{"id":2568,"date":"2019-03-26T08:00:20","date_gmt":"2019-03-26T08:00:20","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2568"},"modified":"2022-06-06T18:38:53","modified_gmt":"2022-06-06T18:38:53","slug":"how-to-stop-churn-that-destroying-your-business","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/","title":{"rendered":"How To Stop Churn Thats Destroying Your Business"},"content":{"rendered":"<figure class=\"heroimage\">\n<div class=\"imgcont\"><\/div>\n<\/figure>\n<div id=\"articleAdd\" class=\"art-v2-body\">\n<div class=\"fs-k grey-text light gutter-top\"><img decoding=\"async\" class=\"aligncenter wp-image-174 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-1024x682.jpg\" alt=\"omaha seo\" width=\"900\" height=\"599\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-1024x682.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-300x200.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-768x511.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-980x652.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-513x342.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-573x381.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-600x399.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25-335x223.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2016\/10\/image25.jpg 1920w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\n<div><\/div>\n<p><small class=\"grey-text text-darken-1\"><\/small>If your business revolves around a subscription program or membership, then it\u2019s impossible to avoid <a href=\"https:\/\/omaha-seo.com\/\">customer churn<\/a>. Customers will come and go, especially if you don\u2019t put effort into engaging them or adding value.<\/p>\n<p><b>Related:\u00a05 Tips for Quickly Reducing Customer Churn<\/b><\/p>\n<p>Although this is a normal part of the software as a service (SaaS) and online communities, if your churn rates continue to soar, you won&#8217;t be able to sustain your business long term. So, what can you do to reduce the churn rate?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e99d37c4833\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e99d37c4833\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#How_high_is_too_high\" >How high is too high?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#Is_it_worth_reducing_churn\" >Is it worth reducing churn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#Why_do_customers_leave\" >Why do customers leave?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#Reducing_churn_by_increasing_engagement\" >Reducing churn by increasing engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#Reducing_churn_by_offering_incentives\" >Reducing churn by offering incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#Reducing_churn_by_helping_your_customer_achieve_their_desired_outcome\" >Reducing churn by helping your customer achieve their desired outcome.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/how-to-stop-churn-that-destroying-your-business\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_high_is_too_high\"><\/span><b>How high is too high?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Referral SaaSquatch\u00a0indicates that the ideal churn rate is 5 percent a year or less. If it\u2019s higher than 10 percent, you need to get to work on your customer experience to improve it.<\/p>\n<p>Many marketers work hard to bring in new customers. While customer acquisition is a key part of the equation, if you\u2019re not putting effort into keeping your customers, you\u2019re leaving a lot of money on the table.<\/p>\n<p>Customer retention should be a greater focus in your business, as it\u2019s generally easier, more affordable, and profitable to keep existing users happy than it is to be constantly putting more time and resources into the acquisition.<\/p>\n<p>It\u2019s also important to take a close look at your acquisition channels. Channels aren\u2019t all created equal, so you must examine each to determine if customers coming from a specific channel have a higher churn rate than others. This will tell you whether it\u2019s worth reducing spend on that channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_it_worth_reducing_churn\"><\/span><b>Is it worth reducing churn?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to InsightSquared, reducing churn by 5 percent can increase profits by 25 to 125 percent. The company&#8217;s research has also shown that 80 percent of an organization&#8217;s future revenue will come from just 20 percent of its existing customers.<\/p>\n<p>Churn isn\u2019t just a metric you should keep your eye on. The future of your business depends on understanding why your customers are thinking about leaving and knowing what you can do to better engage those who are ready to jump ship.<\/p>\n<p><b>Related:\u00a0How to Use Data to Stem the Tide of High Churn<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_customers_leave\"><\/span><b>Why do customers leave?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>InsightSquared also found that 70 percent of customers it polled leave not because of the product but because of the poor quality of service they received. Further, 91 percent of unhappy customers will not do business with your company again.<\/p>\n<p>Other common issues to address include lack of engagement or support, poor product-market fit or user experience, and a &#8220;buggy&#8221; product. So, take a moment to identify what your weaknesses are. What\u2019s going wrong?<\/p>\n<p>With these common problems in mind, you may need to collect and analyze your data to get a better sense of where you need to upgrade your product. Take advantage of a solution like\u00a0Churnly\u00a0to track engagement and identify any revenue that may be at risk.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reducing_churn_by_increasing_engagement\"><\/span><b>Reducing churn by increasing engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Increasing engagement with your customers and educating them on how to make the most of their subscriptions are a great ways to decrease churn. Give your users a reason to keep coming back to add your software to their daily routine.<\/p>\n<p>One way you can achieve this is by creating helpful content such as how-to articles. Show your customers how they could be using your app. Highlight advanced features, out-of-the-box ways some customers are using your software, ways to make the most of their subscription, and so on.<\/p>\n<p>Video tutorials are also growing in popularity and are quite effective to boot. The content you <a href=\"https:\/\/omaha-seo.com\/blog\/how-to-create-a-blog\/\">create can be shared on your blog<\/a> or even via email. Regardless of how you distribute it, ensure that your customers know where they can find it.<\/p>\n<p>In-app chat is also a great way to ensure your customers are getting the best customer experience possible. Give them the option of asking questions so they can receive answers tailored to their specific needs or problems. In general, offering great support can make a considerable difference to your churn rate.<\/p>\n<p>Engagement is instrumental in influencing churn rates. Be sure to take advantage of as many channels as possible &#8212; phone, email, website, social media, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reducing_churn_by_offering_incentives\"><\/span><b>Reducing churn by offering incentives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve probably spent a lot of time getting to know your target customer. So, you should also have a good idea of the type of incentive they would find attractive. By rewarding certain behaviors, you can engage your users and retain them for longer.<\/p>\n<p>Gusto, for instance, offers online payroll and HR services. It has a referral program that allows users to refer a friend to its\u00a0app, and if that person signs up, the referrer receives 30 days for free.<\/p>\n<p>There are other ideas you can experiment with, whether they are offering access to an exclusive online community, asking customers to become beta testers so they can test your latest product features, or inviting customers to a closed Facebook group. Again, match the offer to the customer.<\/p>\n<p>Incentives don\u2019t just help you keep your existing customers. They can be a great way to attract new customers at a reduced cost. After all, customer acquisition can be costly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reducing_churn_by_helping_your_customer_achieve_their_desired_outcome\"><\/span><b>Reducing churn by helping your customer achieve their desired outcome.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You already know that 70 percent of customers leave because of poor customer experience. So, it\u2019s clear that most of your effort and resources should go toward\u00a0ensuring that your customers get the most out of their membership.<\/p>\n<p>Engagement is a great place to start. Offering incentives can help. But what has the potential to make the biggest difference is\u00a0knowing what your customers are trying to achieve and helping them reach their desired outcome.<\/p>\n<p><b>Related: How to Improve Your Subscription Business Churn Rate<\/b><\/p>\n<p>So, survey and talk to your customers. Find out what they\u2019re trying to do. Create\u00a0targeted content\u00a0around how your app can help them get the outcome they\u2019re interested in getting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span><b>Final thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without knowing why your customers are churning, you&#8217;ll have no way to create a strategy around retention. Before you do anything else, identify the cause of churn. Once you\u2019re clear on that, take measured actions to improve their experience, whether that means creating content, fixing bugs, or introducing a product that&#8217;s a better market fit than what your customers already have.<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.entrepreneur.com\/article\/329652<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d192081.37430605333!2d-96.08030180052485!3d41.2158541297!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87939112a04cfd31%3A0x2065e7c9cdb58f25!2sBank%20of%20Florence%20Museum%2C%20North%2030th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.337316099999995!2d-95.96095439999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653589195814!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your business revolves around a subscription program or membership, then it\u2019s impossible to avoid customer churn. Customers will come and go, especially if you don\u2019t put effort into engaging them or adding value. Related:\u00a05 Tips for Quickly Reducing Customer Churn Although this is a normal part of the software as a service (SaaS) andRead More &raquo;<\/p>\n","protected":false},"author":4,"featured_media":2490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Stop Churn Thats Destroying Your Business - Omaha SEO<\/title>\n<meta name=\"description\" content=\"There are ways to minimize that churn rate, all it takes is a little attention to detail and some patience. Which is why it\u2019s important to take action against churn. Need help? 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