{"id":1778,"date":"2017-11-23T21:33:39","date_gmt":"2017-11-23T21:33:39","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=1778"},"modified":"2022-06-06T18:53:10","modified_gmt":"2022-06-06T18:53:10","slug":"seo-facebook-ad-results","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/","title":{"rendered":"Boost Facebook Ad Results Thru SEO"},"content":{"rendered":"<p>The benefits of running SEO and Facebook Ads together are tremendous. Not many are aware that keyword and conversion data from <a href=\"https:\/\/omaha-seo.com\/\">Facebook ads<\/a> can be fed into organic search (SEO). In addition, re-marketing allows you to stay in front of visitors after an initial visit from organic search. You can then customize messaging around their engagement with your site. Get these and other tips in this article.<\/p>\n<div class=\"section post-header\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ff5e35ce50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ff5e35ce50\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#Facebook_Ads_Clients_Get_A_Boost_With_SEO_Services\" >Facebook Ads Clients Get A Boost With SEO Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#What_is_Search_Engine_Optimization\" >What is Search Engine Optimization?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#Quality_of_Traffic\" >Quality of Traffic.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#The_Quantity_of_Traffic\" >The Quantity of Traffic.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#Organic_Results\" >Organic Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#Understand_Your_Audience\" >Understand Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#Conducting_an_SEO_Audit\" >Conducting an SEO Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#4_Tips_for_Upselling_Your_Clients_to_SEO_Services\" >4 Tips for Upselling Your Clients to SEO Services<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#1_Build_Credibility\" >1. Build Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#2_Write_Blog_Posts_for_Your_Clients\" >2. Write Blog Posts for Your Clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#3_Link_Blog_Posts_to_Landing_Pages\" >3. Link Blog Posts to Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/#4_Garner_and_Promote_Good_Reviews\" >4. Garner and Promote Good Reviews<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Facebook_Ads_Clients_Get_A_Boost_With_SEO_Services\"><\/span><span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">Facebook Ads Clients Get A Boost With SEO Services<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"section post-body\">\n<p>Organization of all sizes is realizing the importance of online marketing, especially through search engines. Potential customers are more likely to end up on your clients\u2019 websites via a search engine than by going directly to it.<\/p>\n<p>In the digital advertising realm, your clients will usually go with Facebook ads or PPC campaigns, as they both give very specific targeting options.<\/p>\n<p>Facebook campaigns are dependent on budgets. If you allocate enough of a budget you\u2019ll see results. SEO takes longer but requires zero monetary investment. It will also help you get better results over a longer period of time.<\/p>\n<p>So, given the long-term choice of good organic rankings or running successful Facebook ads, the logical choice is organic. It takes more time to build up your SEO ranking, but it pays off in terms of reach.<\/p>\n<p>I\u2019d like to give you some tips to upsell SEO services and increase your value with your Facebook ads clients.<\/p>\n<p>But first, let\u2019s understand the basics of SEO or search engine optimization.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Search_Engine_Optimization\"><\/span>What is Search Engine Optimization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content pieces such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.<\/p>\n<p>This isn\u2019t a paid service, it\u2019s based solely on what Google thinks will be the most relevant web pages for your search.<\/p>\n<p>To understand what SEO really means, let&#8217;s break that sentence down and look at the parts:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_of_Traffic\"><\/span>Quality of Traffic.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>First, you want to attract visitors who are genuinely interested in the products that you offer.<\/p>\n<p>You can attract visitors from all over the world, but if they&#8217;re coming to your site because Google tells them you&#8217;re a resource for Apple computers when really, you&#8217;re a farmer selling apples, that is not quality traffic.<\/p>\n<p>You want to focus on bringing in people who are actually interested in what you\u2019re selling. You do this by adding the appropriate search terms (also known as keywords) to your website, blog posts and landing pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Quantity_of_Traffic\"><\/span>The Quantity of Traffic.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the right people are finding you from the search engine results pages (SERPs) and clicking through to your website, more traffic is better and you want to encourage this. You can do this by continuing to focus your content on the right keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organic_Results\"><\/span>Organic Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Organic traffic is any traffic that you don&#8217;t have to pay for. If you are ranking well for a particular keyword, you\u2019ll get more traffic to site pages, blog posts and landing pages that focus on that keyword. This boosts your overall SEO ranking as well.<\/p>\n<p>By contrast, ads make up a significant portion of many SERPs. You will typically see them at the top and bottom of the page in a little green box marked as \u201cAd.\u201d You do have to pay for these, and there\u2019s never a guarantee your ads will show up on the first SERP page.<\/p>\n<p>In reality, search engine optimization is a tangible series of checks and balances designed to make sure your content is surfacing during the right searches. The <a href=\"https:\/\/omaha-seo.com\/blog\/the-ultimate-ideas-to-growth-hacking-for-non-growth-hackers\/\">ultimate goal of SEO<\/a> is to get you to the top of a search results page \u201corganically\u201d\u2014that is, without paying for ads.<\/p>\n<p>It can be a slow, methodical process, but it is a necessary one. It requires patience and diligence, especially as the parameters that define and dictate search engine results are always changing.<\/p>\n<p>For starters, let\u2019s break SEO into its two main components: on-page SEO and off-page SEO.<\/p>\n<p>In the most basic terms, on-page tactics are measures that you can take on your own site to improve search results.<\/p>\n<p>Conversely, off-page SEO involves relationship building with other websites to position you as a source of information and educational content. This builds the number of links back to your website, indicating to the search engines that you are an authority.<\/p>\n<p>Both types of SEO play off one another, but for the purposes of this post, we\u2019ll focus more heavily on the improvements you can make on your own site.<\/p>\n<p>On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.<\/p>\n<p>Off-page SEO optimization is necessary for websites competing in a highly competitive environment. External SEO optimization involves strengthening, domain authority through links from other Internet resources linking to your web page. To achieve results this should be done over the long-term, creating new links every month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understand_Your_Audience\"><\/span>Understand Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pay attention to the following aspects of your target audience for best results. For the purposes of this post, we\u2019re going to focus on SaaS (software as a service) companies, since FunnelDash is one.<\/p>\n<p>Find out the demographics of your audience. What is their average age? Is your software more popular with men or women? What is the income of your average customer? This may affect your pricing strategy significantly.<\/p>\n<p>(You can use FunnelDash to answer these questions if you\u2019ve run Facebook ads. FunnelDash will pull this information from your Facebook ads account into your FunnelDash account and make it easy to see, as well as act on.)<\/p>\n<p>How does your audience use your software? What\u2019s the most frequently-used part of your product? Which aspects do you think could be improved over time? This can help you with email marketing strategies.<\/p>\n<p>What are the struggles your intended audience face regularly? How can your software help them solve those problems and have a better time doing whatever it is your product does?<\/p>\n<p>How many people have already purchased your software? Are they still using it? If so, what brings them back? If not, what\u2019s stopping them?<\/p>\n<p>This information can help your SEO team create the right link backs to other relevant sites and companies that might be able to send some customers your way. It can also help improve the paid advertising your SEO company chooses for your site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conducting_an_SEO_Audit\"><\/span>Conducting an SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to internet marketing, an SEO Audit is one of the most important tools that can provide detailed insight and overview of your website\u2019s current standing.<\/p>\n<p>Often described as a process of altering and strengthening a website\u2019s online relevancy, an SEO Audit typically covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis, and social media engagement.<\/p>\n<p>Understanding these components and how they work is an important part of identifying the strength, weaknesses, and potentials a website has in natural search.<\/p>\n<p>Following a comprehensive SEO Audit and evaluation of a website, you can generate a report for your clients that will highlight details of any present issues as well as a list of recommendations that will help your clients\u2019 development teams fulfil their business objectives in the best possible way.<\/p>\n<p>The accompanying report takes several key factors into account and comprises of on-site and off-site issues that will form the basis of an effective SEO strategy. The\u00a0SEO Audit tool\u00a0from\u00a0ReportGarden\u00a0gives digital ad agencies a single central solution for their SEO clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Tips_for_Upselling_Your_Clients_to_SEO_Services\"><\/span>4 Tips for Upselling Your Clients to SEO Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_Credibility\"><\/span>1. Build Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As an SEO expert, your client base will want to see you walk the talk. That means being credible in Google\u2019s eyes and in your other clients. This should not be too hard if you\u2019ve been working on your own Google ranking \u2013 and really, who in this line of work wouldn\u2019t?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Write_Blog_Posts_for_Your_Clients\"><\/span>2. Write Blog Posts for Your Clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Write a few blogs for your clients and get them to rank well, organically. Promote these posts and get the traffic. This is how you show your clients the long-term power of SEO. If you don\u2019t want to write blog posts yourself, there are plenty of talented <a href=\"https:\/\/omaha-seo.com\/blog\/what-is-the-work-of-a-copywriter\/\">copywriters<\/a> out there you can pay to do it for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Link_Blog_Posts_to_Landing_Pages\"><\/span>3. Link Blog Posts to Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This will help your clients to drive traffic to the landing pages they want to be promoted as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Garner_and_Promote_Good_Reviews\"><\/span>4. Garner and Promote Good Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember, clients want to increase their bottom line. They get that through sales. To sell, they need customers. And customers love to talk.<\/p>\n<p>Find good reviews written by current and past customers. Ask your clients to get testimonials from their customers as well. Use these as part of their marketing strategy to show clients how these positive comments influence their brand.<\/p>\n<p>Go ahead and find the negative reviews and share them with your client. Show these to your clients so they can see what they can change and why they shouldn\u2019t be so neglectful of their brand image.<\/p>\n<p>SEO and Facebook Ads<\/p>\n<p>In an ideal world, we would look at both SEO and Facebook ads (also referred to as pay per click or PPC type ads). They both have pros and cons and work best when supporting each other synergistically. When you get SEO and PPC working together, you will often be able to drive better results than you would be doing one or the other.<\/p>\n<p>The benefits of running SEO and Facebook Ads together include:<\/p>\n<ul>\n<li>Keyword and conversion data from Facebook ads can be fed into organic search (SEO).<\/li>\n<li>The total volume of traffic can be increased by targeting clicks in paid and organic for high-performing keywords.<\/li>\n<li>High-cost keywords, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.<\/li>\n<li>A\/B testing of ad copy and landing pages can be fed into your organic listing and landing pages.<\/li>\n<li>Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.<\/li>\n<li>Test your keyword strategy in Facebook ads before committing to long-term SEO strategies.<\/li>\n<li>Target users at all stages of the customer journey from research to comparison to purchasing with commercial keywords.<\/li>\n<li>Increase confidence and awareness by having both strong organic and paid visibility.<\/li>\n<\/ul>\n<p>In our experience working with hundreds of businesses, an integrated search strategy that looks at both SEO and Facebook ads is the optimal approach. Results are improved in each channel by utilizing both paid and organic.<\/p>\n<p>This will not be right for every business, but for high-growth, aggressive marketing, you will want to develop a holistic search engine strategy rather than look at SEO or Facebook ads separately.<\/p>\n<\/div>\n<p style=\"text-align: center;\">Via\u00a0<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">Increase Your Value to Your Facebook Ads Clients with SEO Services<br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d48001.397320871176!2d-96.01421779924695!3d41.24165553534616!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e6!4m5!1s0x87938c4e0719d1c3%3A0xd2023afa0a89d293!2sWohlner's%20Neighborhood%20Grocery%20%26%20Deli%2C%20Dodge%20Street%2C%20Omaha%2C%20NE%2C%20USA!3m2!1d41.259525!2d-95.96136639999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sen!2s!4v1653678640385!5m2!1sen!2s\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The benefits of running SEO and Facebook Ads together are tremendous. Not many are aware that keyword and conversion data from Facebook ads can be fed into organic search (SEO). In addition re-marketing allows you to stay in front of visitors after an initial visit from organic search. You can then customize messaging around their engagement with your site. Get these and other tips in this article.<\/p>\n","protected":false},"author":1,"featured_media":3370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[749,746,608,606,16],"class_list":["post-1778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-facebook-ads","tag-omaha-seo","tag-seo-agency","tag-seo-optimization","tag-seo-ranking","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Facebook Ad Results Thru SEO - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Many digital marketing companies are best at winning clients to sign up Facebook ads. The benefits of running SEO and Facebook Ads together include re-marketing after a first visit from organic search. Get these and other tips here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Facebook Ad Results Thru SEO - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Many digital marketing companies are best at winning clients to sign up Facebook ads. The benefits of running SEO and Facebook Ads together include re-marketing after a first visit from organic search. Get these and other tips here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/seo-facebook-ad-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-23T21:33:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:53:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_35269969_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boost Facebook Ad Results Thru SEO - Omaha SEO","description":"Many digital marketing companies are best at winning clients to sign up Facebook ads. 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