{"id":2577,"date":"2019-03-28T07:27:16","date_gmt":"2019-03-28T07:27:16","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2577"},"modified":"2022-05-26T14:56:43","modified_gmt":"2022-05-26T14:56:43","slug":"important-things-you-didnt-know-about-ppc","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/","title":{"rendered":"5 Important PPC Facts From An SEO Agency"},"content":{"rendered":"<div><\/div>\n<div><\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<div class=\"post-top\">\n<div class=\"meta-text\"><img decoding=\"async\" class=\"aligncenter wp-image-2447 size-full\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services.png\" alt=\"omaha seo\" width=\"926\" height=\"449\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services.png 926w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services-300x145.png 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services-768x372.png 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services-513x249.png 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services-573x278.png 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services-600x291.png 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/omaha-seo-services-335x162.png 335w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-sthumb\"><\/div>\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"scdetails media-body\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a14d91b1ddd4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a14d91b1ddd4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#Smart_recommendations_to_make_Google_Ads_profitable\" >Smart recommendations to make Google Ads profitable<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#Why_Be_Alarmed_If_Someones_Business_Rests_Solely_on_Google_Ads\" >Why Be Alarmed If Someone\u2019s Business Rests Solely on Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#1_PPC_Cant_Really_Technically_Kind_of_Create_Demand\" >1. PPC Can\u2019t (Really, Technically, Kind of) Create Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#2_PPC_Isnt_Marketing_PPC_Is_a_Channel_Within_Marketing_Heck_Its_a_Channel_Within_Advertising_Within_Marketing\" >2. PPC Isn\u2019t Marketing, PPC Is a Channel Within Marketing (Heck, It\u2019s a Channel Within Advertising, Within Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#3_PPC_Can_Change_Has_Changed_at_the_Drop_of_a_Hat\" >3. PPC Can Change (&amp; Has Changed) at the Drop of a Hat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#4_For_Agencies_The_Stakes_Become_Outrageously_High_for_Every_Test_Experiment_Bid_Adjustment_or_Disapproved_Ad\" >4. For Agencies: The Stakes Become Outrageously High for Every Test, Experiment, Bid Adjustment or Disapproved Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#5_For_Agencies_A_Client_Who_Cares_Solely_About_One_Channel_May_Be_Difficult_to_Work_with_Because_They_May_Not_Understand_How_Marketing_Truly_Works_and_What_Is_Required_to_Actually_Build_a_Brand\" >5. For Agencies: A Client Who Cares Solely About One Channel May Be Difficult to Work with Because They May Not Understand How Marketing Truly Works and What Is Required to Actually Build a Brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"card-h\"><span class=\"ez-toc-section\" id=\"Smart_recommendations_to_make_Google_Ads_profitable\"><\/span>Smart recommendations to make Google Ads profitable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"card-text\">Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending &amp; get alerts when you need them.<\/p>\n<\/div>\n<\/div>\n<p>Part of our filtering system when we receive leads for new clients is asking how much of their marketing budget is devoted to PPC marketing (the only channel we manage at my PPC agency).<\/p>\n<p>OK, so why in the world would a person (me!) who has invested his life in the realm of PPC marketing purposefully shy away from taking on clients who spend all of their marketing budgets in PPC?<\/p>\n<p>When a prospect proudly states \u201cyeah, we actually invest about 95 percent of our entire marketing budget solely into Google Ads\u201d, why wouldn\u2019t I hear\u00a0<em>\u201cjob security\u201d<\/em>\u00a0rather than what typically goes through my mind:\u00a0<em>\u201calarm, alarm, alarm!\u00a0<\/em><img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/11.2.0\/svg\/26a0.svg\" alt=\"\u26a0\ufe0f\" \/><em>\u201c<\/em>?<\/p>\n<p>The primary motivation I have for being alarmed by a client\u2019s declaration of dependence upon the marketing channel I have devoted my life to is five-fold.<\/p>\n<p>You may check: <a href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-guide-to-pcc-marketing\/\">The ultimate guide to PPC marketing<\/a> article for more PPC marketing tips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Be_Alarmed_If_Someones_Business_Rests_Solely_on_Google_Ads\"><\/span>Why Be Alarmed If Someone\u2019s Business Rests Solely on Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"1_PPC_Cant_Really_Technically_Kind_of_Create_Demand\"><\/span>1. PPC Can\u2019t (Really, Technically, Kind of) Create Demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the sake of over-simplification let\u2019s assume there are two core sides to advertising:<\/p>\n<ul>\n<li><strong>Demand creation<\/strong><\/li>\n<li><strong>Demand capture<\/strong><\/li>\n<\/ul>\n<p>PPC marketing is stellar at demand capture.<\/p>\n<p>One of the things I love about paid search (for the sake of this article, I\u2019m using PPC and paid search interchangeably because social, display, and video advertising don\u2019t use CPC bidding), is that you nail the what, where, and when of an inquiry down to the individual level.<\/p>\n<p>You can get your ad in front of one specific person (amazing!) just by identifying what they are asking Google. You get it right in front of them when they are asking and marketing shines its brightest.<\/p>\n<p>However, that is when they are asking about it. They had some prior knowledge of something in order to spawn a question\/elicit a search.<\/p>\n<p>We don\u2019t inquire about what we don\u2019t know. Because of this, you need more than PPC in your repertoire to actually build and grow a business long-term.<\/p>\n<p>That is, if you want to create demand for your product, you need to get in front of those people who aren\u2019t even asking questions about your product yet. This is the magical part of marketing, demand creation!<\/p>\n<p>And this is what paid search struggles to do successfully.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-298499 size-full b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/Paid-search-magic.png\" sizes=\"(max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/Paid-search-magic.png 900w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/Paid-search-magic-480x320.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/Paid-search-magic-680x453.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/Paid-search-magic-768x512.png 768w\" alt=\"Paid search magic\" width=\"900\" height=\"600\" \/>Here\u2019s where I hear a chorus of well-informed, intelligent voices complaining about my over-simplification.<\/p>\n<p>There are ways in which you can (arguably) use paid search to generate demand, but I would note that this is rare, and not typically a cost-effective way to do it since keywords continue to get more expensive each year.<\/p>\n<p>In other words, you may show ads for your \u201cMassage and Yoga Parlor\u201d to people inquiring on Google: \u201cwhat are ways I can decrease stress in my life?\u201d<\/p>\n<p>To really get into the weeds \u2013 is this truly generating demand, or simply positioning your brand to meet demand already there? (I would argue the second.)<\/p>\n<p>Even if you argue this is demand creation, you can probably take 100 clicks for that keyword and get in front of thousands of target audience on the GDN, YouTube, or Facebook instead. Thus to my point on cost-effectiveness.<\/p>\n<p>All that being said, if you genuinely want to grow a brand and generate demand (and not simply survive a business), you will want to invest in more than PPC, since PPC is primarily geared towards demand capture.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_PPC_Isnt_Marketing_PPC_Is_a_Channel_Within_Marketing_Heck_Its_a_Channel_Within_Advertising_Within_Marketing\"><\/span>2. PPC Isn\u2019t Marketing, PPC Is a Channel Within Marketing (Heck, It\u2019s a Channel Within Advertising, Within Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I have encountered many people over the years who understand paid search advertising, but aren\u2019t good at marketing.<\/p>\n<p>That is, they know how to set bids and choose keywords, but they don\u2019t know how:<\/p>\n<ul>\n<li>You actually find people (or create an interest in people!).<\/li>\n<li>Position a product well to them.<\/li>\n<li>Convince them (usually over time) to invest in a brand.<\/li>\n<\/ul>\n<p>Paid search is a fantastic marketing channel to invest in.<\/p>\n<p>As noted above, it does a great job of answering questions people are already asking and offering the solution of your product or service.<\/p>\n<p>However, if this is your entire marketing strategy, then eventually it will come to bite you simply because you need some way to create demand in the first place.<\/p>\n<p>That is, you need some way to:<\/p>\n<ul>\n<li>Continually engage with people (social media).<\/li>\n<li>Drip great content over time to remind people of your value (email).<\/li>\n<li>Invest in that you can grow over time without shelling out cash for every dad-gum click (organic).<\/li>\n<\/ul>\n<p>And those are just digital channels!<\/p>\n<p>If PPC is the only place you have invested time and money, that will eventually come to bite you.<\/p>\n<p>As a PPC agency, I care about your business success, not just riding a quick wave spending as much as I can on your demand to capture low-hanging fruit before heading out the door.<\/p>\n<p>Let\u2019s really build a brand!<\/p>\n<p>And to build a brand we need more than PPC.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_PPC_Can_Change_Has_Changed_at_the_Drop_of_a_Hat\"><\/span>3. PPC Can Change (&amp; Has Changed) at the Drop of a Hat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This point can\u2019t be understated.<\/p>\n<p>You could invest years into an advanced structure in Google Ads that works exceptionally well, only to watch Google shut it down by introducing (or pulling) some functionality you were dependent on.<\/p>\n<p>As one example,\u00a0I was assisting an agency with one of their clients a few years ago, and we were seeing exceptional success by segmenting our search campaigns out by the device.<\/p>\n<p>Then\u00a0Enhanced Campaigns\u00a0hit and Google removed (temporarily, but long enough) our ability to segment by device type and this particular client took a beating in their AdWords account.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>See Anyone&#8217;s Analytics Account, in Real Time.<\/strong><br \/>\nYou can literally see real-time sales and conversion data for any website, and which campaigns drove that traffic. Start your free trial today.<\/p>\n<\/div>\n<\/div>\n<p>Sadly, it wasn\u2019t only the client who took a beating as they also took it out on the agency with stress-filled calls and hand-wringing \u2013 all because Google made\u00a0<em>one<\/em>\u00a0change.<\/p>\n<p><strong>It. Can. Happen. To. You.<\/strong><\/p>\n<p>For the love of all that is good, don\u2019t put all your eggs into one basket, diversify your marketing and survive the fickle nature of channel changes!<\/p>\n<p>I\u2019m going to speak to agencies directly in these next two.<\/p>\n<p>The previous points could be helpful for in-house managers, or executives to consider. These points fit directly into the unique agency\/client relationship.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_For_Agencies_The_Stakes_Become_Outrageously_High_for_Every_Test_Experiment_Bid_Adjustment_or_Disapproved_Ad\"><\/span>4. For Agencies: The Stakes Become Outrageously High for Every Test, Experiment, Bid Adjustment or Disapproved Ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I invest myself emotionally in each of our clients. I\u00a0<em>feel<\/em>\u00a0wins and losses in our client accounts, and believe my team does as well.<\/p>\n<p>However, I have found that for clients who primarily invest all of their budgets into PPC, the emotional toll of high stakes is just not worth it as an agency.<\/p>\n<p>When a client\u2019s entire marketing plan is PPC (a role it was never meant to have), it allows for a variety of profit-killing behaviors to occur such as:<\/p>\n<ul>\n<li>Obsessive, micro-management, communication regarding intricacies in the account.\u00a0<em>\u201cI noticed bounce rate on this product is 5 percent higher, why do you think that is?\u201d<\/em><\/li>\n<li>\u201cCan we have a call?\u201d over every minor dip or bump that happens in an account.\u00a0<em>\u201cShould we pause this keyword that you pushed live yesterday?? Did that cause this morning\u2019s dip?!\u201d<\/em><\/li>\n<li>An increased willingness to fire the PPC agency with the belief that a change will fix things, or something, hopefully, doggone it something, please work, ANYONE\u2026<\/li>\n<\/ul>\n<p>I don\u2019t know how to put it other than this: the stakes for your agency and personal emotional well-being are infinitely higher when a client isn\u2019t diversified in marketing.<\/p>\n<p>And I don\u2019t mean that in an applaudable, \u201cyou got this, buddy!\u201d encouraging way, as if you just need to toughen it up and meet the challenge.<\/p>\n<p>I mean it like, \u201cthe stakes are so high because they don\u2019t understand marketing and are putting unnecessary pressure on you\u00a0because their business literally rests on your shoulders.\u201d<\/p>\n<p>I personally don\u2019t want to be in that position, because of the previous three points. It\u2019s not my responsibility, and it can\u2019t be because it\u2019s asking PPC to do something it cannot do.<\/p>\n<p>Unless something significant changes in that business, it won\u2019t last much longer anyway (or at least, your relationship with them won\u2019t last past the next big Google change #realtalk).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_For_Agencies_A_Client_Who_Cares_Solely_About_One_Channel_May_Be_Difficult_to_Work_with_Because_They_May_Not_Understand_How_Marketing_Truly_Works_and_What_Is_Required_to_Actually_Build_a_Brand\"><\/span>5. For Agencies: A Client Who Cares Solely About One Channel May Be Difficult to Work with Because They May Not Understand How Marketing Truly Works and What Is Required to Actually Build a Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, a point that I hope isn\u2019t taken as harsh as it may sound at first blush.<\/p>\n<p>Let me be clear, we are all learning and growing in our understanding of how this all works.<\/p>\n<p>There are certainly times where someone will say \u201chere\u2019s the position my business is in with marketing, I don\u2019t want it to remain like this, please help us diversify and here is how we are intentionally invested in doing that.\u201d<\/p>\n<p>Another outlier would be the startup.<\/p>\n<p>Sometimes startups have a lot of PPC investment to begin because they\u2019re trying to rapidly ramp up while they work hard on building out their other channels.<\/p>\n<p>That\u2019s a great way to start a business, and would definitely not fit into the other concerns!<\/p>\n<p>Though also keep in mind that startups have their own challenges in PPC, so make sure to walk in with eyes wide open and extra budget for additional communication (some startups want you to act as their CMO, not their PPC agency so be careful of scope creep).<\/p>\n<p>On the whole, however, I have found that established businesses with a significant amount of their budget invested in PPC, have purposefully built a business that way.<\/p>\n<p>There is likely a culture in this company that simply does not understand the first few points I brought up above.<\/p>\n<p>They don\u2019t want to hear about what you have to say regarding Top of Funnel, demand generation, brand positioning, etc\u2026 they just \u201cwant PPC results!\u201d\u00a0<em>\u201cYeah we get it, whatever, that\u2019s not your concern\u2026 but seriously can you 3x our revenue and hit ROAS goals next week?\u201d<\/em><\/p>\n<p>If that\u2019s the case, my unsolicited advice is to pass. They will work for a while, but the first issue that happens in the account will have them shopping around again for another PPC agency who they\u2019re hoping \u201cwill be the one.\u201d<\/p>\n<p>They don\u2019t understand marketing, and thus there is a core problem within their business that you, the PPC agency, aren\u2019t going to fix even if you hit their ROAS goals.<\/p>\n<p>You\u2019ve wasted significant time onboarding, communicating, and setting up a client who isn\u2019t a long-term viable option and you might find it worth your time just to refer them elsewhere right from the beginning.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, there you have it! Did you ever think you would hear a PPC agency concerned about working with someone who has 90 percent of their marketing budget in PPC? You have now!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Via: https:\/\/www.searchenginejournal.com\/spend-money-outside-ppc\/298111\/<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87947decec84f4dd%3A0xb43b3b5d269e369!2sInn%20Glenwood%2C%20LLC%20d%2Fb%2Fa%2F%20HOTEL%20ARTHUR%2C%20South%20Locust%20Street%2C%20Glenwood%2C%20Ayowa!3m2!1d41.0390748!2d-95.7445102!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653563891122!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart recommendations to make Google Ads profitable Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending &amp; get alerts when you need them. Part of our filtering system when we receive leads forRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Important PPC Facts From An SEO Agency - Omaha SEO<\/title>\n<meta name=\"description\" content=\"If you own a small business and don\u2019t use PPC then you are losing a lot of potential buyers. With easy access to Smartphone\u2019s, most people search for a product online before buying it. Need help? Call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/important-things-you-didnt-know-about-ppc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Important PPC Facts From An SEO Agency - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"If you own a small business and don\u2019t use PPC then you are losing a lot of potential buyers. With easy access to Smartphone\u2019s, most people search for a product online before buying it. Need help? 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