{"id":2530,"date":"2019-03-18T10:12:58","date_gmt":"2019-03-18T10:12:58","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2530"},"modified":"2022-05-26T14:01:12","modified_gmt":"2022-05-26T14:01:12","slug":"if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/","title":{"rendered":"Why SEO (Search Engine Optimization) Is Vital"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h1><img decoding=\"async\" class=\"aligncenter wp-image-2443 size-large\" src=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-1024x652.jpg\" alt=\"omaha-seo\" width=\"900\" height=\"573\" srcset=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-1024x652.jpg 1024w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-300x191.jpg 300w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-768x489.jpg 768w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-980x624.jpg 980w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-513x327.jpg 513w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-573x365.jpg 573w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-600x382.jpg 600w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media-335x213.jpg 335w, https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Omaha-Social-Media.jpg 2000w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/h1>\n<p>&nbsp;<\/p>\n<p>I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they\u2019re living in the past. SEO has changed because the search behavior of consumers has changed.\u00a0According to Google, 84% of Americans are shopping for something at any given time, in up to six different categories. During their journey, shoppers are searching online, verifying references, reading reviews, connecting with local businesses, and (the most important step of all) converting.<\/p>\n<p>The once linear buyer\u2019s journey has become a multilateral experience full of content consumption, brand impressions, strategic ad targeting, online searches, remarketing, and email marketing. To be successful, brands must be present in the ever-changing and always competitive online market. \u00a0As digital marketers, our job is to connect searchers to the right businesses, and SEO is one of the most effective ways to do that.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a29365d37676\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a29365d37676\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Why_SEO_is_Important\" >Why SEO is Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#How_SEO_Works\" >How SEO Works<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Content\" >Content<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Website_content\" >Website content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Videos\" >Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Blogs\" >Blogs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Brand_Authority\" >Brand Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/#Local_Presence\" >Local Presence<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_SEO_is_Important\"><\/span><b><a href=\"https:\/\/omaha-seo.com\/blog\/why-seo-is-important-for-your-business\/\">Why SEO is Important<\/a>?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO allows businesses to connect with the right audiences by increasing the quality and likeliness to convert traffic to a website while improving brand recognition.<\/p>\n<p>The way Google connects businesses with audiences is through its algorithm, which changes about 500-600 times a year. The algorithm is intended to keep up with consumer behavior and keep searchers from ending up on untrustworthy websites. To quickly connect searchers to businesses, Google\u2019s algorithm includes some of the most popular \u201cchecklists\u201d that searches have indicated are important.<\/p>\n<p>Can I trust them?<br \/>\nAre they located close to me?<br \/>\nDo they offer the service I need?<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"How_SEO_Works\"><\/span><b>How SEO Works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The three most effective constituents for any SEO campaign include content, brand authority, and local presence.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content\"><\/span><b>Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content helps answer the question \u201cDo they offer the service I need?\u201d<\/p>\n<p>It looks like on-site content, blogs, videos, whitepapers, email marketing, infographics, content marketing, product descriptions, information about the business\u2019s history, and social posts.<\/p>\n<p>Shoppers consume content differently on mobile devices than on desktops and through different avenues like video, blogs, graphics, and social posts. Content is the most effective way to communicate who you are and what you do to search engines and your audience. This gives businesses a great opportunity to get creative and engage with audiences outside the traditional text of website content.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Website_content\"><\/span>Website content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create and optimize unique content for each service or product that you want to rank for next time a user is searching. For example, a lawyer who specializes in personal injury should have dedicated pages for each practice area they offer like medical malpractice, car accident, wrongful death, etc. Having dedicated pages for \u201cmedical malpractice\u201d precisely and effectively communicates to Google that the content on these pages strictly focuses on \u201cmedical malpractice.\u201d This strongly impacts content relevance and organic rankings when people search \u201cmedical malpractice lawyer.\u201d<\/p>\n<p>A click to a site, organic or paid, is a very strong sign of a user\u2019s level of intent and conversion. On-site content should be used to communicate competitive advantages, prices, products, and services. Onsite content should deliberately be written in to drive conversion behavior, with strong calls to action like \u201ccall now\u201d, \u201csign up for our newsletters\u201d, \u201ccontact us today\u201d, or \u201cbuy\u201d.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Videos\"><\/span>Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Research by HubSpot\u00a0suggests that using videos on landing pages will increase conversions by 86 percent.<\/p>\n<p>Businesses need to communicate their message and engage with their audience. A video can be a 30-second teaser for a series of blogs, 2-minute testimonials of a happy client, or 5-minute highlight summary of a recently sponsored community event. Videos are great for users engagement and even better for product promotion. \u00a0Almost\u00a050 percent\u00a0of internet users look for videos related to a product or service before visiting a store.<\/p>\n<p>To learn more about how to incorporate video into a marketing strategy, check out our webinar on\u00a0using videos to showcase your business.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Blogs\"><\/span>Blogs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to HubSpot, companies that published more than 16 blog posts per month got about 4.5 times more leads than companies that published zero to four monthly posts.<\/p>\n<p>This type of content should be slightly more engaging and address identified topics and related topics interesting to the audience. Blogs should always be shared on social, and including videos is a great way to complement the content and increase engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Authority\"><\/span><b>Brand Authority<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This helps answer the question \u201cCan I trust this business?\u201c<\/p>\n<p>It looks like earned media like <a href=\"https:\/\/omaha-seo.com\/blog\/how-is-a-press-release-useful-for-seo\/\">press releases<\/a> and brand mentions, industry recognition and noted awards, customer reviews, backlinks for all off-site work and publications, and Google posts.<\/p>\n<p>88 percent of people trust a review from a stranger as much as they would a referral from a friend or family member. Having reviews on your site builds trust with readers while highlighting customer satisfaction. Potential customers trust user-generated content, and all businesses should encourage their clientele to leave reviews or have a dedicated strategy in place to generate them.<\/p>\n<p>Other ways to increase brand awareness off-site are through earned media publications like brand mentions and press releases. Anytime a business has a newsworthy topic like a major event, community sponsorship, new leadership, or a new location, creating and publishing a press release can establish brand trust and awareness while gaining reputable backlinks.<\/p>\n<p>Brands should always assure they are receiving link backs from any third party publications and sponsorships. Not only do links build trust with Google, but it also provides a way for referral site traffic from other sources and sites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_Presence\"><\/span><b>Local Presence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This help answer the question \u201cAre they conveniently located to me?\u201d<\/p>\n<p>It looks like local on-site content, correct and consistent listings on maps like Google, Apple, Yelp, and Bing, and showing up in Google\u2019s Maps Pack.<\/p>\n<p>While consumer behavior continues to move off of the streets and onto the internet, communities supporting local businesses stay strong. In 2018,\u00a0HubSpot\u2019s data\u00a0stated that 72 percent of consumers who did a local search visited a store within five miles. Being found locally is crucial, especially for businesses in the service industry like landscapers, restaurants, groomers, mechanics, etc.\u00a0According to Google, mobile searches that include the phrase \u201cnear me\u201d have grown by 500 percent in the last two years.<\/p>\n<p><a href=\"https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM.png\" data-slb-active=\"1\" data-slb-asset=\"138908094\" data-slb-internal=\"0\"><img decoding=\"async\" class=\"alignnone size-full wp-image-21813\" src=\"https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM.png\" sizes=\"(max-width: 1174px) 100vw, 1174px\" srcset=\"https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM.png 1174w, https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM-300x179.png 300w, https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM-768x458.png 768w, https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM-1024x611.png 1024w, https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM-777x463.png 777w, https:\/\/www.searchinfluence.com\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-28-at-4.19.11-PM-772x460.png 772w\" alt=\"Google graphic showing the dramatic increases in near me searches\" \/><\/a><\/p>\n<p>So how can businesses communicate they are in fact \u201cnear\u201d searchers? First, make sure that you claim and optimize the correct name, address, and phone number across the major local directories like Google, Apple, Yelp, and Bing. Also, build out local landing pages for each location on-site to include a map, local content, hours of operation, and directions. Check out\u00a0our location page\u00a0for a concrete example.<\/p>\n<p>The way consumers search for dresses, landscapers, and car dealers will continue to change, and therefore the digital marketing industry will too. \u00a0Just as our campaigns have strayed from the simplicity of keywords and link building, our marketing campaigns will continue to develop and change. In an everchanging and competitive industry catered to consumers, businesses must have a strategy to be successful. If you don\u2019t, Search Influence\u2019s digital marketing experts can help you develop one.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938f7616d25557%3A0x377406f67a68d53f!2sCaf%C3%A9%20Postale%2C%20South%2010th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2503917!2d-95.9301127!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558320941!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nVia: https:\/\/www.searchinfluence.com\/2019\/03\/unfamiliar-with-seo-heres-why-search-engine-optimization-is-important\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they\u2019re living in the past. SEO has changed because the search behavior of consumers has changed.\u00a0According to Google, 84% of Americans areRead More &raquo;<\/p>\n","protected":false},"author":1,"featured_media":2498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,14],"tags":[22],"class_list":["post-2530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","category-social-media-marketing","tag-search-engine-optimization","cat-1-id","cat-14-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why SEO (Search Engine Optimization) Is Vital - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Search Influence\u2019s digital marketing experts can help you develop one. If you need help and want to learn more, you can call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why SEO (Search Engine Optimization) Is Vital - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Search Influence\u2019s digital marketing experts can help you develop one. If you need help and want to learn more, you can call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-18T10:12:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T14:01:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why SEO (Search Engine Optimization) Is Vital - Omaha SEO","description":"Search Influence\u2019s digital marketing experts can help you develop one. 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