{"id":2600,"date":"2019-04-02T05:44:39","date_gmt":"2019-04-02T05:44:39","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2600"},"modified":"2022-06-01T15:29:47","modified_gmt":"2022-06-01T15:29:47","slug":"take-advantage-in-marketing-by-using-ppc-advertising","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/","title":{"rendered":"Taking Advantage Of PPC Advertising"},"content":{"rendered":"<div class=\"row\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/p>\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<p class=\"sej-stitle\">There are seven powerful benefits for companies, and non profits that come from using PPC advertising. The  important thing about <a href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/\">PPC management<\/a> is that it is one of a wide range of digital marketing tools accessible to your business, and in the right hands, this marketing strategy can be a powerhouse for increasing website traffic, brand awareness and driving sales. Check this blog for an <a href=\"https:\/\/omaha-seo.com\/\">ultimate guide to PPC marketing<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"scdetails media-body\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1298 \" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo.jpg\" alt=\"omaha seo\" width=\"698\" height=\"428\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo.jpg 870w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-300x184.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-768x471.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-513x315.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-573x352.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-600x368.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/12\/seo-335x206.jpg 335w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>There are many compelling benefits of\u00a0PPC advertising. Whether you\u2019re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there\u2019s a powerful case to be made.<\/p>\n<p>For starters, PPC:<\/p>\n<ul>\n<li>Offers quick entry.<\/li>\n<li>Results are easy to measurable and track.<\/li>\n<li>Works well with other marketing channels.<\/li>\n<li>Provides a wealth of useful data<\/li>\n<\/ul>\n<p>PPC can have a major \u2013 and positive \u2013 impact on most businesses and brands. If you aren\u2019t doing any PPC marketing, you\u2019re likely losing out on valuable traffic and revenue.<\/p>\n<p>Need to make the case for PPC advertising? Here are just seven powerful benefits of using PPC.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8e9b7302dc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8e9b7302dc\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#1_PPC_Contributes_to_Business_Goals\" >1. PPC Contributes to Business Goals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#2_PPC_Is_Measurable_Trackable\" >2. PPC Is Measurable &amp; Trackable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#3_Quick_Entry\" >3. Quick Entry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#4_Youre_in_Control\" >4. You\u2019re in Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#5_PPC_Works_Well_With_Other_Marketing_Channels\" >5. PPC Works Well With Other Marketing Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#6_Incredible_Targeting_Options\" >6. Incredible Targeting Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#7_A_Wealth_of_Marketing_Data\" >7. A Wealth of Marketing Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#Still_Not_Convinced_About_PPC\" >Still Not Convinced About PPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/take-advantage-in-marketing-by-using-ppc-advertising\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_PPC_Contributes_to_Business_Goals\"><\/span>1. PPC Contributes to Business Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.<\/p>\n<p>Nearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end-goals.<\/p>\n<p>In the era of\u00a0content marketing\u00a0and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.<\/p>\n<p>PPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer. Regardless of the set of identified goals, PPC campaigns can be set up effectively.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"2_PPC_Is_Measurable_Trackable\"><\/span>2. PPC Is Measurable &amp; Trackable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A major benefit of PPC advertising run through Google Ads is that it\u2019s easy to measure and track. Simply use the Google Ads tool in combination with Google Analytics.<\/p>\n<p>You\u2019ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).<\/p>\n<p>There\u2019s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.<\/p>\n<p>In other advertising and marketing channels, the picture isn\u2019t as clear for attribution of the budget to direct results.<\/p>\n<p>When you send your PPC traffic to dedicated landing pages and track it all the way to conversion using Google Analytics, you\u2019re able to clearly see what you spent and what it drove in terms of your end goals. No billboard or magazine ad can attribute to sales like that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Quick_Entry\"><\/span>3. Quick Entry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you\u2019re a decade behind your competitors on jumping into PPC marketing, you can get up and running quickly with a little bit of optimization. This is often a big contrast to\u00a0starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that Google Ads offers within minutes of launch.<\/p>\n<p>When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand, and you aren\u2019t limited to your existing followers or customer lists.<\/p>\n<p>PPC lets you quickly cast a wide net to find new prospects and customers.<\/p>\n<p>Plus, most of the work is done within the PPC advertising platform \u2014 from the research to campaign build out, to writing ads. You can get up and running quickly with minimal involvement of your development teams, aside from help setting up conversion tracking and any desired landing pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Youre_in_Control\"><\/span>4. You\u2019re in Control<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options for how you reach potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be.<\/p>\n<p>You also have a lot of budget flexibility if you want to start small. You can set your own ad budget and bids, and choose what you\u2019re willing to spend (though you have to pay at least close to a market rate to play in most cases).<\/p>\n<p>If you\u2019re seeing positive results, you can scale up immediately. And if you want to take a break, you can always pause and stop your ad spend right away. This is hard to do with other ongoing marketing campaigns, giving you the advantage and budget flexibility to move quickly when necessary or desired.<\/p>\n<p>Google Ads\u2019 auction and the algorithm involved has the final say as to where your ads will be positioned and what you\u2019ll spend when compared to competitors. The alignment of relevance between your landing pages and the keywords and ad copy can hurt or help you.<\/p>\n<p>The good news is that you have the flexibility to make quick edits and to optimize while your ads are running, and to try new tests every day if you wish. There\u2019s not a long cycle from edit to deployment that you see in other mediums, and if an ad stinks, you can pull it without having to let it finish out a contracted media cycle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_PPC_Works_Well_With_Other_Marketing_Channels\"><\/span>5. PPC Works Well With Other Marketing Channels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing has taken over the digital marketing world and content plans and calendars are the norm in most businesses now. With the investment in producing original and unique content to support the customer buying cycle and establish thought leadership positioning, Google Ads is an engine that can drive visitors to content more quickly and improve the ROI on your content investment.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>See Anyone&#8217;s Analytics Account, in Real Time.<\/strong><br \/>\nYou can literally see real-time sales and conversion data for any website, and which campaigns drove that traffic. Start your free trial today.<\/p>\n<\/div>\n<\/div>\n<p>PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience \u2014 the people using Google to find information, services, or products. The performance data of impressions, clicks, and conversions from Google Ads can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.<\/p>\n<p>On the flip side, organic traffic performance data and SEO strategy can also advise PPC if the data is available. All of this helps align with content marketing and ensures that efficiencies are gained and business end goals are not siloed.<\/p>\n<p>Google Ads re-marketing is a great avenue to keep site visitors engaged, regardless of how they found your site. Re-marketing ads are shown to people who visited and left your site and are based on specific rules or audiences you select.<\/p>\n<p>There are other cases where PPC can help provide data or an alternative to traditional direct marketing activities. PPC can also be directly compared to traditional mail with costs per impression and conversion. If you can shift away from more expensive traditional marketing to methods that provide real-time data and have better tracking, it can be a big win.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Incredible_Targeting_Options\"><\/span>6. Incredible Targeting Options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many advertisers take a multi-layered approach in Google Ads to test and ensure full coverage across the networks and targeting types that can gain brand exposure.<\/p>\n<p>This ranges from targeting keywords through text ads, to running ads through re-marketing based on their past behaviors, or focusing on specific audience demographics on the display network.<\/p>\n<p>By testing and trying out a mix, you can ensure the full scope of Google Ads is leveraged and that you\u2019re getting as many impressions as possible while staying targeted to the personas in your prospective audience.<\/p>\n<p>Going back to the business goals conversation, you can also see what performs best and set expectations on what the tolerance is for cost per click and cost per acquisition to compare the different targeting methods with each other.<\/p>\n<p>Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren\u2019t already in your audience as well as those that have been exposed to your brand. You have many options for how wide of a net you want to cast.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_A_Wealth_of_Marketing_Data\"><\/span>7. A Wealth of Marketing Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there\u2019s a lot of data and performance information directly available in Google Ads, the value of information gained goes beyond just PPC performance.<\/p>\n<p>Impression, click, and conversion data for each keyword can be used to advise SEO strategy and content marketing efforts.<\/p>\n<p>Beyond that, you can use the built-in keyword planner and display planner tools to find where your audience is.<\/p>\n<p>You can also cross-reference where your competition is through third-party tools like SpyFu, KeywordSpy, and iSpionage to build a solid profile of what you\u2019re up against and what market share you can gain.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Still_Not_Convinced_About_PPC\"><\/span>Still Not Convinced About PPC?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Run your own projection to show the risk of Google Ads compared to other organic and paid sources of traffic you\u2019re currently utilizing. For example:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-292923 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/02\/Google-Ads-Projection-Calculation-Details.png\" alt=\"Google-Ads-Projection-Calculation-Details\" width=\"415\" height=\"318\" \/>By looking at what the cost will be for media, management of the campaign, and any content that must be created, you can put that cost up against what you\u2019re currently spending for similar management and development activities in organic search, email, social, and offline marketing channels.<\/p>\n<p>Additionally, you can take some simple inputs including your current or projected conversion rate and project with the keyword and display planner tools to see what traffic is out there. From there, you can look at what the projection is if you were to increase by certain amounts of traffic, putting the cost of that traffic against the investment required to get it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C, nonprofits, and other companies seeking quick, quality traffic and conversions.<\/p>\n<p>Considering all the benefits PPC offers, there\u2019s little risk in testing it out to see where it can move the needle and to gain a wealth of valuable data you can use to inform your other marketing and optimization efforts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Via: https:\/\/www.searchenginejournal.com\/ppc-guide\/ppc-benefits\/<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938fb7d7485f27%3A0x7ed4556295e887c5!2sHoliday%20Inn%20Omaha%20Downtown%20-%20Waterpark%2C%20an%20IHG%20Hotel%2C%20Cuming%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.268245799999995!2d-95.9352215!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563863729!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff There are seven powerful benefits for companies, and non profits that come from using PPC advertising. The important thing about PPC management is that it is one of a wide range of digital marketing tools accessible to your business, and in the right hands, this marketing strategy can be a powerhouse for increasing websiteRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taking Advantage Of PPC Advertising - Omaha SEO<\/title>\n<meta name=\"description\" content=\"PPC is one of a wide range of digital marketing tools accessible to your business, and in the right hands, this marketing strategy can be a powerhouse for increasing website traffic, brand awareness and driving sales. 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