{"id":2617,"date":"2019-04-17T05:44:01","date_gmt":"2019-04-17T05:44:01","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2617"},"modified":"2022-06-01T15:27:12","modified_gmt":"2022-06-01T15:27:12","slug":"6-actions-to-improve-your-seo-audit","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/","title":{"rendered":"6 Tips To Improve Your SEO Audit"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<p>Let&#8217;s be honest, there is a lot of actions to improve your <a href=\"https:\/\/omaha-seo.com\/\">SEO audit<\/a> procedure out there. Regardless of whether you&#8217;re an independent company attempting to streamline your site for natural inquiry, or an organization doing likewise for a customer, it very well may be hard to realize where to start, how inside and out your examination ought to go, and which <a href=\"https:\/\/omaha-seo.com\/blog\/get-seo-audit\/\">search engine optimization audit<\/a> apparatuses will enable you to gather the most helpful data.<\/p>\n<h1 class=\"sej-stitle\"><img decoding=\"async\" class=\"aligncenter wp-image-2459\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-1024x665.jpg\" alt=\"omaha seo\" width=\"500\" height=\"325\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-1024x665.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-300x195.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-768x498.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-980x636.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-513x333.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-573x372.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-600x389.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-335x217.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015.jpg 2000w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-article-content gototop-pos \">\n<p>Want to improve the organic search visibility of your website?<\/p>\n<p>Step one is commonly an\u00a0SEO audit.<\/p>\n<p>An SEO audit can produce valuable insights. It reveals past SEO strategy and tactics \u2013 or lack thereof \u2013 and is a fresh way to get started with a new partner,<\/p>\n<p>The best audits are done in-depth and focused on aspects across the three key areas of SEO:<\/p>\n<ul>\n<li>Technical.<\/li>\n<li>On-page.<\/li>\n<li>Off-page.<\/li>\n<\/ul>\n<p>They also use some keyword or goal-oriented focuses to compare against. This allows for a deeper analysis of keyword performance and competitor comparison.<\/p>\n<p>When investing time, energy, and actual dollars in an SEO audit, you are probably doing it with the goal of taking action afterwards. Perhaps you\u2019re looking to get a return on investment or jump-start ranking, traffic, and conversion goal improvements.<\/p>\n<p>So what comes next?<\/p>\n<p>Here are some specific next steps you should take after the audit is completed to build momentum and ensure your time and investment isn\u2019t wasted.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0386d8e4e0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0386d8e4e0\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#1_Develop_a_List_of_Insights\" >1. Develop a List of Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#2_Prioritize_Based_on_Level_of_Impact\" >2. Prioritize Based on Level of Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#3_Determine_Necessary_Resources\" >3. Determine Necessary Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#4_Develop_a_Timeline\" >4. Develop a Timeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#5_Create_an_Action_Plan\" >5. Create an Action Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#6_Achieve_Success\" >6. Achieve Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/6-actions-to-improve-your-seo-audit\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Develop_a_List_of_Insights\"><\/span>1. Develop a List of Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A detailed, handcrafted audit report often includes:<\/p>\n<ul>\n<li>The list of SEO items audited.<\/li>\n<li>What the status is of those items weighed against best practices, audience, and competitive filters.<\/li>\n<li>Recommendations of aspects to correct or improve.<\/li>\n<\/ul>\n<p>These are often woven throughout the report and sometimes are summarized in an executive summary or conclusion section.<\/p>\n<p>For lighter or more automated audits, this section of findings might be lacking clarity or depth.<\/p>\n<p>Your first step after the SEO audit is to get to the short (or possibly long) list of specific insights and things that need action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Prioritize_Based_on_Level_of_Impact\"><\/span>2. Prioritize Based on Level of Impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the list that was included in the audit report, or the insights you compiled, it\u2019s time to begin the planning phase.<\/p>\n<p>If you have the option to go back to the person or team (internally or externally) who conducted the audit or do a post-audit meeting, this is the time to learn and understand the expected level of impact of each of the items on the insights list.<\/p>\n<p>Not all corrective or optimization actions will have the same magnitude of impact. While <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-seo-industry\/\">SEO professionals are pressed to avoid promises due to the uncertain nature of the industry<\/a>, there should be a scale and objective way to prioritize the list based on how big issues are.<\/p>\n<p>Setting expectations of what the impact could be, even when they are based on benchmarks and where you want to be, will be helpful later for measurement of actual impact.<\/p>\n<p>For example, resolving the issue of missing\u00a0title\u00a0and\u00a0meta description tags\u00a0on every page of the site by writing custom, helpful, keyword focused tags will likely have more impact and should have higher priority than implementing schema structured data for a\u00a0contact us page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Determine_Necessary_Resources\"><\/span>3. Determine Necessary Resources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With a prioritized list of action items based on the level of impact, you can now determine the necessary time, budget, and resources needed to tackle each item.<\/p>\n<p>Some updates can be made in minutes by a single person with little training. Others might require the assistance of other departments, individuals, or outside vendors.<\/p>\n<p>Something like the implementation of a sophisticated <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-canonical-issue\/\">canonical<\/a> tag strategy might require a good technical SEO mind plus the skills of a web developer. Those resources may cost money and have to be slotted into schedules.<\/p>\n<p>Once you know how long it will take to implement each item, what it will cost in time and resources, coupled with the level of impact from the previous step, you can filter the list and re-prioritize.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Develop_a_Timeline\"><\/span>4. Develop a Timeline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You now have an outline of the work and needs in front of you. This is not the time to take your foot off the gas.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\"><\/div>\n<\/div>\n<p>Pushing forward on the SEO plan can be daunting due to time, resource, and budget constraints. However, SEO is a\u00a0long-term commitment\u00a0that is fueled by short-term activities and tactical execution.<\/p>\n<p>At this point, you should be able to see what the all-in investment is for implementing all of the items on the list.<\/p>\n<p>Based on budgeting, pacing, and the ability to commit, it should be possible to know how much time overall it will take to work through everything.<\/p>\n<p>With this in hand, you can develop a timeline with specific milestones, goals, and reporting cycles to measure the impact of the effort.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Create_an_Action_Plan\"><\/span>5. Create an Action Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Putting the plan in motion, you\u2019ll need to find the right systems to ensure that:<\/p>\n<ul>\n<li>Collaboration is easy.<\/li>\n<li>Tasks are scheduled and assigned.<\/li>\n<li>Accountability is attached.<\/li>\n<\/ul>\n<p>Whether that is a workflow program, SEO tool, or project management suite, treating this as a real project or campaign following the audit is one of the best things you can do to give it a fair shot.<\/p>\n<p>Heaping a big stack of tasks or assignments on an individual, team, or group of roles with no expectation or accountability is a big risk for failure.<\/p>\n<p>Setting the tone with a plan and an expectation of it being organized and completed on budget and on time is critical.<\/p>\n<p>Not all stakeholders and roles will understand the potential impact of improving SEO if they only have a small role in certain pieces.<\/p>\n<p>The IT manager (no offence) probably won\u2019t care much about why you want them to change 302 redirects to 301s or set a canonical version of the root domain.<\/p>\n<p>Without some education and a clear assignment with a due date that tucks into the plan, it might go into an IT queue with low priority and never get done.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Achieve_Success\"><\/span>6. Achieve Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How are you going to know\u00a0what SEO success looks like\u00a0and that this effort was worthwhile?<\/p>\n<p>Tying back into the goals and expectations you set in the first post-audit step of assessing the best estimate possible of the level of impact of the action items identified, you can\u00a0measure performance.<\/p>\n<p>Using baseline or benchmark data, you can isolate the project schedule and see where average position, impressions, traffic, and conversions changed during the project or campaign.<\/p>\n<p>With a dedicated plan and concerted effort, you should be able to track specific improvements.<\/p>\n<p>Be sure to use the annotation feature in Google Analytics and have regular reporting cycles monthly or weekly depending on how long your timeline is for implementing the plan.<\/p>\n<p>This is a great way to track improvement over time and understand the actual impact versus the estimated level of impact and to make any agile revisions to the plan or to keep going with the original schedule.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The SEO audit process can be overwhelming.<\/p>\n<p>Depending on the type of audit, and how much support and education you receive at the end of the process, it can be challenging to use the audit as a powerful tool to improve the optimization of a website.<\/p>\n<p>Through working from insights to fully-actionable and measurable plan, you can achieve success and find ROI not just for the audit investment itself, but in leveraging SEO as a valuable digital marketing channel.<\/p>\n<p><strong>More Resources:<\/strong><\/p>\n<ul>\n<li>You Need a Site Audit: How to Tell If You\u2019re Getting Your Money\u2019s Worth<\/li>\n<li>Free SEO Site Audit Tools<\/li>\n<li>A Complete Guide to SEO: What You Need to Know in 2019<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d69389.71581832624!2d-96.08265636604568!3d41.22373755729588!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938dcedc36acdd%3A0x9cc70ec1529b34bb!2sHotel%20Deco%2C%20Leavenworth%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2521747!2d-95.9968968!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558751484!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nVia: https:\/\/www.searchenginejournal.com\/after-seo-audit-next-steps\/298487\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s be honest, there is a lot of actions to improve your SEO audit procedure out there. Regardless of whether you&#8217;re an independent company attempting to streamline your site for natural inquiry, or an organization doing likewise for a customer, it very well may be hard to realize where to start, how inside and outRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[746,22],"class_list":["post-2617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-omaha-seo","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips To Improve Your SEO Audit - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Let&#039;s be honest, there is a great deal of SEO review procedure out there. 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