{"id":1782,"date":"2017-11-27T13:45:03","date_gmt":"2017-11-27T13:45:03","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=1782"},"modified":"2022-05-26T17:01:50","modified_gmt":"2022-05-26T17:01:50","slug":"google-seo-mobile-first-update","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/","title":{"rendered":"The Google SEO Mobile-First Update"},"content":{"rendered":"<p>Google is rolling out a new mobile-first index. This means Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users. Wondering how this will all work? We\u2019ve compiled answers below.<\/p>\n<p>Since the announcement, we have been tracking what Googlers have been saying about the change based on the industry\u2019s questions. Below you will find a compilation of those questions and answers based on coverage from Jenny Halasz, Jennifer Slegg, and me.<\/p>\n<p>(For other form of digital marketing you may want to check the article: <a href=\"https:\/\/omaha-seo.com\/blog\/how-voice-search-is-changing-digital-marketing-seo\/\">Voice search digital marketing<\/a>)<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a203b5395455\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a203b5395455\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#What_is_changing_with_the_mobile-first_index\" >What is changing with the mobile-first index?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#What_if_I_dont_have_a_mobile_website\" >What if I don\u2019t have a mobile website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#My_mobile_site_has_less_content_than_my_desktop_site_Should_I_be_nervous\" >My mobile site has less content than my desktop site. Should I be nervous?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#What_about_expandable_content_on_mobile\" >What about expandable content on mobile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Will_this_change_the_Google_rankings_in_a_big_way\" >Will this change the Google rankings in a big way?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#When_will_this_fully_roll_out\" >When will this fully roll out?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Is_this_a_mobile-friendly_ranking_boost\" >Is this a mobile-friendly ranking boost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#How_can_I_tell_if_Google_sees_my_mobile_pages\" >How can I tell if Google sees my mobile pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Ranking_signals_will_come_from_your_mobile_not_desktop_version\" >Ranking signals will come from your mobile, not desktop version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Will_Google_have_different_indexes_for_mobile_and_desktop\" >Will Google have different indexes for mobile and desktop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Will_links_and_rankings_change_because_of_this\" >Will links and rankings change because of this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Canonicals_Will_you_need_to_change_them\" >Canonicals: Will you need to change them?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/#Can_I_see_the_change_and_the_impact_on_the_search_results_now\" >Can I see the change and the impact on the search results now?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_changing_with_the_mobile-first_index\"><\/span>What is changing with the mobile-first index?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As more and more searches happen on mobile, <a href=\"https:\/\/omaha-seo.com\/blog\/the-effective-guide-of-your-google-content-algorithms\/\">Google wants its index and results to represent the majority of its users \u2014 How is SEO<\/a> done for mobile searchers?.<\/p>\n<p>Google has started to use the mobile version of the web as its primary search engine index. A search engine index is a collection of pages\/documents that the search engine has discovered, primarily through crawling the web through links. Google has crawled the web from a desktop browser point of view, and now Google is changing that to crawl the web from a mobile browser view.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_if_I_dont_have_a_mobile_website\"><\/span>What if I don\u2019t have a mobile website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google said not to worry. Although Google wants you to have mobile site optimization, it will crawl your desktop version instead. Google said, \u201cIf you only have a desktop site, we\u2019ll continue to index your desktop site just fine, even if we\u2019re using a mobile user-agent to view your site.\u201d<\/p>\n<p>If you have a mobile site, then you need to make sure the content and links on the mobile site are similar enough to the desktop version so that Google can consume the proper content and rank your site as well as it did by crawling your desktop site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"My_mobile_site_has_less_content_than_my_desktop_site_Should_I_be_nervous\"><\/span>My mobile site has less content than my desktop site. Should I be nervous?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Potentially, yes. Google has said that it will look at the mobile version of your site. If that has less content on page A than the desktop version of page A, then Google will probably just see the mobile version with less content.<\/p>\n<p>This is why Google recommends you go with a responsive approach \u2014 the content is the same on a page-by-page basis from your desktop to your mobile site. You can do the same with other mobile implementations, but there is more room for error.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"What_about_expandable_content_on_mobile\"><\/span>What about expandable content on mobile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With desktop sites, Google said that content hidden in tabs, accordions, expandable boxes, and other methods would not be weighted as high. But when it comes to mobile, Google\u2019s Gary Illyes said content like this will be given full weight if done for user experience purposes. The idea is that expandable content makes sense on mobile and not so much on the desktop.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_this_change_the_Google_rankings_in_a_big_way\"><\/span>Will this change the Google rankings in a big way?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both Gary Illyes and Paul Haahr from Google said this should not change the overall rankings. In fact, they want there to be minimal change in rankings around this change. Of course, it is too early to tell, they said \u2014 but their goal is not to have this indexing change impact the current rankings too much.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_will_this_fully_roll_out\"><\/span>When will this fully roll out?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google said they have already begun testing this mobile-first index to some users. But it looks like we are still months away from this fully rolling out. Google won\u2019t give us a date because they are still testing the rollout, and if things go well, they may push it sooner. If things do not go well, they may push it back.<\/p>\n<p>Google did say they will push this out to more and more searchers over time as they become more confident with the mobile-first index.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_this_a_mobile-friendly_ranking_boost\"><\/span>Is this a mobile-friendly ranking boost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has previously said that content that\u2019s not deemed\u00a0mobile-friendly\u00a0will not rank as well. That remains the case with this new index.<\/p>\n<p>In the current index, which most people will continue to get results from, desktop content is indexed and used for showing listings to both desktop and mobile users. A special mobile-friendly ranking system is then used to boost content for Google\u2019s mobile listings. Content that\u2019s not mobile-friendly doesn\u2019t perform as well.<\/p>\n<p>In the new mobile-first index, which some people will get results from as Google rolls it out, mobile content is indexed and used for showing listings to both desktop and mobile users. Then the mobile-friendly ranking boost is applied, as with the current system, to mobile-friendly pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_tell_if_Google_sees_my_mobile_pages\"><\/span>How can I tell if Google sees my mobile pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best way is to use the Fetch and Render tool in the Google Search Console. Specify the\u00a0<em>mobile: smartphone<\/em>\u00a0user-agent and look at the preview after the fetch and render is complete. What Google shows you in the rendered results is likely what Google can see and index from your mobile site. If the content is missing, then you should look into how to fix that and run the tool again.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ranking_signals_will_come_from_your_mobile_not_desktop_version\"><\/span>Ranking signals will come from your mobile, not desktop version<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has ranked your mobile site based on many signals from your desktop site, as we\u00a0covered before. That is going to flip, and Google will rank your mobile and desktop sites based on signals they get from crawling your site from a mobile view.<\/p>\n<p>So the page speed of your mobile site will determine the rankings of your mobile site and desktop site in Google. Google will also likely look at your title, H1s, structured data and other tags and content generated from your mobile site, and use them over your desktop site.<\/p>\n<p>Doesn\u2019t this just flip the issue the other way to where Google is ranking its desktop results based on how it sees your mobile site? Yes, but Google knows that, and the trend is that mobile keeps growing and more and more searchers will use mobile over a desktop to search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_Google_have_different_indexes_for_mobile_and_desktop\"><\/span>Will Google have different indexes for mobile and desktop?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Eventually, Google plans to have only one index, one which is based on mobile content, to serve listings for both mobile and desktop users. During this rollout period, there will be two: desktop-first and mobile-first. A smaller group of users will get results out of the <a href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/\">mobile-first index<\/a>. It\u2019s not something that anyone will be able to control. People will likely have no idea which index they\u2019re actually using.<\/p>\n<p>As Google grows confidence in the mobile-first index, eventually that will be the only index used. Or if the new index isn\u2019t deemed useful, Google could go back to a desktop-first index. It has, after all, called the mobile-first index an \u201cexperiment.\u201d<\/p>\n<p>Google said in their\u00a0blog post, \u201cOur search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site\u2019s content to rank pages from that site.\u201d<\/p>\n<p>Paul Haahr from Google\u00a0reiterated\u00a0it by saying, \u201cIndex of mobile pages for mobile users and index of desktop pages for desktop users won\u2019t happen.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_links_and_rankings_change_because_of_this\"><\/span>Will links and rankings change because of this?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a concern that mobile content tends to have fewer links than desktop content. This is a concern that is similar to the concern listed above around mobile content having less content than desktop content. Google\u2019s search results are very dependent on links and content. So if both links and content are impacted, will the rankings be impacted?<\/p>\n<p>Google said they are still testing, so it isn\u2019t 100 percent clear. Gary Illyes said, \u201cI don\u2019t want to say anything definite about links yet. It\u2019s too early for that because things are very much in motion.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Canonicals_Will_you_need_to_change_them\"><\/span>Canonicals: Will you need to change them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google said the canonicals will not need to be changed, just keep your canonical tags as is, and follow their recommendations as listed on their\u00a0blog post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_I_see_the_change_and_the_impact_on_the_search_results_now\"><\/span>Can I see the change and the impact on the search results now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google said you shouldn\u2019t be able to see the change and impact of the mobile-first index rollout now. In fact, Google said it hopes there is little to no impact after it is fully rolled out. Paul Haahr said, \u201cI would be very surprised to detect any effects of mobile-first indexing at this stage.\u201d<\/p>\n<p>Technically, this is a global rollout, so it won\u2019t be hitting specific regions only.<\/p>\n<p>This should be a fairly comprehensive recap of all the questions and answers compiled.<\/p>\n<p>Via\u00a0FAQ: https:\/\/searchengineland.com\/faq-google-mobile-first-index-262751<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d50145.52267239351!2d-96.06936521284837!3d41.216982725960186!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938fb1f063ceb5%3A0x736b470fd11569d7!2sDepot%20Drug%2C%20Douglas%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2591946!2d-95.9350767!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653583603850!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Google SEO Mobile-First Update is being rolled out globally. If you run a site that isn\u2019t mobile friendly, you need to take care to fix this.\u00a0 Not only will you more than likely feel a negative impact from this roll out, but also over 55 percent of web users are on mobile. ignore them at your own peril.<\/p>\n","protected":false},"author":1,"featured_media":3372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Google SEO Mobile-First Update - Omaha SEO<\/title>\n<meta name=\"description\" content=\"The Google SEO Mobile-First Update is being rolled out universally. If you run a site that isn\u2019t mobile friendly, you need to manage to fix this. Not only will you more than likely feel a negative effect from this pile out, but also over 55 percent of web users are on mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Google SEO Mobile-First Update - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"The Google SEO Mobile-First Update is being rolled out universally. If you run a site that isn\u2019t mobile friendly, you need to manage to fix this. Not only will you more than likely feel a negative effect from this pile out, but also over 55 percent of web users are on mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/google-seo-mobile-first-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-27T13:45:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T17:01:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_6696554_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Google SEO Mobile-First Update - Omaha SEO","description":"The Google SEO Mobile-First Update is being rolled out universally. 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