{"id":2380,"date":"2019-03-07T20:42:26","date_gmt":"2019-03-07T20:42:26","guid":{"rendered":"https:\/\/omaha-seo.com\/blog\/?p=2380"},"modified":"2022-06-06T18:49:06","modified_gmt":"2022-06-06T18:49:06","slug":"google-on-link-penalty-recovery","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/","title":{"rendered":"How Long For Link Penalty SEO Recovery"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article-head\">\n<p>Has your site been hit with a penalty from Google? If so this article will give you an idea of the steps forward and how long the recovery from the Google ranking penalty will likely take. If you need assistance, give us a call today!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"sej-article entrycontent \">\n<div class=\"sej-article-content gototop-pos \">\n<div id=\"scheader\" class=\"media sej-card\">\n<div class=\"card-label text-center\">In a Webmaster Hangout, Google\u2019s John Mueller answered a question about link related manual actions. His answer discussed two link related penalties. He noted they are handled differently which affects the time it takes to recover.<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a55c2f4a3c1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55c2f4a3c1a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#How_Long_to_Process_from_a_Link_Penalty_Recovery\" >How Long to Process from a Link Penalty Recovery<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#What_is_Pure_Spam\" >What is Pure Spam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#Recover_from_a_Pure_Spam_Penalty\" >Recover from a Pure Spam Penalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#Link_Penalty_Recovery\" >Link Penalty Recovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#Ranking_Where_Youre_Supposed_to_Rank\" >Ranking Where You\u2019re Supposed to Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/#How_to_Recover_from_a_Penalty_Recovery\" >How to Recover from a Penalty Recovery<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Long_to_Process_from_a_Link_Penalty_Recovery\"><\/span>How Long to Process from a <a href=\"https:\/\/omaha-seo.com\/\">Link Penalty Recovery<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>This is the question asked:<\/strong><\/p>\n<blockquote><p>\u201cAfter links manual action, how long does Google treat the domain once the reconsideration request is accepted but not regained their potential rankings and traffic.\u201d<\/p><\/blockquote>\n<p><strong>John Mueller immediately stated this is a two-part answer:<\/strong><\/p>\n<blockquote><p>\u201cI think there are two aspects here. On the one hand, if the manual action is resolved then pretty much directly that site will be visible in search without that manual action.\u201d<\/p>\n<p>This response may cover a situation where a manual action was triggered by something like buying links<\/p>\n<p>So there\u2019s one exception here where if a site is removed for pure spam reasons, then it\u2019ll simply be removed from our index completely.\u201d<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Pure_Spam\"><\/span>What is Pure Spam?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div id=\"attachment_296573\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-296573 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/matt-cutts-pure-spam.jpg\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/matt-cutts-pure-spam.jpg 800w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/matt-cutts-pure-spam-480x256.jpg 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/matt-cutts-pure-spam-680x362.jpg 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/03\/matt-cutts-pure-spam-768x409.jpg 768w\" alt=\"Screenshot of Google's Matt Cutts on YouTube discussing what pure spam is\" width=\"800\" height=\"426\" \/><span class=\"wp-caption-text\">Google\u2019s Matt Cutts, offering a definition of pure spam and offering advice on how to recover from a pure spam penalty.<\/span><\/div>\n<p>Google\u2019s Matt Cutts created a YouTube video that definitively answers, \u201cWhat is Pure Spam?\u201d<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Matt Cutts explained what Pure Spam is:<\/strong><\/p>\n<blockquote><p>\u201cPure spam is the label that we typically use for something that any sufficiently tech savvy person would recognize as spam.<\/p>\n<p>So for example, what you would traditionally call \u201cblack hat,\u201d you know, auto generated gibberish, cloaking, scraping, throwaway sites or domains where somebody\u2019s more or less doing churn and burn.<\/p>\n<p>\u2026these are the sort of things where we feel pretty confident that a regular person looking at the sort of stuff that we\u2019re taking action on would say, \u201cYeah, this is complete junk.\u201d<\/p><\/blockquote>\n<p>Matt Cutts goes on to say that when they take action on pure spam that it affects the entire site because it\u2019s usually not something that affects just a part of the site.<\/p>\n<p>He then noted that most publishers hit with a pure spam penalty do not try to recover because the penalty is expected because that\u2019s the business model of spamming, to spam until it gets caught then move on.<\/p>\n<p>Matt advised that a reconsideration request for pure spam should focus on communicating why Google should trust that site in order to let it back in. Matt says that the pure spam penalty is hard to come back from so your reconsideration request must be well documented.<\/p>\n<p>He then discusses the scenario of having purchased the domain without knowing that someone else had used it for spam as a reason why Google might remove the pure spam penalty.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Recover_from_a_Pure_Spam_Penalty\"><\/span>Recover from a Pure Spam Penalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>John Mueller described an additional aspect of a pure spam penalty. He noted that once a pure spam penalty is removed, the site is essentially starting from nowhere since it had been removed from the index. Its kind of like the site is brand new.<\/p>\n<p><strong>Here is how John Mueller explains it:<\/strong><\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\"><\/div>\n<\/div>\n<blockquote><p>\u201cSo it\u2019s not that we can just turn it back on and show it again. It will require that we actually re-crawl and reprocess that site and sometimes that takes a few weeks.\u201d<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Link_Penalty_Recovery\"><\/span>Link Penalty Recovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>John Mueller returned to the normal link penalty recovery and noted that Google didn\u2019t treat the site with extra caution. This is interesting because the SEO community has speculated on time to recovery and if Google is treating the reinstated website differently.<\/p>\n<p><strong>John Mueller said:<\/strong><\/p>\n<blockquote><p>\u201cBut for all other manual actions\u2026 where once that manual action is resolved and things are back in the previous state, it\u2019s not like Google holds a grudge and says, \u201cwell, there was a manual action here so I need to be extra careful. If it\u2019s really resolved it\u2019s resolved.\u201d<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Ranking_Where_Youre_Supposed_to_Rank\"><\/span>Ranking Where You\u2019re Supposed to Rank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many years ago (around 2012) I coined the phrase, \u201cranking where you\u2019re supposed to rank\u201d to describe when someone mistakenly believes their poor rankings are due to a penalty. Sometimes a site is not suffering a penalty but is only ranking where it\u2019s supposed to rank.\u00a0 There are many reasons why a site ranks where it\u2019s supposed to rank.<\/p>\n<p>John Mueller refers to a similar phenomenon peculiar to sites that have recovered from a link penalty. A site that was ranking because of link manipulation that then successfully submits a reconsideration request will begin to rank where they are supposed to rank.<\/p>\n<p><strong>Here is what John Mueller stated:<\/strong><\/p>\n<blockquote><p>\u201cWith regards to links of course, if your site was artificially ranking in the search results due to unnatural links and you got a manual action and you fix that by removing these unnatural links, then of course, your site won\u2019t be artificially higher because of the unnatural links because those unnatural links are gone now.<\/p>\n<p>So that\u2019s something where it would be completely normal to see a change in visibility after resolving something like that.<\/p>\n<p>Similarly, if a site were unnaturally visible due to other things on your website and you resolve that by removing those other things then obviously your site will be visible naturally again. But it won\u2019t be unnaturally visible due to those things that you removed. So that\u2019s something kind of to keep in mind.\u201d<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Recover_from_a_Penalty_Recovery\"><\/span>How to Recover from a Penalty Recovery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is an expectation for a reinstated website to begin ranking again. Sometimes, the site is starting as a weaker competitor because it no longer has the links to help push it to the top of the search results.<\/p>\n<p>This means that the publisher must have a plan in place for moving forward in a way that cultivates links without crossing violating Google\u2019s guidelines. It\u2019s the odd situation of having to recover from a penalty recovery.<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via:\u00a0 https:\/\/www.searchenginejournal.com\/link-penalty-recovery\/296567\/<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d47998.62503424264!2d-96.01019484921184!3d41.245429781526425!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938feb9da7039f%3A0xa5ce5cc77d3e7db7!2sCreighton%20dental%20clinic%20parking%2C%20Burt%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.2673566!2d-95.9461298!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653677950191!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Has your site been hit with a penalty from Google? If so this article will give you an idea of the steps forward and how long the recovery from the Google penalty will likely take. If you need assistance, give us a call today!<\/p>\n","protected":false},"author":1,"featured_media":2389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[754,16],"class_list":["post-2380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-google-penalty","tag-seo-ranking","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Long For Link Penalty SEO Recovery - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Has your site been hit with a penalty from Google? Recovery from the Google penalty is vital for your business. If you need assistance, call us today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Long For Link Penalty SEO Recovery - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Has your site been hit with a penalty from Google? Recovery from the Google penalty is vital for your business. If you need assistance, call us today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/google-on-link-penalty-recovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-07T20:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Template-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Long For Link Penalty SEO Recovery - Omaha SEO","description":"Has your site been hit with a penalty from Google? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. 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