{"id":1790,"date":"2017-11-30T13:45:56","date_gmt":"2017-11-30T13:45:56","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=1790"},"modified":"2022-06-06T18:51:56","modified_gmt":"2022-06-06T18:51:56","slug":"50-vital-email-split-tests","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/","title":{"rendered":"50 Vital Split Test Ideas For Cold Email"},"content":{"rendered":"<p><a href=\"https:\/\/omaha-seo.com\/\">Split testing<\/a> your lead nurturing email copy is vital to see successful results. Cold email copy needs constant changes to be effective if it is to bring optimal effects.<\/p>\n<p>In this article, you will find 50 vital split test ideas for your cold email campaigns. You will learn which parts of our email can be tested and how we\u00a0can test most effectively.<\/p>\n<div class=\"intro-text text-center\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8a2925ddfe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8a2925ddfe\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#AB_Testing_For_Your_Cold_Email_Campaign\" >A\/B Testing For Your Cold Email Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Split_Testing_Emails_Always_and_Never\" >Split Testing Emails: Always and Never<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Subject_Line_Split_Test_Ideas\" >Subject Line Split Test Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Cold_Email_Copy_Split_Test_Ideas\" >Cold Email Copy Split Test Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#The_Offer_or_Hook_in_Your_Cold_Emails\" >The Offer or Hook in Your Cold Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Cold_Email_Signature_Split_Test_Ideas\" >Cold Email Signature Split Test Ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Post_Script_Split_Test_Ideas\" >Post Script Split Test Ideas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Cold_Email_Scheduling_Split_Test_Ideas\" >Cold Email Scheduling Split Test Ideas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/#Over_to_You\" >Over to You<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"intro-title\"><span class=\"ez-toc-section\" id=\"AB_Testing_For_Your_Cold_Email_Campaign\"><\/span><strong>A\/B Testing For Your Cold Email Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"nc_socialPanel swp_leaf swp_d_fullColor swp_i_colorOutlines swp_o_fullColor scale-140 scale-fullWidth swp_one\" data-position=\"both\" data-float=\"floatNone\" data-count=\"4\" data-floatcolor=\"#ffffff\" data-emphasize=\"0\">\n<div class=\"nc_tweetContainer swp_pocket\" data-id=\"4\" data-network=\"pocket\">Do you need some ideas for increasing the number of replies to your cold emails? Here are over 50 split test concepts that you can try!<\/div>\n<\/div>\n<p>There are two rules when it comes to split testing emails.<\/p>\n<ol>\n<li>You should ALWAYS be testing something (never send one version of an email).<\/li>\n<li>And you should NEVER run multiple tests in a single run.<\/li>\n<\/ol>\n<p>This post is meant to be a MONSTER list of split test ideas that B2B businesses can run with their cold email campaigns. We want to actually give you all the split test ideas you need to encourage and provoke you until you are always trying to test things.<\/p>\n<p>Let\u2019s go over our two rules a bit then get into the meat of this guide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Split_Testing_Emails_Always_and_Never\"><\/span>Split Testing Emails: Always and Never<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pretty easy to remember, right?\u00a0<strong>Always<\/strong>\u00a0and\u00a0<strong>Never<\/strong>.<\/p>\n<p>Again, you should ALWAYS be testing something, but make sure you NEVER test all kinds of things at once. Doing one thing at a time will help you know exactly what is working and what isn\u2019t.<\/p>\n<p>The reason you should focus on one thing at a time? So you know specifically what worked and what didn\u2019t. Keeping track of \u201cwinners\u201d and \u201closers\u201d in each test will seriously move the needle on all of the key metrics of your campaigns.<\/p>\n<p>However, if you try something in the subject line and also in the first sentence, how will you know which one made the positive or negative change?<\/p>\n<p>Answer; you can\u2019t.<\/p>\n<p>So, make sure you constantly run single tests to a batch of recipients and keep a good tally of the results. Our list is full of tests that are both self-explanatory and those that\u2019ll need a bit of know how to pull off. For the more complex tests, we\u2019ve included a bit of a tutorial as well as tons of bonus resources throughout.<\/p>\n<p>Hopefully, you\u2019ll bookmark this post and really dig deep into your cold email campaigns.<\/p>\n<p>Now, onto the list of split test ideas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subject_Line_Split_Test_Ideas\"><\/span>Subject Line Split Test Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>1. Length of Subject Line<\/strong><\/p>\n<p>Bit of an obvious one here. The rule is usually shorter, but there are a lot of exceptions here. There is a lot of research done on this very thing. Take a look at this screenshot from a study done by ReturnPath.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4702 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-26-at-6.16.44-PM.png\" alt=\"split test ideas\" width=\"244\" height=\"289\" \/>(Source:\u00a0ReturnPath)<\/p>\n<p><strong>2. Lowercase Subject Line: <\/strong>Writers (like me) always like to capitalize the first letter of every word in a title. That said, sometimes it\u2019s not welcome. For instance, on Reddit, posts that capitalize every word typically perform worse than those that are written like a sentence.<\/p>\n<p>The more technical crowd seem to appreciate this. So, on one batch of emails try a test between something like\u00a0<em>Your Staffing Issues are Solved, [First Name]<\/em>\u00a0and\u00a0<em>Your staffing issues are solved, [First Name]<\/em>.<\/p>\n<p><strong>3. Subject Line Personalization with First Name:<\/strong>\u00a0This one is fairly self-explanatory. Try two variations of an email. One with the first name in the subject line and the other without. Got it?<\/p>\n<p><strong>4. Subject Line Personalization with Company Name:<\/strong>\u00a0Exactly like test number 3, but with the lead\u2019s company name instead.<\/p>\n<p><strong>5. Subject Line Emoji\u2019s:<\/strong>\u00a0Millennials are beginning to make a ton of B2B buying decisions. And it turns out they still love emojis. Test away if your buyer personas skew in a relevant age group or industry.<\/p>\n<p><strong>6. Question in the Subject Line:<\/strong>\u00a0People are (generally) trained to be nice for their job. If someone has a question while you&#8217;re on the clock, you\u2019ll likely try to answer, right? Using the same logic in the email world could have a positive result. Make sure to use proper punctuation.<\/p>\n<p><strong>7. Clear vs Curiosity: <\/strong>We usually go by the rule, but what\u2019s in the email in the subject line and what\u2019s in the subject line in the email. That said, sometimes it pays to tease the content a bit in your subject line. (You\u2019ll never know until you test it, though.)<\/p>\n<p>A tasteful way to do this would be something like,\u00a0<em>We asked 57 Agency Owners About 2018 and\u2026\u00a0<\/em><\/p>\n<p>That\u2019s a far cry from the \u201cyou\u2019ll never guess what happened next\u201d click bait jargon that passes for entertainment nowadays. I digress.<\/p>\n<p><strong>8. No Personalization at all:<\/strong> Yeah, we actually saw a positive result by not using any personalization at all (but we\u2019re still testing :).<\/p>\n<p><strong>9. First\u00a0<em>and<\/em>\u00a0Last Name:<\/strong>\u00a0It sounds like it might be too much, but there have been some claiming some decent results. MaryLou Tyler, in her book\u00a0Predictable Prospecting, says so. Given her success and B2B-specific background, it\u2019s worth a shot.<\/p>\n<p><strong>10. No \u201cre\u201d and with \u201cre\u201d in Follow-ups:<\/strong> Most people see a \u201cre:\u201d in front of a subject line and perk up. This is why we recommend pretty much every follow up people send has it. That\u2019s just how effective it is (typically).<\/p>\n<p>But, as with many popular tactics, the appeal wears off. Everyday there are more people who say, \u201cfool me once\u201d to the re: tactic.<\/p>\n<p>Maybe your leads are in an industry that has been tainted with this for too long and not doing it may pay off. It\u2019s worth saying again; how will you know unless you\u2026<\/p>\n<p><strong>11. Using Fwd: in Follow-ups:<\/strong>\u00a0Similar to \u201cre:\u201d, but not for everyone. Great for making it look like you\u2019re forwarding a resource, but keep it on the up and up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cold_Email_Copy_Split_Test_Ideas\"><\/span>Cold Email Copy Split Test Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The goal of a cold email is to start a conversation. Not close the deal immediately. So when structuring your email copy, you should be thinking about what is the most likely to result in a conversation.<\/p>\n<p><strong>12. Hey vs. Hi vs. Hello vs. Name<\/strong><\/p>\n<p>After the subject line, these are likely the very first words your lead will read. They are not a throwaway line or filler. These little words can compliment or even change the tone of your email. If you start it with \u201cHey\u201d or \u201cHi\u201d, it\u2019s less formal.<\/p>\n<p>Bump it up to \u201cHello\u201d and things are definitely more formal. Just going straight for the name, and you\u2019re dead serious.<\/p>\n<p>This is a great copy lesson, too. What tone are you looking to achieve? Start with the greeting. But also test the different greetings to see if you get a significant change in clicks and responses. You may even want to run a \u201cHiya\u201d or \u201cHowdy\u201d. While it\u2019s not for a professional appeal, there are some that could pull it off.<\/p>\n<p><strong>13. Using \u201cgood morning\u201d or \u201cgood afternoon\u201d or \u201cgood evening\u201d<\/strong><\/p>\n<p>Obviously, this is based on your send time at the start of an email. And could even go as deep as looking at the typical open time.<\/p>\n<p>Do people in your target market open up the emails quickly, or is it random? This could dramatically affect how this test is received.<\/p>\n<p>You can also try variations like, \u201cThis morning, I\u2026\u201d depending on how you\u2019re spinning your copy. Make \u2019em feel like it\u2019s hot of the press.<\/p>\n<p><strong>14. Introduction in First Line vs No Introduction in First Line<\/strong><\/p>\n<p>Usually, we shy away from this for two reasons. First, this line can be seen now before people open the email. Secondly, because they don\u2019t care. But, how will you know, right?<\/p>\n<p>Let\u2019s put in an example here.<\/p>\n<p><em>Hi, [First Name]<\/em><\/p>\n<p><em>My name is Josh Slone and I recently put together a comprehensive list of the 10 biggest changes coming to [industry].<\/em><\/p>\n<p>Vs.<\/p>\n<p><em>Hi, [First Name]<\/em><\/p>\n<p><em>Want to see a list of the 10 biggest changes coming to [industry] this year? I put this comprehensive list together for companies just like\u2026.<\/em><\/p>\n<p><strong>15. Negative Copy:<\/strong>\u00a0Pointing out common mistakes made regarding your expertise is sometimes a great way to get opens. Can you turn your copy negative to highlight a pain point or common point of error? Give it a shot.<\/p>\n<p><strong>16. First Line Lead in Question Relevant to Pain Point<\/strong><\/p>\n<p>If you\u2019ve put in the time developing your ideal buyer profiles, you understand their pain. This can make a very good email test.<\/p>\n<ul>\n<li><strong>Example:<\/strong>\u00a0Is [Company Name] having issues with tracking the ROI of social campaigns?<\/li>\n<\/ul>\n<p><strong>17. Linking to Something vs. Asking to Send<\/strong><\/p>\n<p>Including a link to your offer or hook in the email is common, but you\u2019re not after casual readers as much as you are conversations. One potentially fantastic way to get this done is to offer the resource, but on the condition that the recipient tells you, they want it. It\u2019s worth a test.<\/p>\n<p><strong>18. Images vs no Images:<\/strong>\u00a0For instance, if you\u2019re sending a report, it may be helpful to include the image of the cover (especially if it\u2019s well designed). Webinar cover graphic or even a related meme. Images may help, or not. Test.<\/p>\n<p><strong>19. Gifs vs no Gifs:<\/strong>\u00a0Again, totally depends on your audience on whether or not to try this one. But gifs can smash into another sector of people\u2019s brains and really make an impression. Just recently, I got a Black Friday email that had a pixelated turkey gif. Small, but made an impact on me. You\u2019ll have to test.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4706 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/jean.gif\" alt=\"split test ideas\" width=\"400\" height=\"382\" \/><br \/>\n<strong>20. Long Form vs Short Form:<\/strong>\u00a0For cold emails, we suggest as short as possible nearly 100% of the time. However, there may be some instances that require more context to spark a conversation. One example *may* be an extremely short lead list.<\/p>\n<p><strong>21. Numbered Lists or Bullet points or None<\/strong><\/p>\n<p>Most professionals want you to get to point, bullet point (see what I did there?).<\/p>\n<p>Anywho, let\u2019s say you\u2019re trying to get them to download a resource or something\u2014you may have to sell what\u2019s in it. Conveying that data via points may work better.<\/p>\n<p><strong>22. Video in Email:<\/strong>\u00a0Almost didn\u2019t make it in here. However, the video is a giant that is only going to get bigger. While it hasn\u2019t become too effective in the email game yet, I suspect it\u2019s only a matter of time. Video sales pages are performing like gangbusters, maybe video in your emails might.<\/p>\n<p><strong>23. Tone (business vs. personal)<\/strong><\/p>\n<p>This one will likely require an example. You want to be personable and never dry, but there are times when a more professional tone may get you better results. The government, for instance. In many cases Federal and State workers are so used to legal speak, it could benefit you to speak the same language.<\/p>\n<p>Here\u2019s an example of such a case.<\/p>\n<p><em>Hello, [Mr. Miss Last Name]<\/em><\/p>\n<p><em>Are you having trouble [insert problem here]? I have put together [resource]\u2026.<\/em><\/p>\n<p>Vs.<\/p>\n<p><em>Hello, [Mr. Miss Last Name]<\/em><\/p>\n<p><em>My name is [Your Name] and I have a question regarding [subject]. Are you or anyone in your department [problem]\u2026<\/em><br \/>\nSavvy?<\/p>\n<p><strong>24. More Extreme-ish Copy (Careful!)<\/strong><\/p>\n<p>If you have an established comedic brand, it may be ok to joke. Our friends at Design Pickle use comedy in their emails and it\u2019s hilarious. They say things like \u201cObey the Pickle\u201d.<\/p>\n<p>Others are known for their no-nonsense, tell-it-like-it-is attitude. Finding a voice for your emails takes testing, but be careful and make sure you know where the vulgar, tasteless, rude, and other lines are.<\/p>\n<p><strong>25. First Name Twice vs Once:<\/strong>\u00a0Saying your contact\u2019s name is a good thing. Saying it more than once is usually better, but if you have a really short email, it could be a bit creepy for them. So\u2026you\u2019ll have to test it.<\/p>\n<p><strong>26. Company Name Twice vs Once:<\/strong>\u00a0Same deal at number 25, just with the brand\u2019s name instead of the contact name.<\/p>\n<p><strong>27. Naked Links vs Hyperlinking Text<\/strong><\/p>\n<ul>\n<li>Your resource: 10 Things that Will Make or Break Facebook Ads for Dentists<\/li>\n<\/ul>\n<p>In your test, send one email with the full title of the resource and link the actual text. In another, name the resource. But put something like, \u201cYou can download it\u00a0right here.\u201d The second is more of a call-to-action, but the first may surprise you.<\/p>\n<p><strong>28. Link to Content (case study, blog, etc.) vs Opt-In Page:<\/strong>\u00a0You can link directly to the content, or add another step in the process and link to an opt-in page. For instance, if you\u2019re hosting a webinar. You could just send the link, but it would be better to put them in a sequence for the webby.<\/p>\n<p><strong>29. Link Order<\/strong><\/p>\n<p>Similar to test number 27, you can put two links to the same resource in an email, or (not recommended) include two CTA\u2019s in your email.<\/p>\n<p>Whatever reason that makes you have more than one link in your email, it means that you have something to test. Invert the copy or pitch lines for the resource and see if more people bite. It\u2019s the tedious fun of testing.<\/p>\n<p><strong>30. Heavily Customized vs \u201cPersonalized\u201d (example of how we\u2019re doing it currently)<\/strong><\/p>\n<p>One way of doing this is to send say 100 ridiculously customized emails Vs. a few hundred emails using personalization (e.g. first name, company name)..<\/p>\n<p>Although, one strategy we want to highlight is sending out your sequence\u2019s first email (personalized), then look to see who has engaged (opened\/clicked) and go into those leads and highly personalize the follow-ups.<\/p>\n<p>This way, you aren\u2019t doing it for every single person, but only those that show some level of interest. You can research and add things (like we do) about the services they offer, who they are targeting, other key team members, case studies, client logos being used, etc.<\/p>\n<p>All the while knowing you\u2019re not wasting your time because they\u2019ve already shown some amount of interest. So, if someone registers for your upcoming webinar about PPC advertising, you could use a tool like\u00a0SpyFu\u00a0to figure out which keywords\/PPC terms the lead is targeting and then start a conversation in a follow-up email.<\/p>\n<p><strong>31. Facts vs Psychology<\/strong><\/p>\n<p>Changing up your copy to pull on the emotions more on the numbers is a pretty broad test, but could help you if you\u2019re in a rut in regards to email responses. Maybe you\u2019ve pegged your ideal buyers as pencil pushers, but they may respond better to a bit of an emotional appeal to give your solution a try.<\/p>\n<p><strong>32. Pop Culture\/Trend:<\/strong>\u00a0We\u2019ve been known to throw a sales spin on the political climate,\u00a0poke fun at popular movies, and even take terms made famous by Presidents (e.g.\u00a0Fake News). It keeps things interesting. Try it out in your emails.<\/p>\n<p><strong>33. No Pitch (in the email)<\/strong><\/p>\n<p>Ok, so the resources you create have pitched in them, right? Subtle or overt, they\u2019re there. And, if you\u2019re doing a good job of creating the best resources, leads will want them.<\/p>\n<p>Following that train of logic, wouldn\u2019t it be worth a test not to ask anything of your leads via email?<\/p>\n<p>Reciprocity is a powerful tool, and if you truly give something away with perceived value, it messes with peoples brains (in a good way). Since you\u2019ll likely have a way to track whether or not they downloaded and read\/watched\/used your resource\u2014you\u2019re not losing an opportunity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Offer_or_Hook_in_Your_Cold_Emails\"><\/span>The Offer or Hook in Your Cold Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>34. Different Offers<\/strong><\/p>\n<p>We\u2019ve talked about including offers and hooks into your emails throughout these test ideas. Now, it\u2019s time to give you the list.<\/p>\n<p>You may need to put together a fantastic webinar in order to woo leads into clicking through your email. Or, contacts could be overwhelmed by the generosity of sharing a report you whipped up. LeadFuze has put together 22 different offers that you can use as hooks to get conversations going.<\/p>\n<p>If you use the LF app, all of these offers have a four-email sequence included. You can just plug and chug your own resource and get sending (and testing) much faster.<\/p>\n<p>List of offers you can test:<\/p>\n<ul>\n<li>Consult (for freelancers\/consultants)<\/li>\n<li>Trial (for SaaS\/SEO\/etc.)<\/li>\n<li>Webinar\u00a0(invite to attend)<\/li>\n<li>Checklist (i.e. 10 things to improve XYZ)<\/li>\n<li>Joint Venture (cross promotions, etc.)<\/li>\n<li>Blog Post<\/li>\n<li>Ebook<\/li>\n<li>Demo (Software, but could be adapted for other B2Bs)<\/li>\n<li>Guarantee (direct approach)<\/li>\n<li>Webinar (invite to co-host)<\/li>\n<li>Guest Post Exchange<\/li>\n<li>Audit\u00a0(for freelancers\/consultants)<\/li>\n<li>Worksheet (i.e. Spreadsheet to help ABC)<\/li>\n<li>Kit (list of resources, tools, etc.)<\/li>\n<li>In-Person Event<\/li>\n<li>Free Tool (think mortgage calculators for banks, but something specific for your target market)<\/li>\n<li>Report\/Survey Invite (create a resource by inviting your target audience to participate)<\/li>\n<li>Giveaway<\/li>\n<li>Interview Request (like for a podcast or video)<\/li>\n<li>Free Gift<\/li>\n<li>Case Study<\/li>\n<li>Link Request (let them know they\u2019ve got a 404 and suggest one of your posts to replace it)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Cold_Email_Signature_Split_Test_Ideas\"><\/span>Cold Email Signature Split Test Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The cold email signature is often overlooked, but it\u2019s a great spot for ensuring\u00a0CAN-SPAM\u00a0compliance as well as allowing you to strengthen your credibility.<\/p>\n<p><strong>35. Sign Off Testing (Best, Cheers, Thanks, etc.):<\/strong>\u00a0According to\u00a0this Forbes post, there are 89 ways to sign off on an email. You probably won\u2019t like all of them, but there are a lot of ideas there.<\/p>\n<p><strong>36. Signature with Vs. without Images:<\/strong>\u00a0This could either be an image of yourself, or a company logo. Try \u2019em all and see what sticks.<\/p>\n<p><strong>37. Signature with Vs. without Social Links:<\/strong>\u00a0Typically, we suggest a \u00a0sales email without a lot of fluff. You want the focus to be on the offer in the email, not your social profiles. That said, it may be beneficial in some cases. For instance, If you\u2019re selling social media services, leads may want to check out your own profiles.<\/p>\n<p><strong>38. Full Signature in Every Email Vs. Only the First<\/strong><\/p>\n<p>I mean like the full signature with everything in it. Like this one:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4716 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-9.21.27-AM.png\" alt=\"\" width=\"227\" height=\"179\" \/>You can include this one in the first email, and then cut out virtually everything (aside from your business name and address) in all the follow-ups. Similar to this one:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4717 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-9.23.56-AM.png\" alt=\"split test ideas\" width=\"204\" height=\"179\" \/><strong>IMPORTANT<\/strong>\u00a0Disclaimer, to follow\u00a0CAN-SPAM, you need a physical mailing address\u2026 do this in step one and leave the rest of the sequence to name\/phone. So you don\u2019t even need your address or opt-out message in ALL emails as long as you have it in your first email and you include that as part of your email.<\/p>\n<p><strong>39. \u201cReal\u201d Signature (image):<\/strong>\u00a0Just getting a .png of your real-life signature and throwing into a test vs. a typed one. Could add a personal touch, or it could not work at all. But, you don&#8217;t know\u2026<\/p>\n<p><strong>40. Short Signature Before the Full Signature<\/strong><\/p>\n<p>Everyone knows a formal email signature is coming. Something I\u2019ve been trying is to include my short name (Josh instead of Joshua or Josh Slone) before the actual signature. You may think it bulky, but it\u2019s a little more personable IMO.<\/p>\n<p>Here\u2019s a screenshot of what it looks like:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4718 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-9.29.13-AM.png\" alt=\"split test ideas\" width=\"249\" height=\"278\" \/><strong>41. Phone Number Vs. No Phone Number:<\/strong> Pretty self-explanatory. You can try your cell number too, which could add some \u201coh, wow. He or She gave the cell number\u201d value to it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post_Script_Split_Test_Ideas\"><\/span>Post Script Split Test Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P.S. sections are often the first thing people read and they have a near 100% read rate (if the email is opened). So there is a huge reason to test the PostScript copy and CTA\u2019s heavily.<\/p>\n<p><strong>42. P.S. vs no P.S.:\u00a0<\/strong>The P.S. is almost a non-negotiable, especially in the first email. It\u2019s really the only logical place to leave an option for the lead to opt out of further emails. But, you could include one in all of the emails, or not.<\/p>\n<p><strong>43. P.P.S<\/strong><\/p>\n<p>Like the P.S. a P.P.S. underneath is usually read. But it could be overkill, or give too many options and confuse\/frustrate the lead.<\/p>\n<p>Here\u2019s one suggested test. You have to include an opt-out in your first email. We usually say something like,\u00a0<em>\u201cPrefer we not email you? Let us know!\u201d\u00a0<\/em>Since this isn\u2019t part of the CTA of the email, it could be better served in the P.P.S.<\/p>\n<p>We haven\u2019t tested it, but it may be worth a shot.<\/p>\n<p><strong>44. Using P.S. to repeat main CTA vs alternative CTA<\/strong><\/p>\n<p>Repeating your CTA is usually a good idea, but testing a second offer can sometimes work. Let\u2019s say your main CTA is a Webinar about maximizing PPC ads. And you also have a worksheet\/guide that explains some of the same information.<\/p>\n<p>Here\u2019s what your P.S. could look like either way.<\/p>\n<p><em>Here\u2019s another link to the 7 <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-a-ppc-strategy\/\">PPC Strategies<\/a> for 2018 webinar. I really hope to see you there, [First Name]!<\/em><\/p>\n<p>Vs.<\/p>\n<p><em>Webinars not your thing? We\u2019ve put together\u00a0this worksheet\u00a0to help you take your PPC ads to the next level. Would love to hear what you think of it!<\/em><\/p>\n<p><strong>45. Contact link (via Calendly)<\/strong><\/p>\n<p>We use\u00a0Calendly\u00a0to give leads an opportunity to schedule a call with us on their terms. You just set up the times you want to be available and link it to your calendar. Then, put a link in the P.S. and let Calendly do the rest.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4719 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/Screen-Shot-2017-11-27-at-10.05.44-AM.png\" sizes=\"(max-width: 638px) 100vw, 638px\" alt=\"split test ideas\" width=\"638\" height=\"391\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cold_Email_Scheduling_Split_Test_Ideas\"><\/span>Cold Email Scheduling Split Test Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s all about timing. The main thing in regards to timing is actually the recipient\u2019s need for your solution at that particular point in time. However, you can get into position for more positive responses by using data to determine your highest chances of success.<\/p>\n<p>Data that you get from testing.<\/p>\n<p><strong>46. Test Days:<\/strong>\u00a0Usually for B2Bs, Tuesday thru Thursday is the sweet spot. But we\u2019ve seen successful campaigns start on Mondays and Fridays.<\/p>\n<p><strong>47. Timing (AM, afternoon, PM, middle of the night, etc.)<\/strong><\/p>\n<p>Some things are hard to test without powerful software. Most email\u00a0marketing\u00a0software will only give you open rates\/click-throughs. But to really narrow down the timing that works the best and generates the most responses\u2014you\u2019ll need to be able to see exactly when people are looking at your emails.<\/p>\n<p>This kind of data can really help you narrow that window of when you\u2019re sending and maximize your opens\/responses.<\/p>\n<p><strong>48. Email Sequence Order<\/strong><\/p>\n<p>You know that scene in Troy where Brad Pitt (Achilles) is running towards that giant. He has a shield and the giant throws a spear. Once the spear hits Achilles\u2019 shield, he drops it. Sometimes, your first email is like that.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4720 aligncenter\" src=\"https:\/\/www.leadfuze.com\/wp-content\/uploads\/2017\/11\/202jqb.gif\" alt=\"split test ideas\" width=\"360\" height=\"202\" \/><br \/>\nThe idea is to draw your leads into the fight.<\/p>\n<p>After they engage, you can try different things to get a conversation going. We often like to say things like,\u00a0<em>\u201cHave you had a look at the [whatever we sent]? I\u2019d love to hear your feedback.\u201d<\/em><\/p>\n<p>But that only works, if they clicked\/downloaded. If they haven\u2019t you may have to try putting the same offer with a different copy in the sequence, or a different offer altogether.<\/p>\n<p><strong>49. How Many Cold Emails in a Sequence:<\/strong>\u00a0It usually takes 5-8 touchpoints to close a deal and we suggest a textured approach. This means that you may send a\u00a0voicemail, interact via social media and email in order to bring a deal together. But how mean cold emails are best? Could be any number, but you have to test.<\/p>\n<p><strong>50. Timing the Sequences<\/strong><\/p>\n<p>The time between emails is crucial. If a contact receives your first email, but does not click on it, they are more inclined to do so if you send them another one 24 hours later. Alternatively, sending out too many messages may annoy too many individuals and cause your sequence to fail.<\/p>\n<p><strong>51. Including Previous Emails Vs. Not:<\/strong>\u00a0Along the same lines as using \u201cre:\u201d or not. If you don\u2019t include previous emails, make sure that each email has a link to your offer.<\/p>\n<p><strong>52. Resending Exact Same Email vs. Same Email with New Title vs. New Email<\/strong><\/p>\n<p>Sometimes all it takes to improve your open rate is to try, try again. I\u2019ve seen successful marketers just send the exact same email a day later and get a similar open rate to the first try. This essentially doubles the open rate for that email.<\/p>\n<p>But, it would take some intricate number crunching to see if that actually increases the number of conversations.<\/p>\n<p>Many more people change up the subject line and keep the same email. Others still just write a new email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Over_to_You\"><\/span>Over to You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seriously, there are enough email spit test ideas in this article to keep you occupied for a long time. That said, are there any split test suggestions we missed? Is there anything you&#8217;ve done that has made a big difference in terms of opens, clicks, or responses?<\/p>\n<div class=\"white-section container content-md\">\n<p style=\"text-align: center;\">Via\u00a0 50+ Split Test Ideas for A\/B Testing Your Cold Email Campaigns<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d24004.945410517535!2d-96.04187818014256!3d41.230090549435204!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938cdc922cc7f7%3A0x88d77ef338b2c096!2sHy-Vee%20Grocery%20Store%2C%20West%20Center%20Road%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.2328238!2d-96.0513885!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653678565895!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Split testing your cold email copy is vital to see successful results. Cold email copy needs constant changes to be effective, if it is to bring optimal effects. In this article you will find 50 vital split tests for your cold email campaigns. You will learn which parts of our email can be tested and how we\u00a0can test most effectively.<\/p>\n","protected":false},"author":1,"featured_media":2440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[750],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-email-marketing","cat-21-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vital Split Test Ideas for Cold Email Campaigns - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Split testing your cold email copy is vital. Here are 50 vital split test ideas for cold email campaigns. Need help? Call us for a strategy session.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/50-vital-email-split-tests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vital Split Test Ideas for Cold Email Campaigns - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Split testing your cold email copy is vital. Here are 50 vital split test ideas for cold email campaigns. Need help? 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After leaving a CFO role at a seven\u2011figure nonprofit, I built my first online business and hit #1 in AOL search within weeks\u2014then clients started asking me to replicate those results for them. Since then, I\u2019ve helped businesses turn WordPress sites into high\u2011performing assets through technical SEO, site architecture, speed, and content strategy, and I\u2019ve built and sold a WordPress site after growing it to 1,000+ organic keyword rankings. Today I own or co\u2011own multiple city\u2011based SEO properties that compete at the top in tough U.S. markets, and I now offer AI SEO so brands can show up in Google results and AI\u2011generated answers. To work with me, book a call from the homepage of Omaha SEO (Omaha\u2011SEO.com).","url":"https:\/\/omaha-seo.com\/blog\/author\/philbell\/"}]}},"_links":{"self":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/1790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":0,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media\/2440"}],"wp:attachment":[{"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omaha-seo.com\/blog\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}