{"id":1690,"date":"2017-11-13T16:01:29","date_gmt":"2017-11-13T16:01:29","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=1690"},"modified":"2022-05-26T13:35:25","modified_gmt":"2022-05-26T13:35:25","slug":"5-scary-monsters-website-optimization","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/","title":{"rendered":"5 Vital Aspects Of Great Website SEO"},"content":{"rendered":"<p>Proper on-site website optimization will make or break you if your business needs targeted traffic from Google. This article addresses Internal Linking,\u00a0 Slow Page Speed, Duplicate Content and other important on-page <a href=\"https:\/\/omaha-seo.com\/blog\/how-does-high-quality-marketing-bring-more-leads-2\/\">website SEO<\/a> factors.<\/p>\n<div class=\"two_thirds ipad_fix\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a14b3e573672\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a14b3e573672\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#The_5_Keys_To_Website_Optimization\" >The 5 Keys To Website Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#1_The_Monster_of_Internal_Linking\" >1. The Monster of Internal Linking<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#How_to_Fight_This_Monster\" >How to Fight This Monster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#The_Monster_of_Slow_Page_Speed\" >The Monster of Slow Page Speed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#How_to_Fight_This_Monster-2\" >How to Fight This Monster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#The_Duplicate_Content_Monster\" >The Duplicate Content Monster<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#How_to_Fight_This_Monster-3\" >How to Fight This Monster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#The_Canonical_Tag_Monster\" >The Canonical Tag Monster<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#How_to_Fight_This_Monster-4\" >How to Fight This Monster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#The_Orphaned_Page_Monster\" >The Orphaned Page Monster<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/#How_to_Fight_This_Monster-5\" >How to Fight This Monster<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_5_Keys_To_Website_Optimization\"><\/span>The 5 Keys To Website Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"sidebar_wrap tall\">\n<div class=\"two_thirds ipad_fix left\">\n<div class=\"_bg_white\">\n<p class=\"deco_green\">When it comes to website optimization, there are certain things that just sometimes don\u2019t seem to work properly. This is because of the dreaded monsters of website optimization. They strike when you least expect it, and they ruin your optimal website performance. In this article, we\u2019ll show you how you can fight off these five monsters the right way.<\/p>\n<div class=\"multiline\">\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/1500x800-Halloween17-en-01.png\" alt=\"Website Optimization\" width=\"1500\" height=\"800\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_The_Monster_of_Internal_Linking\"><\/span>1. The Monster of Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This nasty monster loves to create a big mess of internal links. It twists the statements of your\u00a0Anchor texts\u00a0so that they don\u2019t contain meaningful\u00a0keywords\u00a0or descriptive information about the target page of the link. Not only does it confuse the\u00a0search engines, but it also confuses the reader.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Fight_This_Monster\"><\/span>How to Fight This Monster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the help of <a href=\"https:\/\/omaha-seo.com\/\">Omaha SEO<\/a>, you can identify which anchor texts have been affected by this monster in just a few steps. Click on the\u00a0<strong>&#8220;Anchor Texts&#8221;<\/strong>\u00a0report in the\u00a0<strong>&#8220;Links&#8221; \u2192 &#8220;Link Overview&#8221;<\/strong>\u00a0section of the Website Success module. Using the displayed target documents, you can now quickly assign relevant keywords to the link texts and optimize your internal linking.<\/p>\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/Monster-Figure-1.png\" alt=\"Anchor texts\" width=\"1374\" height=\"550\" \/><\/p>\n<p class=\"center\"><strong>Figure 1:\u00a0<\/strong>Identification of anchor texts in the module Website Success<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Monster_of_Slow_Page_Speed\"><\/span>The Monster of Slow Page Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long loading times are the conversion killer. If you see only a boring loading bar when you visit your website, the monster of slow page speed must have struck. It gathers slow databases as well as large images and videos, slowing down the performance of your\u00a0website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Fight_This_Monster-2\"><\/span>How to Fight This Monster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The performance report in the Website Success module can help you analyze your server performance and identify potential for improvement. By clicking on\u00a0<strong>&#8220;Load times&#8221;<\/strong>, you not only get an overview of all loading times of your website, you also see at a glance, for example, to which files your\u00a0server\u00a0reacts very slowly, or which files have already been compressed. You can also filter for &#8220;very slow&#8221; URLs to determine with which files your server is responding too fast.<\/p>\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/Monster-Figure-2.png\" alt=\"Performance\" width=\"1367\" height=\"495\" \/><\/p>\n<p class=\"center\"><strong>Figure 2:\u00a0<\/strong>Performance Report in the module Website Success<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Duplicate_Content_Monster\"><\/span>The Duplicate Content Monster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This deceitful monster practices its secret\u00a0duplicate content\u00a0arts subtly. Similar content that appears under different URLs or even different domains makes it difficult for search engines to decide which is the most relevant search result. Operators of online shops have to deal with this fiend in particular.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Fight_This_Monster-3\"><\/span>How to Fight This Monster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By calling up the report\u00a0<strong>&#8220;Content&#8221; \u2192 &#8220;Duplicate Content&#8221; \u2192 &#8220;Duplicates&#8221;<\/strong>\u00a0in the module Website Success, you can see all internal duplicates including the\u00a0URLs\u00a0at a glance. By clicking on the magnifying glass in the column &#8220;Duplicate Counter&#8221; all URLs will be displayed. The different colors show you the level of optimization. By clicking on the magnifying glass you will receive further information about all duplicates in connection with the respective page, and you can start with your website optimization.<\/p>\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-25-at-17.15.12.png\" alt=\"Duplicate Content\" width=\"1508\" height=\"775\" \/><\/p>\n<p class=\"center\"><strong>Figure 3:\u00a0<\/strong>Identifying duplicate content in the module Website Success<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Canonical_Tag_Monster\"><\/span>The Canonical Tag Monster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This troublemaker helps the Duplicate Content Monster confuse the search engines on their search for unique content. Even though the\u00a0Canonical Tag\u00a0is actually an effective solution against duplicate content, errors can frequently occur when using it. Be careful \u2013 an incorrectly set Canonical tag can cause Google to completely ignore your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Fight_This_Monster-4\"><\/span>How to Fight This Monster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To keep the monster in check, you can find the canonical tag evaluation under\u00a0<strong>&#8220;Indexability&#8221; \u2192 &#8220;Canonicals&#8221; \u2192 &#8220;Usage&#8221;<\/strong>\u00a0in the module Website Success. To identify wrong canonical tags, pay special attention to the display\u00a0<strong>&#8220;Not set&#8221;<\/strong>. Here you will find all documents without a canonical tag. To find out if a canonical tag points to a 404 error page, you can look under\u00a0<strong>&#8220;Indexability&#8221; \u2192 &#8220;Canonicals&#8221; \u2192 &#8220;Status Codes&#8221;<\/strong>. By clicking on the 404 status codes, you can set a filter and you will see only the canonical destinations with a 4xx status.<\/p>\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/Monster-Figure-4.png\" alt=\"Canonical Tags\" width=\"1370\" height=\"508\" \/><\/p>\n<p class=\"center\"><strong>Figure 4:\u00a0<\/strong>Evaluation of canonical tags in the module Website Success<\/p>\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/Monster-Figure-5.png\" alt=\"404 error pages\" width=\"1365\" height=\"575\" \/><\/p>\n<p class=\"center\"><strong>Figure 5:\u00a0<\/strong>Identification of 404 error pages in the module <a href=\"https:\/\/omaha-seo.com\/blog\/2886-2why-should-seo-lead-your-website-relocation\/\">Website Success<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Orphaned_Page_Monster\"><\/span>The Orphaned Page Monster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This lonely but treacherous monster has lost the reference to the other pages of your\u00a0domain, and is therefore often not noticed. This is where the danger lies, because pages that have no incoming links cannot be crawled by the search engine bots and therefore interrupt the crawling process. You should definitely identify these orphaned pages as part of your website optimization.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_Fight_This_Monster-5\"><\/span>How to Fight This Monster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Under the menu item\u00a0<strong>&#8220;Links&#8221; \u2192 &#8220;Pages without incoming links&#8221;<\/strong>\u00a0in the Website Success Module, all orphaned pages of your domain are displayed in a flash. You can therefore see which pages you need to link to pages with relevant topics, and you should remember to update your XML sitemap.<\/p>\n<p class=\"center\"><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/en.ryte.com\/magazine\/wp-content\/uploads\/2017\/10\/Monster-Figure-6.png\" alt=\"Orphaned pages\" width=\"1371\" height=\"679\" \/><\/p>\n<p class=\"center\"><strong>Figure 6:\u00a0<\/strong>Showing orphaned pages in the module Website Success<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x8793f53c9db5b817%3A0xc33cb6abd056bad!2sRestaurant%20Depot%2C%20South%20118th%20Street%2C%20La%20Vista%2C%20Nebraska!3m2!1d41.1884249!2d-96.09726619999999!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558050944!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proper on-site website optimization will make or break you if your business needs targeted traffic from Google. This article addresses Internal Linking,\u00a0 Slow Page Speed, Duplicate Content and other important on page website optimization factors.<\/p>\n","protected":false},"author":1,"featured_media":3372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,24,63,606,16],"class_list":["post-1690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-on-page-seo","tag-seo-audit","tag-seo-optimization","tag-seo-ranking","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Vital Aspects of Great Website Optimization - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Find out about proper on-site website optimization such as internal Linking, sitemap, site structure, keywords, Meta tags, duplicate content and more important factors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Vital Aspects of Great Website Optimization - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Find out about proper on-site website optimization such as internal Linking, sitemap, site structure, keywords, Meta tags, duplicate content and more important factors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/5-scary-monsters-website-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-13T16:01:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T13:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2022\/02\/Depositphotos_6696554_XL-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Vital Aspects of Great Website Optimization - 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