{"id":2614,"date":"2019-04-16T08:11:33","date_gmt":"2019-04-16T08:11:33","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2614"},"modified":"2022-06-06T18:19:58","modified_gmt":"2022-06-06T18:19:58","slug":"find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/","title":{"rendered":"Creating An SEO Content Strategy For Business"},"content":{"rendered":"<p>Every content marketing endeavor, no matter how small or low-budget, needs a strategy. Without a strategy, content marketing is like a pile of puzzle pieces. They make no sense until you put them together and form the whole picture.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2455 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-1024x684.jpg\" alt=\"omaha seo\" width=\"900\" height=\"601\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-1024x684.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-768x513.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-980x654.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-573x382.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-600x401.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015-335x224.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_66891569_l-2015.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>I\u2019m a content strategist but I work mainly with small businesses, so while I\u2019d love to be able to recommend intricate strategies that require a lot of resources, the truth is the majority of the time I\u2019m working with one-man-bands with a tight budget and almost no time. So, with that in mind, is it still possible to implement a content strategy? The answer is yes, but it takes some creativity, and a lot of understanding about the business, the industry, the market, and how to run a content strategy on a budget! Here\u2019s where I always start:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0253082f06\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0253082f06\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Understand_Content_Strategy_for_Business\" >Understand Content Strategy for Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Understand_the_Business_Objectives\" >Understand the Business Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Understand_the_audience\" >Understand the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Inspiration_from_Competitors\" >Inspiration from Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Prioritize_and_Make_it_Realistic\" >Prioritize and Make it Realistic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Metrics_that_Matter\" >Metrics that Matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/#Timings_Refinement\" >Timings &amp; Refinement<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understand_Content_Strategy_for_Business\"><\/span>Understand <a href=\"https:\/\/omaha-seo.com\/\">Content Strategy for Business<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I\u2019m a consultant, and I jump between different projects for various clients across different industries. I don\u2019t specialize in one particular industry, and I\u2019m just as comfortable to work in one I have no experience in, as I am one where I have tried and tested strategies in place. The first step is always the same: understand the business. This doesn\u2019t just mean understanding the industry and the latest trends, but actually taking a deep dive into the client\u2019s business to get to the root of why the business started in the first place, what makes it special, what is the process of buying from this company, etc. Oftentimes, having experience in the industry means marketers tend to skip this step as they assume they already know what this business needs.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Understand_the_Business_Objectives\"><\/span>Understand the Business Objectives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As well as understanding the business, it takes time to get to the root of the business objective, in order to determine the content objective. It\u2019s all well and good creating a content strategy that\u2019ll help the business rank on page 1, drive traffic, gain back-links and so on, but is all of that actually helping to reach the business objectives? Find out what those are first, and only then will you know how to structure your content strategy. It could mean that prioritizing PR and relationship building\u00a0would take priority over SEO objectives, but you won\u2019t know that until you\u2019ve taken the time to understand the business and its objectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understand_the_audience\"><\/span>Understand the audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Target audience is so important! I always like to work with clients to create target personas. Some people also refer to these as \u2018ideal client avatars\u2019. This part can sometimes be overlooked, or not given enough attention. Using data is fantastic, whether it\u2019s from analytics, keyword research etc. but it\u2019s also important to communicate with clients and understand who they\u2019re actually interested in going after, and making sure the content strategy aligns with that. There isn\u2019t one particular template that works better than others, as it depends on the business, but this\u00a0customer avatar worksheet\u00a0is really detailed and easy to work through.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inspiration_from_Competitors\"><\/span>Inspiration from Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s likely that direct competitors (i.e. other small business in the same industry\/location) won\u2019t have implemented a detailed content strategy. This puts your client at a direct competitive advantage. However, take inspiration from the market leaders and their content strategy. What type of content do they create? Through which channels? What seems to be their distribution strategy? What level of engagement do they receive? I tend to run a\u00a0content audit\u00a0on the top three businesses, and will use that as inspiration, or as a starting point.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prioritize_and_Make_it_Realistic\"><\/span>Prioritize and Make it Realistic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After all this research, it\u2019s a case of building a content strategy that works for the client. It needs to be realistic given the resources available, which often means prioritizing elements and sacrificing those that are less important or urgent. I rely on two main documents to keep things simple: a <strong>content calendar<\/strong>\u00a0and a\u00a0<strong>distribution\/augmentation flow diagram<\/strong>. This tells me and my clients what content needs to be created and when, and what to do with it once it\u2019s published. I tend to plan about three months at a time if I can, as this gives clients something to work with that doesn\u2019t feel too overwhelming.<\/p>\n<p>I try to stretch out content and make it work harder \u2013 for example a thought leadership article that can also be turned into a blog post, a handful of social media posts and a video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metrics_that_Matter\"><\/span>Metrics that Matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re short on time, the last thing you want is to spend hours poring over data and analytics. As well as keeping the strategy simple, measurement needs to be simple also. This is why the objectives are so important, as they set the tone for what you need to measure. I tend to focus on five key metrics that\u2019ll tell me and my clients whether they\u2019re achieving their objectives. What those metrics actually are is highly dependent on the objectives of the brand and content strategy overall, so there is no easy answer here.<\/p>\n<p>For example, if a business is quite new and they\u2019ve never done content before, I like to start with a strategy that drives relevant traffic to the site. So, naturally overall traffic, referrals, time on site, and pages viewed become important metrics. However, if the objective is more around building a community, expanding reach and positive sentiment, then social media engagement and growth becomes more important, as well as establishing links with reputable websites within the target audience\u2019s interests. If the overall goal is to drive sales, then being able to track where that sale originated from determines how well the strategy is working.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Timings_Refinement\"><\/span>Timings &amp; Refinement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How long a content strategy takes to work will be highly dependent on the activity itself, the resources available, the industry and the level of competitiveness. Once again, there is no straight forward answer for how long before you start seeing results. I like to start with an initial audit to set a benchmark, and then measure on a monthly basis. About six months in, I\u2019ll do a deep dive and re-structure the strategy based on how it\u2019s going. Most of my clients aren\u2019t interested in <strong>just<\/strong>\u00a0getting traffic \u2013 they want that traffic to result in sales, phone calls, bookings. So, if the content is not achieving that, then it\u2019s time to think about where to improve it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>So, what does it take to create a content strategy for a small business? A very good understanding of creative content marketing on a budget, a deep understanding of the business, the industry and the target audience. A lot of organisation and finally, keeping it simple so that it can be sustainable.\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\">Via: https:\/\/www.stateofdigital.com\/what-does-it-take-to-create-a-content-strategy-for-a-small-business\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938cfe818a548f%3A0xc9a6118c303c5655!2sHospital%20Heliport%2C%20South%2075th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2407095!2d-96.0307713!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585363208!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every content marketing endeavor, no matter how small or low-budget, needs a strategy. Without a strategy, content marketing is like a pile of puzzle pieces. They make no sense until you put them together and form the whole picture. I\u2019m a content strategist but I work mainly with small businesses, so while I\u2019d love toRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[742,1],"tags":[746,22],"class_list":["post-2614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-742-id","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating An SEO Content Strategy For Business - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Every content marketing endeavor, no matter how small or low-budget, needs a strategy. Without a strategy, content marketing is like a pile of puzzle pieces. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating An SEO Content Strategy For Business - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Every content marketing endeavor, no matter how small or low-budget, needs a strategy. Without a strategy, content marketing is like a pile of puzzle pieces. Need help? Call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-16T08:11:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:19:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating An SEO Content Strategy For Business - Omaha SEO","description":"Every content marketing endeavor, no matter how small or low-budget, needs a strategy. Without a strategy, content marketing is like a pile of puzzle pieces. Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/find-out-how-it-takes-to-create-a-content-strategy-for-a-small-business\/","og_locale":"en_US","og_type":"article","og_title":"Creating An SEO Content Strategy For Business - Omaha SEO","og_description":"Every content marketing endeavor, no matter how small or low-budget, needs a strategy. Without a strategy, content marketing is like a pile of puzzle pieces. Need help? 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