)<\/p>\n<p>7. 35% of business professionals check email on a mobile device. (Convince &amp; Convert, 2018)<\/p>\n<p>8. Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent (Campaign Monitor, 2018)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Demographic_Email_Marketing_Statistics\"><\/span><strong>Demographic Email Marketing Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>9. 73 percent of millennials prefer communications from businesses to come via email. (Adestra, 2016)<\/p>\n<p>10. More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands (Campaign Monitor, 2017).<\/p>\n<p>11. 99% of consumers check their email every day. (DMA Insights, 2017)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"B2C_Email_Marketing_Statistics\"><\/span><strong>B2C Email Marketing Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>12. 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)<\/p>\n<p>13. 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)<\/p>\n<p>14. The most opened emails relate to hobbies, with an open rate of 27.35 percent. (MailChimp, 2018)<\/p>\n<p>15. 59% of marketers say email is their biggest source of ROI. (Emma, 2018)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Marketing_Best_Practices_Statistics\"><\/span><strong>Email Marketing Best Practices Statistics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>16. 56% of brands using an emoji in their email subject line had a higher open rate than those that did not. (Forbes, 2017)<\/p>\n<p>17. Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor, 2019)<\/p>\n<p style=\"text-align: center;\">Via: https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f3587ddcd9e5%3A0xde7a08a46bb2b65b!2sSpa%20Ritual%20Omaha%2C%20West%20Center%20Road%2C%20Omaha%2C%20Nebraska!3m2!1d41.2328842!2d-96.1025578!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585206056!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is as yet an important and reliably developing correspondence channel your advertising technique is fragmented without it. With such a large number of devices and calculations accessible to help sift through spam email, it&#8217;s much harder to ensure your email arrives in the privileged inbox. Nowadays, marketers put a lot of emphasis onRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Email Marketing Stats From An SEO Agency - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Email is as yet an important and reliably developing correspondence channel your advertising technique is fragmented without it. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Email Marketing Stats From An SEO Agency - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Email is as yet an important and reliably developing correspondence channel your advertising technique is fragmented without it. Need help? 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Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/the-amazing-list-of-email-marketing-stats\/","og_locale":"en_US","og_type":"article","og_title":"Top Email Marketing Stats From An SEO Agency - Omaha SEO","og_description":"Email is as yet an important and reliably developing correspondence channel your advertising technique is fragmented without it. Need help? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2635"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2403"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}