{"id":2581,"date":"2019-03-30T07:21:25","date_gmt":"2019-03-30T07:21:25","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2581"},"modified":"2022-06-06T18:37:07","modified_gmt":"2022-06-06T18:37:07","slug":"a-professionals-guide-for-lifetime-loyalty-program","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/a-professionals-guide-for-lifetime-loyalty-program\/","title":{"rendered":"A Ultimate Guide To Lifetime Loyalty Programs"},"content":{"rendered":"<p class=\"headline\">To the great delight of customers, many companies offer <a href=\"https:\/\/omaha-seo.com\/\">loyalty programs<\/a>. Customers become motivated to direct as many of their purchases as possible towards the same organization, and businesses reap the rewards of more purchases and a loyal customer base.<\/p>\n<div><\/div>\n<div class=\"socialsharebar\" data-ga-category=\"article-share-share\" data-ga-label=\"share-329905\" data-ga-action=\"display\" data-shareid=\"share329905article-share\" data-share-title=\"The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'\" data-share-deck=\"Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will than...\" data-author-handle=\"@lincvip\" data-share-url=\"http:\/\/entm.ag\/mzy\"><img decoding=\"async\" class=\"aligncenter wp-image-2435\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-1024x700.jpg\" alt=\"omaha seo\" width=\"800\" height=\"547\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-1024x700.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-300x205.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-768x525.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-980x670.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-500x342.jpg 500w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-573x392.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-600x410.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015-335x229.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_157843438_l-2015.jpg 1999w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div class=\"hero-ad\">\n<div id=\"v410yasqi4\" class=\"island-ad adbox adbox--called adbox--handled\" data-adsync=\"false\" data-key=\"vad\" data-google-query-id=\"CLfl_9qlqeECFWgmrQYdttYBeg\">\n<div id=\"google_ads_iframe_\/6280\/Entrepreneur-in\/article_3__container__\"><\/div>\n<\/div>\n<\/div>\n<figure class=\"heroimage\">\n<div class=\"imgcont\"><\/div>\n<\/figure>\n<div id=\"articleAdd\" class=\"art-v2-body\">\n<p><small class=\"grey-text text-darken-1\"><\/small>Successful organizations refuse to be pigeonholed. That&#8217;s why companies like\u00a0Airbnb\u00a0are offering increasingly unique, valuable services and products. What was once simply an affordable hospitality service is now the source for expansive, customizable travel experiences.<\/p>\n<p>Airbnb straddled the line between &#8220;product&#8221; and &#8220;service&#8221; to improve its growth plan. It took what could have remained a simple platform for booking accommodations and surrounded it with value-added services to benefit the consumer.<\/p>\n<p>Deciding when and how &#8212; and whether &#8212; to expand entails a constant balancing act for companies in any industry, from banking to insurance to retail. But Airbnb succeeded because it didn&#8217;t fragment what it offered to build out a competitive features list;\u00a0it focused on providing additional value for its customers based on their core needs.<\/p>\n<p><b>Related:\u00a0Check Out the Airbnb Camping Experience for Owners and Their Dogs<\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e999a83bd2d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e999a83bd2d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/a-professionals-guide-for-lifetime-loyalty-program\/#Relationships_over_categorization\" >Relationships over categorization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/a-professionals-guide-for-lifetime-loyalty-program\/#1_Understand_the_customers_daily_life\" >1. Understand the customer&#8217;s daily life.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/a-professionals-guide-for-lifetime-loyalty-program\/#2_Innovate_on_products_and_value_adds\" >2. Innovate on products and value adds.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/a-professionals-guide-for-lifetime-loyalty-program\/#3_Consider_creating_new_value_for_customers\" >3. Consider creating new value for customers.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Relationships_over_categorization\"><\/span>Relationships over categorization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of course, Airbnb&#8217;s success demonstrates how arbitrary\u00a0it can be for a company to choose\u00a0between the labels\u00a0&#8220;product&#8221; and &#8220;service.&#8221; A company&#8217;s triumph in the modern\u00a0&#8220;system&#8221; era\u00a0depends more on customers&#8217; experiences than how that company presents its brand. Consumers, then, shouldn&#8217;t have to decide between the &#8220;what&#8221; and the &#8220;how&#8221; of a brand: An engaging, interactive relationship is what&#8217;s needed to make customers feel that they&#8217;re a part of the organization.<\/p>\n<p>Nike, for instance, doesn&#8217;t limit itself to making great running shoes and activewear. The company&#8217;s Nike Plus software strengthens customer relationships through digital fitness tips and workout challenges. This way, Nike keeps customers involved without bombarding them with unwanted advertisements; it leverages\u00a0value-added services to create more loyal customers.<\/p>\n<p>These exercise apps from Nike, though, don&#8217;t distract from its footwear. Instead, the company implemented a valuable service that complements its core product and creates a virtuous cycle. After all, the more customers are motivated, the more time they&#8217;ll devote to running, and the more miles they put on their shoes, the sooner they&#8217;ll need to replace them.<\/p>\n<p>Other brands might see a lesson here: They need to be less concerned about the &#8220;products vs. services&#8221; debate and instead focus on combining the two.<\/p>\n<p><b>Related:\u00a0These 7 Mobile Apps Will Help You Stay Fit<\/b><\/p>\n<p>Based on my own experience working with consumer brands, businesses of every kind can use the following strategies to provide memorable, differentiating customer experiences without losing track of their primary brand objectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Understand_the_customers_daily_life\"><\/span>1. Understand the customer&#8217;s daily life.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In some ways, a company&#8217;s product is its greatest resource. That said, focusing solely on the product and differentiating it from the competition is no longer enough, as these actions ignore\u00a0the customer&#8217;s individual needs and the fact that his or her experience itself can make or break customer loyalty.<\/p>\n<p>Rather than replicate another brand&#8217;s version of the same item, companies should consider how what they&#8217;re selling fits into the target customer&#8217;s daily life.<\/p>\n<p>For example, cosmetics giant Sephora surrounds its products with value-added services, including appointments, product selection assistance and how-tos that are facilitated by modern technology. Sephora even\u00a0offers Visual Artist, an augmented reality service that&#8217;s available in select stores and through its app. Customers can try on products virtually and walk through tutorials to learn how to accomplish specific makeup looks. All of this makes the customer experience more accessible, convenient and engaging &#8212; which is key for making Sephora&#8217;s or any company&#8217;s brand a part of customers&#8217; daily lives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Innovate_on_products_and_value_adds\"><\/span>2. Innovate on products and value adds.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you&#8217;ve identified how your products are used by customers, bring those insights back into the company and assess how they can be used in product development and experience creation. According to Salesforce Research,\u00a056 percent\u00a0of consumers surveyed said they were\u00a0most loyal to businesses they perceived to be innovative. So, entrepreneurs and business owners can&#8217;t afford to innovate sparingly.<\/p>\n<p>With heavy-hitters such as Nike constantly raising the bar, others have to work hard to keep up and stay in the game. Clayton Christensen&#8217;s\u00a0classic on innovation,\u00a0<i>Competing Against Luck,<\/i>\u00a0describes the\u00a0Jobs to Be Done methodology\u00a0which can be used when approaching this challenge, to reduce risk and increase consistency.<\/p>\n<p>There&#8217;s more pressure than ever to integrate creative solutions into both products and services, to give customers something new that has meaningful value. So, use every resource you have at your disposal to meet those high expectations and constantly innovate to provide greater value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Consider_creating_new_value_for_customers\"><\/span>3. Consider creating new value for customers.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, the only way to know what consumers want is to provide something they haven&#8217;t asked for. Obviously, adapting to their personal challenges is essential to any innovation. But offering something just outside the current product&#8217;s direct value could generate additional ideas neither the company nor the customer ever considered before.<\/p>\n<p>Just look at\u00a0PepsiCo. The company&#8217;s relatively new brand Drinkfinity delivers flavor pods to customers so they can craft healthy drinks. It&#8217;s doubtful that a survey expressed a need for an online-only, low-sugar, self-service drink brand. But because the product strikes a balance between consumers&#8217; current interests and something new, it captures people&#8217;s attention.<\/p>\n<p><b>Related:\u00a04 Examples of Risks Leading to Reward<\/b><\/p>\n<p>Overall, don&#8217;t be pigeonholed into adhering to a limited business model. Take a page from the above successful brands and balance your own products and services to create a compelling brand experience that allows you to stay true to your primary brand objectives. Your customers will <a href=\"https:\/\/omaha-seo.com\/blog\/thank-you\/\">thank<\/a> you with their loyalty.<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.entrepreneur.com\/article\/329905<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f26edd311d0b%3A0xbb4c16c828641b0!2sBank%20Of%20The%20West%2C%20California%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2638088!2d-96.1244162!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589150978!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To the great delight of customers, many companies offer loyalty programs. Customers become motivated to direct as many of their purchases as possible towards the same organization, and businesses reap the rewards of more purchases and a loyal customer base. Successful organizations refuse to be pigeonholed. That&#8217;s why companies like\u00a0Airbnb\u00a0are offering increasingly unique, valuable servicesRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Ultimate Guide To Lifetime Loyalty Programs - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Customers become motivated to direct as many of their purchases as possible towards the same organization, and businesses reap the rewards of more purchases and a loyal customer base. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/a-professionals-guide-for-lifetime-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Ultimate Guide To Lifetime Loyalty Programs - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Customers become motivated to direct as many of their purchases as possible towards the same organization, and businesses reap the rewards of more purchases and a loyal customer base. Need help? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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