{"id":1665,"date":"2017-11-06T14:17:50","date_gmt":"2017-11-06T14:17:50","guid":{"rendered":"http:\/\/onlinemarketingdiy.com\/?p=1665"},"modified":"2022-05-26T13:58:57","modified_gmt":"2022-05-26T13:58:57","slug":"whats-important-seo-teams-2017","status":"publish","type":"post","link":"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/","title":{"rendered":"Important SEO Agency Trends and Statistics"},"content":{"rendered":"<p>With the constant changes in SEO from year to year, to have continuing success it is important to stay on top of emerging changes in the area of organic search. For this reason, we are bringing to our reader&#8217;s thus amazing survey of enterprise search engine optimization teams and their plans for SEO now and beyond!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3acc9e2ec7d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3acc9e2ec7d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Whats_working_whats_not_and_how_enterprise_SEO_teams_are_preparing_for_the_future\" >What\u2019s working, what\u2019s not, and how enterprise SEO teams are preparing for the future<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#SEO_Spending_Priorities\" >SEO Spending &amp; Priorities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\" >Get your website unstuck now! How? \nClick the Omaha SEO link below!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#How_much_are_companies_spending_on_SEO\" >How much are companies spending on SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Which_activities_are_enterprise_SEOs_giving_highest_priority\" >Which activities are enterprise SEOs giving highest priority?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#SEO_Strategies_Challenges\" >SEO Strategies &amp; Challenges<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#What_are_the_most_pressing_issues_facing_enterprise_SEOs_in_2017\" >What are the most pressing issues facing enterprise SEOs in 2017?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Whats_working_Enterprise_SEO_reveal_their_most_successful_strategies\" >What\u2019s working? Enterprise SEO reveal their most successful strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#What_are_enterprise_SEOs_finding_most_difficult\" >What are enterprise SEOs finding most difficult?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Team_Insights\" >Team Insights<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#How_big_is_a_typical_SEO_team\" >How big is a typical SEO team?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Which_teams_are_having_the_most_SEO_success\" >Which teams are having the most SEO success?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#How_experienced_are_typical_SEO_teams\" >How experienced are typical SEO teams?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#What_organizational_challenges_do_SEO_teams_face\" >What organizational challenges do SEO teams face?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Priority_1_%E2%80%93_Technical_SEO\" >Priority 1 \u2013 Technical SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#What_are_the_top_technical_issues_that_enterprise_SEOs_monitor\" >What are the top technical issues that enterprise SEOs monitor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Priority_2_%E2%80%93_Content_Development\" >Priority 2 \u2013 Content Development<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#What_drives_content_decision-making\" >What drives content decision-making?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Priority_3_%E2%80%93_Traffic_Analysis\" >Priority 3 \u2013 Traffic Analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Which_tools_are_most_valuable_for_SEO_analysis\" >Which tools are most valuable for SEO analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Which_ranking_factors_do_SEO_teams_monitor_most_closely\" >Which ranking factors do SEO teams monitor most closely?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Agencies_and_in-house_teams_differ_on_the_value_of_some_key_ranking_factors\" >Agencies and in-house teams differ on the value of some key ranking factors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Priority_4_%E2%80%93_Link-building\" >Priority 4 \u2013 Link-building<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Link-building_can_be_tough_What_are_SEO_teams_doing_to_earn_links_this_year\" >Link-building can be tough. What are SEO teams doing to earn links this year?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Which_link-building_tactics_work_best\" >Which link-building tactics work best?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Which_key_performance_indicators_are_most_useful_for_tracking_link-building_campaigns\" >Which key performance indicators are most useful for tracking link-building campaigns?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Adapting_to_change_in_the_world_of_SEO\" >Adapting to change in the world of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/#Methodology\" >Methodology<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_working_whats_not_and_how_enterprise_SEO_teams_are_preparing_for_the_future\"><\/span>What\u2019s working, what\u2019s not, and how enterprise SEO teams are preparing for the future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The field of SEO is evolving at a mind-boggling pace and getting more competitive every day.\u00a0 We wanted to take the temperature of the industry, compare notes with our peers, and source the wisdom of the crowd. Which strategies are working well for enterprise-level SEO teams? Which ones are failing? How are companies preparing for mobile-first search? <a href=\"https:\/\/omaha-seo.com\/blog\/if-youre-unfamiliar-with-seo-understand-why-search-engine-optimization-is-important\/\">Why Search Engine Optimization is important<\/a>?<\/p>\n<p>To answer these questions \u2013 and more \u2013 we partnered with\u00a0<b>seoClarity<\/b>\u00a0and\u00a0<b>BuzzStream<\/b>\u00a0to develop the widest enterprise SEO survey to date. We picked the brains of 240 SEO specialists across the country. Keep reading to learn what we discovered.<\/p>\n<p><b>Key takeaways<\/b><\/p>\n<ul>\n<li>Although enterprise level businesses generally outspend smaller firms when it comes to <a href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/\">SEO<\/a>, there is a broad range of budgets. While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, a surprising 11% allocate less than $1,000 a month.\u00a0<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\">45% of companies invest more than $20k \/ month on SEO; 11% less than $1,000 \/ month.<\/span><\/span><\/li>\n<li>The value of link-building is undisputed, but survey respondents overwhelmingly described it as the most difficult strategy to execute. They generally ranked it fourth \u2013 behind technical optimization, content development, and traffic analysis \u2013 in terms of priority.\u00a0<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\">Link building is effective but the most difficult SEO strategy to execute. #StateofEnt SEO2017.<\/span><\/span><\/li>\n<li>Despite the difficulty of earning links from high-authority sources, 85% of survey respondents said they are maintaining or increasing their link-building budgets this year.\u00a0<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\">85% of survey respondents said they are maintaining or increasing their link-building budgets.<\/span><\/span><\/li>\n<li>The typical in-house SEO team has 2-5 members, regardless of whether the business has fewer than 100 employees or more than 1,000.<\/li>\n<li>Bigger teams and bigger budgets are positively correlated with SEO success. But in some cases, larger teams might be the result of businesses making SEO an all-hands-on-deck, company-wide priority, rather than hiring more dedicated specialists.<\/li>\n<li>Demonstrating ROI and securing SEO talent are both an obstacle for in-house and agency SEO specialists.<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\">Demonstrating ROI and securing SEO talent are both an obstacle for in-house and agency SEO.<\/span><\/span><\/li>\n<li>Page <a href=\"https:\/\/omaha-seo.com\/blog\/effective-ways-to-faster-your-https-conversion-rate\/\">speed and indexation are the top technical concerns for SEO<\/a> teams, and 85.7% of our respondents said they\u2019re hustling to be fully mobile-responsive before the rollout of Google\u2019s mobile-first search index.<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"> Page speed and indexation are the top technical concerns for SEO teams.<\/span><\/span><\/li>\n<li>59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization.<\/li>\n<li>Keywords are king when it comes to content planning. In fact, 96% use Keyword Research and Topic Importance as the two deciding factors, but agencies and in-house SEOs differ over whether to put more emphasis on national or local keywords.<\/li>\n<li>Nearly 40% of responses answer Content Development as the most pressing SEO issues in 2017.<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"> Nearly 40% of responses answer Content Development as the most pressing SEO issues in 2017.<\/span><\/span><\/li>\n<li>When it comes to link-building, most teams are relying on public relations \u2013 reaching out to journalists and influencers directly to promote content \u2013 and guest posts.<span class=\"bctt-click-to-tweet\"><span class=\"bctt-ctt-text\"> Most teams are relying on public relations for link building.<\/span><\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Spending_Priorities\"><\/span>SEO Spending &amp; Priorities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If there is a magic number for how much to spend on SEO, our respondents couldn\u2019t agree on what it might be. More than half of our survey-takers said their companies spend more than $5,000 a month on SEO, but there was a big spread of budget levels for companies of all sizes.<\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<table style=\"border-collapse: collapse; width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 109px;\">\n<td style=\"width: 990.8px; height: 109px;\">\n<h3 class=\"et_pb_module_header\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Get_your_website_unstuck_now_How_Click_the_Omaha_SEO_link_below\"><\/span><span style=\"font-size: 18pt; color: #3366ff;\">Get your website unstuck now! How?<\/span><br \/>\n<span style=\"font-size: 18pt; color: #3366ff;\">Click the Omaha SEO link below!<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/td>\n<\/tr>\n<tr style=\"height: 35px;\">\n<td style=\"width: 990.8px; text-align: center; height: 35px;\"><span style=\"color: #3366ff; font-size: 18pt;\"><strong>Omaha SEO<\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"How_much_are_companies_spending_on_SEO\"><\/span>How much are companies spending on SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fig. 1.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/1.1.png\" sizes=\"(max-width: 838px) 100vw, 838px\" alt=\"Omaha SEO\" width=\"838\" height=\"259\" \/><\/p>\n<p>Although larger companies tend to outspend smaller businesses when it comes to SEO, we were surprised that even among enterprise level businesses (which we defined as having 500+ employees), there was significant representation across the spectrum:<\/p>\n<ul>\n<li>11% of enterprise SEOs had a monthly SEO budget of less than $1,000<\/li>\n<li>20% of enterprise SEOs had a budget of $5,000 to $10,000 per month<\/li>\n<li>45% of enterprise SEOs had a budget of $20K+<\/li>\n<\/ul>\n<p>This was valuable for our data because it means all levels of \u201cprivilege\u201d and development were represented in our study.<\/p>\n<p>Fig. 1.2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/1.2.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"SEO Agency\" width=\"1197\" height=\"449\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_activities_are_enterprise_SEOs_giving_highest_priority\"><\/span>Which activities are enterprise SEOs giving highest priority?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO covers a lot of ground. For our study, we broke it down into four main categories to get a sense of what companies are focusing on:<\/p>\n<ul>\n<li><b>Technical SEO<\/b>\u00a0\u2013 Back-end optimization, including DNS settings, structure, indexability, processing speed, caching, site security, and mobile functionality.<\/li>\n<\/ul>\n<ul>\n<li><b>Content Development<\/b>\u00a0\u2013 Ensuring that the site has an abundance of unique, easy-to-navigate information that is rich in keywords and is refreshed on a regular basis.<\/li>\n<li><b>Traffic Analysis<\/b>\u00a0\u2013 Examining search traffic, site performance relative to competitors, search intent, visitors per keyword, time on site, bounce rate, and other usage patterns.<\/li>\n<li><b>Link-building<\/b>\u00a0\u2013 Earning off-page backlinks, social media traction, and brand mentions from influencers and authoritative sites.<\/li>\n<\/ul>\n<p>We asked our respondents where they are directing the most resources and found that, while SEO teams value all of the categories, they tend to prioritize technical optimization.<\/p>\n<p>Fig. 1.3<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/1.3.png\" sizes=\"(max-width: 404px) 100vw, 404px\" alt=\"\" width=\"404\" height=\"419\" \/><\/p>\n<p>When we broke our results down by company size, we discovered an astonishing level of consensus among small, medium, and enterprise level businesses.<\/p>\n<p>Fig. 1.4<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/1.4.png\" sizes=\"(max-width: 722px) 100vw, 722px\" alt=\"\" width=\"722\" height=\"419\" \/><\/p>\n<p>The survey question asked respondents to rank the four categories in order of priority, from 1 (most important) to 4 (least important). Although the weighted responses were consistent across all business sizes, looking at the actual answers reveals that there is still some disagreement among our SEO specialists. For instance, although they were a minority, 10.6% of our respondents ranked link-building highest.<\/p>\n<p>Fig. 1.5<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/1.5.png\" sizes=\"(max-width: 962px) 100vw, 962px\" alt=\"\" width=\"962\" height=\"419\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"SEO_Strategies_Challenges\"><\/span>SEO Strategies &amp; Challenges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_most_pressing_issues_facing_enterprise_SEOs_in_2017\"><\/span>What are the most pressing issues facing enterprise SEOs in 2017?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we asked about their most \u201cpressing issues\u201d SEOs are facing in 2017, we found that developing content was tops across the board with nearly 40% of all responses. However, \u00a0enterprise-level companies are less concerned with outreach and link-building than small and medium-sized businesses. For enterprise-level SEO, mobile responsiveness and user experience are more urgent.<\/p>\n<p>Fig. 2.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/2.1.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"720\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_working_Enterprise_SEO_reveal_their_most_successful_strategies\"><\/span>What\u2019s working? Enterprise SEO reveal their most successful strategies.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of our respondents agreed that technical onsite optimization was their most successful SEO strategy over the past 12 months. But after that, small and large businesses had very different experiences. Enterprise SEOs found focusing on user experience and evergreen content to be most effective. Small businesses got bigger boosts from blogging and link-building.<\/p>\n<p>Fig. 2.2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/2.2.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"540\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_enterprise_SEOs_finding_most_difficult\"><\/span>What are enterprise SEOs finding most difficult?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of our SEO experts\u00a0are feeling the same pain when it comes to link-building. When we asked which strategy is most difficult to execute, each group chose to get high-quality links by a substantial margin. But after that, experiences differ based on company size. Enterprise-level businesses, which often have tens of thousands of website pages to monitor, ranked technical onsite optimization as their second-most-challenging strategy. It was less of a struggle for medium and small businesses, which ranked technical optimization fourth and sixth respectively.<\/p>\n<p>Fig. 2.3<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/2.3.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"600\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Team_Insights\"><\/span>Team Insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"How_big_is_a_typical_SEO_team\"><\/span>How big is a typical SEO team?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest surprises of our study was that the most common SEO team has 2 to 5 members, regardless of whether the company has fewer than 100 employees or more than 1,000. That was the size of 42.3% of our respondents\u2019 teams overall. Another 32.2% had 6 or more people working on SEO, but 23% of our respondents said all responsibility falls on a single person at their company.<\/p>\n<p>Fig. 3.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.1.png\" sizes=\"(max-width: 1082px) 100vw, 1082px\" alt=\"\" width=\"1082\" height=\"419\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_teams_are_having_the_most_SEO_success\"><\/span>Which teams are having the most SEO success?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can\u2019t say for certain whether our SEO pros who feel frustrated are actually doing worse than those who feel successful. Perceptions of success are often influenced heavily how reality compares with expectations. But it was interesting to see that those spending more than $20,000 a month were most likely to be very satisfied or very frustrated.<\/p>\n<p>Fig. 3.2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.2.png\" sizes=\"(max-width: 1215px) 100vw, 1215px\" alt=\"\" width=\"1215\" height=\"418\" \/><\/p>\n<p>Companies that have larger teams or outsource to an agency were somewhat more likely to feel successful than those who put all of the burdens on a single person.<\/p>\n<p>Fig. 3.3<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.3.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"509\" \/><\/p>\n<p>There was also an interesting disparity between agencies and in-house SEO teams when it comes to the perception of success. While a whopping 42% of agencies called themselves successful \u2013 crushing it, while being scalable and repeatable \u2013 only 13% of in-house SEO teams shared this view of themselves. Only 17% of agencies had a <a href=\"https:\/\/omaha-seo.com\/blog\/how-hackers-can-negatively-impact-your-seo\/\">negative take on the relative success of their current SEO<\/a> strategy. In contrast, 38% of in-house SEOs felt poorly about their strategy\u2019s success.<\/p>\n<p>Fig. 3.4<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.4.png\" sizes=\"(max-width: 1215px) 100vw, 1215px\" alt=\"\" width=\"1215\" height=\"397\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_experienced_are_typical_SEO_teams\"><\/span>How experienced are typical SEO teams?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The field of SEO is maturing. Among our 240 respondents, only 22 described their organization as \u201cnew to SEO.\u201d More than a third said their companies are leaders that view SEO as critical across the business and have an experienced team that is engaged broadly. This was consistent across companies of all sizes.<\/p>\n<p>Fig. 3.5<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.5.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"696\" \/><\/p>\n<p>There was a clear correlation between organizations with more experience having bigger monthly budgets for SEO. It was less clear which came first \u2013 the spending or the experience. However, the results suggest that companies are seeing a return from the money they\u2019ve invested in SEO and are continuing to prioritize it in their budgets.<\/p>\n<p>Fig. 3.6<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.6.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"601\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_organizational_challenges_do_SEO_teams_face\"><\/span>What organizational challenges do SEO teams face?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is challenging, but the obstacles are slightly different depending on whether you\u2019re on an agency or in-house team. In-house SEOs said their biggest hurdle is developing the right content, while agencies are struggling with finding SEO talent. In-house SEOs listed \u201csecuring enough budget\u201d as the least of their worries, but it was a much bigger obstacle for agencies.<\/p>\n<p>Both groups identified \u201cdemonstrating return on investment\u201d as their second-most-challenging obstacle. While some SEO strategies are easy to measure, others take a long time to show results and are hard to prove in terms of cause-and-effect.<\/p>\n<p>Fig. 3.7<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/3.7.png\" sizes=\"(max-width: 852px) 100vw, 852px\" alt=\"\" width=\"852\" height=\"469\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Priority_1_%E2%80%93_Technical_SEO\"><\/span>Priority 1 \u2013 Technical SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_top_technical_issues_that_enterprise_SEOs_monitor\"><\/span>What are the top technical issues that enterprise SEOs monitor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our survey respondents identified technical optimization as their highest priority and most effective strategy, which begs the question \u2013 what technical issues are they monitoring most closely? The answer for small, medium and enterprise-level businesses was the same: page speed, indexation, and duplicate content. Small and medium-sized companies also wrestle with broken links, but that was less of an issue for enterprise-level firms.<\/p>\n<p>Fig. 4.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/4.1.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"900\" \/><\/p>\n<p>We included a free response option in this question, which led to some interesting fill-ins. We received a few \u201cmobile friendliness\u201d responses \u2013 from both agencies and in-house SEOs \u2013 which is a concern spreading like a wildfire through the industry. We had a few mentions \u201call\u201d, underscoring the importance of a well-designed, comprehensive SEO approach \u2013 and the difficulty in teasing out individual factors as being more important than the others. Perhaps the most poignant response came from an in-house SEO, who really delivered a slice of the enterprise life: \u201c200,000+ pages; we look at them all, but can only immediately react on canaries.\u201d<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Priority_2_%E2%80%93_Content_Development\"><\/span>Priority 2 \u2013 Content Development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our respondents were in sync when it comes to content strategy. Big and small, in-house and agency \u2013 the results were similar. Keyword research was the most important factor in determining which content to create or optimize, and search intent\/search volume were the most important factors when analyzing keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_drives_content_decision-making\"><\/span>What drives content decision-making?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fig. 5.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/5.1.png\" sizes=\"(max-width: 1214px) 100vw, 1214px\" alt=\"\" width=\"1214\" height=\"272\" \/><\/p>\n<p>Fig. 5.2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/5.2.png\" sizes=\"(max-width: 1214px) 100vw, 1214px\" alt=\"\" width=\"1214\" height=\"324\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Priority_3_%E2%80%93_Traffic_Analysis\"><\/span>Priority 3 \u2013 Traffic Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics is still the most valuable tool for monitoring and dissecting traffic, but most of our respondents had a variety of other tools in their stacks as well. Moz, Screaming Frog, and SEMrush ranked high for the insights they add. We asked our respondents to \u201ccheck all that apply,\u201d and 14 tools were used by more than 10% of the survey takers including BuzzStream and seoClarity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_tools_are_most_valuable_for_SEO_analysis\"><\/span>Which tools are most valuable for SEO analysis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fig. 6.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/6.1.png\" sizes=\"(max-width: 1196px) 100vw, 1196px\" alt=\"\" width=\"1196\" height=\"488\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_ranking_factors_do_SEO_teams_monitor_most_closely\"><\/span>Which ranking factors do SEO teams monitor most closely?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How is SEO success being measured? We asked our respondents to tell us the two most important ranking factors they monitor. Keywords were far and away the most significant..<\/p>\n<p>Fig. 6.2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/6.2.png\" sizes=\"(max-width: 1214px) 100vw, 1214px\" alt=\"\" width=\"1214\" height=\"376\" \/><\/p>\n<p>Although keywords were tops for both in-house SEOs and agencies, they disagreed on which were most critical \u2013 national and local\/regional keywords. National level keywords were the most important factor for 73% of in-house SEO companies, but only 54% of agencies felt the same. Local\/regional keywords were a distant \u2018second\u2019 top factor for in-house SEOs \u2013 with 36% of those polled noting it in their top two. For agencies, local\/regional keywords actually won out over national level keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Agencies_and_in-house_teams_differ_on_the_value_of_some_key_ranking_factors\"><\/span>Agencies and in-house teams differ on the value of some key ranking factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fig. 6.3<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/6.3.png\" sizes=\"(max-width: 1215px) 100vw, 1215px\" alt=\"\" width=\"1215\" height=\"419\" \/><\/p>\n<p>We have some theories for why this might be happening \u2013 though further research is warranted. With the exception of Internet-first companies, in-house SEO teams are often implemented to get their companies \u2018up to speed\u2019 with their marketing strategy. They tend to focus on well-established, traditional strategies as they work to build a solid foundation. Agencies are often engaged to push the envelope forward after clients have maxed out the standard techniques. As such, agencies tend to focus on newer and more innovative strategies.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Priority_4_%E2%80%93_Link-building\"><\/span>Priority 4 \u2013 Link-building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Link-building_can_be_tough_What_are_SEO_teams_doing_to_earn_links_this_year\"><\/span>Link-building can be tough. What are SEO teams doing to earn links this year?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Survey respondents overwhelmingly described link-building as the most difficult <a href=\"https:\/\/omaha-seo.com\/blog\/8-top-strategies-for-local-seo\/\">SEO strategy to execute and they generally ranked<\/a> it fourth \u2013 behind technical optimization, content development, and traffic analysis \u2013 in terms of priority. But despite the difficulty of earning links from high-authority sources, 85% of survey respondents said they are maintaining or increasing their link-building budgets this year. That was true for small, medium, and enterprise-level businesses.<\/p>\n<p>Fig. 7.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/7.1.png\" sizes=\"(max-width: 506px) 100vw, 506px\" alt=\"\" width=\"506\" height=\"419\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_link-building_tactics_work_best\"><\/span>Which link-building tactics work best?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Of the link-building tactics they\u2019ve used, enterprise SEOs resoundingly described PR as the most effective. Guest posts were a distant second for enterprise SEOs. The gap was narrower for smaller companies, but they still listed PR and guest posts as their top two tactics. Paid links and comments were the least effective methods for most survey takers.<\/p>\n<p>Fig. 7.2<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/7.2.png\" sizes=\"(max-width: 1197px) 100vw, 1197px\" alt=\"\" width=\"1197\" height=\"780\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_key_performance_indicators_are_most_useful_for_tracking_link-building_campaigns\"><\/span>Which key performance indicators are most useful for tracking link-building campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When tracking link-building campaigns, most SEOs focus on Moz \u201cdomain authority\u201d and \u201cpage authority\u201d scores, and the number of linking root domains. Majestic\u2019s \u201ctrust flow\u201d metric was less popular.<\/p>\n<p>FIg. 7.3<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/7.3.png\" sizes=\"(max-width: 1214px) 100vw, 1214px\" alt=\"\" width=\"1214\" height=\"212\" \/><\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Adapting_to_change_in_the_world_of_SEO\"><\/span>Adapting to change in the world of SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Change is the rule in the world of SEO, and big innovations like the release of Penguin 4.0 often force teams to adapt their strategies. We wondered if SEO teams were using the \u201cdisavow\u201d tool-less since the Penguin rollout. We discovered that most (57%) are staying the course and continuing to manually suppress low-quality links that they believe are hurting their rankings.<\/p>\n<p>Fig. 8.1<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/www.northstarinbound.com\/wp-content\/uploads\/2017\/08\/8.1.png\" sizes=\"(max-width: 380px) 100vw, 380px\" alt=\"\" width=\"380\" height=\"419\" \/><\/p>\n<p>The next big shift will come later this year when Google launches a mobile-first search index that could turn rankings upside down. We discovered that rather than truncating content or maintaining separate mobile sites, 85.7% of our survey respondents are making sure their web content is responsive across all platforms \u2013\u00a0desktop and mobile. That was consistent for all companies, big and small, and all SEO teams, regardless of whether they are part of an agency or in-house organization.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Few fields reinvent themselves as often as digital marketing, and the pace isn\u2019t likely to slow any time soon. Advancements in messaging apps, artificial intelligence, augmented reality, and voice recognition is just some of the innovations that will keep SEO teams on their toes in the coming years. But the ever-shifting landscape bodes well for the industry as a whole. As teams get more experienced, they tend to budget more for SEO. For our part, at North Star Inbound we plan to keep growing and evolving, gleaning and sharing insights with our peers, and supporting our clients with the most effective strategies.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Methodology\"><\/span>Methodology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We knew that ultimately we wanted this survey to take less than five minutes. We also knew we wanted to squeeze the most data out of this survey as possible. We brainstormed over 72 data points \u2013 and the associated questions we\u2019d need to obtain them \u2013 and created a massive \u201cmaster\u201d survey from which to start editing. Senior members from each partner took the survey and made recommendations regarding what needed to be cut and refined.<\/p>\n<p>Over the course of two weeks, the survey went through many revisions in terms of questions asked, question-wording, answer choices, answer styles, and even formatting \u2013 all directed towards making it accurate yet taker-friendly. First, we cut the survey down to fifteen minutes, then ten minutes, then five minutes, based on average survey length when administered to five people who had not seen the survey before. Those of us working on the survey took it many, many times.<\/p>\n<p>Aside from our industry questions, the survey opened with some filtering questions to help ensure that it reached the intended crowd. These questions confirmed the taker\u2019s involvement in SEO strategy, clarified whether they were in-house or agency, and gauged company size, SEO team size, and budget.<\/p>\n<p>We opened the survey in the second week of April and closed it in the second week of May. Each partner brought a list of enterprise SEO \u2013 both in-house and agency \u2013 contacts to reach out to via email. We sent an initial email inviting everyone to take the survey, and a follow-up two weeks later as a gentle reminder. We also promoted the survey via Twitter, Facebook, Inbound.org, Reddit, and LinkedIn Groups.\u00a0<b>We are grateful to\u00a0Rand Fishkin,\u00a0Marie Haynes,\u00a0Jason Acidre,\u00a0SEER,\u00a0Distilled,\u00a0WebCEO, and everyone else who helped us with this study.<\/b><\/p>\n<p>There was no compensation or material incentive to participating in this survey, aside from receiving a copy of the report if the taker included their email address at the end. We wanted to make sure that anyone who participated was earnestly interested in contributing data in solidarity with our goals to clarify the state of the industry and map out some next steps forward.<\/p>\n<p>We were able to gather 240 responses from individuals involved in their company\u2019s SEO strategy.\u00a0<b>Of our respondents, 88 work for small businesses (1-100 employees), 52 work for medium-sized businesses (101-500 employees), and the largest group of 100 respondents work for enterprise-level businesses (more than 500 employees)<\/b>. Two-thirds of the people who took the survey were in-house SEO consultants, which was very exciting for us: this was precisely the group of people whose brains we wanted to pick. 12% of those in-house SEOs work for small businesses, while a whopping 45% work for large enterprise SEO. In future iterations of this survey, we\u2019d love to get even more enterprise SEOs to respond, but this was definitely a solid response for us.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m28!1m12!1m3!1d137738.68574475907!2d-96.27070939720788!3d41.243820984115466!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!4m13!3e0!4m5!1s0x87938c1b03c0e5e3%3A0x3653146907677df6!2sArby's%2C%20South%2050th%20Street%2C%20Omaha%2C%20Nebraska!3m2!1d41.2176398!2d-95.9908531!4m5!1s0x87938c3d0c92fcb1%3A0x98cf112f2e9fe028!2s5223%20Grover%20St%2C%20Omaha%2C%20NE%2068106!3m2!1d41.2266913!2d-95.99608579999999!5e0!3m2!1sfil!2sus!4v1653558205679!5m2!1sfil!2sus\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Via\u00a0\u00a0North Star Inbound,\u00a0seoClarity and\u00a0BuzzStream<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the constant changes in SEO from year to year, to have continuing success it is important to stay on top of emerging changes in the area of organic search. For this reason we are bringing to our readers thus amazing survey of enterprise search engine optimization teams and their plans for SEO now and beyond!<\/p>\n","protected":false},"author":1,"featured_media":2417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[746,25,608,16,607],"class_list":["post-1665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization","tag-omaha-seo","tag-semantic-seo","tag-seo-agency","tag-seo-ranking","tag-seo-services","cat-1-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Important SEO Agency Trends and Statistics - Omaha SEO<\/title>\n<meta name=\"description\" content=\"Local seo can help your business stand out and online visibility in the SERP. Get the latest information on important SEO trends in 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important SEO Agency Trends and Statistics - Omaha SEO\" \/>\n<meta property=\"og:description\" content=\"Local seo can help your business stand out and online visibility in the SERP. Get the latest information on important SEO trends in 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/omaha-seo.com\/blog\/whats-important-seo-teams-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Omaha SEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/4socialmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-06T14:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T13:58:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/omaha-seo.com\/blog\/wp-content\/uploads\/2019\/03\/Depositphotos_9811837_xl-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5000\" \/>\n\t<meta property=\"og:image:height\" content=\"3750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Belleville\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:site\" content=\"@MySocialMediaCo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Belleville\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Important SEO Agency Trends and Statistics - Omaha SEO","description":"Local seo can help your business stand out and online visibility in the SERP. 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