{"id":1701,"date":"2017-11-14T00:09:01","date_gmt":"2017-11-14T00:09:01","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=1701"},"modified":"2022-05-26T17:31:39","modified_gmt":"2022-05-26T17:31:39","slug":"local-seo-ranking-factors","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/local-seo-ranking-factors\/","title":{"rendered":"Local SEO Ranking Factors To Boost Visibility"},"content":{"rendered":"

Powerful SEO ranking factors<\/a> like links, organic ranking and reviews etc show very high correlation with positive local pack performance. A great review program for your business as well as working on testing how to get keywords, cities etc in reviews is an important factor as well.\u00a0 Use this article to get started.<\/p>\n

A local SEO ranking factors study<\/h2>\n
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\nLocal SEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking<\/a> Factors survey. Both are worth a detailed examination.<\/p>\n

Local SEO Guide, together with the University of California, Irvine, and PlacesScout, looked at \u201c200+ factors over 100,000 local businesses\u201d in 150 cities to determine variables correlated with ranking in Google\u2019s local results.<\/p>\n

The basic conclusions of the study are that: (1) organic ranking factors (e.g., links, keywords, anchor text, etc.) boost local visibility; and (2) reviews are critical.\u00a0The study argues that \u201clocal and organic search algorithms are still highly interconnected.\u201d It adds that while Google is trying to include unique variables in the local algorithm, \u201ctraditional organic SEO tactics\u201d are effective to rank locally.<\/p>\n\n\n\n
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Get your website unstuck now! How?<\/span>
\nClick the Omaha SEO link below!<\/span><\/h3>\n<\/td>\n<\/tr>\n

Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Google My Business<\/strong><\/p>\n

Reviews are an explicit ranking factor; Google has said this. But according to the Local SEO report, \u201cAt a high level, having a keyword you are trying to rank for, and a mention of a city you are working to rank in, in reviews has a high correlation with high ranking\u00a0Google My Business\u00a0results.\u201d<\/p>\n

Engagement also emerges as a positive ranking factor. This includes adding photos and hours. In addition, \u201c[R]esponding to reviews and claiming your profiles are ways to engage with your potential customers and Google\u2019s platform and show them you have invested.\u201d
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Links<\/strong><\/p>\n

Those who have done their traditional SEO work are being rewarded, says the study. \u201cGoogle still seems to be rewarding some level of optimized anchor text, around both keyword and city.\u201d<\/p>\n

Off-page signals\u00a0<\/strong><\/p>\n

Off-site signals are declining in importance and have \u201ceven less correlation\u00a0 . . .\u00a0 than last year.\u201d However, citations and reviews on third-party sites have value, the study finds.<\/p>\n

Website factors<\/strong><\/p>\n

\u201cIf you want to be in local packs, the best thing you can do is crush it in organic search . . .\u00a0If you want to rank for a term, make sure it\u2019s on the page you want to rank.\u201d<\/p>\n

Categorical ranking factors<\/strong><\/p>\n

\u201c[B]asic SEO \u2018blocking and tackling\u2019 was something that most businesses who performed well in packs had done. Things like optimizing their meta tags, making sure their website is mobile friendly etc. \u201d<\/p>\n

Via\u00a0Local ranking factors study finds reviews, organic SEO best practices boost local visibility<\/p>\n<\/div>\n