{"id":2622,"date":"2019-04-22T06:45:57","date_gmt":"2019-04-22T06:45:57","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2622"},"modified":"2022-06-06T18:17:45","modified_gmt":"2022-06-06T18:17:45","slug":"improve-your-rate-with-this-15-e-commerce-conversion","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/","title":{"rendered":"15 E-commerce Conversion Optimization Wins"},"content":{"rendered":"<div id=\"inner\">\n<div id=\"content-sidebar-wrap\">\n<div id=\"content\" class=\"hfeed\">\n<div class=\"post-42642 post type-post status-publish format-standard hentry category-general entry\">\n<p class=\"entry-title\">Nobody likes to be viewed as normal. In the aggressive universe of online deals, normal is not even close to adequate. In this way, with regard to your <a href=\"https:\/\/omaha-seo.com\/\">eCommerce conversion<\/a> rate, agreeing to &#8220;standard&#8221; isn&#8217;t a choice.<\/p>\n<div class=\"post-info\"><img decoding=\"async\" class=\"aligncenter wp-image-2468\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph.jpg\" alt=\"omaha seo\" width=\"500\" height=\"455\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph.jpg 1023w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-300x273.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-768x698.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-809x735.jpg 809w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-376x342.jpg 376w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-473x430.jpg 473w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-550x500.jpg 550w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/depositphotos_13275534-stock-illustration-vector-business-graph-335x305.jpg 335w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div>\n<div class=\"entry-content\">\n<p>E-commerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business.<\/p>\n<p>Whether you sell products exclusively online or have an eCommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.<\/p>\n<p>On average, eCommerce sites in the United States convert at about a <u>3% rate<\/u>.<\/p>\n<p>If you\u2019re hovering somewhere around that number, you might think your website is already optimized for high conversions.<\/p>\n<p>Even if you think you\u2019re doing well, there\u2019s always room for improvement.<\/p>\n<p>In fact, some of the top performing websites, such as the\u00a0<u>Google Play Store<\/u>, have a conversion rate close to 30%.<\/p>\n<p>Companies such as the\u00a0<u>Dollar Shave Club<\/u>\u00a0have roughly a 20% conversion rate.<\/p>\n<p><strong><em>Do you still think 3% is sufficient?<\/em><\/strong><\/p>\n<p>I don\u2019t.<\/p>\n<p>Whether you sell products exclusively online or have an eCommerce site in addition to your brick and mortar store, you need <u>high conversion rates<\/u>\u00a0to be successful.<\/p>\n<p>If you want to improve your conversion rates and\u00a0<u>generate more sales<\/u>, all you need to do is make some changes.<\/p>\n<p>For the most part, these changes won\u2019t cost you much money but will bring a massive return.<\/p>\n<p>You could double,\u00a0<em><strong>or even triple<\/strong>,\u00a0<\/em>your conversion rates in just a few months by implementing some of these conversion rate optimization (CRO) strategies.<\/p>\n<p>Those of you who don\u2019t know how to optimize your eCommerce site for conversions are in luck. I\u2019m an expert in this space and have plenty of experience consulting businesses about their CRO.<\/p>\n<p>I\u2019ve come up with a list of the top 15 ways for eCommerce sites to increase their conversions.<\/p>\n<p><strong><em>First, let\u2019s take it from the top.<\/em><\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f24ec7c61e7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f24ec7c61e7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#What_is_conversion_rate_optimization\" >What is conversion rate optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#What_can_conversion_rate_optimization_do_for_your_business\" >What can conversion rate optimization do for your business?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#1_You_can_have_a_fighting_chance_against_Goliath_competitors\" >1. You can have a fighting chance against Goliath competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#2_You_can_learn_more_about_your_users_behavior\" >2. You can learn more about your user&#8217;s behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#3_You_can_maximize_your_profits\" >3. You can maximize your profits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#4_Your_customer_acquisition_cost_will_be_lowered\" >4. Your customer acquisition cost will be lowered<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#Top_15_conversion_rate_optimization_wins_to_tests\" >Top 15 conversion rate optimization wins to tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#1_Simplify_your_website\" >1. Simplify your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#2_Include_a_search_box\" >2. Include a search box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#3_Have_clear_CTA_buttons\" >3. Have clear CTA buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#4_Highlight_items_that_are_on_sale\" >4. Highlight items that are on sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#5_Display_multiple_pictures_of_the_product\" >5. Display multiple pictures of the product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#6_Include_a_detailed_product_description\" >6. Include a detailed product description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#7_Offer_easily_accessible_customer_service\" >7. Offer easily accessible customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#8_Include_all_your_contact_information\" >8. Include all your contact information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#9_Simplify_the_checkout_process\" >9. Simplify the checkout process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#10_Offer_multiple_payment_options\" >10. Offer multiple payment options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#11_Include_user_reviews\" >11. Include user reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#12_Add_a_video_demonstration\" >12. Add a video demonstration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#13_Dont_surprise_your_customers_with_extra_fees\" >13. Don\u2019t surprise your customers with extra fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#14_Send_shopping_cart_abandonment_emails\" >14. Send shopping cart abandonment emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#15_Recommend_products_to_enhance_the_shopping_experience\" >15. Recommend products to enhance the shopping experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_conversion_rate_optimization\"><\/span>What is conversion rate optimization?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In layman\u2019s terms, conversion optimization is the process of increasing the number of visitors who take a desired action on your site.<\/p>\n<p>Any number of activities can count as a conversion. It depends on your goals.<\/p>\n<p>Signing up to an email list, creating an account, making a purchase, and downloading software are all examples.<\/p>\n<p>Here are some more examples:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39253 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Start_Caring_About_Conversions___Stop_Pouring_Money_Down_The_Drain_-_Hit_Reach.jpg\" sizes=\"(max-width: 1306px) 100vw, 1306px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Start_Caring_About_Conversions___Stop_Pouring_Money_Down_The_Drain_-_Hit_Reach.jpg 1306w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Start_Caring_About_Conversions___Stop_Pouring_Money_Down_The_Drain_-_Hit_Reach-300x161.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Start_Caring_About_Conversions___Stop_Pouring_Money_Down_The_Drain_-_Hit_Reach-768x412.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Start_Caring_About_Conversions___Stop_Pouring_Money_Down_The_Drain_-_Hit_Reach-1024x549.jpg 1024w\" alt=\"Start Caring About Conversions Stop Pouring Money Down The Drain Hit Reach\" \/><\/p>\n<p>The more often these conversions happen, the more revenue your business receives.<\/p>\n<p>In theory, it\u2019s pretty simple.<\/p>\n<p>In practice, it\u2019s a little more complex than just getting more people to take action.<\/p>\n<p>Why so? You need to get the right people to take the right actions at the right time.<\/p>\n<p>That means there are quite a few pieces that need to be moved to ensure your conversion funnel is working as it should.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_can_conversion_rate_optimization_do_for_your_business\"><\/span>What can conversion rate optimization do for your business?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_You_can_have_a_fighting_chance_against_Goliath_competitors\"><\/span><strong>1. You can have a fighting chance against Goliath competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every time I think of competition, I think of this simple yet profound quote:<\/p>\n<blockquote><p><em>The strong eat the weak.<\/em><\/p><\/blockquote>\n<p>It\u2019s true in life, and it\u2019s true in business.<\/p>\n<p>E-commerce is extremely competitive. Just look at the increase <u>in sales<\/u>\u00a0within the industry over the span of eight years:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39247 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/e-commerce-for-manufacturing-growth-of-e-commerce_png_1_000_743_pixels.jpg\" sizes=\"(max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/e-commerce-for-manufacturing-growth-of-e-commerce_png_1_000_743_pixels.jpg 1600w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/e-commerce-for-manufacturing-growth-of-e-commerce_png_1_000_743_pixels-300x221.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/e-commerce-for-manufacturing-growth-of-e-commerce_png_1_000_743_pixels-768x567.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/e-commerce-for-manufacturing-growth-of-e-commerce_png_1_000_743_pixels-1024x756.jpg 1024w\" alt=\"e commerce for manufacturing growth of e commerce png 1 000 743 pixels\" \/><\/p>\n<p>New players are entering your space every single day with the sole goal of snatching up your customers.<\/p>\n<p>The only way to combat this is to make your customers so loyal to you that the competition doesn\u2019t matter.<\/p>\n<p>That can\u2019t happen without first moving them through your sales funnel.<\/p>\n<p>There\u2019s one mistake I see small eCommerce businesses make all the time.<\/p>\n<p>They focus on traffic generation without first having the systems in place to:<\/p>\n<ol>\n<li>\u00a0convert that traffic into leads;<\/li>\n<li><a href=\"https:\/\/omaha-seo.com\/blog\/how-to-convert-prospects-into-leads\/\">\u00a0convert leads<\/a> into loyal customers.<\/li>\n<\/ol>\n<p>If you already have some traffic coming in, I recommend you spend some time optimizing your conversion funnel.<\/p>\n<p>Because guess what? You may not be able to bring in as much traffic as larger sites.\u00a0They have more resources, larger teams, and bigger advertising budgets.<\/p>\n<p>You may not even be able to compete on price.<\/p>\n<p>But you can still have a competitive advantage if you make use of conversion optimization.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_You_can_learn_more_about_your_users_behavior\"><\/span><strong>2. You can learn more about your user&#8217;s <\/strong>behavior<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The way users interact with your site is everything.<\/p>\n<p>It\u2019s the closest you\u2019ll get to read your prospects\u2019 minds.<\/p>\n<p>It tells you what they\u2019re looking for, what they respond to best, and what turns them off.<\/p>\n<p>This means you can give users exactly what they want when they get to your site. Conversions would happen much faster because web visitors would have what they need at hand.<\/p>\n<p>But you shouldn\u2019t just glance at your analytics and make changes to your site based on that one analysis.<\/p>\n<p>You need to monitor user behavior over time.<\/p>\n<p>It\u2019s the only way to notice patterns you can capitalize on.<\/p>\n<p>My advice?<\/p>\n<p>Get a solid grasp on\u00a0<u>how to navigate Google Analytics<\/u>. It\u2019s one of the most powerful free tools for analyzing user behaviour on your site.<\/p>\n<p>Salesforce found that\u00a0<u>56% of businesses<\/u>\u00a0rely solely on Google Analytics for their web analytics. Only about 11% don\u2019t use it at all.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39248 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Business_Analytics__The_Key_to_Recognizing_Opportunities_for_Market_Development_-_Salesforce_Blog.jpg\" sizes=\"(max-width: 1156px) 100vw, 1156px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Business_Analytics__The_Key_to_Recognizing_Opportunities_for_Market_Development_-_Salesforce_Blog.jpg 1156w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Business_Analytics__The_Key_to_Recognizing_Opportunities_for_Market_Development_-_Salesforce_Blog-300x193.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Business_Analytics__The_Key_to_Recognizing_Opportunities_for_Market_Development_-_Salesforce_Blog-768x493.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Business_Analytics__The_Key_to_Recognizing_Opportunities_for_Market_Development_-_Salesforce_Blog-1024x657.jpg 1024w\" alt=\"Business Analytics The Key to Recognizing Opportunities for Market Development Salesforce Blog\" \/><\/p>\n<p>Here are a few things you can track right now:<\/p>\n<ul>\n<li>Where are your web visitors coming from? You can target these sources to get more visitors.<\/li>\n<li>Which channels are driving the most traffic? This will tell you where to focus your time and resources.<\/li>\n<li>Where on your site are visitors spending the most time? This will tell you where users\u2019 interests lie.<\/li>\n<li>How \u201csticky\u201d are your site pages? Check your bounce rates for that info. You want them to be low.<\/li>\n<\/ul>\n<p>These are just a few ideas. User behavior has many aspects.<\/p>\n<p>How do you get this info?<\/p>\n<p>First, find the behavior reports within your Google Analytics account:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39251 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Analytics.jpg\" sizes=\"(max-width: 476px) 100vw, 476px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Analytics.jpg 476w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Analytics-259x300.jpg 259w\" alt=\"Analytics\" \/><\/p>\n<p>You\u2019ll see several subsections, each with insights on how visitors interact with your site:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39255 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Analytics-1.jpg\" sizes=\"(max-width: 458px) 100vw, 458px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Analytics-1.jpg 458w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Analytics-1-223x300.jpg 223w\" alt=\"Analytics 1\" \/><\/p>\n<p>Hopefully, you already have Google Analytics fired up.<\/p>\n<p>Go through the reports, and collect all historical data.<\/p>\n<p>Identify what\u2019s yielding the most results, and double down on it. Then, you can pinpoint underperforming areas and improve them.<\/p>\n<p>These insights are crucial not only for conversions but for every aspect of your digital marketing.<\/p>\n<p>Content, social media, and email marketing are all areas that can benefit from analyzing user behavior.<\/p>\n<p>Here\u2019s the other thing about using analytics for conversion optimization: It prevents you from making changes to your site based on a hunch.<\/p>\n<p>You\u2019ll have concrete data to base your decisions on, and that\u2019s how you avoid making costly mistakes.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_You_can_maximize_your_profits\"><\/span><strong>3. You can maximize your profits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Put simply, more conversions lead to bigger profits.<\/p>\n<p>But know this: you need to tighten every aspect of your sales process.<\/p>\n<p>There\u2019s no point in optimizing for conversions at the top of your funnel if you can\u2019t keep momentum as web visitors move through the funnel.<\/p>\n<p>The best way to capitalize on all customer touchpoints is to first map your customer journey.<\/p>\n<p>This is a map that illustrates the path your customers go through when they interact with your business.<\/p>\n<p>Once you have that figured out, deciding what to optimize at each stage should be obvious.<\/p>\n<p>Here\u2019s an example of a customer journey map:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39257 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Does_Marketing_Really_Own_the_Customer_Experience____Crownpeak.jpg\" sizes=\"(max-width: 1496px) 100vw, 1496px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Does_Marketing_Really_Own_the_Customer_Experience____Crownpeak.jpg 1496w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Does_Marketing_Really_Own_the_Customer_Experience____Crownpeak-300x158.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Does_Marketing_Really_Own_the_Customer_Experience____Crownpeak-768x406.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/Does_Marketing_Really_Own_the_Customer_Experience____Crownpeak-1024x541.jpg 1024w\" alt=\"Does Marketing Really Own the Customer Experience Crownpeak\" \/><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Your_customer_acquisition_cost_will_be_lowered\"><\/span><strong>4. Your customer acquisition cost will be lowered<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Conversion optimization is the silver bullet for reducing your customer acquisition costs (CAC).<\/p>\n<p>Here\u2019s the textbook definition of CAC:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39250 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/what_is_custoemr_acqusition_costs_-_Google_Search.jpg\" sizes=\"(max-width: 1282px) 100vw, 1282px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/what_is_custoemr_acqusition_costs_-_Google_Search.jpg 1282w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/what_is_custoemr_acqusition_costs_-_Google_Search-300x104.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/what_is_custoemr_acqusition_costs_-_Google_Search-768x266.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/what_is_custoemr_acqusition_costs_-_Google_Search-1024x355.jpg 1024w\" alt=\"what is custoemr acqusition costs Google Search\" \/><\/p>\n<p>In short, it\u2019s the price you pay for acquiring a customer.<\/p>\n<p>This one metric can make or break your business.<\/p>\n<p>If it costs too much to convert a customer, your profit margins will be restricted.<\/p>\n<p>Larger profit margins, on the other hand, give you more flexibility in your market. You\u2019ll be able to serve your customers with more value and secure a spot as a dominant player in your space.<\/p>\n<p>What does conversion optimization have to do with all this?<\/p>\n<p>Here\u2019s a scenario.<\/p>\n<p>Let\u2019s say you\u2019ve decided to optimize your site for more conversions.<\/p>\n<p>With a few strategic changes, you see a 3% bump in conversions.<\/p>\n<p>The amount of traffic to your site hasn\u2019t changed. Your ad spend is still the same. The only variable is what you\u2019ve done to optimize your site.<\/p>\n<p>The 3% increase in conversions means you\u2019ll be acquiring more customers, resulting in more revenue, without employing more resources.<\/p>\n<p>Granted, it may cost you to make changes to your site. However, the result is still the same.<\/p>\n<p>Your CAC will decrease while your ROI increases.\u00a0<strong>Now, that\u2019s a sweet deal.<\/strong><\/p>\n<p>Now that I have explained a few of the reasons that you should focus your efforts on your E-commerce conversion rate optimization here are 15 conversion rate optimizations that you should test today.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_15_conversion_rate_optimization_wins_to_tests\"><\/span><strong>Top 15 conversion rate optimization wins to tests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_Simplify_your_website\"><\/span>1. Simplify your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><u>Websites with simple designs<\/u>\u00a0have higher conversion rates.<\/p>\n<p>Depending on your company, you might have hundreds or even thousands of products for sale on your website. But trying to cram all of those products onto one page is ineffective, and it\u2019s crushing your conversions.<\/p>\n<p>Clutter overwhelms the customers. Instead, focus on your top selling products or items with the highest profit margins.<\/p>\n<p>Let\u2019s look at a globally recognized brand as an example. Here\u2019s\u00a0<u>Apple\u2019s<\/u>\u00a0homepage:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40243 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image1-3.png\" sizes=\"(max-width: 1030px) 100vw, 1030px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image1-3.png 1030w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image1-3-300x144.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image1-3-768x370.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image1-3-1024x493.png 1024w\" alt=\"image1 3\" \/><\/p>\n<p>When in doubt, it\u2019s always a great idea to look at successful companies as examples. Apple is an industry leader, and their website is about as simple as it gets.<\/p>\n<p>Think about the number of different products they offer. They have all kinds of different desktop computers, laptops, phones, and other electric accessories, not to mention the digital products like software and music.<\/p>\n<p>If they tried to fit everything they sell on their homepage, it would be an absolute mess.<\/p>\n<p>Instead, they promote one product and have a navigation bar at the top of the screen that lists different categories.<\/p>\n<p>This makes it really easy for shoppers to find exactly what they\u2019re looking for.<\/p>\n<p>In the fourth quarter of 2017, Apple reported\u00a0<u>$52.6 billion in revenue\u2014<\/u>\u00a0a 12% increase compared to the fourth quarter of 2016. It\u2019s safe to say they don\u2019t have a problem with conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Include_a_search_box\"><\/span>2. Include a search box<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Users should be able to browse through your products quickly and conduct searches without fuss.<\/p>\n<p>That\u2019s where a prominently-placed search box comes in:\u00a0<u>30% of site visitors<\/u>\u00a0use search on an ecommerce store.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39252 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/The_Ultimate_Guide_To_Ecommerce_Conversion_Rate_Optimisation__Infographic____Digitaloft.jpg\" sizes=\"(max-width: 1472px) 100vw, 1472px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/The_Ultimate_Guide_To_Ecommerce_Conversion_Rate_Optimisation__Infographic____Digitaloft.jpg 1472w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/The_Ultimate_Guide_To_Ecommerce_Conversion_Rate_Optimisation__Infographic____Digitaloft-300x112.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/The_Ultimate_Guide_To_Ecommerce_Conversion_Rate_Optimisation__Infographic____Digitaloft-768x286.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/The_Ultimate_Guide_To_Ecommerce_Conversion_Rate_Optimisation__Infographic____Digitaloft-1024x381.jpg 1024w\" alt=\"The Ultimate Guide To Ecommerce Conversion Rate Optimisation Infographic Digitaloft\" \/><\/p>\n<p>The quicker you can get customers what they want, the quicker you make the conversion.<\/p>\n<p>That\u2019s the point of navigation.<\/p>\n<p>As such, it should be simple and distraction-free.<\/p>\n<p>Add-to-cart buttons and checkout signs must be clearly visible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Have_clear_CTA_buttons\"><\/span>3. Have clear CTA buttons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ll admit. The right-colored CTA button won\u2019t make your sales funnel.<\/p>\n<p>But it can certainly hurt you.<\/p>\n<p>Don\u2019t think this is a major problem?<\/p>\n<p><u>These statistics<\/u>\u00a0show the many ways businesses neglect their CTAs:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39249 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How-call-to-action-is-often-ignored-Truconversion_png_800_700_pixels.jpg\" sizes=\"(max-width: 1454px) 100vw, 1454px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How-call-to-action-is-often-ignored-Truconversion_png_800_700_pixels.jpg 1454w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How-call-to-action-is-often-ignored-Truconversion_png_800_700_pixels-300x154.jpg 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How-call-to-action-is-often-ignored-Truconversion_png_800_700_pixels-768x394.jpg 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How-call-to-action-is-often-ignored-Truconversion_png_800_700_pixels-1024x525.jpg 1024w\" alt=\"How call to action is often ignored Truconversion png 800 700 pixels\" \/><\/p>\n<p>If you don\u2019t have a color that stands out and compels visitors to click through, it can take away from the user experience.<\/p>\n<p>This is where color psychology can come into play. Make sure you\u00a0<u>choose the right colors for your ecommerce site,<\/u>\u00a0and your CTAs will perform as they should.<\/p>\n<p>It\u2019s not just about color though.<\/p>\n<p>The words you use have far more impact. I recommend using words like \u201cnow\u201d and \u201ctoday\u201d that convey urgency.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-39256 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How_to_Generate_Leads_with_Twitter_Advanced_Search_Queries.jpg\" sizes=\"(max-width: 664px) 100vw, 664px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How_to_Generate_Leads_with_Twitter_Advanced_Search_Queries.jpg 664w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2017\/09\/How_to_Generate_Leads_with_Twitter_Advanced_Search_Queries-300x269.jpg 300w\" alt=\"How to Generate Leads with Twitter Advanced Search Queries\" \/><\/p>\n<p>These are just a few elements.<\/p>\n<p><strong>Here\u2019s a good rule of thumb for deciding how your web pages should be designed.<\/strong><\/p>\n<p><strong>Step #1:<\/strong>\u00a0Decide the primary goal of the page. Zone in on one thing.<\/p>\n<p><strong>Step #2:\u00a0<\/strong>Decide on the secondary goals of the page. These should be related to your primary goal.<\/p>\n<p>For instance, let\u2019s look at product pages.<\/p>\n<p>The goal is to get users to add products to their carts, right?<\/p>\n<p>Your secondary goal can be a catalyst to get your primary goal moving along. For example, you may decide you want more persuasive product descriptions, more social proof, etc.<\/p>\n<p>These will help advance your primary goal.<\/p>\n<p>Makes sense?<\/p>\n<p><strong>Step #3:\u00a0<\/strong>Make your primary call to action the most prominent element. This way you\u2019re deciding for the user which action they should take.<\/p>\n<p><strong>Step #4:\u00a0<\/strong>Include your secondary calls to action and nothing else. You don\u2019t want to have anything on your page that doesn\u2019t lead web visitors to your primary and secondary calls to action.<\/p>\n<p>For creative elements, I always recommend split tests.<\/p>\n<p>This is how you\u2019ll know for sure which version of your site provides the smoothest user experience.<\/p>\n<p>You should also always make sure your call-to-action buttons are clear.<\/p>\n<p>They should be bold, standing out from other content on your website.<\/p>\n<p>You can even put a box around the CTAs, clearly separating them from other text on each page.<\/p>\n<p>Take a look at how\u00a0<u>The North Face<\/u>\u00a0does this on their website:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40040 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image9.png\" sizes=\"(max-width: 1178px) 100vw, 1178px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image9.png 1178w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image9-300x155.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image9-768x398.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image9-1024x530.png 1024w\" alt=\"image9\" \/><\/p>\n<p>It\u2019s clear which buttons on their homepage will direct customers to the right page.<\/p>\n<p>Even though they have lots of different options, their website isn\u2019t cluttered, and it\u2019s organized in a professional way.<\/p>\n<p>This makes navigation easy.<\/p>\n<p>Now their customers can find what they\u2019re looking for faster and start adding items to their carts.<\/p>\n<p>Look at how the CTA button changes when a customer views an item:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40038 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image5.png\" sizes=\"(max-width: 850px) 100vw, 850px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image5.png 850w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image5-300x214.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image5-768x548.png 768w\" alt=\"image5\" \/><\/p>\n<p>Now the button is even more apparent because it\u2019s red.<\/p>\n<p>It stands out, so it\u2019s clear what the customer should do.<\/p>\n<p>Don\u2019t hide your CTA buttons.<\/p>\n<p>It should be easy for customers to navigate and add items to their carts.<\/p>\n<p>Big, bold, clear, and colorful call-to-action buttons can help improve your conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Highlight_items_that_are_on_sale\"><\/span>4. Highlight items that are on sale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><u>Most online shoppers\u201486% of them\u2014<\/u>\u00a0say it\u2019s important for them to compare prices from different sellers before making a purchase.<\/p>\n<p>It\u2019s no secret price is an important factor when it comes to a purchase decision.<\/p>\n<p>That\u2019s why you shouldn\u2019t hide your discounted items.<\/p>\n<p>Take a look at how\u00a0<u>Macy\u2019s<\/u>\u00a0highlights markdowns on their homepage:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40041 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image8.png\" sizes=\"(max-width: 874px) 100vw, 874px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image8.png 874w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image8-300x210.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image8-768x538.png 768w\" alt=\"image8\" \/><\/p>\n<p>The website is absolutely plastered with buzz words like:<\/p>\n<ul>\n<li>free<\/li>\n<li>X% off<\/li>\n<li>markdowns<\/li>\n<li>sale<\/li>\n<\/ul>\n<p>That\u2019s why they are able to get higher conversions than their competitors.<\/p>\n<p>Customers love to get a deal.<\/p>\n<p>Buying something that\u2019s on sale makes your customers feel better about spending money.<\/p>\n<p>All too often I see companies try to hide their sale items.<\/p>\n<p>They would rather sell items listed at a full price.<\/p>\n<p>That\u2019s a big mistake.<\/p>\n<p>Instead, highlight discounted products and services.<\/p>\n<p>You can always try to cross-sell or upsell to those customers later by enticing them to buy something else through other marketing efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Display_multiple_pictures_of_the_product\"><\/span>5. Display multiple pictures of the product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You shouldn\u2019t be selling anything based on just a description.<\/p>\n<p>Your customers want to see exactly what they\u2019re purchasing.<\/p>\n<p>Make sure your images are high quality and portray the item in question accurately.<\/p>\n<p>Here\u2019s a great example from\u00a0<u>Lululemon<\/u>\u00a0to show you what I\u2019m talking about:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40034 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image6.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image6.png 1200w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image6-300x149.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image6-768x382.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image6-1024x509.png 1024w\" alt=\"image6\" \/><\/p>\n<p>There are six different pictures of just one pair of shorts.<\/p>\n<p>They show the product from different angles and even zoom in on some of the top features like a pocket that\u2019s designed to keep a cell phone secure.<\/p>\n<p>Pictures are much more reliable in relating information about a product than a written description of it.<\/p>\n<p>You can apply the same concept to your eCommerce site.<\/p>\n<p>Sure, it may take you a little bit more time to set up each product.<\/p>\n<p>You\u2019ll have to take more pictures and include additional images on your website.<\/p>\n<p>But I\u2019m sure you\u2019ll notice a positive impact in terms of your conversions after you implement this strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Include_a_detailed_product_description\"><\/span>6. Include a detailed product description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In addition to photos, you\u2019ll want to thoroughly describe what you\u2019re selling. With items like clothing, it\u2019s usually self-explanatory.<\/p>\n<p>However, if you\u2019re selling electronics or something that has a bit of a learning curve, an accurate and detailed product description could help you close the sale.<\/p>\n<p>Think of it like this. If a customer were to walk into a physical store, there would be employees to answer questions and help explain how different products work.<\/p>\n<p>Shoppers don\u2019t have that luxury when they browse online. It\u2019s your job to make sure they aren\u2019t confused about a product.<\/p>\n<p>Even if you\u2019re selling something simple, such as a t-shirt, point out how it differs from others. Does it keep you cool when it\u2019s hot? Does it keep you warm when it\u2019s cold?<\/p>\n<p>These are things that can\u2019t be determined from a photo alone.<\/p>\n<p>Check out how\u00a0<u>Amazon<\/u>\u00a0accomplishes this with one of their TV wall mounts:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40246 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image6-3.png\" sizes=\"(max-width: 1001px) 100vw, 1001px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image6-3.png 1001w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image6-3-300x213.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image6-3-768x546.png 768w\" alt=\"image6 3\" \/><\/p>\n<p>Just like companies in our previous two examples, Amazon is another industry leader across the globe. They know how to sell products online.<\/p>\n<p>While the photos are helpful, the description really helps the consumers.<\/p>\n<p>It explains which kinds of TVs this mount is compatible with as far as size and weight are concerned. The description also covers the various mounting patterns based on what kind of TV you have.<\/p>\n<p>Without the description, you wouldn\u2019t know how far off the wall the mount comes or how close to the wall you can push it.<\/p>\n<p>Not everyone is an expert in mounting televisions. The majority of people probably never have to do this. And unless you install home theater equipment for a living, it\u2019s probably not something you\u2019ll do more than a few times in your life.<\/p>\n<p>For a unique and somewhat niche product like this, accurate descriptions can really help drive the sale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Offer_easily_accessible_customer_service\"><\/span>7. Offer easily accessible customer service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even if your website is very informative, some customers may still have questions while they\u2019re shopping. But what if there\u2019s nobody there to assist the consumer when they\u2019re shopping online, unlike in a physical store?<\/p>\n<p>Conversions rates drop.<\/p>\n<p>Do your best to replicate that customer service experience. You may have photos, videos, and a great description, but customers will still have questions.<\/p>\n<p>Make sure you give them several options to reach a customer service representative:<\/p>\n<ul>\n<li>phone<\/li>\n<li>live chat<\/li>\n<li>email<\/li>\n<\/ul>\n<p>Offer as many options as possible so each customer can contact your company based on their personal preference.<\/p>\n<p>You also need to have support ready at all hours. As an eCommerce platform, I know you\u2019re aware that customers all over the world have access to your website 24 hours a day.<\/p>\n<p>Let\u2019s play out a scenario. A customer is interested in one of your products but has a few simple questions. They try to contact customer support but don\u2019t get an answer.<\/p>\n<p>They won\u2019t complete the purchase process. But if their questions get answered right away, your conversion rates will improve.<\/p>\n<p>Try to offer an online shopping experience they would get inside a physical store, with a sales associate available to assist them.<\/p>\n<p>Look at how\u00a0<u>Apple<\/u>\u00a0does it. They offer a live chat for shoppers on their website, and it looks like this:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40039 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image4.png\" sizes=\"(max-width: 1226px) 100vw, 1226px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image4.png 1226w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image4-300x150.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image4-768x383.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image4-1024x511.png 1024w\" alt=\"image4\" \/><\/p>\n<p>They make it super easy for customers to get all their questions answered online.<\/p>\n<p>This is especially important if your company sells products that may need some extra explanation.<\/p>\n<p>Realize not all of your prospective and current customers may be experts in your industry.<\/p>\n<p>Although your product descriptions may be accurate, it\u2019s possible there\u2019s some terminology the customer doesn\u2019t understand.<\/p>\n<p>Rather than forcing them to pick up the phone or do outside research, offer them a live chat. Receiving this type of help can be the deciding factor that leads to a conversion for this customer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Include_all_your_contact_information\"><\/span>8. Include all your contact information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On top of providing customer service, you should have as much information as possible about your company available on your website.<\/p>\n<p>Clearly display your:<\/p>\n<ul>\n<li>address<\/li>\n<li>phone numbers<\/li>\n<li>fax<\/li>\n<li>email<\/li>\n<\/ul>\n<p>If this information isn\u2019t on your site, it could appear sketchy. Customers may think you\u2019re not a reputable company.<\/p>\n<p>What if they have a problem with their order? If your contact information isn\u2019t available, how will they get their issue resolved?<\/p>\n<p>That uncertainty could prevent people from buying things on your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Simplify_the_checkout_process\"><\/span>9. Simplify the checkout process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How long does it take for someone to complete a purchase once they\u2019re done browsing on your website?<\/p>\n<p><u>Studies show 27% of shoppers<\/u> abandon their carts on an eCommerce website because the checkout process is too long and complicated:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40033 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image2.png\" sizes=\"(max-width: 852px) 100vw, 852px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image2.png 852w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image2-300x187.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image2-768x478.png 768w\" alt=\"image2\" \/><\/p>\n<p>On average, the number of steps to check out on an eCommerce website is 5.42.<\/p>\n<p>If you\u2019re somewhere in that average range, nearly 30% of your prospective customers think your checkout process is too long.<\/p>\n<p>Think about how much money you\u2019re leaving on the table.<\/p>\n<p>The more steps a customer has to take to complete the checkout, the more likely they\u2019ll abandon the cart.<\/p>\n<p>It gives them too many reasons to back out.<\/p>\n<p>Don\u2019t give them an excuse. Finalize your sale.<\/p>\n<p>Get back to the basics, and narrow down the information you actually need from the customer:<\/p>\n<ul>\n<li>shipping information<\/li>\n<li>payment information<\/li>\n<li>email address to send a receipt.<\/li>\n<\/ul>\n<p>That\u2019s really it.<\/p>\n<p>You don\u2019t need to know their favorite color or who referred them to your website.<\/p>\n<p>While additional insight may be beneficial to your marketing department, you still have plenty to work with from just those few pieces of information.<\/p>\n<p>Based on the shipping location, you know where the customer lives.\u00a0You have their name from their payment information. And you have a way to contact them via email.<\/p>\n<p>Now you can send them a\u00a0<u>confirmation email<\/u>\u00a0as part of an\u00a0<u>actionable drip campaign<\/u>\u00a0to try to cross-sell and upsell products based on the customer\u2019s current order or location.<\/p>\n<p>You can even personalize that message since you know the customer\u2019s name.<\/p>\n<p>Don\u2019t force your customers to fill out a form that\u2019s longer than paperwork at the doctor\u2019s office.<\/p>\n<p>Simplify your checkout process and only ask for essential information needed to complete the sale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Offer_multiple_payment_options\"><\/span>10. Offer multiple payment options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine this.<\/p>\n<p>Someone wants to buy something on your website, but they can\u2019t because you don\u2019t accept their preferred payment method.<\/p>\n<p>This should never be the reason for you to miss out on conversions.<\/p>\n<p>While I realize some credit card companies may charge you higher rates than others, it doesn\u2019t mean you should restrict payment options for your customers.<\/p>\n<p>Try to accommodate as many people as possible.<\/p>\n<p>While I\u2019m not suggesting you need to accept cryptocurrency like Bitcoin, you should be accepting every major credit card, e.g.:<\/p>\n<ul>\n<li>Visa<\/li>\n<li>MasterCard<\/li>\n<li>American Express<\/li>\n<li>Discover<\/li>\n<\/ul>\n<p>You should even offer alternative payment options such as:<\/p>\n<ul>\n<li>PayPal<\/li>\n<li>Apple Pay<\/li>\n<li>Venmo<\/li>\n<\/ul>\n<p>Here\u2019s an example from\u00a0<u>American Eagle:<\/u><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40035 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image1.png\" sizes=\"(max-width: 577px) 100vw, 577px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image1.png 577w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image1-283x300.png 283w\" alt=\"image1\" \/><\/p>\n<p>They accept nine different payment methods on their eCommerce site.<\/p>\n<p>You need to offer as many options as possible for your customers.<\/p>\n<p>It all comes down to convenience.<\/p>\n<p>Some companies may just accept MasterCard and Visa.<\/p>\n<p>They figure those are popular options, so everyone must have one, right?<\/p>\n<p>But here\u2019s the thing: you don\u2019t know everyone\u2019s financial situation.<\/p>\n<p>While someone may have a Visa, it could already have a high balance on it, forcing them to use a different payment method.<\/p>\n<p>Others may want to use their American Express card or Discover card because they get better rewards there.<\/p>\n<p>And some people may not want to use a credit card at all if they have a sufficient PayPal balance.<\/p>\n<p>The more options you offer, the greater the chance you\u2019ll appeal to a wider audience.<\/p>\n<p>Don\u2019t assume everyone wants to pay with the cards you accept if that selection is limited.<\/p>\n<p>Assume people will find a similar product elsewhere, where their preferred payment option is accepted, which will crush your conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Include_user_reviews\"><\/span>11. Include user reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><u>Consider this: 88% of shoppers<\/u>\u00a0say they trust online reviews as much as they trust personal recommendations.<\/p>\n<p>That means nearly 90% of people trust a stranger\u2019s opinion online as if it were coming from their spouses, best friends, or family members.<\/p>\n<p>Furthermore, 39% of people say they read product reviews on a regular basis, and only 12% of customers say they don\u2019t check online reviews.<\/p>\n<p>Basically, this means customers want to see what their peers have to say.<\/p>\n<p>Encourage customers to review products they\u2019ve purchased, and display those reviews on your website.<\/p>\n<p>Take a look at how\u00a0<u>Johnston &amp; Murphy<\/u>\u00a0does this on their ecommerce site:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40036 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image3.png\" sizes=\"(max-width: 1106px) 100vw, 1106px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image3.png 1106w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image3-300x161.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image3-768x412.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image3-1024x549.png 1024w\" alt=\"image3\" \/><\/p>\n<p>More reviews means more credibility.<\/p>\n<p>Obviously, you\u2019re going to say only great things about the products you\u2019re selling.<\/p>\n<p>But other customers will be truthful about their experiences.<\/p>\n<p>That\u2019s why consumers trust these ratings and reviews.<\/p>\n<p>Customers share personal stories about the uses of the products they purchased and the reasons for recommending them (or not).<\/p>\n<p>Notice I also highlighted the chat option on the Johnston &amp; Murphy website\u2014a topic I covered earlier.<\/p>\n<p>Don\u2019t be upset if not all your reviews are absolutely perfect.<\/p>\n<p>You\u2019ll get some negative comments.<\/p>\n<p>It happens.<\/p>\n<p>Those negative remarks can actually help you. It shows shoppers your reviews are legitimate.<\/p>\n<p>Hopefully, the positive ratings will largely outweigh the negative ones.<\/p>\n<p>This will help you get more shoppers to convert and complete the purchase process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Add_a_video_demonstration\"><\/span>12. Add a video demonstration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your products are unique, include video demonstrations showing how to use them.<\/p>\n<p>Here\u2019s an example from the\u00a0<u>Training Masks<\/u>\u00a0website:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40037 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image10.png\" sizes=\"(max-width: 1052px) 100vw, 1052px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image10.png 1052w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image10-300x179.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image10-768x458.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image10-1024x610.png 1024w\" alt=\"image10\" \/><\/p>\n<p>They have workout videos to show people how to use their product to train harder and smarter.<\/p>\n<p>Since this product isn\u2019t something you see every day, the majority of the population may not know how it works.<\/p>\n<p>But don\u2019t think you can\u2019t use videos even if you\u2019re selling something simple.<\/p>\n<p>For example, everyone knows how to use a piece of luggage, right?<\/p>\n<p>Well, that doesn\u2019t stop\u00a0<u>Thule<\/u>\u00a0from including a video demonstration on their website:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40042 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image7.png\" sizes=\"(max-width: 1238px) 100vw, 1238px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image7.png 1238w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image7-300x139.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image7-768x355.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/01\/image7-1024x474.png 1024w\" alt=\"image7\" \/><\/p>\n<p>The video shows all the hidden compartments of the bag.<\/p>\n<p>It also shows customers how they can adjust the handles and straps and utilize other features.<\/p>\n<p>In addition, you can include a video demonstration highlighting the features that set your product apart from similar products.<\/p>\n<p>Even if you\u2019re selling something simple, like a shirt, a video can show customers the item\u2019s versatility for different occasions, scenarios, or weather conditions.<\/p>\n<p>You just have to get creative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Dont_surprise_your_customers_with_extra_fees\"><\/span>13. Don\u2019t surprise your customers with extra fees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consumers are sensitive to price. You have to be upfront and totally transparent with the prices on your website.<\/p>\n<p>The customer expects to see the same price for the same product on all pages, including in their shopping cart.<\/p>\n<p>Adding hidden charges, taxes, and shipping fees will crush your conversions.<\/p>\n<p>Look at the\u00a0<u>top reasons<\/u>\u00a0for shopping cart abandonment:<\/p>\n<p><img decoding=\"async\" class=\"wp-image-40242 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image2-3.png\" sizes=\"(max-width: 758px) 100vw, 758px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image2-3.png 758w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image2-3-300x191.png 300w\" alt=\"image2 3\" \/><\/p>\n<p>Extra costs are the number one reason why consumers abandon their shopping carts.<\/p>\n<p>Look, I realize you\u2019ve got to pay sales tax and shipping isn\u2019t free. But rather than surprising the customer when they check out, include those costs in the original price.<\/p>\n<p>You\u2019ll still get paid enough to make a profit, and the customer won\u2019t be surprised with extra fees. It\u2019s a win-win scenario for everyone.<\/p>\n<p>Plus, it will reduce cart abandonment and improve your conversion rates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Send_shopping_cart_abandonment_emails\"><\/span>14. Send shopping cart abandonment emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you can certainly do things to improve your shopping cart abandonment rates, some customers still won\u2019t always complete their purchases.<\/p>\n<p>You can\u2019t ignore this.<\/p>\n<p>Someone was just a click or two away from buying something on your website. They identified what they wanted and added it to their cart.<\/p>\n<p>It\u2019s going to be much easier to try to get this customer to convert than to find a new customer.<\/p>\n<p>This person is already familiar with your brand and obviously interested in at least one of your products. Sometimes they just need a bit of extra motivation to complete the sale.<\/p>\n<p>Send out a\u00a0<u>shopping cart abandonment email<\/u>\u00a0to remind the consumer of your products. Here\u2019s an example from\u00a0<u>Oakley:<\/u><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40244 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image7-3.png\" sizes=\"(max-width: 653px) 100vw, 653px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image7-3.png 653w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image7-3-281x300.png 281w\" alt=\"image7 3\" \/><\/p>\n<p>This product will still be fresh in the customer\u2019s mind\u2014they just left it in their shopping cart. They wanted it, but for one reason or another, it just didn\u2019t happen.<\/p>\n<p>Receiving this email could be enough to trigger an impulse buy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Recommend_products_to_enhance_the_shopping_experience\"><\/span>15. Recommend products to enhance the shopping experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your site is using cookies to track browsing behaviour, you can recommend products to your customers based on what they like. Use their previous order history as well to personalize recommendations.<\/p>\n<p>This shows the consumer you care. Their browsing experience is different from everyone else\u2019s.<\/p>\n<p>Here\u2019s an example from\u00a0<u>Bed Bath &amp; Beyond:<\/u><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40245 aligncenter\" src=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image5-3.png\" sizes=\"(max-width: 1031px) 100vw, 1031px\" srcset=\"https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image5-3.png 1031w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image5-3-300x145.png 300w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image5-3-768x370.png 768w, https:\/\/quicksprout-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/02\/image5-3-1024x494.png 1024w\" alt=\"image5 3\" \/><\/p>\n<p>You can also try to upsell to your customers when they add something to their shopping carts. For example, if they buy a pair of headphones, you can recommend a carrying case for them.<\/p>\n<p>Again, it reflects their personal experience. This strategy works.<\/p>\n<p>Research shows that\u00a0<u>49% of consumers<\/u>\u00a0said they bought something they weren\u2019t initially planning on purchasing after seeing a personalized recommendation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your ecommerce site should be making more money.<\/p>\n<p>If there\u2019s one thing you choose to do for your eCommerce site today, let it be conversion optimization. Don\u2019t settle for average.<\/p>\n<p>Take steps to improve your conversion rates. It\u2019s an especially powerful tactic for small businesses.<\/p>\n<p>Why?<\/p>\n<p>Because you can get better results by using the same resources you have. It means you can start to scale your business and make headway on your competitors without outspending them.<\/p>\n<p><strong>That\u2019s golden.<\/strong><\/p>\n<p>Whether your business is brand new or has been around for a while, there is always room for improvement.<\/p>\n<p>You can make simple modifications to your eCommerce website to get more conversion and the tips I provided are the best place for you to start.<\/p>\n<p>You can start applying some of these elements to your website right away.<\/p>\n<p>I\u2019m not saying you need to implement all of these strategies overnight. In fact, you may even have a couple of these in place already.<\/p>\n<p>But over time, you need to optimize your eCommerce website if you want to get as many sales as possible. Follow these tips, and I\u2019m sure you\u2019ll see an improvement.<\/p>\n<p>Trust me, they work.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.quicksprout.com\/ecommerce-conversion-rate-optimization\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938e70bdcbf4ff%3A0xe04539f083e8f45e!2sHospital%20Heliport%2C%20Omaha%2C%20Nebraska!3m2!1d41.2572599!2d-95.9767973!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585309512!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody likes to be viewed as normal. In the aggressive universe of online deals, normal is not even close to adequate. In this way, with regard to your eCommerce conversion rate, agreeing to &#8220;standard&#8221; isn&#8217;t a choice. E-commerce platforms rely on sales to survive. If you operate one of these websites, you know how importantRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,14],"tags":[746,22],"class_list":["post-2622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 E-commerce Conversion Optimization Wins - Omaha SEO<\/title>\n<meta name=\"description\" content=\"In the aggressive universe of online deals, normal is not even close to adequate. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/improve-your-rate-with-this-15-e-commerce-conversion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 E-commerce Conversion Optimization Wins - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"In the aggressive universe of online deals, normal is not even close to adequate. Need help? 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