{"id":2612,"date":"2019-04-12T06:29:49","date_gmt":"2019-04-12T06:29:49","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2612"},"modified":"2022-06-06T18:23:57","modified_gmt":"2022-06-06T18:23:57","slug":"how-to-blast-your-brand-using-youtube","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/","title":{"rendered":"Blast Your Brand Using YouTube SEO"},"content":{"rendered":"<p>You know YouTube is essential, yet you&#8217;re sure genuine achievement is saved for enormous brands. So you make due with non-innovative recordings that don&#8217;t move your group of onlookers\u2026 leaving genuine accomplishment to those enormous brands. These ways aren&#8217;t as easy to apply as a fast explainer video, however anybody can do it, regardless of your organization size or spending plan.<\/p>\n<p>Companies of all sizes are taking advantage of a free and accessible marketing platform to grow their businesses. Sounds great, you say. But how does it work?<\/p>\n<p>It\u2019s easy: you make interesting, useful and entertaining videos, upload them to\u00a0YouTube and watch your brand explode. If you\u2019re looking to hook people and get them engaged, there\u2019s no better way to do that than with video. And without a doubt, YouTube is the best way to get video in front of an audience.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1157 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/04\/advanced.jpg\" alt=\"omaha seo\" width=\"514\" height=\"386\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/04\/advanced.jpg 514w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/04\/advanced-300x225.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/04\/advanced-455x342.jpg 455w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2017\/04\/advanced-335x252.jpg 335w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p>If you\u2019re looking to build brand awareness, increase your market reach and drive sales, then you should be all about <a href=\"https:\/\/omaha-seo.com\/\">YouTube marketing<\/a>. This video-sharing website has more than 1 billion users who watch more than five billion videos. Not only that; YouTube is also the second-largest search engine. Its videos are easy to search by keyword, both on the site itself and through Google, its parent company.<\/p>\n<p>Simply said, if you aren\u2019t using this tool, you\u2019re missing out. If you think it\u2019s too hard, too expensive or too daunting to get started, you need to read on. Here are the nine most important tips to make optimal use of YouTube and see results fast.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e0386e4df85\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e0386e4df85\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#1_Look_at_what_your_competitors_are_doing\" >1. Look at what your competitors are doing.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#2_Have_a_clear_focus_on_your_channel\" >2. Have a clear focus on your channel.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#3_Find_your_niche\" >3. Find your niche.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#4_Determine_your_video_genre\" >4. Determine your video genre.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#5_Create_quality_videos\" >5. Create quality videos.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#6_Make_your_videos_searchable_through_keywords\" >6. Make your videos searchable through keywords.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#7_Include_multiple_calls_to_action\" >7. Include multiple calls to action.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#8_Be_consistent\" >8. Be consistent.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/#9_Promote_your_videos\" >9. Promote your videos.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Look_at_what_your_competitors_are_doing\"><\/span><b>1. Look at what your competitors are doing.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is to take a close look at your competitors\u2019 YouTube channels. What type of content are they sharing? You likely have a similar target audience and marketing goals, so you can glean a lot of information and learn valuable lessons by evaluating what their channel is doing.<\/p>\n<p>A basic\u00a0competitive analysis\u00a0of other channels can help you understand their strengths and weaknesses, which can help you determine what areas you should focus on and how your channel can fill any voids. How many followers do they have?<\/p>\n<p>Scan the comments section below each video to get a sense of viewer reaction and engagement. How many views, likes and shares do their videos routinely get? What is working well and what isn\u2019t? And most importantly, where can you improve?<\/p>\n<p><b>Related:\u00a0How to Appropriately Promote Yourself on\u00a0YouTube<\/b><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2_Have_a_clear_focus_on_your_channel\"><\/span><b>2. Have a clear focus on your channel.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you launch, have a clear idea of your channel\u2019s focus and purpose. This will give your channel clarity and help you determine a marketing strategy. What are you trying to achieve and what are your end goals? There are gobs of YouTube channels out there and tons of businesses trying to use this format to sell themselves. What makes your channel unique and stand out from everyone else?<\/p>\n<p>Your channel plan should include your channel\u2019s purpose and the vibe you want to create (will it be authentic, vibrant, smart, sassy?). Think through your channel\u2019s overall marketing strategy. Undoubtedly, this will include increasing awareness of your brand, so you want to create content that appeals to the range of people who are potential customers.<\/p>\n<div id=\"100hori40b\" class=\"banner-ad adbox adbox--called offset offset-right adbox--handled\" data-key=\"a2ad\" data-google-query-id=\"CJTlr7zzyeECFcFxYAoddGkIjw\">\n<div id=\"google_ads_iframe_\/6280\/Entrepreneur-in\/article_5__container__\"><\/div>\n<\/div>\n<p>Your content should strongly tie to your industry and create interest in your product or service without being overly pushy. Offering content that\u2019s genuine and of value will always garner viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Find_your_niche\"><\/span><b>3. Find your niche.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finding your niche is the foundation of YouTube success. Tapping into a niche will ultimately help you grow your brand. But determining this can be tricky when you\u2019re getting started. What specific subject or area is your channel going to focus on? And who is the intended audience?<\/p>\n<p>You also need to take into account the demand for the subject you\u2019re focused on. If no one is searching for it, your channel may get few hits. But if your\u00a0niche is too broad, it\u2019s harder to stand out and your content could be easily lost in the mounds of similar channels.<\/p>\n<p>So do your research. How many viewers are active in the niche you\u2019re interested in? Is the topic oversaturated? And once you start posting videos, take a close look at your actual audience &#8212; who\u2019s watching your videos? Be open to fine-tuning your channel as you go.<\/p>\n<p><b>Related:\u00a0The Advantages\u00a0YouTube\u00a0Ads Have Over Facebook Ads<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Determine_your_video_genre\"><\/span><b>4. Determine your video genre.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every video you upload to your channel has to have a purpose and an intent. Once you know who your audience is, you should determine what type of videos you want to include on your channel. Popular\u00a0video genres\u00a0include:<\/p>\n<ul>\n<li>Unboxing videos<\/li>\n<li>Time-lapse videos<\/li>\n<li>Video-game walkthroughs<\/li>\n<li>Tutorials (on virtually any subject)<\/li>\n<li>Product reviews<\/li>\n<li>Fan videos<\/li>\n<li>Reaction videos (people love watching others being thrilled or disappointed)<\/li>\n<li>Cute animal videos<\/li>\n<li>Celebrity gossip<\/li>\n<li>Video blogs (vlogs)<\/li>\n<\/ul>\n<p>Any of these formats may work, but the videos that get the most attention on YouTube are ones that are funny, weird, unique or useful. Spend some time watching popular videos that are trending on YouTube to get ideas of what may work for you.<\/p>\n<p><b>Related:\u00a0Here&#8217;s How to Crush It With\u00a0YouTube\u00a0Influencers<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Create_quality_videos\"><\/span><b>5. Create quality videos.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating quality videos doesn\u2019t mean you have to break the bank. In fact, you may be able to get away with using your smartphone and some video-editing software to create click-worthy videos. But YouTube is a competitive space, and if your videos are low-grade, it doesn\u2019t matter how awesome your content is &#8212; no one will watch it. If you want to up the ante, here\u2019s some equipment to consider investing in:<\/p>\n<ul>\n<li>A high-quality camera, camcorder or webcam action camera (like a GoPro). Whatever you choose, it should record at least 1080p for quality videos.<\/li>\n<li>An external microphone. There are many different options on the market. Make sure you pick a microphone that suits your needs.<\/li>\n<li>Lighting. How an area is lit can completely change the mood and ambience of a video. Softboxes can create natural lighting, while a ring light is a favorite among beauty vloggers.<\/li>\n<li>A tripod or gimbal stabilizer. These tools help you avoid unsteady footage that can make viewers feel uneasy.<\/li>\n<li>Video-editing software. An all-important tool for creating quality videos. Good video-editing software allows you to trim, freeze frames, create bounce-back effects, use animations and more.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Make_your_videos_searchable_through_keywords\"><\/span><b>6. Make your videos searchable through keywords.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>About 70 percent of YouTube videos are found through browsing. This means someone types in a few keywords related to the topic they\u2019re interested in. Then they scroll through the search results for videos that pique their interest. The first step to getting noticed is making sure your videos come up in those searches. To do this, you need to effectively use keywords in your video\u2019s title, description and tags.<\/p>\n<p>The title of your video tells viewers what the video is about, so it should be catchy but closely aligned with the video\u2019s content. Make sure the title is relevant and gives viewers the answer they\u2019re looking for. Focus on showing the value of your video in a clear and concise way.<\/p>\n<div id=\"633jye070c\" class=\"banner-ad adbox adbox--called\" data-key=\"a2ad\">\n<div id=\"google_ads_iframe_\/6280\/Entrepreneur-in\/article_6__container__\"><\/div>\n<\/div>\n<p>Search engines will also use the information and keywords in your description field to search for relevant videos. Users will see a snippet of the first few lines of the description in the search results, so aim to describe and sell your video upfront.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Include_multiple_calls_to_action\"><\/span><b>7. Include multiple calls to action.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The more people engage with your video, the better your video\u2019s ranking in search results. And, of course, you want them to click the link that will take them to your webpage &#8212; where you hope they\u2019ll become steady customers. But the first step is getting viewers to respond to your video. That is why your channel and each of your videos should include\u00a0multiple calls to action.<\/p>\n<p>This means clearly telling viewers what you want them to do:<\/p>\n<ul>\n<li>Please rate this video.<\/li>\n<li>Follow me on Twitter.<\/li>\n<li>Find me on Facebook.<\/li>\n<li>Subscribe to my videos.<\/li>\n<li>Visit my blog for more great videos.<\/li>\n<li>Embed this on your site.<\/li>\n<li>Please post your comments.<\/li>\n<li>Send this video to your friends.<\/li>\n<li>Check out my channel.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"8_Be_consistent\"><\/span><b>8. Be consistent.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setting a\u00a0consistent publishing schedule\u00a0is key for staying top of mind for your viewers. Say when you\u2019ll publish new content and stick to it. This is a simple and fast way to grow loyal and engaged viewers and build a community of supporters.<\/p>\n<p>Consistency also plays into how easy it is to find your video. The more active your channel and the more often you put out new content, the more your channel will benefit from YouTube\u2019s algorithm, and the more likely your videos will be ranked higher in searches.<\/p>\n<p><b>Related:\u00a03 Secrets to\u00a0YouTube Marketing<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Promote_your_videos\"><\/span><b>9. Promote your videos.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you publish a new video, make sure you\u2019re promoting it and getting it out to as many viewers as possible. Email is a great way to reach out to your established audience and let them know you have new content ready to be viewed. Take advantage of the existing subscriber list you\u2019ve been building for your brand and ask new viewers to sign up.<\/p>\n<p>Design your videos with share ability in mind &#8212; people will always share videos they enjoy and see value in. Build excitement by cross-promoting teasers\u00a0on other social media such as Facebook and Twitter. And finally, make sure you\u2019re using a good thumbnail image for your video. This will help your video stand out and get more clicks. Pick an image that works well on both desktop and mobile devices. A custom thumbnail grabs people\u2019s attention and makes them want to watch, increasing viewer engagement.<\/p>\n<p style=\"text-align: center;\">Via: https:\/\/www.entrepreneur.com\/article\/328204<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d86190.88609506487!2d-96.06878932127096!3d41.20952531660258!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938a915d45afcd%3A0xdb7158177d4cede6!2sHospital%20Heliport%2C%20East%20Gold%20Coast%20Road%2C%20Papillion%2C%20Nebraska!3m2!1d41.137237!2d-96.0401808!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653585400835!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know YouTube is essential, yet you&#8217;re sure genuine achievement is saved for enormous brands. So you make due with non-innovative recordings that don&#8217;t move your group of onlookers\u2026 leaving genuine accomplishment to those enormous brands. These ways aren&#8217;t as easy to apply as a fast explainer video, however anybody can do it, regardless ofRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blast Your Brand Using YouTube SEO - Omaha SEO<\/title>\n<meta name=\"description\" content=\"These ways aren&#039;t as easy to apply as a fast explainer video, however anybody can do it, regardless of your organization size or spending plan. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-blast-your-brand-using-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blast Your Brand Using YouTube SEO - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"These ways aren&#039;t as easy to apply as a fast explainer video, however anybody can do it, regardless of your organization size or spending plan. Need help? 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