{"id":2533,"date":"2019-03-19T08:22:11","date_gmt":"2019-03-19T08:22:11","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2533"},"modified":"2022-06-06T18:44:06","modified_gmt":"2022-06-06T18:44:06","slug":"entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/","title":{"rendered":"Entrepreneurs Should Know These 6 SEO Marketing Trends in 2019"},"content":{"rendered":"<p class=\"headline\">Virtually every business in the world is competing for Google rankings. Google regularly changes its algorithms and the technology we favor for search will continue to evolve.<\/p>\n<div id=\"articleAdd\" class=\"art-v2-body\">\n<div class=\"fs-k grey-text light gutter-top\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-2459\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-1024x665.jpg\" alt=\"\" width=\"900\" height=\"584\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-1024x665.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-300x195.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-768x498.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-980x636.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-513x333.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-573x372.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-600x389.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015-335x217.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_218973112_l-2015.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/div>\n<p>Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today\u2019s <a href=\"https:\/\/omaha-seo.com\/\">SEO marketing trends<\/a>. Not only is new technology changing the way humans search, but search engines crawlers are using different criteria to rank your website.<\/p>\n<p>Implementing these <a href=\"https:\/\/omaha-seo.com\/blog\/marketing-trends-that-here-to-stay-on-2019\/\">SEO marketing trends will help any business stay<\/a> competitive in 2019.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0656013a42b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0656013a42b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#1_Consider_search_engines_other_than_Google\" >1. Consider search engines other than Google.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#2_Quality_content_is_worth_more_than_quantity\" >2. Quality content is worth more than quantity.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#3_Website_speed_affects_UX_and_rankings\" >3. Website speed affects UX and rankings.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#4_Voice_search_is_no_longer_a_novelty\" >4. Voice search is no longer a novelty.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#5_Dont_dismiss_linkless_mentions\" >5. Don\u2019t dismiss linkless mentions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#6_Structured_data_is_more_important_than_ever\" >6. Structured data is more important than ever.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/#7_SEO_marketing_trends_for_Google_and_beyond\" >7. SEO marketing trends for Google and beyond.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Consider_search_engines_other_than_Google\"><\/span><b>1. Consider search engines other than Google.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Google is inarguably still king of search, don\u2019t forget about optimizing your content for Apple and Amazon\u2019s search engines.<\/p>\n<p>Amazon is the most valuable public company on the planet. This means that anyone with a product to sell should conduct Amazon keyword research.<\/p>\n<p>Similarly, Apple\u2019s App Store is increasingly important for driving traffic.\u00a0Today, over 60 percent of online traffic comes from mobile. But 90 percent of the time people spend browsing on their phones occurs on apps. The\u00a0future of mobile search\u00a0could be the App store, not Google.<\/p>\n<p>From a business\u2019 perspective, the increasing importance of the App store means understanding its unique organic search algorithms. These value factors like app click-through rate, engagement and whether keywords match search queries.<\/p>\n<p><b>Related:\u00a05 Tips for Choosing Your Next SEO Firm<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Quality_content_is_worth_more_than_quantity\"><\/span><b>2. Quality content is worth more than quantity.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most important Google\u00a0search algorithm updates\u00a0in 2018 shifted the search engine\u2019s attention towards content quality. This trend will persist in 2019.<\/p>\n<p>Though backlinks remain important, Google is getting more sophisticated when it comes to determining how good your website content is.\u00a0Of course, the amount of content you produce is still important. But one of the most significant <a href=\"https:\/\/omaha-seo.com\/blog\/prepare-for-generation-z-with-this-4-marketing-rules\/\">SEO marketing<\/a> trends of 2019 is prioritizing quality more than ever before.<\/p>\n<p>Specifically, this means writing long-form content and not misleading search engines or the consumer.\u00a0In 2019, entrepreneurs should place special attention to on-page SEO. Increasingly sophisticated crawlers are paying special attention to user-friendly URLs, optimizing images, and internal structure and linking.<\/p>\n<p><b>Related:\u00a07 Things You Should Know About Cryptocurrency Taxes<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Website_speed_affects_UX_and_rankings\"><\/span><b>3. Website speed affects UX and rankings.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Increasing website speed is one of the most important SEO marketing trends in 2019. Luckily, with all the\u00a0SEO tools\u00a0available on the market, it\u2019s easy to check just how fast your website is.<\/p>\n<p>Speed is more important than ever thanks to Google\u2019s mobile-first index policy.\u00a0Of course, website speed has always been an important aspect of user experience. Today, it\u2019s important for Google crawlers, too. Ideally, a website should take less than a second to load, which can be hard to accomplish without the assistance of a\u00a0qualified SEO firm.<\/p>\n<p>And the faster your website is, the higher Google will rank it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Voice_search_is_no_longer_a_novelty\"><\/span><b>4. Voice search is no longer a novelty.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the rise of technology like Siri, Google Home, and Alexa,\u00a0voice search\u00a0already represents 20 percent of total mobile search. It\u2019s predicted to reach 50 percent by 2020.<\/p>\n<p>In other words, integrating voice-search optimized keywords is among the leading SEO marketing trends of this year. Voice search keywords are often shorter, more colloquial, and in the form of commands or questions.<\/p>\n<p><b>Related:\u00a0Why Do We Need\u00a0Voice Search\u00a0Optimization?<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Dont_dismiss_linkless_mentions\"><\/span><b>5. Don\u2019t dismiss linkless mentions.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As its name would suggest, a linkless mention is when your brand is referenced without a link being attached.<\/p>\n<p>While backlinks are still an important factor used by search engines to determine content quality, linkless mentions are given more weight than ever before.\u00a0This is partially due to the perception is that linkless mentions are more genuine, unlike\u00a0black hat SEO techniques\u00a0like paid links. Social media mentions are also playing an increasingly important role in evaluating website quality.<\/p>\n<p>In a Google\u00a0patent, the company even classifies \u201cimplied links\u201d as a subset of a type of links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Structured_data_is_more_important_than_ever\"><\/span><b>6. Structured data is more important than ever.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Structured data is an overarching term for organizing website data.\u00a0For example, information that you see included along with a website&#8217;s meta description is structured data. The knowledge graph that appears on the right-hand side of Google is another type.<\/p>\n<p>Its purpose is to make it easier and faster for search engines to crawl your website.<\/p>\n<p>So whether you\u2019re including\u00a0online reviews\u00a0or more detail about your content, structured data is one of the top <a href=\"https:\/\/omaha-seo.com\/blog\/how-the-curse-of-knowledge-is-killing-your-marketing\/\">SEO marketing<\/a> trends to help Google classify your information in 2019.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_SEO_marketing_trends_for_Google_and_beyond\"><\/span><b>7. SEO marketing trends for Google and beyond.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Virtually every business in the world is competing for Google rankings. On top of that, Google regularly changes its algorithms and the technology we favor for search will continue to evolve.<\/p>\n<p>The biggest takeaway for 2019 is that mobile is more important than ever.\u00a0This has a ripple effect: Entrepreneurs must optimize their content for Apple\u2019s algorithms too, as well as follow Google\u2019s mobile updates that prioritize speed and structured data.<\/p>\n<p>Not only that, but other tech giants like Amazon and devices that include voice search are changing what \u2018optimization\u2019 means.\u00a0But above all, a website\u2019s overarching goal should always be to appeal to its audience. The better your content is, the higher Google will rank it.<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via: https:\/\/www.entrepreneur.com\/article\/329470<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d95960.76222239608!2d-96.02641910156764!3d41.270260352923955!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87939013d9c48e49%3A0x2cad1eb137d9dd48!2sChurch%20of%20God%20-%20Parkway%2C%20East%20Browne%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.3050807!2d-95.9124552!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653677496657!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtually every business in the world is competing for Google rankings. Google regularly changes its algorithms and the technology we favor for search will continue to evolve. Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today\u2019s SEO marketing trends. Not only is newRead More &raquo;<\/p>\n","protected":false},"author":4,"featured_media":2502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,22],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrepreneurs Should Know These 6 SEO Marketing Trends in 2019 - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Virtually every business in the world is competing for Google rankings. Google regularly changes its algorithms and the technology we favor for search will continue to evolve. Need help? 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Google regularly changes its algorithms and the technology we favor for search will continue to evolve. Need help? Call us today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/omaha-seo.com\/blog\/entrepreneurs-should-know-the-6-seo-marketing-trends-in-2019\/","og_locale":"en_US","og_type":"article","og_title":"Entrepreneurs Should Know These 6 SEO Marketing Trends in 2019 - Omaha SEO","og_description":"Virtually every business in the world is competing for Google rankings. Google regularly changes its algorithms and the technology we favor for search will continue to evolve. Need help? 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