{"id":2544,"date":"2019-03-21T08:45:27","date_gmt":"2019-03-21T08:45:27","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2544"},"modified":"2022-06-06T18:42:45","modified_gmt":"2022-06-06T18:42:45","slug":"the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/","title":{"rendered":"The Ultimate Ideas For SEO Growth Hacking"},"content":{"rendered":"<div class=\"inner-wrap\">\n<div class=\"story-row gray-dark-2\">\n<div class=\"row story-content\">\n<div class=\"large-12 large-centered columns\"><\/div>\n<\/div>\n<div class=\"row story-content\">\n<div class=\"large-12 large-centered columns\">\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2463 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-1024x609.jpg\" alt=\"omaha seo\" width=\"900\" height=\"535\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-1024x609.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-300x178.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-768x457.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-980x583.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-513x305.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-573x341.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-600x357.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015-335x199.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_77946546_l-2015.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<div class=\"storycenter\"><\/div>\n<p><strong>Good news:<\/strong>\u00a0you don\u2019t have to be a programmer, or a pro marketer, or even a rookie marketer to get results like these.<\/p>\n<p>You just need these 10 little-known growth hacks that have helped us grow our email list to 100,000+ subscribers and consistently get 1,000+ traffic to every piece of content we publish. <a href=\"https:\/\/omaha-seo.com\/\">Growth Hacking:<\/a><\/p>\n<div class=\"table-of-contents\">\n<div class=\"toc-item\"><span class=\"toc-bullet\">1 <\/span>Growth Hack #1: Spy On Your Target Audience to Get Them to Share Your Content<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">2 <\/span>Growth Hack #2: Create An Insanely-Popular Content Upgrade &amp; Collect Tons Of Emails In Less Than Minutes<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">3 <\/span>Growth Hack #3: Bypass Confusing Email Automation With Your Content Upgrade<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">4 <\/span>Growth Hack #4: Discover If Mobile Is The Backbone Of Your Site<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">5 <\/span>Growth Hack #5: Avoid Scaring Visitors Away By Removing Anti-Social Proof<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">6 <\/span>Growth Hack #6: Banish Cart Abandonment &amp; Boost Sales by 220% With This Timeless Strategy<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">7 <\/span>Growth Hack #7: Increase Your Social Shares By Isolating Your Call To Action<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">8 <\/span>Growth Hack #8: Give Your Audience More Opportunities To Subscribe With A Two Step Opt-In<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">9 <\/span>Growth Hack #9: Get Higher Conversion Rates From Guest Posts (Without A Single Call To Action)<\/div>\n<div class=\"toc-item\"><span class=\"toc-bullet\">10 <\/span>Growth Hack #10: See Where Your Highest-Converting Traffic Comes From (Without Google Analytics)<\/div>\n<\/div>\n<p>Oh, and we\u2019re giving away our website review checklist. It\u2019s the same checklist we\u2019ve used internally to double email conversion rates for our customers.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a06661a61ecf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a06661a61ecf\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#1_SPY_ON_YOUR_TARGET_AUDIENCE_TO_GET_THEM_TO_SHARE_YOUR_CONTENT\" >#1: SPY ON YOUR TARGET AUDIENCE TO GET THEM TO SHARE YOUR CONTENT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#2_CREATE_AN_INSANELY-POPULAR_CONTENT_UPGRADE_COLLECT_TONS_OF_EMAILS_IN_LESS_THAN_5_MINUTES\" >#2: CREATE AN INSANELY-POPULAR CONTENT UPGRADE &amp; COLLECT TONS OF EMAILS IN LESS THAN 5 MINUTES<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-2\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#3_BYPASS_CONFUSING_EMAIL_AUTOMATION_WITH_YOUR_CONTENT_UPGRADE\" >#3: BYPASS CONFUSING EMAIL AUTOMATION WITH YOUR CONTENT UPGRADE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-3\" >HOW TO CASH IN ON THIS HACK<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#Google_Drive_Version\" >Google Drive Version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#Dropbox_Version\" >Dropbox Version<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#4_DISCOVER_IF_MOBILE_IS_THE_BACKBONE_OF_YOUR_SITE\" >#4: DISCOVER IF MOBILE IS THE BACKBONE OF YOUR SITE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-4\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#5_AVOID_SCARING_VISITORS_AWAY_BY_REMOVING_ANTI-SOCIAL_PROOF\" >#5: AVOID SCARING VISITORS AWAY BY REMOVING ANTI-SOCIAL PROOF<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-5\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#6_BANISH_CART_ABANDONMENT_BOOST_SALES_BY_220_WITH_THIS_TIMELESS_STRATEGY\" >#6: BANISH CART ABANDONMENT &amp; BOOST SALES BY 220% WITH THIS TIMELESS STRATEGY<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-6\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#7_INCREASE_YOUR_SOCIAL_SHARES_BY_ISOLATING_YOUR_CALL_TO_ACTION\" >#7: INCREASE YOUR SOCIAL SHARES BY ISOLATING YOUR CALL TO ACTION<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-7\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#8_GIVE_YOUR_AUDIENCE_MORE_OPPORTUNITIES_TO_SUBSCRIBE_WITH_A_TWO_STEP_OPT-IN\" >#8: GIVE YOUR AUDIENCE MORE OPPORTUNITIES TO SUBSCRIBE WITH A TWO STEP OPT-IN<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-8\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#9_GET_HIGHER_CONVERSION_RATES_FROM_GUEST_POSTS_WITHOUT_A_SINGLE_CALL_TO_ACTION\" >#9: GET HIGHER CONVERSION RATES FROM GUEST POSTS (WITHOUT A SINGLE CALL TO ACTION)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-9\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#10_SEE_WHERE_YOUR_HIGHEST-CONVERTING_TRAFFIC_COMES_FROM_WITHOUT_GOOGLE_ANALYTICS\" >#10: SEE WHERE YOUR HIGHEST-CONVERTING TRAFFIC COMES FROM (WITHOUT GOOGLE ANALYTICS)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#HOW_TO_CASH_IN_ON_THIS_HACK-10\" >HOW TO CASH IN ON THIS HACK<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/#BONUS_OUR_VERY_BEST_OPTIMIZATIONS\" >BONUS: OUR VERY BEST OPTIMIZATIONS<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_SPY_ON_YOUR_TARGET_AUDIENCE_TO_GET_THEM_TO_SHARE_YOUR_CONTENT\"><\/span><strong>#1: SPY ON YOUR TARGET AUDIENCE TO GET THEM TO SHARE YOUR CONTENT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Boost your social shares by finding out exactly where your audience prefers to share content and removing decision fatigue.<\/p>\n<p>You\u2019re probably scaring your audience away from sharing your content.<\/p>\n<p>That\u2019s because you\u2019re giving them decision fatigue.<\/p>\n<p>In one of the most well-known studies ever done on\u00a0marketing psychology, researchers found that shoppers who were presented with 26 flavors of jam bought 1\/10th of the amount of jam than those presented with 6.<\/p>\n<p>When you give people too many options, they\u2019re far less likely to act upon anything.<\/p>\n<p>This hack helps you apply this knowledge to increase traffic and conversions by eliminating decision fatigue to\u00a0increase the amount of social shares\u00a0your content gets.<\/p>\n<p>Instead of presenting your visitors with a million options to share your content:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/29732907-4160-454d-aac4-04c4f35dea53\" alt=\"Screenshot showing the Sumo share bar\" \/><\/div>\n<p>Thereby ensuring they\u2019ll share on none of the platforms, increase your shares substantially by only displaying the social platforms your target audience actually uses, like James Clear does:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/71307872-0e80-473a-8da9-592a2d737ae5\" alt=\"Screenshot showing a share button\" \/><\/div>\n<p>And don\u2019t worry. You don\u2019t have to guess which social networks to show. There\u2019s a hack for that!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The trick here is to only display the social networks that your target audience actually uses on your Share bar. So you need to know what those social networks are, right?<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Think of a popular blog or website in your niche that reaches your target audience. For example, let\u2019s say you have a parenting blog and identified Scary Mommy.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0Take it to BuzzSumo or EpicBeat to type in the URL of the popular site to bring up the most popular content and the share counts on each of the top 5 social networks:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/51fbc9dd-fdbe-44fb-8998-d2a6049204d9\" alt=\"Screenshot showing BuzzSumo results\" \/><\/div>\n<p><strong>Step 3:<\/strong>\u00a0Identify the top 2-3 social networks your target audience is sharing content on. In our example, it appears that Scary Mommy\u2019s audience is sharing mainly on Facebook, Twitter, and Pinterest based on the numbers.<\/p>\n<p><strong>Step 4:<\/strong>\u00a0Take that intel back to your Sumo dashboard, open\u00a0Share, and go to\u00a0<strong>Settings<\/strong>. Drag only the 2-3 most popular networks you just identified to\u00a0<strong>Selected Services<\/strong>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/c98298ed-e560-4c38-afc4-3112eac5c1b7\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p><strong>Step 5:<\/strong>\u00a0Press\u00a0<strong>Save<\/strong>\u00a0and profit.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/48fd5fbf-a1ae-4212-beb0-11c4d30adbad\" alt=\"Screenshot showing an article and the Sumo Share buttons\" \/><\/div>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_CREATE_AN_INSANELY-POPULAR_CONTENT_UPGRADE_COLLECT_TONS_OF_EMAILS_IN_LESS_THAN_5_MINUTES\"><\/span><strong>#2: CREATE AN INSANELY-POPULAR CONTENT UPGRADE &amp; COLLECT TONS OF EMAILS IN LESS THAN 5 MINUTES<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Save yourself massive amounts of time and headache by giving away a 5-minute eBook with your content for a 70%+ conversion rate.<\/p>\n<p>Sumo-Sized Guides are the most comprehensive free resources on the internet about a particular marketing topic.<\/p>\n<p>But they\u2019re 10,000 word guides. That\u2019s a gigantic guide.<\/p>\n<p>So instead of creating a brand new content upgrade, why not put the guide in an eBook and allow the reader to download it for keeps &#8211; and for free?<\/p>\n<p>Turns out this was damn effective. Get a load of this conversion rate on our\u00a0Welcome Mat\u00a0for the eBook:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/b45d1b16-dbfe-4800-a16b-fcca99354b30\" alt=\"Screenshot showing conversion rate for a Sumo popup\" \/><\/div>\n<p>And how about this\u00a0Click Trigger:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/fbe4229f-f34d-4883-a6c3-0024fda8fb09\" alt=\"Screenshot showing conversion rate for a Sumo popup\" \/><\/div>\n<p>The\u00a0average conversion rate\u00a0on a\u00a0Welcome Mat\u00a0is 1.76%, and the average\u00a0List Builder\u00a0form converts at 1.28%, so I\u2019d say we\u2019re doing pretty well.<\/p>\n<p>Not only did our readers obviously really want the eBook, but it also saved us a shit-ton of time to create a whole new content upgrade for the post.<\/p>\n<p>Wam, bam.<\/p>\n<p>And you can do it, too \ud83d\ude42<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-2\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s as simple as copy, paste, format, and capture.<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Copy and paste your article into a Word Document, a Google Doc, or use\u00a0Beacon\u00a0to create a free eBook from your content.<\/p>\n<p>Go through the copy and remove anything that would be related to reading it on your site.<\/p>\n<p>Do some formatting using your brand\u2019s colors, and create a simple cover page (I do this all in either Beacon or Google Docs. It doesn\u2019t have to be fancy).<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/7f99d374-0453-44b4-9c88-1e1d6840d3d8\" alt=\"Screenshot showing a Google Doc\" \/><\/div>\n<p>Download your new eBook as a PDF to give away.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0Create your email capture and call to action.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/dc32c13e-88e3-4228-8891-a9a581921967\" alt=\"Screenshot showing a Sumo article\" \/><\/div>\n<p>To give the swipe file and eBook away, I created a two step opt-in by creating a form and setting the with the <strong>Form Type<\/strong>\u00a0to aa\u00a0<strong>Click Trigger Popup<\/strong>\u00a0.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/4c1a438c-4af9-423c-ab6d-bef9245fa24f\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>I then copied the\u00a0<strong>Embed Code<\/strong>\u00a0from the\u00a0<strong>Visibility<\/strong>\u00a0tab and linked to it at the end of the chapter links.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/e089df77-8c6b-4e1c-805b-8f37a743b8b7\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Here\u2019s what the final version looked like:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/5fe0d689-65db-4433-8049-6c62dc53de01\" alt=\"Screenshot showing a Sumo popup\" \/><\/div>\n<p>It has converted 2,778 emails\u2026&#8230; for a 72% conversion rate:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/17ddf6c4-46d6-4c6f-a306-e7d784e66b7c\" alt=\"Screenshot showing stats for a Sumo popup\" \/><\/div>\n<p>You can create Welcome Mats, pop-ups,\u00a0Scroll Boxes, or whatever you choose, but I\u2019d recommend starting with a\u00a0Click Trigger.<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Automatically send your 5-minute eBook to your brand new subscriber with hack #3 below (or go to the\u00a0<strong>Success<\/strong>\u00a0tab for your form and set up an autoresponder by clicking the\u00a0<strong>Add New Email <\/strong>button to deliver the goods).<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/d542f6d1-177f-45f4-963e-b3d9bf027f67\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p><strong>Step 4:<\/strong>\u00a0Pour yourself a couple fingers of whiskey because you\u2019ve got yourself a new subscriber-generating machine.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_BYPASS_CONFUSING_EMAIL_AUTOMATION_WITH_YOUR_CONTENT_UPGRADE\"><\/span><strong>#3: BYPASS CONFUSING EMAIL AUTOMATION WITH YOUR CONTENT UPGRADE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Avoid creating a whole new list in Aweber, Mailchimp, or Constant Contact every single time you want to offer a content upgrade.<\/p>\n<p>Maybe email automation isn\u2019t for you yet.<\/p>\n<p>Do you find everything about setting up multiple lists, creating automatic triggers to send your content, and directing those people into a new up-sell funnel confusing?<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/e20ee6a8-1ad1-406f-b7c0-6c6cba2bfdb9\" alt=\"Screenshot showing a funnel\" \/><\/div>\n<p><em>It\u2019s this easy.<\/em><\/p>\n<p>But if you don\u2019t do automated email, then how do you deliver a content upgrade to subscribers?<\/p>\n<p>It\u2019s kind of a Catch-22. Damned if you do, and damned if you don\u2019t.<\/p>\n<p>Until now, that is.<\/p>\n<p>This hack bypasses the traditional automation rules, letting you automatically deliver your content upgrade the moment your reader hits \u201cSubmit.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-3\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The beauty of this hack is you can leverage two of the most-used file storing sites on the planet &#8212; Dropbox and Google Drive.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Drive_Version\"><\/span>Google Drive Version<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Step 1:<\/strong>\u00a0The first thing you\u2019ll do is upload your file to your Google Drive:<\/p>\n<p><img decoding=\"async\" class=\"storysmall_center border-outline aligncenter\" src=\"https:\/\/media.sumo.com\/storyimages\/98d110f2-a62d-48bc-9875-9df93ae92797\" alt=\"GIF showing how to upload a file\" width=\"220\" height=\"623\" \/><\/p>\n<p>Select your file &#8212; a PDF, spreadsheet, slideshow, whatever &#8212; and upload it to your drive.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0Grab a shareable link for your file. This link is extremely important because it\u2019s the only way your visitors can access your file:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/b91c5419-9473-4fb2-9828-4375c6f93843\" alt=\"GIF showing how to get shareable link for a Google Drive file\" \/><\/div>\n<p class=\"panel blue-bg\"><strong>Very important tip:<\/strong>\u00a0Make sure your sharing settings are set to \u201c<strong>Anyone Can View<\/strong>.\u201d Sometimes the default is set where only people from your company can view OR anyone can view but they can also edit. Both are bad situations.<\/p>\n<p>So go into the sharing settings and set it correctly:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/e75bfb30-6e2a-4463-8fbc-10c64d13606c\" alt=\"GIF showing how to share a Google Drive file\" \/><\/div>\n<p>And grab that shareable link.<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Go into your email collection tool &#8212;\u00a0List Builder,\u00a0Welcome Mat,\u00a0Smart Bar\u00a0or\u00a0Scroll Box. Click the\u00a0<strong>Success<\/strong>\u00a0tab, and paste your shareable link into the\u00a0<strong>Redirect the user to this URL<\/strong>\u00a0area:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/fa84531a-0a08-43fe-b3f7-cf17e6b15742\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Pasting that link into that area means your visitors, once they opt-in, will be directed to that file you uploaded to Google Drive. That way you can bypass the email automation while still directing subscribers to your content upgrade.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Dropbox_Version\"><\/span>Dropbox Version<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dropbox is the same as Google Drive. You can take the exact same steps above and send your subscribers to the file location.<\/p>\n<p>However, Dropbox has another cool hack-within-a-hack where your subscribers will automatically download the content.<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Go into Dropbox and get the shareable link like normal, making sure the settings allow everyone with the link to view:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/0c1bc799-6fb2-4a53-87d7-42f732b58557\" alt=\"GIF showing how to share a file hosted on Dropbox\" \/><\/div>\n<p><strong>Step 2:<\/strong>\u00a0Here\u2019s where it gets interesting. Take that shareable URL and add this small bit of code to the end:\u00a0<strong>dl=1<\/strong>.<\/p>\n<p>So if your link was this:<\/p>\n<p>https:\/\/www.dropbox.com\/s\/jwydk828b0193kw\/sumo2015%.pdf?dl=0<\/p>\n<p>You would change it to this:<\/p>\n<p>https:\/\/www.dropbox.com\/s\/jwydk828b0193kw\/sumo2015%.pdf?dl=1<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Take that link and pop it into your email collection tool. Go into the form pop-up you\u2019re using, click the\u00a0<strong>Success<\/strong>\u00a0tab and paste your shareable link into the\u00a0<strong>Redirect the user to this URL<\/strong>\u00a0area:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/87170545-e767-49f3-9e1b-b5a730bdca1a\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Now, when people subscribe, they won\u2019t go to the Dropbox site. The file will automatically download in their browser.<\/p>\n<p>It saves an extra step and keeps your subscribers from searching for the download button on Dropbox.<\/p>\n<p>Cross \u201clearning email automation\u201d off your list (for now). This hack lets you spend time on the other parts of your business you want to focus on.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_DISCOVER_IF_MOBILE_IS_THE_BACKBONE_OF_YOUR_SITE\"><\/span><strong>#4: DISCOVER IF MOBILE IS THE BACKBONE OF YOUR SITE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Running a dedicated form for desktop AND mobile to see what platform converts better.<\/p>\n<p>Since 2008, mobile usage per day has exploded. We\u2019re now spending more time on our phones than our computers.<sup>[<a href=\"https:\/\/www.hiv.gov\/blog\/experts-predict-five-big-internet-trends-watch\" target=\"_blank\" rel=\"noopener noreferrer\">*<\/a>]<\/sup><\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/6e181af0-15aa-4d18-811a-958319451277\" alt=\"Graph showing daily hours spent with digital media\" \/><\/div>\n<p>But what happens if mobile isn\u2019t converting well for you?<\/p>\n<p>It might seem crazy, seeing as every marketing article drools over mobile usage rates. But even though mobile is trouncing desktop in usage, guess who has the last laugh:<sup>[<a href=\"https:\/\/www.growcode.com\/blog\/ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">*<\/a>]<\/sup><\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/456282a3-570b-442c-ab24-8eb187438d0a\" alt=\"Graph showing ecommerce conversion rate by device\" \/><\/div>\n<p>Traditional devices (laptops, desktops) triple their conversion rates over smartphones.<\/p>\n<p>So the revolution isn\u2019t fully upon us yet. But here\u2019s the interesting bit to note: The stats are for sales on e-commerce sites.<\/p>\n<p>When it comes to conversion rates for email opt-ins, the numbers vary from site to site. I\u2019ve seen sites with huge mobile conversions and low desktop conversions (and vice versa).<\/p>\n<p>Which brings me to my big question:<\/p>\n<p>Do you know if mobile is converting better for your site?<\/p>\n<p>I bet you don\u2019t. That\u2019s why this hack is vital for any smart marketer who really wants to know the impact mobile has on their site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-4\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is simply an A\/B test &#8212; we\u2019re testing one device versus another.<\/p>\n<p><strong>Step 1:<\/strong>\u00a0What you need to do is set up two different campaigns. Let\u2019s use a\u00a0List Builder\u00a0form as an example.<\/p>\n<p>Your first form will be your desktop version of the form. Title it accordingly so you aren\u2019t confused later on:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/ff22646c-f7b4-486b-8bf0-ca3b65b707a8\" alt=\"Screenshot showing renaming a form on the Sumo dashboard\" \/><\/div>\n<p><strong>Step 2:<\/strong>\u00a0Go right into\u00a0<strong>Visibility<\/strong>, select\u00a0<strong>Manual Mode<\/strong>, scroll to\u00a0<strong>Display Rules\u00a0<\/strong>and click on\u00a0<strong>Add New Rule<\/strong>.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/a167932e-4d56-4715-a2d7-8f663b3beda3\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Set the form to show on the page you want to display it on:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/49b40a54-6dba-4a11-bb1f-dc5c680287a3\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Then add another display rule to only show it on desktop by going to\u00a0<strong>Devices<\/strong>, select\u00a0<strong>Desktop\u00a0<\/strong>and click\u00a0<strong>Add This Condition<\/strong>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/4c005d93-65fb-4673-a8bd-55f8d0a38407\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>This setup accomplishes two things. First, your form will only show on the page you designate.<\/p>\n<p>Second, your form will only show to people on desktops\/laptops. This option is the most important rule for our hack. Without it, your form will show to anyone on any device.<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Once you create your form, click\u00a0<strong>Save Draft<\/strong>\u00a0(always click Save Draft), and create a new form.<\/p>\n<p>This new form is for your mobile visitors. Name it what you named the previous form, except substitute \u201cDesktop Version\u201d for \u201cMobile Version.\u201d<\/p>\n<p><strong>Step 4:<\/strong>\u00a0Go to the\u00a0<strong>Display Rules<\/strong>\u00a0again. Set it for the page you want the form to appear on, only this time change the second display rule to show only on\u00a0<strong>Mobile<\/strong>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/ffa7a114-bb74-47a9-8785-717a3f16531f\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Now this form will show to mobile visitors.<\/p>\n<p>Measuring the effectiveness of each device is easy when set up like this.<\/p>\n<p>You simply go to\u00a0<strong>Collect<\/strong>\u00a0&gt;\u00a0<strong>Tests<\/strong>\u00a0&gt;\u00a0<strong>Create New Test<\/strong>\u00a0to create an a\/b test between the two forms you created. Once you hit a\u00a0<strong>Statistical Significance<\/strong>\u00a0of &gt;95% you can click the\u00a0<strong>Use This<\/strong>\u00a0button to declare a winner.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/51c08cf6-ed18-430f-9035-a9d102db7722\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Within a few weeks you should know whether you need to pay more attention to optimizing for mobile.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_AVOID_SCARING_VISITORS_AWAY_BY_REMOVING_ANTI-SOCIAL_PROOF\"><\/span><strong>#5: AVOID SCARING VISITORS AWAY BY REMOVING ANTI-SOCIAL PROOF<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Remove low social share counts to stop chasing your visitors away. They make you look like the kid sitting alone at the cafeteria.<\/p>\n<p>Ever walk into a restaurant and immediately want to leave because there\u2019s no other diners?<\/p>\n<p>That\u2019s \u201canti-social proof,\u201d and it\u2019s why restaurants fill the tables at the front of the store near the windows first. #Marketing.<\/p>\n<p>Anti-social proof happens when you\u2019re displaying weak social proof &#8211; low numbers, empty comments forms, little engagement &#8211; which demonstrates that your site isn\u2019t popular\u2026<\/p>\n<p>Discourages people from sharing, liking, or signing up.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/81baf358-158a-4649-bfd3-2b75aa985c9b\" alt=\"Screenshot showing Sumo share buttons on a landing page\" \/><\/div>\n<p>Nobody wants to sign up for an email list or hire a contractor from a website others are avoiding. So you can instantly increase your conversions by removing this anti-social proof.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-5\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The most common type of anti-social proof is low social sharing numbers. To get rid of this, there are two things you should do:<\/p>\n<ol>\n<li>Remove\u00a0Share\u00a0from your homepage unless you have 500+ social shares. For social proof to work properly, it needs to boast impressive numbers (ie 500+ social shares or more). If your homepage doesn\u2019t have at least 500+ shares, disable your sharing buttons on your homepage all together.Open your Sumo dashboard, go into the\u00a0<strong>Share<\/strong>\u00a0app, click on the\u00a0<strong>Display Rules<\/strong>\u00a0tab, then click\u00a0<strong>Add New Rule<\/strong>.\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/cb855669-c4c1-457a-89e3-bee5c4819f47\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Add a\u00a0<strong>Not Show<\/strong>\u00a0rule for your\u00a0<strong>Homepage<\/strong>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/d2d290f3-4965-4c16-bbfe-921b6f175d25\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>It\u2019s as simple as that. Once you\u2019ve added that one display rule you\u2019re done!<\/li>\n<li>Set a share count minimum for your products and content. We take conversions seriously, so Sumo has social proof gate-keeping built right in. You can set a minimum amount of shares on your product and content pages before the share count is shown.Content and products are more forgiving than the homepage, so you can safely set your share count minimum to 50 or 100.Then, the Share buttons would display how many shares the content has garnered if it\u2019s above at least that many shares.Log into your Sumo dashboard and open\u00a0Share. Go to the\u00a0<strong>Settings<\/strong>\u00a0tab, and scroll down to\u00a0<strong>Share Counts<\/strong>. Set the\u00a0<strong>Show Share Counts Minimum<\/strong>\u00a0to 50 or 100 (we set ours to 50), and press\u00a0<strong>Save<\/strong>:\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/79021040-9310-46f1-9973-f51dedf81d2e\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<\/li>\n<\/ol>\n<p>Woot! Now you\u2019ve banished anti-social proof from your website.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_BANISH_CART_ABANDONMENT_BOOST_SALES_BY_220_WITH_THIS_TIMELESS_STRATEGY\"><\/span><strong>#6: BANISH CART ABANDONMENT &amp; BOOST SALES BY 220% WITH THIS TIMELESS STRATEGY<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Use scarcity to push \u201con the fence\u201d customers right over the fence &#8211; into your waiting arms (or at least, into cart fulfillment).<\/p>\n<p>You\u2019re up at 2:30 AM hanging out in front of the tube in your Snuggie and find yourself captivated by an infomercial.<\/p>\n<p>\u201cThat egg slicer sure would make your life easier\u2026\u201d<\/p>\n<p>Just when you think you can hold off from rifling through your wallet for your credit card at least until the morning, they slap you with a deadline.<\/p>\n<p>It\u2019s only the low, low price of $24.99 for another 9 minutes and 46 seconds.<\/p>\n<p>The infomercial company put the fear of scarcity in you.<\/p>\n<p>Scarcity works. In one test, an e-commerce company tested a free shipping offer with a countdown timer to demonstrate scarcity, against the same product without scarcity:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/3aaa6e93-7480-4358-a840-b9428587fea7\" alt=\"Screenshot showing an AB test\" \/><\/div>\n<p>Unsurprisingly,\u00a0the offer that triggered scarcity\u00a0boosted sales by 226%.<\/p>\n<p>Scarcity works for all of your offers &#8211; including your email opt-in offers, content upgrades, and discounts.<\/p>\n<p>It\u2019s also dead simple to trigger, and I\u2019m about to show you how to use it not only to increase your sales and decrease cart abandonment, but also collect mad emails in the process.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-6\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s say your visitor is on your site looking at products in your e-commerce store. And you don\u2019t want them to just put a few items in their cart and then leave.<\/p>\n<p>Cue scarcity.<\/p>\n<p>Offer shipping, a discount, or a freebie as a limited time offer just before they abandon their cart.<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Identify a limited time offer you could provide to your audience that would push customers who are \u201con the fence\u201d to act. Don\u2019t go overboard &#8211; free shipping or 10% off is often enough to push the needle, especially when paired with scarcity.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0Open\u00a0List Builder\u00a0in your Sumo dashboard, and create a new Form.<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Go to the\u00a0<strong>Design<\/strong>\u00a0tab of your form and add a\u00a0<strong>Countdown<\/strong>\u00a0timer to trigger scarcity:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/6f132599-5edb-4552-8816-673c71d3b160\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Set the countdown time to be 15 minutes or less. Any longer and the customer is more likely to think they will come back in a few minutes and then forget, leaving forever.<\/p>\n<p><strong>Step 4:<\/strong>\u00a0Put the discount code for free shipping in your success popup:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/dd0e0512-09a4-4864-ae9a-e3814d0453d4\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>So when they enter their email address, they are redirected to the success popup for their discount code.<\/p>\n<p><strong>Step 5:<\/strong>\u00a0In the\u00a0<strong>Visibility<\/strong>\u00a0tab set the\u00a0<strong>Display Rules<\/strong>\u00a0to only show the form in the shopping cart. When this is set up, the form will show immediately on your shopping cart page:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/e67640f5-e735-4aaf-b455-79295a927ce1\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Press\u00a0<strong>Publish<\/strong>, and you\u2019ve got yourself a sales getting, emailing scoring, scarcity driven machine.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_INCREASE_YOUR_SOCIAL_SHARES_BY_ISOLATING_YOUR_CALL_TO_ACTION\"><\/span><strong>#7: INCREASE YOUR SOCIAL SHARES BY ISOLATING YOUR CALL TO ACTION<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Increase your traffic by asking your visitors to share your content &#8211; in a way that makes it far more difficult for them to say no.<\/p>\n<p>The easiest way to\u00a0drive more traffic to your website\u00a0is to\u00a0increase the amount of social shares your content gets.<\/p>\n<p>The best way to increase your social shares &#8211; and therefore your traffic &#8211; is by isolating your call to action.<\/p>\n<p>What\u2019s going to be more effective for getting you to share content? This:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/86febd42-18b8-42ca-a774-8fb3cd256512\" alt=\"Screenshot showing Sumo Share buttons on an article\" \/><\/div>\n<p>Or this?:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/52c1cc1c-a54b-44de-a967-3a3745b57efd\" alt=\"Screenshot showing a Sumo popup\" \/><\/div>\n<p>Trick question. You\u2019d definitely be more likely to act on the second one, because it isolates the call to action.<\/p>\n<p>Your shares are almost guaranteed to increase if you take this approach, raking in the traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-7\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The idea here is to choose the one social network your audience is most active on, and trigger a\u00a0List Builder form,\u00a0Scroll Box\u00a0or even a\u00a0Welcome Mat\u00a0with the call to action to share your content.<\/p>\n<p>Here\u2019s how.<\/p>\n<p><strong>Step 1<\/strong>: Use the instructions I gave you in\u00a0Hack #1\u00a0to identify the top social network your audience spends time on.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0Create a popup or Welcome Mat for your call to action. Under\u00a0<strong>My Goal<\/strong>, select\u00a0<strong>Add a Call to Action<\/strong>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/c54972b2-906d-4656-acdc-b06bc8fc42b6\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p><strong>Step 3:<\/strong>\u00a0Go to the content you\u2019re setting this up for, and click the share button for the social platform you want people to share on. Copy and paste the link of the window that appears, go to the\u00a0<strong>Design<\/strong>\u00a0tab of your form and paste it into the\u00a0<strong>Click Action\u00a0<\/strong>URL field that appears when you click on the call to action button on your form:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/b930fd97-f438-483b-b992-cea3093a2b3f\" alt=\"GIF showing how to add a CTA url to a Sumo popup\" \/><\/div>\n<p><strong>Step 4:<\/strong>\u00a0Set the\u00a0<strong>Display Rules<\/strong>\u00a0under the\u00a0<strong>Visibility<\/strong>\u00a0tab to only show the form on the content you\u2019re working with:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/ad8b1634-9a9c-4037-a45f-5e8400218905\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p><strong>Step 5:<\/strong>\u00a0Press\u00a0<strong>Publish<\/strong>\u00a0and watch the shares roll in.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_GIVE_YOUR_AUDIENCE_MORE_OPPORTUNITIES_TO_SUBSCRIBE_WITH_A_TWO_STEP_OPT-IN\"><\/span><strong>#8: GIVE YOUR AUDIENCE MORE OPPORTUNITIES TO SUBSCRIBE WITH A TWO STEP OPT-IN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Take advantage of the \u201cfoot in the door\u201d technique to not only ask your visitors to subscribe to your email list, but get them to request it.<\/p>\n<p>Menus get a lot of the action on a homepage. They\u2019re always there, they\u2019re above the fold, and they are the primary way that users can navigate a website.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/ab2e7bcf-cf18-416a-9b36-969df393a1e8\" alt=\"Screenshot showing Sumo Heat Maps on a landing page\" \/><\/div>\n<p>Everything should help you achieve your website\u2019s main goal, including your site\u2019s menu. And if your goal is to build your email list, you\u2019re in luck. This hack has helped me achieve a 19.29% conversion rate in the short period of time I had it up:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/054e1b70-fb8a-49cc-9420-ab0a862b829e\" alt=\"Screenshot showing stats in the Sumo dashboard\" \/><\/div>\n<p>So what\u2019s the hack?<\/p>\n<p>Include a two step opt-in in your menu, so that when your visitor clicks on the link, they see a popup form:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/98aa9901-cfab-485b-a81e-68446b1e6205\" alt=\"Screenshot showing a Sumo popup\" \/><\/div>\n<p>This called the\u00a0\u201cfoot in the door\u201d technique. When you can get people to comply with a smaller request (like clicking a link), they\u2019re far more likely to comply with a larger request (entering their email address).<\/p>\n<p>Pairing the attention that your menu gets, with the power of a two step opt-in like a Click Trigger is powerful stuff.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-8\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t have to be a programmer or web designer to take advantage of this hack. If you use WordPress and Sumo, I got you.<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Create a\u00a0<strong>Click Trigger Popup<\/strong>\u00a0in\u00a0List Builder\u00a0for your website menu. Then, create the popup that you want to appear when your menu link is clicked.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/88b63fc4-312c-41f2-9669-533a81ec08ee\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>Under\u00a0<strong>Visibility<\/strong>, copy the\u00a0<strong>Embed Code<\/strong>:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/1a844901-6299-4aa8-8c19-f703c9f3209e\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p><strong>Step 2:<\/strong>\u00a0Go to your WordPress dashboard and under\u00a0<strong>Appearance<\/strong>\u00a0&gt;\u00a0<strong>Menus<\/strong>, find your main navigation menu. Add a Custom Link, and paste the Click Trigger\u00a0<strong>Embed Code<\/strong>\u00a0into both the\u00a0<strong>URL<\/strong>\u00a0and\u00a0<strong>Link Text<\/strong>fields:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/243869e4-91e0-4f90-a056-7ea432050651\" alt=\"Screenshot showing a WordPress website\" \/><\/div>\n<p>Press\u00a0<strong>Add to Menu<\/strong>.<\/p>\n<p>When the Click Trigger is in the\u00a0<strong>Menu Structure<\/strong>\u00a0section, remove the\u00a0<strong>URL<\/strong>\u00a0field so the only populated field is the\u00a0<strong>Navigation Label<\/strong>\u00a0field:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/8e101b37-4a59-4903-8b7a-f692f4b1521f\" alt=\"Screenshot showing a WordPress site\" \/><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Test the Click Trigger, and then start rolling in the email conversions like Scrooge McDuck.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_GET_HIGHER_CONVERSION_RATES_FROM_GUEST_POSTS_WITHOUT_A_SINGLE_CALL_TO_ACTION\"><\/span><strong>#9: GET HIGHER CONVERSION RATES FROM GUEST POSTS (WITHOUT A SINGLE CALL TO ACTION)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Create targeted popups within your existing blog posts. Links to blog posts are removed less than links to landing pages in guest posts.<\/p>\n<p>If you\u2019re blogging, guest posting is a strong way to check a lot of boxes on your \u201cmarketing to-do\u201d list. You get backlinks, shares, relationships and email subscribers from the same type of content you\u2019d write for your own site.<\/p>\n<p>So you write a guest post, pitch it, create a landing page with a sweet content upgrade&#8230;<\/p>\n<p>But then something weird happens.<\/p>\n<p>Your post is published and all those links to your landing page are gone.<\/p>\n<p>See ya, new email addresses. The editor removed all of your links. Womp womp.<\/p>\n<p>But let me let you in on a secret. Most editors don\u2019t remove useful links as long as you aren\u2019t shamelessly linking to everything. That means links that lead to helpful articles stay in your guest post.<\/p>\n<p>And guess what? This hack takes advantage of those links to get more emails without a call to action OR a landing page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-9\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve got my black ski mask on, because this one feels a bit sneaky (but you\u2019ll love it).<\/p>\n<p><strong>Step 1:<\/strong>\u00a0The first thing you need to do is know what the URL will be on your guest post. For example, let\u2019s say you\u2019re posting an article on Jeff Bullas\u2019 site. Find out what that URL is ahead of time and write it down.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0Choose 1-3 of the links in your guest post that go back to articles on your site. Write those down somewhere, too.<\/p>\n<p>Now, let\u2019s make some magic. What we\u2019re going to do is set up targeted popups to visitors from Jeff Bullas\u2019 site on those 1-3 articles.<\/p>\n<p>These will replace those landing page links that got cut from your guest post (and help you get more subscribers). And we\u2019re going to build on the authority of the referring site (Jeff Bullas) with this strategy.<\/p>\n<p>We\u2019ll use a\u00a0Welcome Mat\u00a0for this example.<\/p>\n<p><strong>Step 3:<\/strong>\u00a0Create a new form and go to\u00a0<strong>Visibility<\/strong>. Under the\u00a0<strong>Display Rules<\/strong>\u00a0section we\u2019re going to set up a couple rules:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/d07583ae-7200-4c88-9308-42f42f9e52c3\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>This first display rule is for the articles you linked to in your guest post. By pasting in the URLs of those articles into these show rules, your Welcome Mat will only show up on those specific articles.<\/p>\n<p>But doing just this would show your Welcome Mat to any readers on that article. We only want to show the Welcome Mat to people visiting from your guest post.<\/p>\n<p>We need to add one more rule so your Mat only shows to people coming from your guest post:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/7a211ed8-d070-41f0-acb9-504b5ab88230\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>You select\u00a0<strong>Referrer URL<\/strong>, then type in your guest post\u2019s URL. Do this and only people from your guest post will see the Welcome Mat.<\/p>\n<p>When it comes to your popup, you want to create it with your audience in mind. You know what site they\u2019re coming from, so speak to that authority:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/7e3995d8-97a3-4696-8251-e92bc5972bfc\" alt=\"Screenshot showing a Sumo popup\" \/><\/div>\n<p>If people came from Jeff Bullas\u2019 site and saw this popup, they\u2019d be more likely to opt-in.<\/p>\n<p>That\u2019s because I know what site they came from, which means they\u2019re fans of Jeff. You can play off the same authority in your popup, too.<\/p>\n<p>And that\u2019s it! You\u2019ve now set up an editor-proof hack that makes your guest posts 10x more valuable. You don\u2019t have to worry about your CTA being cut because your links to blog posts will help you build a killer list.<\/p>\n<p><a name=\"10\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_SEE_WHERE_YOUR_HIGHEST-CONVERTING_TRAFFIC_COMES_FROM_WITHOUT_GOOGLE_ANALYTICS\"><\/span><strong>#10: SEE WHERE YOUR HIGHEST-CONVERTING TRAFFIC COMES FROM (WITHOUT GOOGLE ANALYTICS)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"panel blue-bg\"><strong>The Hack:<\/strong>\u00a0Setting up popup display rules for each of your main traffic sources will show which traffic source converts best (and you need 0 Google Analytics knowledge for this).<\/p>\n<p>If you know what channels convert the best, you can double-down in those areas and cut the fat from your marketing plan.<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/c18defcc-cbf0-406d-b8c4-2a6fb4c83348\" alt=\"Screenshot showing Google Analytics stats\" \/><\/div>\n<p>Do you know how to set this up in Google Analytics?<\/p>\n<p>I freaking don\u2019t. It takes time, a lot of experience and patience to set up a comprehensive tracking system in Google Analytics. And that\u2019s just for e-commerce tracking. You can track opt-ins, too. But it\u2019s more complex when you try to track those opt-ins from a 3rd party tool &#8212; which is how almost everyone collects emails these days.<\/p>\n<p>So we\u2019re going to show you an easy way to see how each traffic source converts. You don\u2019t need Google Analytics know-how. You don\u2019t need to pay someone a ridiculous amount of money.<\/p>\n<p>You can do it yourself. And a couple minutes of work will give you the same results as years of Google Analytics knowledge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"HOW_TO_CASH_IN_ON_THIS_HACK-10\"><\/span><strong>HOW TO CASH IN ON THIS HACK<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before we dive in, I\u2019ll say this &#8212; this might be one of my favorite starter hacks available. It takes something that was previously unavailable to everyone and makes it easily accessible.<\/p>\n<p>Though, ironically, our journey starts in Google Analytics.<\/p>\n<p>PUT DOWN YOUR PITCHFORKS!<\/p>\n<p>What we\u2019re looking for is easy to find. We\u2019re just going to see what kind of traffic your site already receives.<\/p>\n<p><strong>Step 1:<\/strong>\u00a0Pick a page you want to monitor conversion rates on. It could be your home page, a blog post, or anywhere else you\u2019re collecting email addresses.<\/p>\n<p>Then, log into your Google Analytics account and click the following things: Reporting \u2192 Behavior \u2192 Site Content \u2192 All Pages:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/2e1647a9-4ed1-4711-8e79-c9a243eaa283\" alt=\"Screenshot showing Google Analytics stats\" \/><\/div>\n<p>That lets you see the traffic to any of your site\u2019s pages. Then, filter down to the page you want to measure in the search bar. To do that, you grab everything after your main URL.<\/p>\n<p>So, if you wanted to monitor your blog, and your blog\u2019s URL was www.testsite.com\/blog, you would put \/blog into the search area:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/d5304f19-0f52-4f44-8622-d4a4ab969e5e\" alt=\"GIF showing Google Analytics search\" \/><\/div>\n<p>Searching and clicking on the intended path will bring you to that page\u2019s specific stats. What we\u2019re looking for is the type of traffic that comes to that page. That means we need to filter by traffic source. Do this by going to Secondary dimension \u2192 Acquisition \u2192 Source:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/17f01f6d-74d0-4f80-aaae-da7011e48e55\" alt=\"GIF showing Google Analytics filtering\" \/><\/div>\n<p>Now you can see exactly where people are coming from to get to your page.<\/p>\n<p>Why do we need this? We\u2019re going to set up list-building opportunities that only show to these specific traffic sources.<\/p>\n<p>It makes sense to monitor your highest traffic sources. You don\u2019t want to waste time monitoring conversion rates from sources that drive little traffic.<\/p>\n<p>From our GIF above, I\u2019d test out Google, Growth Hackers, Facebook, Twitter and Inbound. Your own traffic sources will be different, so write those down before we go to the next step.<\/p>\n<p>Got \u2018em? Good. We\u2019ll use\u00a0List Builder\u00a0as our example email-collector again.<\/p>\n<p><strong>Step 2:<\/strong>\u00a0It\u2019s time to set up two different\u00a0<strong>Forms<\/strong>. Your first form will be centered around one of your traffic sources.<\/p>\n<p>Go into\u00a0<strong>Visibility<\/strong>, set the popup for the page you want to display it on, then add the\u00a0<strong>Referrer URL <\/strong>rule:<\/p>\n<div class=\"storycenter\"><img decoding=\"async\" class=\"border-outline\" src=\"https:\/\/media.sumo.com\/storyimages\/8b25e531-74b7-4069-b985-aaf8846d426a\" alt=\"Screenshot showing the Sumo dashboard\" \/><\/div>\n<p>The form will only show to people coming to your page from the URL you type in.<\/p>\n<p>Select\u00a0<strong>Containing<\/strong> and type the URL of a traffic source. If I was tracking traffic from Growth Hackers, I\u2019d select the <strong>Containing<\/strong>\u00a0option and put\u00a0<strong>https:\/\/growthhackers.com<\/strong>\u00a0in the URL field.<\/p>\n<p>Easy, right? Repeat this exact sequence for the traffic sources you want to measure.<\/p>\n<p>I know I said it before, but I\u2019ll say it again: Traffic may differ between different referrer URLs, but the conversion rate is a solid, universal way to determine what is more effective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"BONUS_OUR_VERY_BEST_OPTIMIZATIONS\"><\/span><strong>BONUS: OUR VERY BEST OPTIMIZATIONS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you use the hacks in this guide, you\u2019ll be doing things even advanced marketers don\u2019t know about.<\/p>\n<p>These are great hacks. Tremendous hacks.<\/p>\n<p>But to be honest, we haven\u2019t given you our best ways to improve your entire site.<\/p>\n<p>We review well over 100 sites per year. We sit down and review page after page, and the advice we give helps hundreds of business owners drastically improve their sales.<\/p>\n<p>Our secret? We use the same checklist every time to evaluate websites and give pinpoint guidance.<\/p>\n<p><strong>We\u2019ve increased some of our customer\u2019s conversions by 200% or more with this simple website optimization checklist we use internally.<\/strong><\/p>\n<p>Internally is the keyword, because we\u2019ve never released this before. It\u2019s our secret sauce. The Rosetta Stone of optimizing websites.<\/p>\n<p>Today we\u2019re releasing that spreadsheet on this guide. It may not stay that way forever, but for now we\u2019re letting you have this special spreadsheet.<\/p>\n<p>Combine the hacks in this guide with this website optimization spreadsheet, and you\u2019ll turn your site into a list building, revenue-generating MACHINE.<\/p>\n<p style=\"text-align: center;\">Via: https:\/\/sumo.com\/stories\/growth-hacking-ideas<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d96081.29172441192!2d-96.03454215465248!3d41.18819132303731!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x8793883f4b9abf0f%3A0x6bbf2e508395d5c4!2sChurch%20of%20Holy%20Spirit%2C%20Thomas%20Drive%2C%20Bellevue%2C%20NE%2C%20USA!3m2!1d41.147219799999995!2d-95.9245296!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653677426437!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Good news:\u00a0you don\u2019t have to be a programmer, or a pro marketer, or even a rookie marketer to get results like these. You just need these 10 little-known growth hacks that have helped us grow our email list to 100,000+ subscribers and consistently get 1,000+ traffic to every piece of content we publish. GrowthRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Ideas For SEO Growth Hacking - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Unique growth strategies cannot be simply copied and applied from product to product. Growth does not happen instantaneously. This is something that you always need to work on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Ideas For SEO Growth Hacking - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Unique growth strategies cannot be simply copied and applied from product to product. Growth does not happen instantaneously. This is something that you always need to work on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T08:45:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:42:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate Ideas For SEO Growth Hacking - Omaha SEO","description":"Unique growth strategies cannot be simply copied and applied from product to product. 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=2544"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/2544\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2503"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=2544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=2544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=2544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}